Read our latest stories

This two-stop pop-up straight from Downy's in-house perfumery, the Downy Fine Fragrance House, will engross consumers in laundry fine fragrances from the Boutique Botanicals and Unstopables Unlimited Collections.CINCINNATI--(BUSINESS WIRE)--Today, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Downy&amp;index=1&amp;md5=966ec25ed1ad47c247b7d33869bf5f09" rel="nofollow" shape="rect">Downy</a> is inviting consumers to step into a NEW era of laundry, bringing luxury to every load, with the launch of the Downy Fine Fragrance House. The immersive pop-up debuts in Charleston, South Carolina, where consumers can experience its in-house perfumery firsthand, featuring the newest Boutique Botanicals and iconic Unstopables Unlimited Collections. <a href="https://mms.businesswire.com/media/20260730604384/en/2863540/5/Downy_Fine_Fragrance_House.jpg"><img src="https://mms.businesswire.com/media/20260730604384/en/2863540/22/Downy_Fine_Fragrance_House.jpg" /></a> <a href="https://mms.businesswire.com/media/20260730604384/en/2863540/5/Downy_Fine_Fragrance_House.jpg"><img src="https://mms.businesswire.com/media/20260730604384/en/2863540/21/Downy_Fine_Fragrance_House.jpg" /></a> <a href="https://mms.businesswire.com/media/20260730604384/en/2863539/5/Downy_Fine_Fragrance_House_Logo.jpg"><img src="https://mms.businesswire.com/media/20260730604384/en/2863539/22/Downy_Fine_Fragrance_House_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260730604384/en/2863539/5/Downy_Fine_Fragrance_House_Logo.jpg"><img src="https://mms.businesswire.com/media/20260730604384/en/2863539/21/Downy_Fine_Fragrance_House_Logo.jpg" /></a>
The fragrances in this luxury tier are designed by Downy's world-class perfumers – from the first spark of inspiration to the last note left on clothes. Each scent is built with the same layered complexity and intentionality as a bottle of perfume: balanced, deep, emotive, and made to last. The end result is a collection of sophisticated fragrances that truly luxe up laundry, and Downy is bringing this to life on a whole new level.
The Downy Fine Fragrance House Experience<ul class="bwlistdisc">
<li>
Guided Scent Journey: Guests will get to know Downy’s luxury scent beads by entering the world of Boutique Botanicals, inspired by the artistry of nature, and the Unstopables Unlimited Collection, premium scents that elevate your laundry.</li>
<li>
Squeeze &amp; Sniff: In this interactive environment, attendees can engage with the product by squeezing and sniffing the scent bead bottles to experience the luxurious fragrance notes firsthand.</li>
<li>
Interactive Elements: The pop-up will offer photo-worthy moments and branded Downy Fine Fragrance House giveaways.</li>
</ul>
"We are thrilled to invite consumers inside the world of our in-house perfumery to experience Downy’s scents that luxe up laundry,” said Benjamin Sattler, Vice President of North America Downy. "We’ve brought high-end fragrances to laundry at affordable price points, as we believe our scent collections should be worn on any clothing, and by anyone. Through the Downy Fine Fragrance House experiences, we’re proud to spotlight the perfumers behind these long lasting, luxury scents.”
Where to Visit the Downy Fine Fragrance House Experience
Downy will pop up twice this summer in Charleston, South Carolina and Mason, Ohio.<ul class="bwlistdisc">
<li>
Charleston, South Carolina | <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fstore%2F3367-north-charleston-sc&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Walmart+Store+%233367&amp;index=2&amp;md5=cf232b6d8b65453029cb13d5903899cf" rel="nofollow" shape="rect">Walmart Store #3367</a>
<ul class="bwlistcircle">
<li>
4920 Centre Pointe Dr North Charleston, SC 29418</li>
<li>
July 30-Aug. 31 | Open during normal Walmart business hours</li>
</ul></li>
<li>
Mason, Ohio | <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Cincinnati+Open&amp;index=3&amp;md5=182be2b2ef9626b30db981fd58914f4a" rel="nofollow" shape="rect">Cincinnati Open</a> (The Pavilion, Booth #7)
<ul class="bwlistcircle">
<li>
Lindner Family Tennis Center | 6100 Legacy Park Way Mason, OH 45040</li>
<li>
Aug. 8-23 | See <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2Ftournament%2Ftournament-schedule%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=35358a27e175815fb92e011b85d6a12f" rel="nofollow" shape="rect">here</a> for more information on operating hours. To visit, purchase tickets <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2Ftickets%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=d8ae4a520e8023cf5a17ea1dc3ecf843" rel="nofollow" shape="rect">here</a>.</li>
</ul></li>
</ul>
Luxe Up Your Laundry with These Collections
The Unstopables Unlimited and Boutique Botanicals Collections are available nationwide with an MSRP starting at $15.97. To use, add the desired amount to the washing machine drum before adding clothes. Safe for all washable fabrics.<ul class="bwlistdisc">
<li>
Unstopables Unlimited – A premium line of scent beads meticulously crafted to elevate your laundry with sophisticated, fine fragrance profiles.
<ul class="bwlistcircle">
<li>
Scents: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Funstopables-no-26&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=N.+26%2C&amp;index=6&amp;md5=4a92035017c9d60e57c4e1115cc7703f" rel="nofollow" shape="rect">N. 26,</a> <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Funstopables-no-6&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=N.+06&amp;index=7&amp;md5=cc4895797da792c742eb8c3207a80595" rel="nofollow" shape="rect">N. 06</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Funstopables-no-24&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=N.+24%2C&amp;index=8&amp;md5=ea88fb44493e562a2489bb66d655b48a" rel="nofollow" shape="rect">N. 24,</a> <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Funstopables-no-15&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=N.+15&amp;index=9&amp;md5=7f056356f6812f3aeb73305cc6110b0e" rel="nofollow" shape="rect">N. 15</a></li>
</ul></li>
<li>
Boutique Botanicals – A line of scent beads that infuse your laundry with boutique-style fragrances inspired by the artistry of nature.
<ul class="bwlistcircle">
<li>
Scents: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Fboutique-botanicals-citrea&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Citrea&amp;index=10&amp;md5=62850eda353a11710b86aea45b5cb6ae" rel="nofollow" shape="rect">Citrea</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Fboutique-botanicals-peonia&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Peonia&amp;index=11&amp;md5=e176b194ab4d391b8081971079e97b72" rel="nofollow" shape="rect">Peonia</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Fboutique-botanicals-folia&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Folia&amp;index=12&amp;md5=d1ec69a1dcbf66d4c2e8450910311d31" rel="nofollow" shape="rect">Folia</a></li>
</ul></li>
</ul>
Stay up to date on Downy Fine Fragrance House via <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fdowny%2F%3Fhl%3Den&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=%40Downy&amp;index=13&amp;md5=75b49ced65849897c7178e84f206a3fc" rel="nofollow" shape="rect">@Downy</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Funstopables%2F%3Fhl%3Den&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=%40Unstopables&amp;index=14&amp;md5=eb3ffd9b3c42f93915fe3f016921b8d0" rel="nofollow" shape="rect">@Unstopables</a>. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.downy.com%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=www.downy.com.&amp;index=15&amp;md5=76495766780f2373dafb9ead088533d5" rel="nofollow" shape="rect">www.downy.com.</a> #LuxeUpLaundry
Luxe Up Your Laundry.
FAQ SECTION<ul class="bwlistdisc">
<li>
What is the Downy Fine Fragrance House?
<ul class="bwlistcircle">
<li>
The Downy Fine Fragrance House is Downy’s in-house perfumery, where world-class perfumers create luxury-inspired, long-lasting scent innovations for fabrics, including the Unstopables Unlimited and Boutique Botanicals Collections.</li>
</ul></li>
<li>
How will consumers be able to experience the Downy Fine Fragrance House?
<ul class="bwlistcircle">
<li>
Through visiting the pop ups this summer in Charleston, South Carolina and Mason, Ohio guests enjoy a guided scent journey and interactive activities.</li>
</ul></li>
<li>
Where and when are the summer 2026 pop-up events?
<ul class="bwlistcircle">
<li>
Charleston, South Carolina | <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fstore%2F3367-north-charleston-sc&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Walmart+Store+%233367&amp;index=16&amp;md5=2eea089338d00e8a0e7486c0c0d2f83b" rel="nofollow" shape="rect">Walmart Store #3367</a>
<ul class="bwlistsquare">
<li>
4920 Centre Pointe Dr North Charleston, SC 29418</li>
<li>
July 30-Aug. 31 | Open during normal Walmart business hours</li>
</ul></li>
<li>
Mason, Ohio | <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Cincinnati+Open&amp;index=17&amp;md5=167cc7d061b8e589332313ab3f188e42" rel="nofollow" shape="rect">Cincinnati Open</a> (The Pavilion, Booth #7)
<ul class="bwlistsquare">
<li>
Lindner Family Tennis Center | 6100 Legacy Park Way Mason, OH 45040</li>
<li>
Aug. 8-23 | See <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2Ftournament%2Ftournament-schedule%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=here&amp;index=18&amp;md5=f3ad3fccd4a373622b9a1c49871777b4" rel="nofollow" shape="rect">here</a> for more information on operating hours. To visit, purchase tickets <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2Ftickets%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=here&amp;index=19&amp;md5=ac4e91fc5d5af2a7d5f32f7fcedb773f" rel="nofollow" shape="rect">here</a></li>
</ul></li>
</ul></li>
<li>
What are scent beads?
<ul class="bwlistcircle">
<li>
Scent beads dissolve during the wash cycle to infuse fabrics with scent.</li>
</ul></li>
<li>
How do you use these scent beads?
<ul class="bwlistcircle">
<li>
Step 1: Add the detergent.</li>
<li>
Step 2: Before opening the scent beads, give the bottle a squeeze with the cap on to get a quick whiff of the scent.</li>
<li>
Step 3: Next, take off the cap, shake the beads right into it, and toss them directly into the empty drum.</li>
<li>
Step 4: Add clothes and fabrics on top.</li>
</ul></li>
</ul>
ABOUT PROCTER &amp; GAMBLE
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=20&amp;md5=25015aee5f5bc3c10b73139dcac53839" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=21&amp;md5=087123313690a513b2176cc9bbb924d9" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
MEDIA CONTACT Rachel Koggan
 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Downy Introduces an Immersive Fragrance Experience Where Consumers Can Step Inside the World Behind Luxury Laundry Scent

Executive Chairman Jon Moeller to RetireCINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) today announced that Shailesh Jejurikar has been appointed Chairman of the Board, effective August 1, 2026. Jejurikar assumes the position in addition to his role as President and Chief Executive Officer. Jon Moeller, Executive Chairman, will retire from the Board effective July 31, 2026, and from P&amp;G effective August 14, 2026. <a href="https://mms.businesswire.com/media/20260729911506/en/2862279/5/Shailesh_Jejurikar_Exec_Headshot.jpg"><img src="https://mms.businesswire.com/media/20260729911506/en/2862279/22/Shailesh_Jejurikar_Exec_Headshot.jpg" /></a> <a href="https://mms.businesswire.com/media/20260729911506/en/2862279/5/Shailesh_Jejurikar_Exec_Headshot.jpg"><img src="https://mms.businesswire.com/media/20260729911506/en/2862279/21/Shailesh_Jejurikar_Exec_Headshot.jpg" /></a> <a href="https://mms.businesswire.com/media/20260729911506/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260729911506/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260729911506/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260729911506/en/1061227/21/PGlogo.jpg" /></a>
“I want to thank Jon for his many years of tireless and steady leadership at P&amp;G, having served in key roles including Executive Chairman, Chief Executive Officer, Chief Operating Officer, and Chief Financial Officer throughout his 38 years of dedicated service to the company,” said Mr. Jejurikar. “Jon’s strategic vision has been instrumental in shaping the company P&amp;G is today, and we have benefited from his unwavering courage and his profound care for this institution and its people.”
Mr. Jejurikar joined P&amp;G in 1989. He has been a member of P&amp;G’s global leadership team since 2014, holding various senior leadership roles across categories, sectors and regions. He has helped build several of P&amp;G’s core businesses, including global Fabric Care and Home Care, in regions such as North America, Europe, Asia and Latin America. He has also helped lead the development of the Company’s renewed strategies and operational results across the Supply Chain, Information Technology and Global Business Services.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54578782&amp;newsitemid=20260729911506&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=e490bca994c9d53bab0f615ba02d99d4" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54578782&amp;newsitemid=20260729911506&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=ec197182004e3ad8b9fc539750f1fd49" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Forward-Looking Statements
Certain statements in this release, other than purely historical information, including estimates, projections, statements relating to our business plans, objectives and expected operating results, and the assumptions upon which those statements are based, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "may," "should," "will," "would," "will be," "will continue," "will likely result" and similar expressions. Forward-looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties that may cause results to differ materially from those expressed or implied in the forward-looking statements. We undertake no obligation to update or revise publicly any forward-looking statements, whether because of new information, future events or otherwise, except to the extent required by law.
Risks and uncertainties to which our forward-looking statements are subject include, without limitation: (1) the ability to successfully manage global financial risks, including foreign currency fluctuations, changes in global interest rates and rate differentials, currency exchange, pricing controls or tariffs; (2) the ability to successfully manage local, regional or global economic volatility, including reduced market growth rates, and to generate sufficient income and cash flow to allow the Company to effect the expected share repurchases and dividend payments; (3) the ability to successfully manage uncertainties related to changing political and geopolitical conditions and potential implications such as exchange rate fluctuations, market contraction, boycotts, variability and unpredictability in trade relations, sanctions, tariffs or other trade controls; (4) the ability to manage disruptions in credit markets or to our banking partners or changes to our credit rating; (5) the ability to maintain key manufacturing and supply arrangements (including execution of supply chain optimizations and sole supplier and sole manufacturing plant arrangements) and to manage disruption of business due to various factors, including ones outside of our control, such as natural disasters, conflicts or acts of war (such as the conflict in the Middle East), terrorism or disease outbreaks; (6) the ability to successfully manage cost fluctuations and pressures, including prices of commodities and raw materials and costs of labor, transportation, energy, pension and healthcare; (7) the ability to compete with our local and global competitors in new and existing sales channels, including by successfully responding to competitive factors such as prices, promotional incentives and trade terms for products; (8) the ability to manage and maintain key customer relationships; (9) the ability to protect our reputation and brand equity by successfully managing real or perceived issues, including concerns about safety, quality, ingredients, efficacy, packaging content, supply chain practices, social or environmental practices or similar matters that may arise; (10) the ability to successfully manage the financial, legal, reputational and operational risk associated with third-party relationships, such as our suppliers, contract manufacturers, distributors, contractors and external business partners; (11) the ability to rely on and maintain key company and third-party information and operational technology systems, networks and services and maintain the security and functionality of such systems, networks and services and the data contained therein; (12) the ability to successfully manage the demand, supply and operational challenges, as well as governmental responses or mandates, associated with a disease outbreak, including epidemics, pandemics or similar widespread public health concerns; (13) the ability to stay on the leading edge of innovation, obtain necessary intellectual property protections and successfully respond to changing consumer habits, evolving digital marketing and selling platform requirements and technological advances attained by, and patents granted to, competitors; (14) the ability to successfully manage our ongoing acquisition, divestiture and joint venture activities, in each case to achieve the Company’s overall business strategy and financial objectives, without impacting the delivery of base business objectives; (15) the ability to successfully achieve productivity improvements and cost savings and manage ongoing organizational changes while successfully identifying, developing and retaining key employees, including in key growth markets where the availability of skilled or experienced employees may be limited; (16) the ability to successfully manage current and expanding regulatory and legal requirements and matters (including, without limitation, those laws, regulations, policies and related interpretations involving product liability, product and packaging composition, manufacturing processes, intellectual property, labor and employment, antitrust, privacy, cybersecurity, data protection and data transfers, artificial intelligence, tax, the environment, due diligence, risk oversight, accounting and financial reporting) and to resolve new and pending matters within current estimates; (17) the ability to manage changes in applicable tax laws and regulations; and (18) the ability to continue delivering progress towards our environmental sustainability ambitions. For additional information concerning factors that could cause actual results and events to differ materially from those projected herein, please refer to our most recent 10-K, 10-Q and 8-K reports.
Category: PG-IR Contacts 
P&amp;G Media Contacts:
 Damon Jones, 513.983.0190, <a target="_blank" href="mailto:mediarelations@shared.pg.com" rel="nofollow" shape="rect">mediarelations@shared.pg.com</a>
P&amp;G Investor Relations Contact:
 John Chevalier, 513.983.9974

Shailesh Jejurikar Appointed Chairman of P&G Board of Directors

P&G Announces Fourth Quarter and Fiscal Year 2026 Results

Swiffer’s newest innovation helps Trap + Lock™ dust while adding joy to one of the most avoided household choresCINCINNATI--(BUSINESS WIRE)--According to consumer research, more than 4 in 10 Americans say they dislike or hate dusting1, making it one of the most dreaded chores around the home. With the new Swiffer Lemon Dusters, Swiffer is transforming a routine people often avoid into a cleaning experience that feels more refreshing, satisfying and rewarding. <a href="https://mms.businesswire.com/media/20260722644096/en/2857147/5/6-Foot_Starter_Kit.jpg"><img src="https://mms.businesswire.com/media/20260722644096/en/2857147/22/6-Foot_Starter_Kit.jpg" /></a> <a href="https://mms.businesswire.com/media/20260722644096/en/2857147/5/6-Foot_Starter_Kit.jpg"><img src="https://mms.businesswire.com/media/20260722644096/en/2857147/21/6-Foot_Starter_Kit.jpg" /></a> <a href="https://mms.businesswire.com/media/20260722644096/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260722644096/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260722644096/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260722644096/en/1061227/21/PGlogo.jpg" /></a>
Designed to tackle one of consumers' least favorite household tasks, Swiffer's Lemon Dusters combine the brand’s trusted Trap + Lock™ technology with a bright lemon scent that leaves behind up to one hour of freshness2, allowing consumers to enjoy the refreshing scent of clean without reaching for a spray.
"Dusting is one of those chores that's easy to put off because it can feel repetitive and endless," said Ann Tobias, Swiffer Brand Director. "With the new Swiffer Lemon Dusters, we wanted to make the experience more rewarding and satisfying by pairing Swiffer’s trusted trap and lock performance with a refreshing lemon scent that makes your home feel cleaner long after you're finished dusting."
The new Swiffer Heavy Duty Lemon Duster combines dust-busting strips and thousands of specially coated fibers to Trap + Lock™ 5X more dust than a feather duster3, while its 360 degree design easily reaches hard to clean surfaces. A zesty lemon scent lingers for up to one hour ², leaving behind the scent of clean without the need for a spray.
“Not all dusters capture dust in the same way. When dust is moved rather than trapped, it can become airborne and settle back onto other surfaces, meaning it may need to be cleaned again,” said Arianna Castro, Swiffer Scientist. “Swiffer Heavy Duty Lemon Dusters are designed to trap and lock dust, helping remove dust and common allergens4 from surfaces instead of simply moving them around. They remove up to 95% of allergens4. Their easy-to-use design, paired with a refreshing lemon scent, helps make dusting feel like a simpler and more pleasant part of keeping a clean home.”
What are the Swiffer Lemon Dusters?
The Swiffer Lemon Duster is a scented disposable duster that loosens, traps and locks dust with Swiffer’s Trap + Lock™ technology while leaving behind a refreshing lemon scent that helps make dusting feel more satisfying and enjoyable.
Why did Swiffer create a Duster with lemon scent?
Swiffer created the new Swiffer Lemon Duster to add a bit of joy to one of America's most disliked household chores. While consumers love the feeling of a clean home, many dislike dusting and often put it off1. By combining Swiffer's trusted dust-removal performance with a refreshing lemon scent, this new product helps transform dusting from a chore consumers avoid into a more satisfying cleaning experience.
What makes the Swiffer Heavy Duty Duster different from a traditional feather duster?
The Swiffer Heavy Duty Duster is designed to pick up and trap dust rather than simply moving it around. Its dust-busting strips help loosen and trap layers of built-up dust, while thousands of specially coated fibers grab onto dust from every direction and don't let go. The product picks up to 5X more dust than a feather duster3.
Why did Swiffer choose a lemon scent?
Lemon is one of the scents consumers most closely associate with cleanliness and freshness5. Research shows that scent plays an important role in how people evaluate the cleanliness of their homes, and lemon continues to be a familiar and trusted cleaning scent.
Is the Lemon Duster designed for everyday use?
Yes. The Lemon Duster is designed to make daily dusting routine easier and more enjoyable, whether consumers are managing everyday dust buildup, cleaning before guests arrive, or maintaining hard-to-reach surfaces throughout the home.
What surfaces can the Swiffer Lemon Duster clean?
The new Swiffer Lemon Duster is designed to help remove dust from a variety of finished household surfaces, including furniture, shelves, baseboards, blinds, electronics, and other commonly dust-prone areas.
What innovation is behind the new Swiffer Heavy Duty Lemon Duster?
The product combines three key innovations:<ol class="bwlistdecimal">
<li>
Dust-busting strips that loosen and trap layers of built-up dust.</li>
<li>
Thousands of specially coated fibers that Trap + Lock™ dust from every direction.</li>
<li>
A refreshing lemon scent that leaves behind lasting freshness and helps make dusting feel more rewarding.</li>
</ol>
What products are available and where can I find them?
The new Swiffer Lemon Dusters are currently available at major retailers nationwide in stores and online. Pricing and promotion are at the sole discretion of the retailer. The product line includes:<ul class="bwlistdisc">
<li>
Swiffer Heavy Duty Duster 6 ft. Extendable Handle Starter Kit with 8 Lemon-Scented Heavy Duty Duster refills</li>
<li>
Lemon-Scented Swiffer Duster Refills and Heavy Duty Duster refills available separately</li>
</ul>
To learn more, please visit Swiffer.com. Follow @Swiffer on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Business Use Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SKII®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54574806&amp;newsitemid=20260722644096&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=746188b759fbd381d3fb1865600a3a25" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54574806&amp;newsitemid=20260722644096&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=05f1b57349f3bcfdeacce87f7176ee79" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
_____________________________________</td></tr>
</table><table cellspacing="0" class="bwtablemarginb bwblockalignl">
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
1 YouGov 2025 Survey</td></tr>
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
2 After initial product use</td></tr>
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
3 After 9 uses</td></tr>
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
4 Common, inanimate allergens from cat and dog dander and dust mite matter</td></tr>
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
5 BBC Science Focus</td></tr>
</table>
  Contacts 
Maytal Levi
 P&amp;G Surface Care, Communications Leader
 <a target="_blank" href="mailto:levi.m@pg.com" rel="nofollow" shape="rect">levi.m@pg.com</a>
Alan Danzis
 MSL New York
 <a target="_blank" href="mailto:alan.danzis@mslgroup.com" rel="nofollow" shape="rect">alan.danzis@mslgroup.com</a>

New Swiffer Lemon Duster Delivers the Fresh Scent of Clean with No Spray Required

News releases

Time: Best Companies for Future Leaders 2024 badge

Barron’s 100 Most Sustainable Companies badge

Forbes America’s Best Employers for Diversity badge

Wall Street Journal Best Managed Companies badge

Awards & Recognitions

Media center

See all media

<h2 style="color: #000;font-weight:600;" class="font-22">Media contacts</h2>

If you’re a journalist looking to reach a Company representative on our latest news, please email us with your contact information and deadline.

<a href="mailto:MediaRelations@shared.pg.com">MediaRelations@shared.pg.com</a>

<h2 style="color: #000;font-weight:600;" class="font-22">Receive P&G News</h2>

Sign up to have P&G news releases delivered to your email inbox!

Newsroom.

Read our latest stories

Thorne to Join P&G Health Care Portfolio

P&G Announces Results for Fiscal Year 2026

Braun NEVO: A Masterclass in Design, Durability, and a Perfect Shave

From Intern to Anywhere: How a P&G Internship Can Launch a Career

News releases

Awards & Recognitions

Media center

Media contacts

Receive P&G News