Birth of an Icon: Olay

Since 1952, Olay has helped women all over the world feel more youthful and more beautiful every day.

Can the simple, everyday act of applying moisturizer change how a woman feels about herself? P&G’s Olay believes so. Since 1952, this iconic brand has helped women all over the world feel more youthful and more beautiful every day.

In 1952, Graham Wulff, a South African chemist, set out to create a lotion that would meet his wife Dinah’s requirements: One that absorbed quickly and restored moisture like no other. With Dinah’s help, Wulff refined his creations until finally, one formulation met their highest standards.

Watch the full story of how Olay came into the world, and its rise to household icon today.

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