Bosnia & Herzegovina
The Former Yugoslav Republic of Macedonia
People often intuitively prefer natural ingredients because they feel those materials must be purer and safer than man-made ingredients, but that is not always the case.
A natural ingredient is a substance that occurs in nature and is either unprocessed or separated from its natural state. Both natural and synthetic ingredients have a safe range and an unsafe range; this is true even for life-sustaining basics like sunlight, water, and oxygen. It is the amount and use context of any ingredient that ultimately determines whether it is safe, not whether it comes from a natural or man-made source.
Many people believe that natural ingredients work differently in the body or are inherently safer than man-made, synthetic ingredients. However, there is no solid data to support this concept. For instance, when asked about organic cosmetic ingredients, the FDA says, “An ingredient’s source does not determine its safety. For example, many plants, whether or not they are organically grown, contain substances that may be toxic or allergenic.” More information about organic materials are found on the FDA’s website.
At P&G, your safety guides the ingredient choices we make so that our products can be safely used everyday, in your homes and our homes. Sometimes man-made, synthetic ingredients can be more sustainable anduse less energy and fewer resources than harvesting the natural version; it all depends on the use, context, and energy consumption for that particular ingredient and product.
The video on the right side of this page provides more information on how we ensure the safety of our ingredients.
See how we use science to ensure product safety.
We continue to evaluate and pilot opportunities in both developed and developing regions.
For example, our GARP team, with the cooperation of government stakeholders, conducted a comprehensive study in the Philippines to understand the tonnage and composition of the waste stream, including the percentage that is biodegradable, recyclable and residual.
The results led to the design of an integrated, profitable and replicable waste management business model—all from materials that would otherwise be thrown away.
We also are partnering with the Asian Development Bank with the goal of piloting this business model in Antipolo, Philippines; the project has been offered to another company that will own and operate the facility.