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Luvs Platinum Protection Diapers reinforces its commitment to affordable leak protection by turning a billboard into free diapers, alongside a 250,000 diaper donation to Feeding America®, online giveaways and additional savings through year-end. <a href="https://mms.businesswire.com/media/20261003168633/en/2921846/5/FullBoard.jpg"><img src="https://mms.businesswire.com/media/20261003168633/en/2921846/22/FullBoard.jpg" /></a> <a href="https://mms.businesswire.com/media/20261003168633/en/2921846/5/FullBoard.jpg"><img src="https://mms.businesswire.com/media/20261003168633/en/2921846/21/FullBoard.jpg" /></a> <a href="https://mms.businesswire.com/media/20261003168633/en/2921279/5/Luvs_logo_%281%29.jpg"><img src="https://mms.businesswire.com/media/20261003168633/en/2921279/22/Luvs_logo_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20261003168633/en/2921279/5/Luvs_logo_%281%29.jpg"><img src="https://mms.businesswire.com/media/20261003168633/en/2921279/21/Luvs_logo_%281%29.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Luvs is bringing an interactive diaper giveaway to Jersey City on Saturday, October 3, as part of its commitment to providing high-quality diapers at an affordable price.
From 12–6 p.m. at Mary McLeod Bethune Park, Luvs is asking parents to “Please Take Our Ad” – an interactive billboard constructed of free diaper packs local families can take1. As the packs are removed, the billboard will gradually reveal the message: “Leak protection shouldn’t be a luxury.”
“For 50 years, Luvs has stood for value – diapers that provide great leak protection at an affordable price. That’s what we mean when we say ‘leak protection shouldn’t be a luxury’,” said Nicolas Box, Brand Director, Luvs. “We’ve been listening to parents for decades, and now more than ever, families are working hard to do what they can to meet the rising costs of raising children. With this campaign, we’re offering direct support for parents through free diapers, donations and additional opportunities to save.”
Beyond the Jersey City activation, Luvs is donating more than 250,000 diapers to Feeding America®. This partnership directly supports families who experience challenges affording the resources their children need, reinforcing the brand’s belief that diapers with leak protection should be accessible to all families, regardless of circumstance.
Following the IRL activation, Luvs is hosting social media giveaways and offering discounts at participating retailers through the end of 20262. Luvs offers families quality diaper protection at an affordable price, with up to 12 hours of Triple Leakguard Protection, soft materials for sensitive skin and stretchy sides designed for a secure fit. Choosing Luvs can save families up to $500 per year3.
WHAT: Luvs Give Back Billboard + Free Diaper Giveaway
 WHEN: Saturday, October 3, 2026 | 12–6 p.m.
 WHERE: Mary McLeod Bethune Park, 143 Martin Luther King Drive, Jersey City, NJ 07305
 COST: Free
 GIVEAWAY: One box of Luvs diapers per family, while supplies last; sizes subject to availability
For more information about Luvs, upcoming giveaways and available savings, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.luvsdiapers.com%2Fen-us%2Fshop&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=LuvsDiapers.com&amp;index=1&amp;md5=e698a31c9b45a7c75997390dfea6b967" rel="nofollow" shape="rect">LuvsDiapers.com</a> or the brand's social media channels on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fluvsdiapers&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=Facebook&amp;index=2&amp;md5=608a8fa8f09cf3bda2d0d9aaf74b9013" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fluvs%2F&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=90bf91867e1ce48957231939b388515a" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40luvsdiapers&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=f675559535ab951d7c4763cfc2a81d5f" rel="nofollow" shape="rect">TikTok</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl bwwidth100">
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1 While supplies last. One box per family.</td></tr>
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2 Pricing is at the sole discretion of the retailer</td></tr>
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3 Based on expected lifetime diaper usage. Luvs Platinum Protection SRP vs. avg. non-promo price of leading name brand diapers. Actual pricing is at the sole discretion of the retailer.</td></tr>
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About Luvs
Luvs Platinum Protection diapers offer parents affordable, high-quality diapers with up to 12 hours of Triple Leakguard Protection, soft materials for delicate skin, and fun prints. They are dermatologically tested, hypoallergenic, and free of parabens and latex* (*no natural rubber). Luvs Platinum Protection diapers are available in sizes newborn through 7 and can be found at retailers nationwide.
For more information on Luvs diapers, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.luvsdiapers.com&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.luvsdiapers.com&amp;index=5&amp;md5=5daee476260a3a80da6308a46376fca5" rel="nofollow" shape="rect">https://www.luvsdiapers.com</a> or the brand's social media channels on Facebook (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fluvsdiapers&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.facebook.com%2Fluvsdiapers&amp;index=6&amp;md5=15ec180c8db79e758fe2427eadd5be73" rel="nofollow" shape="rect">https://www.facebook.com/luvsdiapers</a>), Instagram (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fluvs%2F&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.instagram.com%2Fluvs%2F&amp;index=7&amp;md5=ccb60402d6e5ef37d87829504dce93c3" rel="nofollow" shape="rect">https://www.instagram.com/luvs/</a>) and TikTok (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40luvsdiapers&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.tiktok.com%2F%40luvsdiapers&amp;index=8&amp;md5=9b8ad5679c844d038bdc8bff20a3d1ce" rel="nofollow" shape="rect">https://www.tiktok.com/@luvsdiapers</a>).
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=9&amp;md5=73e4af565fd1f75b3e01d5fecf267d69" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=10&amp;md5=94cca86bb887276392bb01e41dc51bcf" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Feeding America
Rooted in the voices of neighbors facing hunger, Feeding America® unites the country to ensure everyone has access to food and a thriving future. We support tens of millions of people as part of a nationwide network of 250+ food banks, 20+ statewide food bank associations, 10+ regional co-ops and 60,000+ agency partners, food pantries and meal programs. Powered by leaders and volunteers embedded in local communities, we are one of the nation’s most effective food distribution systems to drive immediate impact today—and a catalyst for long-term change through advocating for legislation that improves food security and work to address its factors. We partner with people experiencing food insecurity, policymakers, organizations and supporters, acting united with unwavering commitment to provide nourishing food and work to end hunger at its roots so everyone can live fuller, healthier lives.
Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.feedingamerica.org%2F&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=FeedingAmerica.org&amp;index=11&amp;md5=44f161be7ed36a53fef9c3208a89c216" rel="nofollow" shape="rect">FeedingAmerica.org</a> to learn more. Contacts 
Media Contact Asheton McAllister
 <a target="_blank" href="mailto:Asheton.McAllister@OMC.com" rel="nofollow" shape="rect">Asheton.McAllister@OMC.com</a>

Luvs Is Helping Parents With Affordable Diapers That Actually Work

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Called “Pampered with Love”, the baby shower took place at The Fig House in Los Angeles, California, connecting 30 deserving parents with doulas, midwives and maternal health advocates.</li>
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Each family received a one-year supply of Pampers diapers, along with maternal health education, practical resources and community support.</li>
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The event builds on Pampers and 4Kira4Moms’ three-year partnership and Pampers’ broader commitment to supporting families from pregnancy and preparing for a baby’s arrival through the early newborn days because babies deserve our best.</li>
</ul>CINCINNATI--(BUSINESS WIRE)--Pampers, the #1 diaper brand in the U.S.1, and 4Kira4Moms, a leading maternal health advocacy nonprofit, hosted Pampered with Love, a community baby shower for 30 local parents in Los Angeles, California on September 26. The event connected expecting families with trusted experts, wellness resources and community support, and surprised each family with a year’s supply of Pampers diapers. <a href="https://mms.businesswire.com/media/20260927641401/en/2913922/5/DSC00670.jpg"><img src="https://mms.businesswire.com/media/20260927641401/en/2913922/22/DSC00670.jpg" /></a> <a href="https://mms.businesswire.com/media/20260927641401/en/2913922/5/DSC00670.jpg"><img src="https://mms.businesswire.com/media/20260927641401/en/2913922/21/DSC00670.jpg" /></a> <a href="https://mms.businesswire.com/media/20260927641401/en/2913921/5/Pampers_Teal_Heart_Logo.jpg"><img src="https://mms.businesswire.com/media/20260927641401/en/2913921/22/Pampers_Teal_Heart_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260927641401/en/2913921/5/Pampers_Teal_Heart_Logo.jpg"><img src="https://mms.businesswire.com/media/20260927641401/en/2913921/21/Pampers_Teal_Heart_Logo.jpg" /></a>
“Regardless of whether your village is big or small, we know that every pregnancy is unique, and it can be hard for many expecting families to feel fully supported as they navigate pregnancy and prepare for parenthood,” says Sydney Gagne, Pampers Senior Brand Director. “At Pampers, we believe that every baby deserves our best, and we're committed to giving families and babies our support and care from day one of their journeys, from pregnancy through the transition to parenthood. We're excited to deepen our partnership with 4Kira4Moms in order to provide educational resources on pregnancy and maternal wellness for expecting families today.”
More than 3 million Americans will become parents in 20262, with many navigating an overwhelming amount of information related to pregnancy, childbirth, and newborn care. Pampered with Love provided families with direct access to trusted guidance and practical resources together in one place to help families feel more prepared and confident as they enter parenthood. When Pampers surprised all 30 participating families with a one-year supply of diapers, parents were visibly moved asking if they had heard correctly.
At Pampered with Love, families met with doulas, midwives, and maternal health advocates at the event’s Wellness Center and enjoyed celebratory experiences including pampering spa experiences where expecting mothers received complimentary massages, as well as a diaper pong station and customized charm bar. Along with a year’s supply of Pampers, participating families also received a $100 Walmart gift card, one of Pampers’ priority retail partners, who also hosted a Health &amp; Wellness station helping attendees connect with pharmacists and learn more about available resources.
Pampered with Love builds on Pampers and 4Kira4Moms’ three-year partnership to expand access to maternal health education and support, while reflecting Pampers’ broader commitment to supporting parents as they prepare for their babies’ arrival and navigate their first days at home. Together, the organizations have reached more than 3,000 families through advocacy and community-based programs.
“When my wife, Kira, died from preventable childbirth complications, I made a promise that no family would have to face pregnancy and parenthood without the knowledge, support and community they deserve,” said Charles Johnson, Founder of 4Kira4Moms. “Every mother deserves to be heard, and every family deserves a village that helps them advocate for their care. Community showers like Pampered with Love bring that village to life by connecting parents with trusted experts and with one another, and we’re grateful to Pampers for standing with us to help families feel informed, supported and prepared as they welcome their babies.”
FAQs
How does Pampers support parents?
Pampers supports parents throughout their transition to parenthood, from preparing for their baby’s arrival to navigating their first days at home and beyond. Through Pampered with Love, Pampers provided families with maternal health education, expert guidance, community connections and a one-year supply of Pampers diapers. Families were able to meet for one-on-one sessions with experts, including a doula, lactation consultant and dad coach, while also enjoying pampering spa experiences, interactive games, custom keepsakes, music and photo moments.
What is the partnership between Pampers and 4Kira4Moms?
Pampers and 4Kira4Moms work together to connect expecting families with maternal health education, trusted experts, and community support. Pampered with Love builds on their continued partnership to help parents feel informed, prepared, and supported throughout pregnancy and the transition to parenthood.
What is Pampered with Love and when did it take place?
Pampered with Love is a community baby shower hosted by Pampers and 4Kira4Moms at the Fig House in Highland Park, Los Angeles, for 30 expecting mothers and their families, that took place on September 26, 2026.
What resources did Pampered with Love provide families?
Pampered with Love provided families with access to maternal health experts, educational resources, community-building experiences, and essential baby-care products. Key to the event was the onsite Wellness Center, where families received personalized guidance from trained doulas, midwives and maternal health advocates on labor preparation, newborn care, postpartum recovery, and the transition to parenthood. Each of the 30 participating families received a one-year supply of Pampers diapers.
About Pampers
For more than 60 years, parents have trusted Pampers to care for their babies. Keeping babies protected, comfortable, and cared for is at the heart of everything we do because babies deserve our best. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pampers.com%2F&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=www.pampers.com&amp;index=1&amp;md5=081b8c2456150e23b181a0127418997a" rel="nofollow" shape="rect">www.pampers.com</a> to learn more about our products, resources and rewards program.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=e83943204cd9efb0daec70d41afc8b00" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=584603efefe825e19e9ca6cc8d5cf86a" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About 4Kira4Moms
4Kira4Moms is a national maternal health advocacy nonprofit working to end preventable maternal mortality and improve outcomes for mothers and families. Founded by Charles Johnson in honor of his late wife, Kira Dixon Johnson, and led by Executive Director Gabrielle Albert, the organization advances its mission through crisis response for families affected by maternal loss, community education and outreach, patient advocacy, public awareness campaigns and policy and legislative change. Learn more at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.4kira4moms.com&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=www.4kira4moms.com&amp;index=4&amp;md5=7a1916d660debf9fc10fdcc8e1a70c80" rel="nofollow" shape="rect">www.4kira4moms.com</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
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1 Based on Nielsen sales last 52 weeks.
 2 Based off of data published by the CDC: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cdc.gov%2Fnchs%2Ffastats%2Fbirths.htm&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=FastStats+-+Births+and+Natality&amp;index=5&amp;md5=191f468e9190e23b48667ec473e8c8ca" rel="nofollow" shape="rect">FastStats - Births and Natality</a> Contacts 
MSLGROUP for Pampers Gina Maruschak 
 MSL New York
 <a target="_blank" href="mailto:gina.maruschak@mslgroup.com" rel="nofollow" shape="rect">gina.maruschak@mslgroup.com</a>
4Kira4Moms Gabrielle Albert, Executive Director
 <a target="_blank" href="mailto:galbert@4kira4moms.com" rel="nofollow" shape="rect">galbert@4kira4moms.com</a> (678) 379-8978

Pampers & 4Kira4Moms Host Los Angeles Community Baby Shower Supporting 30 Deserving Parents

For the nearly 50% of people who experience dandruff, Head &amp; Shoulders provides shampoos with either 1% selenium sulfide for maximum dandruff control or 1% zinc pyrithione for proven long-term scalp benefits, offering the best dandruff shampoos. <a href="https://mms.businesswire.com/media/20260923717766/en/2911000/5/2124_004_DryScalp_2IN1_1.jpg"><img src="https://mms.businesswire.com/media/20260923717766/en/2911000/22/2124_004_DryScalp_2IN1_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260923717766/en/2911000/5/2124_004_DryScalp_2IN1_1.jpg"><img src="https://mms.businesswire.com/media/20260923717766/en/2911000/21/2124_004_DryScalp_2IN1_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260923717766/en/2910998/4/HS_logo.jpg"><img src="https://mms.businesswire.com/media/20260923717766/en/2910998/22/HS_logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260923717766/en/2910998/4/HS_logo.jpg"><img src="https://mms.businesswire.com/media/20260923717766/en/2910998/21/HS_logo.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--What is the best over-the-counter treatment for dandruff? Scientists from Head &amp; Shoulders and dermatology experts reviewed evidence at the September 2026 Science of Skin Summit in Austin, TX, suggesting the best treatments must go beyond anti-fungal benefits to reduce scalp irritation and improve scalp’s health – providing sustained dandruff control over time.
These three holistic benefits are uniquely found in Head &amp; Shoulders’ proprietary shampoo collections, which are designed to break the cycle of dandruff over time through patented zinc pyrithione and proprietary selenium sulfide formulations. This supports why Head &amp; Shoulders is the #1 dermatologist recommended anti-dandruff brand.
The review of available clinical evidence concludes:<ul class="bwlistdisc">
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A well-formulated shampoo containing 1% selenium sulfide has the strongest evidence-based case for maximum OTC dandruff control over 1% ketoconazole</li>
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A well-formulated shampoo pairing 1% zinc pyrithione with barrier-building and antioxidant ingredients – like Head &amp; Shoulders’ HydraZinc complex – shows clinically meaningful improvements in dandruff symptoms, scalp barrier quality, underlying irritation and long-term dandruff management.</li>
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“Therapies that address multiple dimensions of scalp health and irritation may provide advantages over reliance on antifungal potency alone,” said Dr. Divya Shokeen, board-certified dermatologist and hair transplant surgeon. “When considering currently available OTC evidence, a well-formulated product with 1% selenium sulfide has the strongest efficacy data for maximum dandruff control, while zinc pyrithione demonstrates important benefits in reducing scalp irritation and maintaining scalp health over time.”
While visible flakes remain the most recognizable symptom of dandruff, research increasingly shows that affected scalps exhibit measurable changes in barrier integrity, oxidative stress, and inflammation. A new Viewpoint article published in JAMA Dermatology in August 2026 highlights the complex interaction of scalp microbiome imbalance, barrier dysfunction, irritation, and inflammation that leads to dandruff and seborrheic dermatitis.
Multiple clinical studies have demonstrated that both selenium sulfide- and zinc pyrithione-based shampoos provide anti-fungal benefits, reduce scalp irritation, and improve scalp health.
Strongest Available Evidence Supports 1% Selenium Sulfide for Maximum OTC Dandruff Control
A series of randomized clinical studies provides a consistent evidence chain supporting selenium sulfide as the strongest evidence-based OTC option for dandruff control:<ul class="bwlistdisc">
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A 350-participant randomized, double-blind study found that a tested 1% selenium sulfide shampoo reduced adherent scalp flaking more than a tested 2% ketoconazole shampoo after 4 and 6 weeks of treatment.</li>
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A separate randomized study involving individuals with severe dandruff or seborrheic dermatitis found 2% ketoconazole significantly outperformed 1% ketoconazole for reducing flaking severity. No identified published study has directly compared 1% selenium sulfide and 1% ketoconazole shampoos under identical conditions.</li>
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Additional clinical evidence demonstrated that an OTC selenium sulfide shampoo achieved efficacy comparable to prescription-strength ketoconazole for reducing scaling and irritation severity.</li>
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Taken together, the available evidence suggests that well-formulated 1% selenium sulfide shampoos represent the strongest evidence-based OTC option when maximum dandruff control is the primary treatment objective.
Zinc Pyrithione Offers Proven Performance for Long-Term Management
Dandruff is generally a chronic, recurring condition, so sustained performance matters.
A 48-week randomized controlled study demonstrated that a 1% zinc pyrithione shampoo maintained significant efficacy versus placebo throughout the full study period with no evidence of diminished response over time. Additional research has shown benefits for scalp barrier quality and scalp health biomarkers during ongoing use.
“The best dandruff shampoo is one that people will use consistently over time,” said Dr. KC Locker, Head &amp; Shoulders Senior Scientist. “That is why evaluating products, rather than active ingredients in isolation, is so important. Effective dandruff management requires comprehensive scalp treatment and a product experience that supports continued use.”
What Consumers Should Know<ul class="bwlistdisc">
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For maximum OTC dandruff control: Available data supports a well-formulated 1% selenium sulfide shampoo, such as Head &amp; Shoulders Clinical Strength, as the strongest evidence-based OTC option.</li>
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For long-term scalp maintenance: Across multiple clinical studies, zinc pyrithione-based Head &amp; Shoulders products, now with the patent-pending HydraZinc ™ technology, have demonstrated sustained efficacy in reducing scalp irritation, hydrating the scalp barrier, and eliminating visible flakes – breaking the cycle of dandruff.</li>
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For overall scalp health: Effective treatment should address visible flakes, scalp barrier quality, irritation, and ongoing symptom management. Dandruff and scalp flaking are generally chronic conditions, and Head &amp; Shoulders is well-tolerated and safe to use as directed every day over time.</li>
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For real-world results: Consumers should use products according to label directions and consider the complete formulation, not only the active ingredient. Consistent use remains a critical factor in treatment success.</li>
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Consumers should consult a healthcare professional when symptoms are severe, persistent, markedly inflamed, or fail to improve with appropriate OTC treatment.
About Head &amp; Shoulders
 With more than 60 years of trailblazing innovation in scalp care, Head &amp; Shoulders is the world’s #1 anti-dandruff shampoo, #1 dermatologist-recommended anti-dandruff brand, and the most-awarded scalp care brand** with a broad portfolio of products with cosmetic benefits and solutions for different hair types and scalp concerns. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.headandshoulders.com&amp;esheet=54609870&amp;newsitemid=20260923717766&amp;lan=en-US&amp;anchor=www.headandshoulders.com&amp;index=1&amp;md5=7dab663307e9b0718c2c16fa8918a137" rel="nofollow" shape="rect">www.headandshoulders.com</a> or follow Head &amp; Shoulders on Instagram, TikTok and Facebook.
About Procter &amp; Gamble
 P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54609870&amp;newsitemid=20260923717766&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=42387fa69b6f8819f1286763b2ae26ef" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54609870&amp;newsitemid=20260923717766&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=9d00745076181670d7efb84fd4054680" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
References<ul class="bwlistdisc">
<li>
Barbieri JS, Berna R, Caplan AS. Rethinking Antifungal Therapy in Seborrheic Dermatitis. JAMA Dermatology. Published online August 19, 2026. doi:10.1001/jamadermatol.2026.2869.</li>
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Neumann PB, et al. Clinical Investigation Comparing 1% Selenium Sulfide and 2% Ketoconazole Shampoos for Dandruff Control. Cosmetic Dermatology. 1996;9(12).</li>
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Piérard-Franchimont C, et al. Effect of Ketoconazole 1% and 2% Shampoos on Severe Dandruff and Seborrhoeic Dermatitis. Dermatology. 2001;202:171-176. doi:10.1159/000051628.</li>
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Schwartz JR, Rocchetta H, Asawanonda P, Luo F, Thomas JH. Does tachyphylaxis occur in long-term management of scalp seborrheic dermatitis with pyrithione zinc-based treatments? International Journal of Dermatology. 2009;48:79-85.</li>
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Draelos ZD, Kenneally DC, Hodges LT, Billhimer W, Copas M, Margraf C. A comparison of hair quality and cosmetic acceptance following the use of two anti-dandruff shampoos. J Investig Dermatol Symp Proc. 2005 Dec;10(3):201-4. doi: 10.1111/j.1087-0024.2005.10127.x.</li>
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Warner RR, Schwartz JR, Boissy Y, Dawson TL. Dandruff has an altered stratum corneum ultrastructure that is improved with zinc pyrithione shampoo. Journal of the American Academy of Dermatology. 2001;45(6):897-903.</li>
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Locker KCS, Bacon RA, Caterino TL, et al. Understanding the dandruff flare-up: A cascade of measurable and perceptible changes to scalp health. International Journal of Cosmetic Science. 2025;47(4):703-717. doi:10.1111/ics.13067.</li>
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Pople JE, Bhogal RK, Moore AE, Jenkins G. Changes in epidermal morphology associated with dandruff. International Journal of Cosmetic Science. 2019;41:357-363. doi:10.1111/ics.12539.</li>
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Schwartz JR, Messenger AG, Tosti A, et al. A comprehensive pathophysiology of dandruff and seborrheic dermatitis: towards a more precise definition of scalp health. Acta Dermato-Venereologica. 2013;93:131-137. doi:10.2340/00015555-1382.</li>
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The effect of a novel zinc pyrithione hair care system on female scalp condition. Journal of the American Academy of Dermatology. 2013;68(4 Suppl 1):AB109.</li>
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Barbosa V, Fernandes Melo D, Vañó-Galván S, et al. A comparative randomized clinical study assessing the efficacy of a 1% selenium disulfide-based shampoo versus 2% ketoconazole shampoo in subjects with moderate to severe scalp seborrheic dermatitis. Skin Appendage Disorders. 2024;10(6):497-504. doi:10.1159/000539209.</li>
<li>
Jiang W, Zhang R, Wang L, Xu Y, Tan Y. Clinical effects of a 0.5% selenium sulfide shampoo on dandruff and scalp microbiota in adolescents: a prospective single-arm clinical study. Frontiers in Medicine. 2026;13:1866777. doi:10.3389/fmed.2026.1866777.</li>
</ul> Contacts 
<a target="_blank" href="mailto:jhreshko@omc.com" rel="nofollow" shape="rect">jhreshko@omc.com</a>

Scientific Review Finds Ingredients in Head & Shoulders Shampoos – 1% Selenium Sulfide and 1% Zinc Pyrithione – As the Strongest Evidence-Based Option for Best Over-the-Counter Dandruff Control

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) will webcast a discussion of its first quarter earnings results on Thursday, October 22, 2026, beginning at 8:30 a.m. ET.Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pginvestor.com&amp;esheet=54608912&amp;newsitemid=20260924098032&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=166fe9d9646d01b22cd415d845154df6" rel="nofollow" shape="rect">www.pginvestor.com</a>. The webcast will also be available for replay.About Procter &amp; Gamble <a href="https://mms.businesswire.com/media/20260924098032/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260924098032/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260924098032/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260924098032/en/1061227/21/PGlogo.jpg" /></a>P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54608912&amp;newsitemid=20260924098032&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=8d492af1bfc38ac845fc731489d7eadd" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54608912&amp;newsitemid=20260924098032&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=ff4a8f754ea2fce8a70f7c990859cff4" rel="nofollow" shape="rect">https://www.pg.com/news</a>.Category: PG-IR Contacts Media Contact: Holly Stutz Smith 513-659-9949

P&G to Webcast Discussion of First Quarter 26/27 Earnings Results on October 22

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