Gender equality

Woman soccer player
Gender equality Icon

#WeSeeEqual

We aspire to build a better world for all of us — inside and outside of P&G. A world free from gender bias, with equal voice and equal representation for all individuals. A world where everyone sees equal. When we do this, economies grow, communities are healthier, businesses can thrive, and the world is a better place for everyone.

At P&G, we’re focused on three areas where we can have the greatest impact. First, we’re leveraging our significant voice in advertising and media to tackle gender bias. We’re also removing barriers to education for girls and economic opportunities for women through corporate and brand programs and policy advocacy. And we’re creating an inclusive, gender-equal environment within P&G, while advocating for gender and intersectional equality in workplaces everywhere, so that everyone can contribute to their full potential. In each of these areas, we partner with highly-engaged organizations that share our commitment, combining our resources, talents and skills to have a bigger impact.

Watch video: P&G #WeSeeEqual – Gender Equality

We focus on three areas where we can uniquely make a difference. Click to jump to each section and learn more.

Advertising & Media

The Association of National Advertisers #SeeHer study showed that 40% of women feel they are inaccurately portrayed through some form of stereotyping, objectification or diminished character. As one of the biggest advertisers in the world, we leverage our powerful voice to help tackle bias and motivate change.

Sesame Street Muppets Fuel Girls’ Aspirations

P&G partnered with Sesame Workshop to create Chamki—a vibrant 5-year-old girl Muppet who explores issues of gender equity in child-relevant ways, with girls and boys role-playing different careers and family roles. It launched in ten countries throughout Sub-Saharan Africa, and has been viewed more than 2 million times on social media.

Generation of Firsts

Always celebrates Saudi women who have achieved careers that have traditionally been challenged. They highlighted these achievements with a social film created by an all-female Saudi cast and crew, including the director, producer, cinematographer and production team—getting female Saudi viewers to post their own accomplishments.

Ariel #ShareTheLoad

In India, 70% of children believe it’s a woman’s responsibility to do the laundry—a belief deeply rooted in their culture. Our leading detergent set out to change that gender bias. Since the beginning of the campaign, the percentage of Indian men who report thinking, “household chores are a woman’s job”, dropped from 79% to 52%.

Watch video: Ariel – #ShareTheLoad

Timelines | Katie Couric x SK-II

In the latest Change Destiny campaign, SK-II and Katie Couric want to inspire women around the world to draw their own timelines and celebrate that destiny is a matter of choice, instead of living a life according to society’s expectations of them.

Watch video: The Expiry Date | SK-II #changedestiny

Fairy #MakeItFair

In the U.K., 70% of women still do all the household chores. So Fairy decided to remove the “y” from their iconic logo, to remind every family member to do their part and pledge to #MakeItFair.

Watch video: Fairy UK Asks: "Is housework shared fairly in your home?"

Always #LikeAGirl

50% of girls experience a huge drop in confidence at puberty—and never get it back. Always set out to change the profound effect words can have on girls at that age, starting with a phrase commonly used as an insult.

Watch video: Always #LikeAGirl

Education & Economic Opportunities

Every girl deserves access to education. And as a woman, she deserves to live to her fullest potential. Economic equality can only make our world stronger. Through our company and brand impact programs, we’re helping to make gender equality possible.

Always Keeping Girls in School

Female child in classroom

All over the world girls are missing school because of their period. Always is working to change that through the provision of puberty & confidence education and enabling access to period products. In the last two years alone, Always has donated over 50 million products to help girls stay in school and stay confident.

Education access for underprivileged children

Female child writing in classroom

P&G India has provided girls with access to education through its Shiksha program—increasing reading and writing ability from 20% to 70%.

Empowering Women-Owned Businesses

P&G has prioritized women’s economic empowerment, spending more than $1.1 billion with women-owned businesses globally, and partnering with WEConnect International, the Women’s Business Enterprise National Council and UN Women in 14 countries to provide training for women entrepreneurs.

Inclusive Environment Inside and Outside P&G

We’re committed to creating a culture where everyone is treated equally and can contribute to their full potential. It’s why achieving a 50/50 representation in all parts of our company is a top priority.

Busting Workplace Myths

Busting Workplace Myths

Since the World Economic Forum in 2018, P&G's "myths vs reality" exhibit has exposed the myths that hold women back from achieving equal representation and advancement in the workplace.

Equal parent benefits

Parents with child

Our new parental leave policy in Europe, #ShareTheCare, enables fathers to take an average of eight weeks of paid leave within the first 18 weeks of their child being born or adopted.

Women in the workplace

Women working in office

As a founding corporate partner of LeanIn.org, we host “Lean In Circles” around the world. So far, more than 4,000 women have participated in peer-to-peer support to tackle business and career challenges.

Male advocates

Male advocates

We partner with Catalyst to offer MARC™ (Men Advocating Real Change)—a program that engages the hearts and minds of men as full partners in achieving gender equality.

Our partners

Every day we’re working toward a world that sees equal, but it can’t be done alone. To strengthen and increase our impact, we partner with organizations that share our commitment to gender equality.

  • Lean In
  • Catalyst CEO Champions For Change
  • UN Women
  • Women in the World
  • WASH United
  • Save the Children
  • #SeeHer
  • Global Citizen
  • Seneca Women
  • CARE
  • Sesame Workshop
  • World Vision
  • Network of Executive Women
  • Women’s Business Enterprise National Council
  • WEConnect International
  • LEAD Network
  • Geena Davis Institute on Gender in Media
  • Hello Sunshine Official
  • Together Live
  • Together Live
  • Women deliver
  • Vital voices
  • Women's forum
  • Makers - women's movement

But wait, there's more

We’re always working on something else. For information about our gender equality efforts or to see the full list of our partners, download our 2019 Citizenship Report.

Learn about our latest efforts

View All