about the look

Procter & Gamble

At P&G, we aspire to create a better world for everyone - a world free from bias, with equal representation, equal voices and equal opportunity. As one of the world’s largest advertisers we believe we have a responsibility to use our voice in advertising be a force for good by addressing important societal and environmental issues while ensuring positive, accurate portrayals of all people. THE LOOK continues our efforts to combat bias from prior campaigns such as #LikeAGirl, Love Over Bias, The Talk and Ariel Share the Load. Today and for generations to come.

Saturday Morning is a socially-conscious creative collective that aims to shift perceptions on racial bias, injustice, immigration, education, and the environment.

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Anthony Mandler & Malik Sayeed

Renowned Director Anthony Mandler has made his mark directing some of today's top music artists. Anthony's unique style of storytelling and cinematic approach has garnered over 3.8 billion views of his work world wide, and has made him one of the most coveted Directors in the industry. “Monster” marks his feature film debut, which premiered at the 2018 Sundance Film Festival.

Award-winning Cinematographer Malik Hassan Sayeed is pushing the boundaries of the visual world. Sayeed began his career as a gaffer on Malcolm X but was quickly promoted to Cinematographer on another Spike Lee project. With this work, Sayeed became the youngest African American to lens a feature film. Sayeed also lensed the short film August 28: A Day In The Life Of A People for Director Ava DuVernay, which premiered at the grand opening for the Smithsonian’s National Museum of African American History and Culture.