Bosnia & Herzegovina
The Former Yugoslav Republic of Macedonia
We trace Tide's rise from a mysterious "Product X" in the 1930s, to a household name today that has revolutionized wash day.
Tide’s story begins in the 1930s, when a group of P&G scientists were quietly working on a mysterious cleaning agent they believed had great potential as a heavy-duty synthetic detergent. Behind closed doors, it was known as Product X.
But after 200,000 hours of slow, painstaking tests to get the formula right, they couldn’t make it work. One by one, all of the scientists were reassigned to other projects, and were instructed to abandon their heavy-duty detergent research.
One man refused to walk away from Product X.
Watch the rest of the story in this video of Tide's beginnings, and history of firsts.
We continue to evaluate and pilot opportunities in both developed and developing regions.
For example, our GARP team, with the cooperation of government stakeholders, conducted a comprehensive study in the Philippines to understand the tonnage and composition of the waste stream, including the percentage that is biodegradable, recyclable and residual.
The results led to the design of an integrated, profitable and replicable waste management business model—all from materials that would otherwise be thrown away.
We also are partnering with the Asian Development Bank with the goal of piloting this business model in Antipolo, Philippines; the project has been offered to another company that will own and operate the facility.