Keeping your family safe: how science guides product safety

Our safety process

Our four-step, science-based process ensures both your safety and the safety of our products before they go to market.

Avoid Certain Ingredients - Step 1: Doubt; Step 2: Define; Step 3: Determine; Step 4; Diligence

Avoid certain ingredients

As part of the first step, our safety process screens out new ingredients that pose a relevant hazard in a consumer product.

Siblings gather around sink to wash hands


Step 1: Doubt

The Foundation

We start with a healthy dose of skepticism concerning the safety of a new ingredient. If we can’t establish both its safety and benefit to consumers, we won’t use it.

Step 2: Define

Safe Range

We define the safe range for every ingredient we use with the same scientific process used by the major regulatory agencies around the world (FDA, EPA, WHO, EU, etc.). If there is not enough information to establish a safe range, we will remove the ingredient from consideration or investigate it further.

Step 3: Determine

Safe Product Use

We evaluate all ingredients in the final product to confirm their actual use is in the safe range for both consumers and the environment. If we can’t conclude the product formula is safe, we will either reformulate or decide not to market the product. We have more than 700 scientists and professionals who ensure our products meet all safety and regulatory requirements around the world.

Step 4: Diligence

Monitor Use and New Information

Once a product is marketed, we monitor consumer use and investigate all new scientific information. We also collaborate with external scientists and regulatory agencies on new and updated safety methods.


Keeping your family safe

See how we use science to ensure product safety.