#WeSeeEqual
We aspire to build a better world for all of us — inside and outside of P&G. A world free from gender bias, with equal voice and equal representation for all individuals. A world where everyone sees equal. When we do this, economies grow, communities are healthier, businesses can thrive, and the world is a better place for everyone.
At P&G, we’re focused on three areas where we can have the greatest impact. First, we’re leveraging our significant voice in advertising and media to tackle gender bias. We’re also removing barriers to education for girls and economic opportunities for women through corporate and brand programs and policy advocacy. And we’re creating an inclusive, gender-equal environment within P&G, while advocating for gender and intersectional equality in workplaces everywhere, so that everyone can contribute to their full potential. In each of these areas, we partner with highly-engaged organizations that share our commitment, combining our resources, talents and skills to have a bigger impact.
We focus on three areas where we can uniquely make a difference. Click to jump to each section and learn more.
Advertising & Media
The Association of National Advertisers #SeeHer study showed that 40% of women feel they are inaccurately portrayed through some form of stereotyping, objectification or diminished character. As one of the biggest advertisers in the world, we leverage our powerful voice to help tackle bias and motivate change.
Sesame Street Muppets Fuel Girls’ Aspirations
P&G partnered with Sesame Workshop to create Chamki—a vibrant 5-year-old girl Muppet who explores issues of gender equity in child-relevant ways, with girls and boys role-playing different careers and family roles. It launched in ten countries throughout Sub-Saharan Africa, and has been viewed more than 2 million times on social media.
Generation of Firsts
Always celebrates Saudi women who have achieved careers that have traditionally been challenged. They highlighted these achievements with a social film created by an all-female Saudi cast and crew, including the director, producer, cinematographer and production team—getting female Saudi viewers to post their own accomplishments.
Ariel #ShareTheLoad
In India, 70% of children believe it’s a woman’s responsibility to do the laundry—a belief deeply rooted in their culture. Our leading detergent set out to change that gender bias. Since the beginning of the campaign, the percentage of Indian men who report thinking, “household chores are a woman’s job”, dropped from 79% to 52%.
Fairy #MakeItFair
In the U.K., 70% of women still do all the household chores. So Fairy decided to remove the “y” from their iconic logo, to remind every family member to do their part and pledge to #MakeItFair.
Always #LikeAGirl
50% of girls experience a huge drop in confidence at puberty—and never get it back. Always set out to change the profound effect words can have on girls at that age, starting with a phrase commonly used as an insult.
Education & Economic Opportunities
Every girl deserves access to education. And as a woman, she deserves to live to her fullest potential. Economic equality can only make our world stronger. Through our company and brand impact programs, we’re helping to make gender equality possible.
Getting More Women & Girls into STEM
P&G has a particular interest in STEM given our reliance on a highly skilled STEM workforce – like engineers, scientists, IT experts, innovators – to drive technology-based innovation that powers our brands and grows our business.
We are stepping up to help ensure all girls, regardless of background, get the right STEM experiences.
Inclusive Environment Inside and Outside P&G
We’re committed to creating a culture where everyone is treated equally and can contribute to their full potential. It’s why achieving a 50/50 representation in all parts of our company is a top priority.
Busting Workplace Myths
Since the World Economic Forum in 2018, P&G's "myths vs reality" exhibit has exposed the myths that hold women back from achieving equal representation and advancement in the workplace.
Our Partners
Every day we’re working toward a world that sees equal, but it can’t be done alone. To strengthen and increase our impact, we partner with organizations that share our commitment to gender equality.
But wait, there's more
We’re always working on something else. For information about our gender equality efforts or to see the full list of our partners, download our 2020 Citizenship Report.
Learn about our latest efforts
Now more than ever, P&G and our brands remain committed to being a force for good and a force for growth around the world, with gender equality as an ongoing priority.
