Our Responsibility, Your Trust

Your Trust: Our Most Important Ingredient

Trust begins with an open conversation – one we’ve been having with you for nearly 180 years and will continue for many more. As we listen, some of you ask about the ingredients in our products. Here’s our point of view.

Being Safe, Feeling Safe and Ingredient Choices

Safety is at the heart of everything we do. Before we market a new product, we go beyond regulatory compliance by ensuring every product’s safety through our additional four-step, science-based process. Our approach uses the same process as regulatory agencies around the world, like US FDA, EPA, the EU, the WHO, and others. Simply put, that is being safe.

But feeling safe can be a different matter altogether. You may be curious about the actual ingredients we choose, so we are sharing more information on both what’s in our products and what’s not in our products, based on common questions you’ve asked.  

Mother hugs son with a green towel.


What we do not use

Here is a list of some of the most common materials we get asked about that we do not use as ingredients in any of our formulated products (health care, skin and personal cleansing, hair care, laundry, home care, and oral care). This list does not cover everything we exclude, but it is a starting point we will continue to build on as we hear more from you and what you find helpful to make informed decisions.   We have also included a list of materials we do not use in our product scents and fragrances and a more detailed tracking chart for preservatives for each major product type.  Each brand may share some additional ingredients they do not use on their brand websites from additional questions they receive.  For information on our assembled products (e.g. baby diapers, feminine hygiene, and others), please visit the brand website. 


  • Alkylphenols and alkylphenol ethoxylates
  • Benzene
  • Bisphenol A (except small amounts in few product packaging or electrical devices, see below**)
  • Heavy metals: Arsenic, Lead, Chromium VI, Mercury, Cobalt, Cadmium, Nickel
  • Microbeads*
  • Organotins (TBT, DBT, MBT, DOT)
  • PVC (except small amounts in few product packaging or electrical devices, see below**)
  • PAHs (Polycyclic aromatic hydrocarbons)
  • PCBs (Polychlorinated biphenyls)
  • Phthalates (incl. perfume materials)*
  • Triclosan
  • Triclocarban*
We have strict product safety limits in place when any of these materials could be found in tiny amounts due to their natural (or background) presence in water, the environment, or as part of the manufacturing process. 
* We do not use these ingredients in new products and are exiting them.  More details on our exit timings for these materials can be found in the Common Ingredient Questions section below.   
** We do not use BPA or PVC in any of our product formulas.  Our use of PVC and BPA is restricted to very small amounts in some product packaging like pressurized aerosol cans or electrical devices where their unique performance is essential for the safety of the product. We will consider new material options as soon as they do arise. 

Common Ingredient Questions

Although we ensure our products are safe for use before they hit store shelves, we know there’s more conversation around certain ingredients. You can learn about our perspective on those ingredients using the links below.


1,4 dioxane
Fragrances & Scents in our Products
Microbeads
Natural vs. Manmade
Preservatives (incl. Parabens, Triclosan and others)
Phosphates
Phthalates



Ingredients by Brand

It’s important to us that you can find the ingredient information you’re seeking. 

For all Oral Care, Personal Health Care, Beauty & Hair Care, and Skin & Personal Care products, please check the product label for a list of ingredients; you can also visit the brand websites for more information.

Our Baby, Feminine and Family Care brand webpages answer common ingredient questions. Please visit Our Brands for a list of sites.

Information on our Fabric Care and Home Care ingredients can be found on the Product Safety & Compliance site or Brand websites.