P&G’s roots in LGBTQ+ inclusion and advocacy are built on the example set by our people. Individuals who used their voice to fight intolerance, tackle bias and put themselves at risk for equal treatment and protection.
The journey has not been easy. Nor have we always been right.
Progress — initiated by a few brave employees often in the face of strong resistance — helped to change our culture, shape the company attitude and strengthened our commitment to the LGBTQ+ community. We’re using our voice to drive acceptance, inclusion and a love for humanity.
As a leading advertiser, we are using our voice to promote equality and inclusion. The images and messages we put into the world affects perception and culture. We are committed to the accurate portrayal of the LGBTQ+ community in our advertising and promoting a deeper understanding of the impact of LGBTQ+ visibility on cultural attitudes and nurturance.
- “Leading on LGTBTQ+ Acceptance” – Marc Pritchard, Chief Brand Officer, World Economic Forum, January 2020
- P&G and GLAAD Study Reveals the Power of LGBTQ+ Inclusion in Advertising – May 2020
- The Pause. Let's talk about the pause. That moment of hesitation before meeting someone new. Those seconds of apprehension before introducing a partner. This film helps create conversation by illuminating a human truth far too common for the LGBTQ+ community.
Through personal stories, conversation and one-to-one relationships, we can help to expose bias, create human connection and change hearts and minds. Together, we can better our communities and shape more inclusive policy. These stories can have a profound impact on those that hear them. As one person wrote,
“Thank for you for being my inspiration and the spark that lit the fire in me, a fire I never thought in my life that would be lit. I am living an unbelievably happier life. Thank you for saving another soul.”
Perspective on U.S. Supreme Court Ruling on Employment Equality
"The Supreme Court of the United States issued a landmark ruling affirming that the protections afforded to American workers under the Civil Rights Act prohibit discrimination based on gender identity or sexual orientation. This decision has the power to change lives, as it sets an important legal precedent for the United States. Specifically, this decision ensures that LGBTQ+ people cannot be denied employment or fired from their jobs because of who they are. This decision enables human beings to more easily focus on their lives, their work, and the contributions they can make to the communities of which they are a part. This is a major step, and yet much work remains in the U.S. and around the world."
Click here to read more from Shelly McNamara, Chief Diversity & Inclusion Officer and Senior VP of HR at P&G, and from Michael Chanak, Jr., a former P&G employee and LGBTQ+ activist.
P&G understands that Pride is more than a single event or moment. Pride embodies a movement that advances equality for the LGBTQ+ community and is a catalyst to fight bias, create dialogue and raise visibility for the community.
During the COVID-19 pandemic, the LGBTQ+ community is facing the loss of livelihoods, lack of access to critical life-affirming healthcare, increased domestic violence and social isolation as many of the organizations they count on for these services are on the brink of survival — setting the movement back decades.
P&G and our brands are stepping up to raise visibility and to bring others together to help raise $5 million for LGBTQ+ communities most impacted by COVID-19 with Can’t Cancel Pride in partnership with iHeart Radio. The event benefits established organizations with a record of positive impact and support of the LGBTQ+ community, including GLAAD, SAGE, The Trevor Project, the National Black Justice Coalition, CenterLink and OutRight Action International.