Gender equality

Woman soccer player
Gender equality Icon

We See Equal

Many of our products are made uniquely for women and men. We have deep insights into their lives, their challenges, and their aspirations. So when it comes to the gender bias they face, it’s up to us to help change the narrative.

In 2017, we launched this gender equality campaign to show the world as we see it—equal. It’s been viewed millions of times in more than 180 countries and was named one of the most inclusive ads of 2017 by the Association of National Advertisers (ANA).

Watch video: P&G #WeSeeEqual – Gender Equality

We focus on three areas where we can uniquely make a difference. Click to jump to each section and learn more.

Advertising & media

The ANA found that 28% of ads portray women negatively. As one of the biggest advertisers in the world, we leverage our powerful voice to help break down stereotypes and motivate change.

Sesame Street Muppets Fuel Girls’ Aspirations

P&G partnered with Sesame Workshop to create Chamki—a vibrant 5-year-old girl Muppet who explores issues of gender equity in child-relevant ways, with girls and boys role-playing different careers and family roles. It launched in ten countries throughout Sub-Saharan Africa, and has been viewed more than 2 million times on social media.

Generation of Firsts

Always celebrates Saudi women who have achieved careers that have traditionally been challenged. They highlighted these achievements with a social film created by an all-female Saudi cast and crew, including the director, producer, cinematographer and production team—getting female Saudi viewers to post their own accomplishments.

Ariel #ShareTheLoad

In India, 70% of children believe it’s a woman’s responsibility to do the laundry—a belief deeply rooted in their culture. Our leading detergent set out to change that gender bias…and prompted more than 2 million men to sign a petition to help out with housework.

Watch video: Ariel – #ShareTheLoad

Timelines | Katie Couric x SK-II

In the latest Change Destiny campaign, SK-II and Katie Couric want to inspire women around the world to draw their own timelines and celebrate that destiny is a matter of choice, instead of living a life according to society’s expectations of them.

Watch video: The Expiry Date | SK-II #changedestiny

Fairy #MakeItFair

In the U.K., 70% of women still do all the household chores. So Fairy decided to remove the “y” from their iconic logo, to remind every family member to do their part and pledge to #MakeItFair.

Watch video: Fairy UK Asks: "Is housework shared fairly in your home?"

Always #LikeAGirl

50% of girls experience a huge drop in confidence at puberty—and never get it back. Always set out to change the profound effect words can have on girls at that age, starting with a phrase commonly used as an insult.

Watch video: Always #LikeAGirl

Education & economic opportunities

Every girl deserves access to education. And as a woman, she deserves to live to her fullest potential. Economic equality can only make our world stronger. Through our company and brand impact programs, we’re helping to make gender equality possible.

Always Keeping Girls in School

Female child in classroom

In some countries, a girl’s period could lead her to miss school—or drop out altogether. In 2006, Always started providing African girls with puberty education and sanitary pads. Since then, 78% of schools reported an improvement in attendance.

Education access for underprivileged children

Female child writing in classroom

P&G India has provided girls with access to education through its Shiksha program—increasing reading and writing ability from 20% to 70%.

Connecting female leaders with local entrepreneurs

Females working in the office

In partnership with WEConnect International, our leaders connect with local female entrepreneurs around the world—sharing their tactics for developing business strategies and skills.

Empowering Women-Owned Businesses

In October 2017, we made a commitment to spend $100 million with Women-Owned Businesses outside the U.S. over three years. We’re proud to report this 3-year goal was surpassed in less than one year.

Inclusive environment inside P&G

We’re committed to creating a culture where everyone is treated equally and can contribute to their full potential. It’s why achieving a 50/50 representation in all parts of our company is a top priority.

Busting Workplace Myths

Busting Workplace Myths

During the annual World Economic Forums in 2018, we debuted an exhibit with Women at Work to expose the myths that hold women back from achieving equal representation and advancement in the workplace.

Equal parent benefits

Parents with child

In 2017, we expanded our benefits in 26 countries to include enhanced maternity, adoption, and paternity leave—through their child’s first year.

Women supporting women

Women working in office

As a founding corporate partner of, we host “Lean In Circles” around the world. So far, more than 4,000 women have participated in peer-to-peer support to tackle business and career challenges.

Male advocates

Male advocates

We partner with Catalyst to offer MARC™ (Men Advocating Real Change)—a program that engages the hearts and minds of men as full partners in achieving gender equality.

National Association for Female Executives

Top Companies for Executive Women

National Association for Female Executives

Our partners

Every day we’re working toward a world that sees equal, but it can’t be done alone. To strengthen and increase our impact, we partner with organizations that share our commitment to gender equality.

  • Association of National Advertisers
  • Lean In
  • Catalyst CEO Champions For Change
  • UN Women
  • Women in the World
  • WASH United
  • Save the Children
  • #SeeHer
  • Global Citizen
  • Seneca Women
  • CARE
  • Sesame Workshop
  • World Vision
  • Network of Executive Women
  • Women’s Business Enterprise National Council
  • WEConnect International
  • LEAD Network
  • Geena Davis Institute on Gender in Media

But wait, there's more

We’re always working on something else. For information about our gender equality efforts or to see the full list of our partners, download our 2018 Citizenship Report.

Learn about our latest efforts

View All