We See Equal
Many of our products are made uniquely for women and men. We have deep insights into their lives, their challenges, and their aspirations. So when it comes to the gender bias they face, it’s up to us to help change the narrative.
In 2017, we launched this gender equality campaign to show the world as we see it—equal. It’s been viewed millions of times in more than 180 countries and was named one of the most inclusive ads of 2017 by the Association of National Advertisers (ANA).
We focus on three areas where we can uniquely make a difference. Click to jump to each section and learn more.
Advertising & media
The ANA found that 28% of ads portray women negatively. As one of the biggest advertisers in the world, we leverage our powerful voice to help break down stereotypes and motivate change.
Sesame Street Muppets Fuel Girls’ Aspirations
P&G partnered with Sesame Workshop to create Chamki—a vibrant 5-year-old girl Muppet who explores issues of gender equity in child-relevant ways, with girls and boys role-playing different careers and family roles. It launched in ten countries throughout Sub-Saharan Africa, and has been viewed more than 2 million times on social media.
Generation of Firsts
Always celebrates Saudi women who have achieved careers that have traditionally been challenged. They highlighted these achievements with a social film created by an all-female Saudi cast and crew, including the director, producer, cinematographer and production team—getting female Saudi viewers to post their own accomplishments.
Ariel #ShareTheLoad
In India, 70% of children believe it’s a woman’s responsibility to do the laundry—a belief deeply rooted in their culture. Our leading detergent set out to change that gender bias…and prompted more than 2 million men to sign a petition to help out with housework.
SK-II #ChangeDestiny
SK-II put the spotlight on Chinese women who feel society’s pressure to get married before age 25, but challenged that stereotype to pursue their dreams.
Fairy #MakeItFair
In the U.K., 70% of women still do all the household chores. So Fairy decided to remove the “y” from their iconic logo, to remind every family member to do their part and pledge to #MakeItFair.
Always #LikeAGirl
50% of girls experience a huge drop in confidence at puberty—and never get it back. Always set out to change the profound effect words can have on girls at that age, starting with a phrase commonly used as an insult.
Education & economic opportunities
Every girl deserves access to education. And as a woman, she deserves to live to her fullest potential. Economic equality can only make our world stronger. Through our company and brand impact programs, we’re helping to make gender equality possible.
Always Keeping Girls in School
In some countries, a girl’s period could lead her to miss school—or drop out altogether. In 2006, Always started providing African girls with puberty education and sanitary pads. Since then, 78% of schools reported an improvement in attendance.
Education access for underprivileged children
P&G India has provided girls with access to education through its Shiksha program—increasing reading and writing ability from 20% to 70%.
Connecting female leaders with local entrepreneurs
In partnership with WEConnect International, our leaders connect with local female entrepreneurs around the world—sharing their tactics for developing business strategies and skills.
Empowering Women-Owned Businesses
In October 2017, we made a commitment to spend $100 million with Women-Owned Businesses outside the U.S. over three years. We’re proud to report this 3-year goal was surpassed in less than one year.
Inclusive environment inside P&G
We’re committed to creating a culture where everyone is treated equally and can contribute to their full potential. It’s why achieving a 50/50 representation in all parts of our company is a top priority.
Busting Workplace Myths
During the annual World Economic Forums in 2018, we debuted an exhibit with Women at Work to expose the myths that hold women back from achieving equal representation and advancement in the workplace.
Equal parent benefits
In 2017, we expanded our benefits in 26 countries to include enhanced maternity, adoption, and paternity leave—through their child’s first year.
Women supporting women
As a founding corporate partner of LeanIn.org, we host “Lean In Circles” around the world. So far, more than 4,000 women have participated in peer-to-peer support to tackle business and career challenges.
Male advocates
We partner with Catalyst to offer MARC™ (Men Advocating Real Change)—a program that engages the hearts and minds of men as full partners in achieving gender equality.
Top Companies for Executive Women
National Association for Female Executives
Our partners
Every day we’re working toward a world that sees equal, but it can’t be done alone. To strengthen and increase our impact, we partner with organizations that share our commitment to gender equality.
But wait, there's more
We’re always working on something else. For information about our gender equality efforts or to see the full list of our partners, download our 2018 Citizenship Report.
