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Comedian, actress, mom and Pampers Wipes user Iliza Shlesinger brings humor to the all-too-familiar parenting hassle that inspired an improved dispensing experience<ul class="bwlistdisc"><li>Pampers improved its Wipes dispensing experience to make it easier for parents to pull one wipe at a time.</li><li>The improved dispensing experience is available across all Pampers Wipes including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean &amp; Calm Wipes.</li><li>Comedian, actress and mom Iliza Shlesinger helps bring a relatable parenting moment to life through a humor-driven Pampers campaign inspired by parent feedback</li></ul>CINCINNATI--(BUSINESS WIRE)--We have all been there: a diaper change is underway, one hand is keeping baby in place, the other reaches for one wipe, and suddenly a whole chain comes along for the ride. Pampers heard parents loud and clear. Today, the brand announced new and improved Wipes that make it easier to pull one wipe at a time, giving parents one less little hassle to manage when their hands are already full. <a href="https://mms.businesswire.com/media/20261008843261/en/2928043/5/Pampers_Wipes_and_Iliza_Shlesinger.jpg"><img src="https://mms.businesswire.com/media/20261008843261/en/2928043/22/Pampers_Wipes_and_Iliza_Shlesinger.jpg" /></a> <a href="https://mms.businesswire.com/media/20261008843261/en/2928043/5/Pampers_Wipes_and_Iliza_Shlesinger.jpg"><img src="https://mms.businesswire.com/media/20261008843261/en/2928043/21/Pampers_Wipes_and_Iliza_Shlesinger.jpg" /></a> <a href="https://mms.businesswire.com/media/20261008843261/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20261008843261/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20261008843261/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20261008843261/en/1061227/21/PGlogo.jpg" /></a>Available across all Pampers Wipes, including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean &amp; Calm Wipes, the improved dispensing experience turns a familiar parent pet peeve into a product update shaped by the people who use Pampers every day.To celebrate the improvement, Pampers teamed up with comedian, actress, mom and Pampers Wipes user Iliza Shlesinger for a humor-driven campaign inspired by the familiar experience of reaching for one wipe and getting several. Drawing from honest parent commentary and her own experience with the multi-wipe pull, Shlesinger brings a candid and humorous perspective to a parenting moment that has resonated with families for years. Because when one hand is on the baby and the other is on the wipes, there are exactly zero hands left for an unexpected wipe parade.“Every parent knows the wipe math: you need one, the pack gives you six, and suddenly you are holding a tiny wet scarf collection while trying to keep a baby from rolling away,” said Iliza Shlesinger. “What I loved about this partnership is that it started with something so relatable. Parents notice the little things, and those little things matter. It's fun to be part of a campaign that takes a real parenting experience, finds the humor in it and celebrates a solution.”The new and improved Wipes are the latest example of Pampers turning direct parent feedback into product updates. Earlier in 2026, Pampers removed fragrance from all Pampers Swaddlers in response to evolving parent preferences. Now, Pampers has redesigned how its Wipes dispense to make it easier for parents to get one wipe in one pull.“Parents and babies are at the center of everything we do, and their feedback helps us identify meaningful ways to improve their everyday experiences,” said Caroline Sanchez, Senior Brand Director, Pampers. “We have been acting on that feedback across the Pampers portfolio, from redesigning how Pampers Wipes dispense to removing fragrance from Swaddlers. Our partnership with Iliza allows us to share that news in a way that is relatable, authentic, and rooted in the realities of parenting."Watch Pampers' latest campaign featuring Iliza Shlesinger: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FsCF9cspXczo%3Fsi%3Df3NGGXfsSakdWlK8&amp;esheet=54618708&amp;newsitemid=20261008843261&amp;lan=en-US&amp;anchor=https%3A%2F%2Fyoutu.be%2FsCF9cspXczo%3Fsi%3Df3NGGXfsSakdWlK8&amp;index=5&amp;md5=6026f65df8de10ed8ad5c7181b148374" rel="nofollow" shape="rect">https://youtu.be/sCF9cspXczo?si=f3NGGXfsSakdWlK8</a>For more information about Pampers Wipes, visit Pampers.com and follow Pampers on social media.Frequently Asked Questions About Pampers WipesWhat is Pampers' new campaign featuring Iliza Shlesinger?Pampers' latest campaign featuring comedian, actress, mom and Pampers Wipes user Iliza Shlesinger uses humor to spotlight a relatable parenting moment: reaching for one wipe and pulling several. Inspired by parent feedback, the campaign highlights an improved Pampers Wipes dispensing experience designed to make it easier for parents to pull one wipe at a time.What is the one-wipe pull from Pampers?The one-wipe pull refers to the improved Pampers Wipes dispensing experience, which is designed to help parents pull one wipe at a time. It responds to parent feedback about multiple wipes sometimes coming out of the pack together.Why did Pampers improve its Wipes dispensing experience?Pampers listens to parents and uses their feedback to identify meaningful ways to improve the products they rely on. After hearing feedback about the experience of reaching for one wipe and pulling several, Pampers improved its Wipes dispensing experience to help parents pull one wipe at a time.Which Pampers Wipes feature the improved dispensing experience?The improved dispensing experience is available across all Pampers Wipes including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean &amp; Calm Wipes.How is Pampers using parent feedback in the campaign?Pampers Wipes’ improved dispensing experience draws inspiration from candid parent commentary about the multi-wipe pull. Pampers is using that feedback to demonstrate that the brand listens to parents, acts on what it hears and continues improving the everyday product experiences that matter to families.How does this connect to other Pampers product updates?Pampers continues to use parent feedback to guide meaningful product improvements. Earlier in 2026, Pampers removed fragrance from all Pampers Swaddlers in response to evolving parent preferences. The update to Pampers Wipes reflects the same commitment to listening and acting on what families say they need.Where can parents learn more about Pampers Wipes?Parents can learn more about Pampers Wipes, including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean &amp; Calm Wipes, by visiting <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pampers.com%2F&amp;esheet=54618708&amp;newsitemid=20261008843261&amp;lan=en-US&amp;anchor=Pampers.com&amp;index=1&amp;md5=acd8609e35bb8f03a35bd6fc792d6822" rel="nofollow" shape="rect">Pampers.com</a>.About PampersFor more than 60 years, parents have trusted Pampers to care for their babies. Keeping babies protected, comfortable, and cared for is at the heart of everything we do because babies deserve our best. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pampers.com%2F&amp;esheet=54618708&amp;newsitemid=20261008843261&amp;lan=en-US&amp;anchor=www.pampers.com&amp;index=2&amp;md5=627bd5e3cb0823285f626cbe0a0cd070" rel="nofollow" shape="rect">www.pampers.com</a> to learn more about our products, resources and rewards program.About Procter &amp; GambleP&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54618708&amp;newsitemid=20261008843261&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=a9a45118502c3783e1f4ee348dbf05d7" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands.For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54618708&amp;newsitemid=20261008843261&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=973340810519cc4343f885af0f2bca6c" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts P&amp;G Baby Care Communications Katie Stahlheber <a target="_blank" href="mailto:stahlheber.k@pg.com" rel="nofollow" shape="rect">stahlheber.k@pg.com</a>MSLGROUP for Pampers Cristian Gonzalez MSL New York <a target="_blank" href="mailto:Cristian.Gonzalez@MSLGroup.com" rel="nofollow" shape="rect">Cristian.Gonzalez@MSLGroup.com</a>

Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE: PG) will webcast its 2026 Annual Meeting of Shareholders, held virtually via a live audio webcast on Tuesday, October 13, 2026, at 9:00 a.m. Eastern Time at: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.virtualshareholdermeeting.com%2FPG2026&amp;esheet=54615844&amp;newsitemid=20261006250413&amp;lan=en-US&amp;anchor=www.virtualshareholdermeeting.com%2FPG2026&amp;index=1&amp;md5=3d7d6e09219266e5756c615ef860da3b" rel="nofollow" shape="rect">www.virtualshareholdermeeting.com/PG2026</a>. <a href="https://mms.businesswire.com/media/20261006250413/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20261006250413/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20261006250413/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20261006250413/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live webcast beginning at 8:45 a.m., approximately 15 minutes before the annual meeting’s 9:00 a.m. start time.
The webcast will also be available for replay. For information on meeting business and shareholder voting, P&amp;G’s Notice of Annual Meeting and Proxy Statement is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54615844&amp;newsitemid=20261006250413&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=2&amp;md5=5dac90a1611402a8a2e2575ae5a46151" rel="nofollow" shape="rect">www.pginvestor.com</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54615844&amp;newsitemid=20261006250413&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=e8f593e4189d090a04fdb63cf407f52a" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54615844&amp;newsitemid=20261006250413&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=7a075cb8213d9db64132e89bd2efa271" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Holly Stutz Smith
 513-659-9949

P&G to Webcast the Procter & Gamble 2026 Virtual Annual Meeting of Shareholders October 13

Luvs Platinum Protection Diapers reinforces its commitment to affordable leak protection by turning a billboard into free diapers, alongside a 250,000 diaper donation to Feeding America®, online giveaways and additional savings through year-end. <a href="https://mms.businesswire.com/media/20261003168633/en/2921846/5/FullBoard.jpg"><img src="https://mms.businesswire.com/media/20261003168633/en/2921846/22/FullBoard.jpg" /></a> <a href="https://mms.businesswire.com/media/20261003168633/en/2921846/5/FullBoard.jpg"><img src="https://mms.businesswire.com/media/20261003168633/en/2921846/21/FullBoard.jpg" /></a> <a href="https://mms.businesswire.com/media/20261003168633/en/2921279/5/Luvs_logo_%281%29.jpg"><img src="https://mms.businesswire.com/media/20261003168633/en/2921279/22/Luvs_logo_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20261003168633/en/2921279/5/Luvs_logo_%281%29.jpg"><img src="https://mms.businesswire.com/media/20261003168633/en/2921279/21/Luvs_logo_%281%29.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Luvs is bringing an interactive diaper giveaway to Jersey City on Saturday, October 3, as part of its commitment to providing high-quality diapers at an affordable price.
From 12–6 p.m. at Mary McLeod Bethune Park, Luvs is asking parents to “Please Take Our Ad” – an interactive billboard constructed of free diaper packs local families can take1. As the packs are removed, the billboard will gradually reveal the message: “Leak protection shouldn’t be a luxury.”
“For 50 years, Luvs has stood for value – diapers that provide great leak protection at an affordable price. That’s what we mean when we say ‘leak protection shouldn’t be a luxury’,” said Nicolas Box, Brand Director, Luvs. “We’ve been listening to parents for decades, and now more than ever, families are working hard to do what they can to meet the rising costs of raising children. With this campaign, we’re offering direct support for parents through free diapers, donations and additional opportunities to save.”
Beyond the Jersey City activation, Luvs is donating more than 250,000 diapers to Feeding America®. This partnership directly supports families who experience challenges affording the resources their children need, reinforcing the brand’s belief that diapers with leak protection should be accessible to all families, regardless of circumstance.
Following the IRL activation, Luvs is hosting social media giveaways and offering discounts at participating retailers through the end of 20262. Luvs offers families quality diaper protection at an affordable price, with up to 12 hours of Triple Leakguard Protection, soft materials for sensitive skin and stretchy sides designed for a secure fit. Choosing Luvs can save families up to $500 per year3.
WHAT: Luvs Give Back Billboard + Free Diaper Giveaway
 WHEN: Saturday, October 3, 2026 | 12–6 p.m.
 WHERE: Mary McLeod Bethune Park, 143 Martin Luther King Drive, Jersey City, NJ 07305
 COST: Free
 GIVEAWAY: One box of Luvs diapers per family, while supplies last; sizes subject to availability
For more information about Luvs, upcoming giveaways and available savings, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.luvsdiapers.com%2Fen-us%2Fshop&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=LuvsDiapers.com&amp;index=1&amp;md5=e698a31c9b45a7c75997390dfea6b967" rel="nofollow" shape="rect">LuvsDiapers.com</a> or the brand's social media channels on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fluvsdiapers&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=Facebook&amp;index=2&amp;md5=608a8fa8f09cf3bda2d0d9aaf74b9013" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fluvs%2F&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=90bf91867e1ce48957231939b388515a" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40luvsdiapers&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=f675559535ab951d7c4763cfc2a81d5f" rel="nofollow" shape="rect">TikTok</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl bwwidth100">
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1 While supplies last. One box per family.</td></tr>
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2 Pricing is at the sole discretion of the retailer</td></tr>
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3 Based on expected lifetime diaper usage. Luvs Platinum Protection SRP vs. avg. non-promo price of leading name brand diapers. Actual pricing is at the sole discretion of the retailer.</td></tr>
</table>
About Luvs
Luvs Platinum Protection diapers offer parents affordable, high-quality diapers with up to 12 hours of Triple Leakguard Protection, soft materials for delicate skin, and fun prints. They are dermatologically tested, hypoallergenic, and free of parabens and latex* (*no natural rubber). Luvs Platinum Protection diapers are available in sizes newborn through 7 and can be found at retailers nationwide.
For more information on Luvs diapers, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.luvsdiapers.com&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.luvsdiapers.com&amp;index=5&amp;md5=5daee476260a3a80da6308a46376fca5" rel="nofollow" shape="rect">https://www.luvsdiapers.com</a> or the brand's social media channels on Facebook (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fluvsdiapers&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.facebook.com%2Fluvsdiapers&amp;index=6&amp;md5=15ec180c8db79e758fe2427eadd5be73" rel="nofollow" shape="rect">https://www.facebook.com/luvsdiapers</a>), Instagram (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fluvs%2F&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.instagram.com%2Fluvs%2F&amp;index=7&amp;md5=ccb60402d6e5ef37d87829504dce93c3" rel="nofollow" shape="rect">https://www.instagram.com/luvs/</a>) and TikTok (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40luvsdiapers&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.tiktok.com%2F%40luvsdiapers&amp;index=8&amp;md5=9b8ad5679c844d038bdc8bff20a3d1ce" rel="nofollow" shape="rect">https://www.tiktok.com/@luvsdiapers</a>).
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=9&amp;md5=73e4af565fd1f75b3e01d5fecf267d69" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=10&amp;md5=94cca86bb887276392bb01e41dc51bcf" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Feeding America
Rooted in the voices of neighbors facing hunger, Feeding America® unites the country to ensure everyone has access to food and a thriving future. We support tens of millions of people as part of a nationwide network of 250+ food banks, 20+ statewide food bank associations, 10+ regional co-ops and 60,000+ agency partners, food pantries and meal programs. Powered by leaders and volunteers embedded in local communities, we are one of the nation’s most effective food distribution systems to drive immediate impact today—and a catalyst for long-term change through advocating for legislation that improves food security and work to address its factors. We partner with people experiencing food insecurity, policymakers, organizations and supporters, acting united with unwavering commitment to provide nourishing food and work to end hunger at its roots so everyone can live fuller, healthier lives.
Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.feedingamerica.org%2F&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=FeedingAmerica.org&amp;index=11&amp;md5=44f161be7ed36a53fef9c3208a89c216" rel="nofollow" shape="rect">FeedingAmerica.org</a> to learn more. Contacts 
Media Contact Asheton McAllister
 <a target="_blank" href="mailto:Asheton.McAllister@OMC.com" rel="nofollow" shape="rect">Asheton.McAllister@OMC.com</a>

Luvs Is Helping Parents With Affordable Diapers That Actually Work

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Called “Pampered with Love”, the baby shower took place at The Fig House in Los Angeles, California, connecting 30 deserving parents with doulas, midwives and maternal health advocates.</li>
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Each family received a one-year supply of Pampers diapers, along with maternal health education, practical resources and community support.</li>
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The event builds on Pampers and 4Kira4Moms’ three-year partnership and Pampers’ broader commitment to supporting families from pregnancy and preparing for a baby’s arrival through the early newborn days because babies deserve our best.</li>
</ul>CINCINNATI--(BUSINESS WIRE)--Pampers, the #1 diaper brand in the U.S.1, and 4Kira4Moms, a leading maternal health advocacy nonprofit, hosted Pampered with Love, a community baby shower for 30 local parents in Los Angeles, California on September 26. The event connected expecting families with trusted experts, wellness resources and community support, and surprised each family with a year’s supply of Pampers diapers. <a href="https://mms.businesswire.com/media/20260927641401/en/2913922/5/DSC00670.jpg"><img src="https://mms.businesswire.com/media/20260927641401/en/2913922/22/DSC00670.jpg" /></a> <a href="https://mms.businesswire.com/media/20260927641401/en/2913922/5/DSC00670.jpg"><img src="https://mms.businesswire.com/media/20260927641401/en/2913922/21/DSC00670.jpg" /></a> <a href="https://mms.businesswire.com/media/20260927641401/en/2913921/5/Pampers_Teal_Heart_Logo.jpg"><img src="https://mms.businesswire.com/media/20260927641401/en/2913921/22/Pampers_Teal_Heart_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260927641401/en/2913921/5/Pampers_Teal_Heart_Logo.jpg"><img src="https://mms.businesswire.com/media/20260927641401/en/2913921/21/Pampers_Teal_Heart_Logo.jpg" /></a>
“Regardless of whether your village is big or small, we know that every pregnancy is unique, and it can be hard for many expecting families to feel fully supported as they navigate pregnancy and prepare for parenthood,” says Sydney Gagne, Pampers Senior Brand Director. “At Pampers, we believe that every baby deserves our best, and we're committed to giving families and babies our support and care from day one of their journeys, from pregnancy through the transition to parenthood. We're excited to deepen our partnership with 4Kira4Moms in order to provide educational resources on pregnancy and maternal wellness for expecting families today.”
More than 3 million Americans will become parents in 20262, with many navigating an overwhelming amount of information related to pregnancy, childbirth, and newborn care. Pampered with Love provided families with direct access to trusted guidance and practical resources together in one place to help families feel more prepared and confident as they enter parenthood. When Pampers surprised all 30 participating families with a one-year supply of diapers, parents were visibly moved asking if they had heard correctly.
At Pampered with Love, families met with doulas, midwives, and maternal health advocates at the event’s Wellness Center and enjoyed celebratory experiences including pampering spa experiences where expecting mothers received complimentary massages, as well as a diaper pong station and customized charm bar. Along with a year’s supply of Pampers, participating families also received a $100 Walmart gift card, one of Pampers’ priority retail partners, who also hosted a Health &amp; Wellness station helping attendees connect with pharmacists and learn more about available resources.
Pampered with Love builds on Pampers and 4Kira4Moms’ three-year partnership to expand access to maternal health education and support, while reflecting Pampers’ broader commitment to supporting parents as they prepare for their babies’ arrival and navigate their first days at home. Together, the organizations have reached more than 3,000 families through advocacy and community-based programs.
“When my wife, Kira, died from preventable childbirth complications, I made a promise that no family would have to face pregnancy and parenthood without the knowledge, support and community they deserve,” said Charles Johnson, Founder of 4Kira4Moms. “Every mother deserves to be heard, and every family deserves a village that helps them advocate for their care. Community showers like Pampered with Love bring that village to life by connecting parents with trusted experts and with one another, and we’re grateful to Pampers for standing with us to help families feel informed, supported and prepared as they welcome their babies.”
FAQs
How does Pampers support parents?
Pampers supports parents throughout their transition to parenthood, from preparing for their baby’s arrival to navigating their first days at home and beyond. Through Pampered with Love, Pampers provided families with maternal health education, expert guidance, community connections and a one-year supply of Pampers diapers. Families were able to meet for one-on-one sessions with experts, including a doula, lactation consultant and dad coach, while also enjoying pampering spa experiences, interactive games, custom keepsakes, music and photo moments.
What is the partnership between Pampers and 4Kira4Moms?
Pampers and 4Kira4Moms work together to connect expecting families with maternal health education, trusted experts, and community support. Pampered with Love builds on their continued partnership to help parents feel informed, prepared, and supported throughout pregnancy and the transition to parenthood.
What is Pampered with Love and when did it take place?
Pampered with Love is a community baby shower hosted by Pampers and 4Kira4Moms at the Fig House in Highland Park, Los Angeles, for 30 expecting mothers and their families, that took place on September 26, 2026.
What resources did Pampered with Love provide families?
Pampered with Love provided families with access to maternal health experts, educational resources, community-building experiences, and essential baby-care products. Key to the event was the onsite Wellness Center, where families received personalized guidance from trained doulas, midwives and maternal health advocates on labor preparation, newborn care, postpartum recovery, and the transition to parenthood. Each of the 30 participating families received a one-year supply of Pampers diapers.
About Pampers
For more than 60 years, parents have trusted Pampers to care for their babies. Keeping babies protected, comfortable, and cared for is at the heart of everything we do because babies deserve our best. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pampers.com%2F&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=www.pampers.com&amp;index=1&amp;md5=081b8c2456150e23b181a0127418997a" rel="nofollow" shape="rect">www.pampers.com</a> to learn more about our products, resources and rewards program.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=e83943204cd9efb0daec70d41afc8b00" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=584603efefe825e19e9ca6cc8d5cf86a" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About 4Kira4Moms
4Kira4Moms is a national maternal health advocacy nonprofit working to end preventable maternal mortality and improve outcomes for mothers and families. Founded by Charles Johnson in honor of his late wife, Kira Dixon Johnson, and led by Executive Director Gabrielle Albert, the organization advances its mission through crisis response for families affected by maternal loss, community education and outreach, patient advocacy, public awareness campaigns and policy and legislative change. Learn more at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.4kira4moms.com&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=www.4kira4moms.com&amp;index=4&amp;md5=7a1916d660debf9fc10fdcc8e1a70c80" rel="nofollow" shape="rect">www.4kira4moms.com</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
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1 Based on Nielsen sales last 52 weeks.
 2 Based off of data published by the CDC: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cdc.gov%2Fnchs%2Ffastats%2Fbirths.htm&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=FastStats+-+Births+and+Natality&amp;index=5&amp;md5=191f468e9190e23b48667ec473e8c8ca" rel="nofollow" shape="rect">FastStats - Births and Natality</a> Contacts 
MSLGROUP for Pampers Gina Maruschak 
 MSL New York
 <a target="_blank" href="mailto:gina.maruschak@mslgroup.com" rel="nofollow" shape="rect">gina.maruschak@mslgroup.com</a>
4Kira4Moms Gabrielle Albert, Executive Director
 <a target="_blank" href="mailto:galbert@4kira4moms.com" rel="nofollow" shape="rect">galbert@4kira4moms.com</a> (678) 379-8978

Pampers & 4Kira4Moms Host Los Angeles Community Baby Shower Supporting 30 Deserving Parents

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