Lead with Love

Lead with Love
Lead with Love Icon

Doing good is in our DNA

For generations, we’ve supported consumers and communities through unexpected challenges. We’ve been stepping up for more than 180 years and will continue to push ourselves to do more. The extraordinary events of 2020 have made it clear that brands and companies have a responsibility to society and the world around us. P&G is determined to Lead with Love and to make 2021 the year we all come together to do more and do better for communities, equality and our planet.

P&G commits to 2,021 Acts of Good

Lead with Love logo

Over the last year, we’ve witnessed beautiful moments of human kindness and have come together to support each other for the greater good. As we turn the page to 2021, we want to grow the reach and impact of these positive acts, shaped by the love and compassion we have for each other. That’s why, through P&G brands and P&G people, we’re committing to 2,021 acts of good for 2021. And we’re inviting our employees, partners and the consumers we serve to join us.

We believe that even the smallest acts of good can make the world a better place. Please join us and #LeadWithLove at www.pggoodeveryday.com.

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Pampers Bright Beginnings will provide 400,000 books and educational resources to babies and families through community organizations and hospitals across the country, with up to 40,000 reaching March of Dimes NICUs.

Scroll to learn more about how P&G and our brands #LeadWithLove in our communities, to advance equality and inclusion, and to protect the environment. See what P&G is doing to support the United Nation’s Sustainable Development Goals here.

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Community impact

Being a good corporate citizen is core to who we are as a Company. Our brands are uniquely positioned to help and provide the comforts of home, health and hygiene during challenging times. We are committed to making each day a little bit better for people, families and communities around the globe.

Partnering with Habitat for Humanity, we built homes from plastic waste collected from the local environment in order to help our planet and educate the local communities on the importance of sustainability.

We have provided more than 17 billion liters of clean water to disadvantaged communities around the world.

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Equality & inclusion

At P&G, we know that an equal world is a better world — for everyone. We aspire to create a company and a world where equality and inclusion is achievable for all.

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Recognizing a new moment of urgency in our society we stepped up our ongoing efforts to advance equality especially at this moment for Black and Brown Americans.

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We joined forces with Be My Eyes - a unique platform which connects sighted volunteers with the blind and low-vision community to help navigate everyday life.

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Environmental sustainability has been a part of our business for decades. In 2018, we took a hard look and refocused our energy toward 2030, with a new set of goals and an embrace of new practices intended not just to reduce our footprint and conserve precious resources, but to help restore the world, ultimately leaving it better than we found it.

P&G’s Ambition 2030 aims to enable and inspire positive impact while creating value for the Company and consumers.

Sustainability: Enable responsible


Use the power of innovation and our brands to enable responsible consumption, packaging, ingredients, and safety

Sustainability: Reduce our footprint

Supply Chain

Reduce our footprint, strive for circular solutions, protect the forests, increase water efficiency, and improve livelihoods of palm smallholders

Sustainability: Ensure packaging won’t find its way to the ocean


Ensure packaging won’t find its way to the ocean, protect water, and advance recycling solutions

Sustainability: Educate employees, integrate sustainability


Inspire and enable every P&G employee to build sustainability into their work and their communities

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Brand 2030

Serving five billion people gives our brands the unique opportunity to delight consumers through superior product performance and to promote conversations, influence attitudes, inspire behavior change and drive positive impact on society and the environment.


Ariel is helping to reverse climate change by setting new standards for sustainable laundry, inspiring half a billion people to turn down their washing temperatures because every degree makes a difference.


Always is committed to increasing the use of sustainable materials in their products to 50% and working to have packaging incorporate 50% renewable or recycled materials by 2025.

Brand 2030 CriteriaBrand 2030 Press Release
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Our Purpose, Values and Principles (PVPs) are the foundation of who we are.

Our Purpose is to improve consumers’ lives in small but meaningful ways, and it inspires our people to make a positive contribution every day. Our Values of Integrity, Leadership, Ownership, Passion for Winning and Trust shape how we work with each other and with our partners. And our Principles articulate our deliberate approach to conducting work every day.

We know that P&G employees believe in the personal and business value of this PVP foundation — our PVPs are consistently cited in our annual employee survey as the number one aspect of our culture that employees would not change. Our philosophy is that a reputation of trust and integrity is built over time, earned every day and provides lasting value for our stakeholders.

Learn moreEthics & Corporate Responsibility
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Our Commitment to #BeCrueltyFree

We are calling for an end to all animal testing of cosmetic products globally, and we’re proud to partner with Humane Society International’s #BeCrueltyFree Campaign to advance that vision.

Our support of #BeCrueltyFree is another step in our long-term commitment to make animal testing obsolete. Our journey began over 40 years ago through ongoing research, investment and partnerships to develop and promote the use of alternatives to animal testing. These efforts have contributed to the greater good, enabling us and others to develop products that have not been tested on animals. Our contributions include:

Investing almost $460 million over 40 years in alternatives to animal testing, our researchers pioneering over 25 non-animal methods, publishing more than 1,000 scientific articles.

Partnering with leading international animal welfare organizations, academia, and industry coalitions to promote use of non-animal, cruelty-free methods around the world.

Advocating for public use of non-animal methods and adoption by scientists and policy makers around the world for over 25 years.

#BeCrueltyFree Commitment
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Human Toxicology Project Consortium


Corporate citizenship is one of our top priorities. To see all the good we did in 2020 and some of our goals for the future, download our 2020 Corporate Citizenship Reports.