Frequently Asked Questions

We do not test our products on animals anywhere in the world unless required by law and we are working hard to make animal testing of all consumer products obsolete. We are a proud supporter of #BeCrueltyFree and we’ve invested more than $420 million in developing non-animal testing methods and advocating for their approval by policy makers around the world. Today, we use more than 50 non-animal alternatives, half of which were invented or co-invented by P&G. We will continue working with partners like the Humane Society International and People for the Ethical Treatment of Animals (PETA) to promote the development of new alternatives and advocating for their public use and adoption to eliminate animal testing.

Most markets around the globe classify personal care items like body wash, shampoo, skin cream and make up as “cosmetics.” When we say “cosmetics” we are referring to all products made for the purpose of personal/body care and beauty (note, P&G no longer markets “make-up” cosmetic products).

Our focus is first on ending animal testing for all cosmetic products as this is where we expect progress can be achieved first and we will continue to work toward ending all animal testing of consumer products.

We are pleased that Herbal Essences is our first global brand to be officially accredited by PETA as “Cruelty Free.” PETA Cruelty Free is an accreditation for an individual brand. We expect more of our brands will follow in time.

No. We do not test our products on animals anywhere in the world unless required by law and we are working hard to make all animal testing obsolete. The vast majority of our products are not tested on animals. Over time we expect more of our products will be officially accredited as “Cruelty Free”.

No, we do not ask business partners to test P&G products on our behalf.

We have been closely collaborating with international experts and Chinese authorities on the acceptance of safety assessments using non-animal tests. They changed their regulations to allow for certain cosmetic/beauty products made in China to no longer require animal testing. Our brands that are accredited as Cruelty-Free and marketed in China are using this provision. We will continue to work with authorities on the acceptance of non-animal alternatives, in China and globally, until all animal testing for consumer products is eliminated.