Environmental Sustainability

Beach clean up
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Reducing our footprint one step at a time

Leading up to 2020, we have made significant progress against the goals we set in 2010 around climate, water and waste. As we are well on our way to achieving these goals and closing out 2020, we are raising the bar with even bolder commitments called Ambition 2030.

P&G sustainability goals for 2030

In 2018, we released new sustainability goals called Ambition 2030. These broad-reaching goals have one purpose in mind: to enable and inspire positive impact on our environment and society while creating value for us as a company and you as a consumer.

In an effort to address two of the world’s most pressing environmental challenges—finite resources and growing consumption—we’ve focused our ambitious goals in these specific areas.

Click to jump to each section.

Ambition 2030: Brands making a positive impact

In a world where sustainable lifestyles have become more important than ever, we need brands to meet performance expectations while also helping to solve some of the most complex challenges facing our world. That’s why we’re working to make social and environmental responsibility an integral component of every brand in our portfolio. Here’s how.

Mother daughter in front of the washing machine

Goal: 100% of leadership brands will enable and inspire responsible consumption

We want all our leadership brands to constantly grow and create value while also having a measurable positive impact on society and our environment.

Ariel 3in1 Pods

The Ariel Ambition is to re-invent a better clean to consume 50% less resources in key impact areas such as energy and water.

Herbal Essences

Herbal Essences commits to enable everyone to experience the positive power of nature, supporting biodiversity for the benefit of people and the planet.

Brand 2030 CriteriaBrand 2030 Press Release
Adult holding manufacturing waste

Goal: Reduce our use of virgin petroleum plastic in packaging by 50%

The 3 R's - Reduce, Reuse, Recycle - all play a role in our packaging strategy. Reducing the amount of virgin plastic by half by 2030 is an ambitious goal we plan to achieve via light weighting, increasing recycled content (PCR), driving conversion to more concentrated product forms, and when it makes sense, using alternative materials. We estimate this will avoid the use of over 300,000 tons of virgin plastic.

We are also committed to achieve 100% recyclable or reusable packaging by 2030.

Making our packages with a next life in mind, continuously innovating with recycled plastic (PCR), and innovating with refillable and reusable packages will help to reduce our environmental footprint.

But the unique challenge lies in the remaining fraction of our packaging, because they use materials and formats in much smaller amounts. By 2030, we’ll come up with solutions through both technical and commercial innovation.

2020 goal: Ensure 90% of product packaging is recyclable.

96% to our 2030 goal

As of 2019, 88% of P&G packages are considered recyclable.

Head & Shoulders

In partnership with TerraCycle and SUEZ, we produced the world’s 1st recyclable shampoo bottle made with up to 25% recycled beach plastic.


Lenor will introduce 50% post-consumer resin into all transparent sizes in Europe enabling the use of more than 2,700 tons of recycled plastic next year.

Woman enjoying the fragrance

Goal: Build even greater trust through transparency

We know consumers want to know as much as they can about our products & the ingredients that go in them. That’s why we’re continuing to provide transparency around our ingredient innovation and safety science.

Tide HE Turbo

Tide purclean™ is certified 65% bio-based, with 100% recyclable packaging, and is produced at a plant that sends zero manufacturing waste to landfill.

Product Safety ProcessIngredients We UseIngredients For Good
Loop P&G Family Product Shot

TerraCycle’s Loop tests Reusable Packaging

In 2019 we joined test programs in New York and Paris with TerraCycle’s groundbreaking Loop platform, a new circular shopping model that offers a variety of house-hold favorite products in durable, refillable packaging. Once the containers are empty, Loop collects and cleans the packaging that can then be put back in the circulation loop for reuse.

Saving Energy at Home

About 80% of a washing machine’s energy consumption comes from heating the water. By delivering a superior performance in quick, cold cycles, Ariel and Tide have been at the forefront of driving change, helping people get the clean they need while saving time, money and energy.

In 2010 we set a goal to turn 70% of all washing machine loads globally into energy efficient cycles by 2020. We’re pleased to report that we’ve reached our goal one year ahead of schedule.

Ariel turn to 30

Ambition 2030: Reducing our supply chain footprint

Across our global operations, we are making intentional choices to reduce the footprint of our suppliers, buyers and manufacturing sites - sourcing sustainable materials and exploring new business models to drive circular solutions.

Adult working in factory

Goal: Reduce our footprint and aim for circular solutions based on regeneration and restoration

  • 100% renewable electricity and cut GHG emissions in half at P&G sites.
  • Our sites will deliver a 35% increase in water efficiency and source at least five billion liters of water from circular sources.
  • Advance at least 10 significant supply chain partnerships to drive circularity on climate, water, or waste.
Green renewable electricity icon

We are now purchasing 100% renewable electricity in the U.S., Canada and Western Europe.

P&G Waste Icon

92% of our manufacturing sites are Zero Manufacturing Waste To Landfill.


Goal: Protect and enhance the forests we depend upon

We use wood pulp in some of our products, and we have rigorous policies in place to make sure we’re sourcing responsibly from forests certified to the highest standards. But as we look to the future, we want to Increase our use of Forest Stewardship Council® (FSC®) certified fiber to 75% across all Family Care brands by 2025.

  • Collaborate with numerous organizations to increase the global area of certified forests, while strengthening certification systems.

  • Lead the charge in efforts to develop products with a Forest Positive approach. Inspired by the World Wildlife Fund, this practice will deliver health benefits that will sustain the forests we depend on.


Each Bounty sheet is 2X more absorbent than the next leading custom-size-it brand. 100% of the wood fiber used to make our paper is from responsibly managed forests.


Puffs are made from softwood and hardwood fibers that were produced to meet international standards for responsible forestry.


Goal: Improve livelihoods of palm farmers

As members of the Roundtable on Sustainable Palm Oil, we’re committed to sourcing our palm and palm derivatives responsibly. In areas like Malaysia and Indonesia—which houses our largest supply chain and has a high density of small farmers—we’re implementing local programs to build responsible agricultural practices. This will help small farmers increase their yield while maintaining P&G sustainability standards.

Our Palm Oil PolicyPartners in Palm Oil

Ambition 2030: A society working together

We’ve put more environmental sustainability goals in place to reduce carbon emissions, protect our water and find ways to repurpose waste. But we also know we can’t do it alone. Solving the biggest challenges we face will require collaboration, which is why we are focused on creating partnerships that will enable people, the planet, and our business to thrive.

Carbon neutral

Goal: Carbon neutral for the decade

The next decade represents a critical window to significantly decrease the carbon emitted into the atmosphere and ensure a healthy planet for present and future generations. We are committed to being carbon neutral for the decade and will accelerate efforts to curb climate change by taking actions designed to protect our planet.

In addition to cutting GHG emissions in half at P&G sites, we will address the remaining GHG emissions – an estimated 30 million metric tons over the next decade – by advancing a portfolio of natural climate solutions that leverage the power of nature. Working closely with Conservation International, World Wildlife Fund and other leading climate experts, P&G will fund a range of projects designed to protect, improve and restore forests, wetlands, grasslands and peatlands, that increase carbon storage or avoid greenhouse gas emissions while supporting local communities and economic recovery.

Watch the discussion hosted by NatGeo.

Watch here
AEPW logo

Goal: Create solutions so no packaging finds its way to the ocean

We’re saddened by what’s happening to the world’s oceans. That’s why we’ve included a plastics pledge in our 2030 goals. Internally, we’re figuring out holistic solutions so that no P&G packaging finds its way to the ocean. We’re also partnering with organizations that have the same goal in mind, and are already finding ways to stem the flow of plastic to the world’s oceans—like the Trash Free Seas Alliance in Southeast Asia.

Washing the dishes

Goal: Protect water for people and nature

Being responsible with the water we depend on is critical to the future of our planet. There's a diverse mix of landscapes, cultures, economies, and climates that make water issues complex and require solutions unique to each river basin.

We clearly defined our priority basins, the partners we'll work with, and the actions needed to address the water challenges specific to each basin. We'll continue to advance the solutions to increase their resiliency.

Aguacapital logo
Cascade Platinum Action Pacs

Cascade Platinum Action Pacs clean stuck-on food so well you can save more than 20 gallons of water per load.*

Swiffer WetJet

Households using Swiffer Wet or WetJet can save more than 70 gallons of water per year compared to the standard mop and bucket.

50L-Home logo

The 50 Liter Home Concept

Spearheaded by P&G, brings together companies, policy makers, influencers and communities to develop and scale innovations for the home that help solve the urban water crisis and at the same time address household energy consumption and associated GHG emissions.

Woman holding a child

Goal: Advance recycling solutions for Absorbent Hygiene Products

Who would’ve thought you could recycle used diapers? Invented by our joint venture Fater in Italy, we found out a way. The breakthrough technology recycles used absorbent hygiene products to create new products and materials of added value. Partnering with cities, waste operators, and other partners, we plan to have this recycling practice operational in 10 cities across the globe by 2030.


Pampers used this technology to recycle used diapers into bottle caps and viscose, a semi-synthetic fiber.

Ambition 2030: Integrate sustainability in our workplace

Our organization has made tremendous progress against our goals and that's driven largely in part by the passion and ingenuity of our employees. If we want any chance of reaching our 2030 goals, we know how important it is to keep our people engaged and equipped.

Integrate social and environmental sustainability as a key strategy in our business plans.

Educate employees across all levels.

Reward progress and integrate recognition in employee performance assessments.

See the latest in our environmental sustainability efforts

German sustainability

January 9, 2018

German Sustainability Partner to Launch First Head & Shoulders Shampoo Bottle with 20% Beach Plastic

Our Head & Shoulders brand kicked off 2018 with a new collaboration with an industry partner.

Read more

Our work doesn't stop here

To get a deeper look at the details of our P&G sustainability efforts, download our 2019 Citizenship report. For more information on our 2030 goals, download our Ambition 2030 plan. This is just the start of our journey to advance progress against our environmental sustainability goals. And as we work, we’ll continue identifying partners and actions we plan to take, and share our progress with you each year.

1880s Bartlett Store

History of P&G Sustainability

To see the full history of our environmental sustainability efforts, take a look at our timeline.


Learn about our latest efforts

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All goal numbers are representative of progress since 2010.
* Pre-rinsing dishes prior to loading the dishwasher uses up to 20 gallons of water. (Source: Energy Star energystar.gov)