We See Equal
Many of our products are made uniquely for women and men. We have deep insights into their lives, their challenges, and their aspirations. So when it comes to the gender bias they face, it’s up to us to help change the narrative.
In 2017, we launched this gender equality campaign to show the world as we see it—equal. It’s been viewed millions of times in more than 180 countries and was named one of the most inclusive ads of 2017 by the Association of National Advertisers (ANA).
We focus on three areas where we can uniquely make a difference. Click to jump to each section and learn more.
Advertising & media
The ANA found that 28% of ads portray women negatively. As one of the biggest advertisers in the world, we leverage our powerful voice to help break down stereotypes and motivate change.
Sesame Street Muppets Fuel Girls’ Aspirations
P&G partnered with Sesame Workshop to create Chamki—a vibrant 5-year-old girl Muppet who explores issues of gender equity in child-relevant ways, with girls and boys role-playing different careers and family roles. It launched in ten countries throughout Sub-Saharan Africa, and has been viewed more than 2 million times on social media.
Generation of Firsts
Always celebrates Saudi women who have achieved careers that have traditionally been challenged. They highlighted these achievements with a social film created by an all-female Saudi cast and crew, including the director, producer, cinematographer and production team—getting female Saudi viewers to post their own accomplishments.
Education & economic opportunities
Every girl deserves access to education. And as a woman, she deserves to live to her fullest potential. Economic equality can only make our world stronger. Through our company and brand impact programs, we’re helping to make gender equality possible.
Inclusive environment inside P&G
We’re committed to creating a culture where everyone is treated equally and can contribute to their full potential. It’s why achieving a 50/50 representation in all parts of our company is a top priority.
Top Companies for Executive Women
National Association for Female Executives
But wait, there's more
We’re always working on something else. For information about our gender equality efforts or to see the full list of our partners, download our 2018 Citizenship Report.
Learn about our latest efforts
- #WeSeeEqual Forum Features Top Change Agents for Gender and Intersectional Equality
As part of our long-standing focus on gender and intersectional equality, P&G ushered in International Women’s Day with the We See Equal Forum at the Cincinnati Headquarters on Tuesday, March 5.
- P&G Partners with Hello Sunshine and Together Live to Elevate Female Voices
At P&G, we aspire to build a better world for us all – a world free from gender bias, and a world with equal representation and an equal voice for all individuals.
- P&G and Always Stand in Support of Girls Education and Equality on International Day of the Girl
At P&G, we're committed to creating a world where women and girls have equal opportunity and an equal voice.
- In Case You Missed It: Highlights from P&G at Global Citizen Week
Last week, trailblazers from around the world came together in New York City for Global Citizen Week, an annual event that coincides with the 73rd Session of the UN General Assembly,