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$100,000 donation, in-store programs, and community events bring coats and comforts to children in need nationwideCINCINNATI--(BUSINESS WIRE)--Today Downy, Meijer, and Operation Warm kick off their partnership with in-person distribution events in Grand Rapids, Michigan, followed by Cincinnati, Ohio, where invited employee volunteers will help deliver winter coats and essential items directly to children in need. <a href="https://mms.businesswire.com/media/20260205897765/en/2712047/5/Downy_RGB.jpg"><img src="https://mms.businesswire.com/media/20260205897765/en/2712047/22/Downy_RGB.jpg" /></a> <a href="https://mms.businesswire.com/media/20260205897765/en/2712047/5/Downy_RGB.jpg"><img src="https://mms.businesswire.com/media/20260205897765/en/2712047/21/Downy_RGB.jpg" /></a>
Through this collaboration, Downy and Meijer are contributing $100,000 to support Operation Warm’s programs, in-store initiatives and providing essential winter gear to children in need. These efforts reflect a shared commitment to ensuring children feel confident, cared for, and ready to learn throughout the winter months.
“Downy has long been dedicated to helping families feel cared for in everyday moments,” said Redge Abueva, Vice President, North America Fabric Enhancers, Procter &amp; Gamble. “Partnering with Meijer and Operation Warm allows us to bring that same sense of comfort and support directly to children and communities in need.”
“Our partnership with Downy and Meijer demonstrates community-focused generosity that truly benefits children. Supplying essentials such as coats and shoes help foster confidence and a sense of support among kids,” said Grace Sica, Executive Director at Operation Warm. “We sincerely appreciate Downy and Meijer’s commitment to ensuring every child feels valued.”
Together, Downy, Meijer, and Operation Warm bring warmth and care directly to children during the winter months.
For more information about Operation Warm, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.operationwarm.org%2F&amp;esheet=54415901&amp;newsitemid=20260205897765&amp;lan=en-US&amp;anchor=www.operationwarm.org&amp;index=1&amp;md5=24c65f7d2886351f49579b4b195a4cfc" rel="nofollow" shape="rect">www.operationwarm.org</a>. To learn more about Downy, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.downy.com%2F&amp;esheet=54415901&amp;newsitemid=20260205897765&amp;lan=en-US&amp;anchor=www.Downy.com&amp;index=2&amp;md5=87185c12f8a70486866f31b738551453" rel="nofollow" shape="rect">www.Downy.com</a>.
About Operation Warm
Operation Warm is a respected national nonprofit organization dedicated to fostering warmth, confidence, and hope to under-resourced children through basic need programs that connect them to vital community resources. For 25 years, Operation Warm and our esteemed supporters have utilized the powerful gift of brand-new coats and other essential clothing items to empower children and families in need. Together, we are transforming lives and making a lasting impact on communities across the nation.
To get involved, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.operationwarm.org%2F&amp;esheet=54415901&amp;newsitemid=20260205897765&amp;lan=en-US&amp;anchor=www.operationwarm.org&amp;index=3&amp;md5=0891cd9dba1fd6c917e25ea717960433" rel="nofollow" shape="rect">www.operationwarm.org</a>
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54415901&amp;newsitemid=20260205897765&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=4&amp;md5=74d6432f68af60b56e722a2c097ff4a2" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54415901&amp;newsitemid=20260205897765&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=5&amp;md5=e6ddefeab589e338b355295efcec76a9" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Procter &amp; Gamble
 Rosie Paulik, 513-885-3910
 <a target="_blank" href="mailto:paulik.re@pg.com" rel="nofollow" shape="rect">paulik.re@pg.com</a> or
 M Booth
 Rachel Koggan, 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Downy Partners With Meijer to Bring Warmth to Children in Need Through Operation Warm

Continuing to champion women's excellence in sports, Venus, The Official Razor of Team USA, partners with figure skaters Alysa Liu, Isabeau Levito, and Starr Andrews, spotlighting two iconic Gold Razors. <a href="https://mms.businesswire.com/media/20260204269526/en/2710691/5/Isabeau_Levito.jpg"><img src="https://mms.businesswire.com/media/20260204269526/en/2710691/22/Isabeau_Levito.jpg" /></a> <a href="https://mms.businesswire.com/media/20260204269526/en/2710691/5/Isabeau_Levito.jpg"><img src="https://mms.businesswire.com/media/20260204269526/en/2710691/21/Isabeau_Levito.jpg" /></a> <a href="https://mms.businesswire.com/media/20260204269526/en/2710704/5/Triposite.jpg"><img src="https://mms.businesswire.com/media/20260204269526/en/2710704/22/Triposite.jpg" /></a> <a href="https://mms.businesswire.com/media/20260204269526/en/2710704/5/Triposite.jpg"><img src="https://mms.businesswire.com/media/20260204269526/en/2710704/21/Triposite.jpg" /></a>BOSTON--(BUSINESS WIRE)--With just two days until the Olympic Winter Games Milano Cortina 2026, Gillette Venus is proud to announce its partnership with leading U.S. Figure Skating athletes, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Falysaxliu%2F%3Fhl%3Den&amp;esheet=54413820&amp;newsitemid=20260204269526&amp;lan=en-US&amp;anchor=Alysa+Liu&amp;index=1&amp;md5=670c7065010b99a2eb57d6a801c9adb6" rel="nofollow" shape="rect">Alysa Liu</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fisabeau.levito%2F%3Fhl%3Den&amp;esheet=54413820&amp;newsitemid=20260204269526&amp;lan=en-US&amp;anchor=Isabeau+Levito&amp;index=2&amp;md5=138f6a24001f929bb7561ed228ce7a80" rel="nofollow" shape="rect">Isabeau Levito</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fstarrandrews%2F%3Fhl%3Den&amp;esheet=54413820&amp;newsitemid=20260204269526&amp;lan=en-US&amp;anchor=Starr+Andrews&amp;index=3&amp;md5=2bd73c855d806864e671289f68580976" rel="nofollow" shape="rect">Starr Andrews</a>. As the Official Razor of Team USA and Milano Cortina 2026, Venus continues to champion women's excellence in sports, joining forces with these elite athletes. This partnership builds on Venus' recent collaborations with Olympic surfers and swimmers, as well as professional tennis athletes through the Women's Tennis Association (WTA).
When the world is watching, smooth precision is everything. Perfectly smooth ice, precisely smooth blades… and unbelievably smooth skin. For figure skaters training and competing in the cold of Milan, smooth matters on and off the ice, the last thing an athlete needs to worry about is skin irritation from shaving.
"As someone with sensitive skin competing in cold weather, I've always trusted Venus to deliver the smoothest shave without irritation," shares Isabeau Levito, U.S. Olympic figure skater. " The Venus Extra Smooth Gold Razor keeps my skin hydrated and glowing even in harsh winter conditions, so I can perform at my best without worry."
Recognizing that elite athletes demand elite products, Venus partners with these world-class figure skaters to support them through their most important moments—on and off the ice.
"As a competitive figure skater, I need a razor I can trust completely," shares Alysa Liu, U.S. Olympic figure skater. "The Venus MoistureGlide Gold Razor gives me the smooth, precise shave I need, and knowing it's the iconic Gold Razor makes it even more special. Plus, the cushioned strip protects my sensitive skin, so I never have to compromise."
As the final countdown to Milano Cortina 2026 begins, the new Venus campaign featuring Alysa Liu<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDTvnM9PknRM%2F&amp;esheet=54413820&amp;newsitemid=20260204269526&amp;lan=en-US&amp;anchor=launches+today&amp;index=4&amp;md5=d03511ed9ac60ae2f310567501a8eb9f" rel="nofollow" shape="rect"> launches today</a>. To generate further excitement in the lead up to Milano Cortina 2026, Venus is also excited to introduce new Gold Razors to bring the campaign to life.
"Just like most athletes, figure skaters have rituals that start before you even step onto the ice," said Starr Andrews, U.S. figure skater. "My pre-competition routine includes my shave, and I trust Venus for that smooth, close shave without any irritation so I can focus on my performance."
"Figure skating demands precision in every movement – and that same precision matters in a great shave," shares Isabel Pimentel, Brand Vice President, Gillette Venus North America. "We're proud to support Team USA's skaters as they compete for gold at the Olympic Games, and grateful they trust Venus to be part of their daily routine, especially when it matters most."
Just as every athlete has their own routine, every woman has unique skin needs. That's why Venus offers a razor for every kind of shave:<ul class="bwlistdisc">
<li>
Gillette Venus Extra Smooth Gold Razor (Iconic Gold Razor): Designed for sensitive, irritation-prone skin, this dermatologist tested razor features sharp, durable blades for a close shave with up to 0% shave irritation. The cushioned blue strip acts like the skin's bodyguard, while this iconic gold razor lets everyone feel like a star.</li>
<li>
Gillette Venus MoistureGlide Gold Razor (Iconic Gold Razor): Designed for dry skin, this razor features two moisture bars made with more than 50% skin conditioners plus argan oil. The iconic gold razor, protects against post-shave dryness— essential for athletes, and anyone hitting the winter slopes and outings in the cold.</li>
<li>
NEW Gillette Venus Pubic Hair and Skin Razor: Designed for coarse hair and delicate skin, this upgraded razor features the innovative CalmCurve handle for precise reach and a TrustGrip for a secure hold when wet. Perfect for athletes who demand precision and protection.</li>
</ul>
Beyond the ice, Venus believes every woman deserves to feel smooth, powerful, and ready for anything.
More information on Venus can be found at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.gillettevenus.com%2F&amp;esheet=54413820&amp;newsitemid=20260204269526&amp;lan=en-US&amp;anchor=www.GilletteVenus.com&amp;index=5&amp;md5=e8a9cd1291c8946a877e6e94cf3db370" rel="nofollow" shape="rect">www.GilletteVenus.com</a> as well as on Instagram and TikTok.
About Gillette Venus:
For more than 120 years, Gillette has set the standard for precision and performance, enriching the lives of 800 million consumers worldwide. Pioneering innovations in shaving and skincare, Gillette continually exceeds expectations in personal grooming. Among its esteemed legacy, Gillette Venus shines as one of its most prominent brands, with over 20 years of expertise in women's shaving and grooming. Venus embodies innovation and empowerment, celebrating each woman's unique beauty. With a focus on quality and comfort, Venus elevates shaving, with precise trims and hydrating shave gels. Wherever you choose to shave, shape, trim or style, Venus products are designed with your body and its hair in mind. For the latest updates and information on Gillette Venus, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fgillettevenus.com&amp;esheet=54413820&amp;newsitemid=20260204269526&amp;lan=en-US&amp;anchor=gillettevenus.com&amp;index=6&amp;md5=f8cbe2a2f6fe956abc011a51ee2db08b" rel="nofollow" shape="rect">gillettevenus.com</a>. Contacts 
Venus/P&amp;G Beauty Marta LopezSilva
 Email: <a target="_blank" href="mailto:lopezsilva.m@pg.com" rel="nofollow" shape="rect">lopezsilva.m@pg.com</a>
Marina Maher Communications Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@hellommc.com" rel="nofollow" shape="rect">shaun.agres@omc.com</a>

Gillette Venus Announces Partnership with U.S. Figure Skating at the Olympic Winter Games Milano Cortina 2026, for Unbelievably Smooth Skin

Old Spice’s New Premium Line is Crafted for Compliments with Scents Preferred Versus $300 ColognesCINCINNATI--(BUSINESS WIRE)--Old Spice continues to redefine men’s grooming with the Spice Alchemist collection, merging the artistry of a premium fine fragrance with cologne-infused scents and the brand’s legendary, high-performance odor protection. This lineup embodies premium fragrances with scents that are preferred versus a $300 cologne in blind consumer testing, but at a fraction of the cost. Yes, you can have it all. Old Spice, the Greatest Smell in the NFL, will give fans a “sneak sniff” of Spice Alchemist at the “Unrivaled Freshness Experience” at Super Bowl LX in San Francisco, and the new lineup will continue rolling out to stores nationwide in the following weeks. <a href="https://mms.businesswire.com/media/20260204485127/en/2711142/5/Alchemist_Family_1.jpg"><img src="https://mms.businesswire.com/media/20260204485127/en/2711142/22/Alchemist_Family_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260204485127/en/2711142/5/Alchemist_Family_1.jpg"><img src="https://mms.businesswire.com/media/20260204485127/en/2711142/21/Alchemist_Family_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260204485127/en/2711141/5/Old_Spice_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260204485127/en/2711141/22/Old_Spice_Logo_3.jpg" /></a> <a href="https://mms.businesswire.com/media/20260204485127/en/2711141/5/Old_Spice_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260204485127/en/2711141/21/Old_Spice_Logo_3.jpg" /></a>
With sophisticated, long-lasting scents and 24/7 odor protection, Spice Alchemist is created with no trade-off formulas that are free of those extras you don’t want. Spice Alchemist arrives in three forms a guy needs to achieve aromatic superiority:<ul class="bwlistdisc">
<li>
Deodorant - Cologne-infused, 24/7 odor protection that is gentle on skin and skin-safe; formulated with no aluminum, parabens, or phthalates</li>
<li>
Body Wash - Cologne-infused, hydrating body wash that is gentle and safe on skin with no dyes, no silicones and no phthalates</li>
<li>
Cologne Mist - When you need a spritz of superior scent with no parabens and no phthalates</li>
</ul>
The collection features four distinct, premium scents allowing your nose (and the nose of those around you) to finally achieve its destiny:<ul class="bwlistdisc">
<li>
Cashmere &amp; Vanilla Wood</li>
<li>
Velvet Sage &amp; Driftwood</li>
<li>
Yuzu Peel &amp; White Wood</li>
<li>
Cardamon &amp; Amber Wood</li>
</ul>
"We know that many guys are seeking a more elevated scent experience. They want the scent sophistication of a fine cologne without sacrificing high performance odor protection they've come to expect from Old Spice products," said Kate DiCarlo, Senior Director of Communications, Old Spice. "This new Old Spice Alchemist collection is crafted for compliments, keeping men fresh and confident from morning to night."
The Spice Alchemist Collection is available nationwide this month at all major retailers with a suggested retail price starting at $12.99. It’s more than just a new line; it’s a new standard in men's premium grooming and a one-way ticket to smelling like you know exactly what you’re doing. Purchase the collection and be sure to <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Foldspice.com%2FOSRewards%3Fsrsltid%3DAfmBOopGGpY0RRkDypplYSm82J9LPRcvMk0LZWzroJCgOwVCkDWRi1dW%26utm_source%3Dhttps%253A%252F%252Fwww.sfgate.com%252Fthings-to-do%252F%26utm_medium%3Dreferral&amp;esheet=54414285&amp;newsitemid=20260204485127&amp;lan=en-US&amp;anchor=join+the+Old+Spice+Clippership+Club&amp;index=1&amp;md5=855dbe71e7224624a361da8ff178fa84" rel="nofollow" shape="rect">join the Old Spice Clippership Club</a> for vital updates on your journey to legendary freshness and scent-sational reward opportunities. Your future self is already smelling better.
About Old Spice
Old Spice, an iconic grooming brand for more than 80 years, is the No.1 selling antiperspirant and deodorant brand for guys in the United States. As a category leader, Old Spice offers pro-level performance across a men’s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete grooming regimen for guys. Follow Old Spice's social channels: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Foldspice%2F%3Fhl%3Den&amp;esheet=54414285&amp;newsitemid=20260204485127&amp;lan=en-US&amp;anchor=Instagram&amp;index=2&amp;md5=51aa1cfa18612a15880bc29021407317" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40oldspice%3Flang%3Den&amp;esheet=54414285&amp;newsitemid=20260204485127&amp;lan=en-US&amp;anchor=TikTok&amp;index=3&amp;md5=4bc4fb32eddc6e117ce585828ba6c336" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FOldSpice%2F&amp;esheet=54414285&amp;newsitemid=20260204485127&amp;lan=en-US&amp;anchor=Facebook&amp;index=4&amp;md5=11bfe9a26a3d69a6826cb178a63968d6" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Foldspice&amp;esheet=54414285&amp;newsitemid=20260204485127&amp;lan=en-US&amp;anchor=YouTube&amp;index=5&amp;md5=4c57e1894257dd6632904e9cc8db80b0" rel="nofollow" shape="rect">YouTube</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Foldspice&amp;esheet=54414285&amp;newsitemid=20260204485127&amp;lan=en-US&amp;anchor=X&amp;index=6&amp;md5=f701d5c0b1492d5f582d017406ba4054" rel="nofollow" shape="rect">X</a>. Contacts 
For media inquiries, please contact:
Chloe Magliato, Citizen Relations
 <a target="_blank" href="mailto:chloe.magliato@citizenrelations.com" rel="nofollow" shape="rect">chloe.magliato@citizenrelations.com</a>
Nicole Bosley, Procter &amp; Gamble, Old Spice
 <a target="_blank" href="mailto:bosley.ne@pg.com" rel="nofollow" shape="rect">bosley.ne@pg.com</a>

Old Spice’s Most Sophisticated Cologne-Infused Scents Arrive Nationwide: Introducing the Spice Alchemist Collection

The Greatest Smell in the NFL Unveils New Cologne-Infused Spice Alchemist and a New Upgrade to Swagger Scent, Ensuring Fans can Smell like Legends while Scoring Old Spice Swag and with a Chance to Win Super Bowl LX Game TicketsCINCINNATI--(BUSINESS WIRE)--Old Spice, The Greatest Smell in the NFL, brings fans the “Unrivaled Freshness Experience” to San Francisco's Embarcadero Plaza as part of Super Bowl LX week festivities. Upon entering a 53-foot rolling fortress of freshness, visitors will walk through several interactive locker room scenes providing shareable photo moments and new Old Spice product showcases that will make them feel like they are about to step on the field on Sunday. Fans will get an in-person scent experience the moment they step into the trailer, featuring the new cologne-infused Spice Alchemist collection, alongside a pro-level upgrade to Swagger, and samples from Old Spice’s NFL Collection. <a href="https://mms.businesswire.com/media/20260203973067/en/2709498/5/Swagger_Family.jpg"><img src="https://mms.businesswire.com/media/20260203973067/en/2709498/22/Swagger_Family.jpg" /></a> <a href="https://mms.businesswire.com/media/20260203973067/en/2709498/5/Swagger_Family.jpg"><img src="https://mms.businesswire.com/media/20260203973067/en/2709498/21/Swagger_Family.jpg" /></a> <a href="https://mms.businesswire.com/media/20260203973067/en/2709497/5/Old_Spice_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260203973067/en/2709497/22/Old_Spice_Logo_3.jpg" /></a> <a href="https://mms.businesswire.com/media/20260203973067/en/2709497/5/Old_Spice_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260203973067/en/2709497/21/Old_Spice_Logo_3.jpg" /></a>
EVENT QUICK FACTS:
What: The Old Spice “Unrivaled Freshness” Immersive Fan Experience
Where: Embarcadero Plaza, San Francisco, CA (Near the Ferry Building)
When: Thursday, Feb. 5 – Saturday, Feb. 7, 2026 | 11:00 AM – 8:00 PM PST
Highlights: Debut of the skin-safe Spice Alchemist Collection and upgraded Swagger Signature Scent Control
Fans can also expect the chance to win Super Bowl LX game tickets! All fans who visit the Old Spice Experience and sign up for the <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Foldspice.com%2FOSRewards%3Fsrsltid%3DAfmBOopGGpY0RRkDypplYSm82J9LPRcvMk0LZWzroJCgOwVCkDWRi1dW%26utm_source%3Dhttps%253A%252F%252Fwww.sfgate.com%252Fthings-to-do%252F%26utm_medium%3Dreferral&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=Old+Spice+Clippership+Club&amp;index=1&amp;md5=bfb6cd8a37bbab3a067ffaaf8289d941" rel="nofollow" shape="rect">Old Spice Clippership Club</a>, the brand’s new reward-offering fan club, will be assigned a locker with great prizes including Old Spice product and even tickets to the game on Sunday. Fans can also expect to catch appearances by the iconic Old Spice Guy, Isaiah Mustafa and surprise player appearances.
“As the Greatest Smell in the NFL, Old Spice owns the playbook to smelling great and the long-lasting sweat and odor protection that athletes demand,” said Kate DiCarlo, Senior Director of Communications, Old Spice. “In San Francisco, fans will be wowed by plays on the field, but not before they experience Unrivaled Freshness that makes them feel like they can break the huddle and lead their team to the title.”
New cologne-infused Spice Alchemist makes its grand debut at the Experience, delivering Old Spice deodorants, body washes and body mists with scents that are preferred against $300 colognes. Available nationwide in February, Old Spice Spice Alchemist doesn't just save you money; it keeps you from fumbling your entire personal aromatic reputation.
Fans will also get the chance to sample new Old Spice Swagger with 24/7 Signature Scent Control, one of several Old Spice products that now include a scent meter enabling people to choose the level of scent they prefer. Old Spice will also highlight the popular NFL Collection.
The Old Spice "Unrivaled Freshness Experience" opens Thursday, February 5th through Saturday, February 7th from 11am PST to 8pm PST at the Embarcadero Plaza in San Francisco. Come for the immersive photo scenes that will instantly upgrade your social media profile, stay for the chance to win prizes, and leave smelling like a football man.
About Old Spice
Old Spice, an iconic grooming brand for more than 80 years, is the No.1 selling antiperspirant and deodorant brand for men in the United States. As a category leader, Old Spice offers pro-level performance across a men’s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete men’s grooming regimen. Follow Old Spice's social channels: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Foldspice%2F%3Fhl%3Den&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=Instagram&amp;index=2&amp;md5=43636b442d61021e1acb5f0bc56f3078" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40oldspice%3Flang%3Den&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=TikTok&amp;index=3&amp;md5=a7bceb3225b15042c1d63240e60f03ff" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FOldSpice%2F&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=Facebook&amp;index=4&amp;md5=493bd467ce23a620121af7d7ba50dd87" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Foldspice&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=YouTube&amp;index=5&amp;md5=f1517c17277a047b123a7deb13dc9597" rel="nofollow" shape="rect">YouTube</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Foldspice&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=X&amp;index=6&amp;md5=10f1d425589f93f00c8fbf529ce903ba" rel="nofollow" shape="rect">X</a>. Contacts 
For media inquiries, please contact:
Chloe Magliato, Citizen Relations
 <a target="_blank" href="mailto:chloe.magliato@citizenrelatios.com" rel="nofollow" shape="rect">chloe.magliato@citizenrelations.com</a>
Nicole Bosley, Procter &amp; Gamble, Old Spice
 <a target="_blank" href="mailto:bosley.ne@pg.com" rel="nofollow" shape="rect">bosley.ne@pg.com</a>

Old Spice Delivers "Unrivaled Freshness" with Immersive Fan Experience at Super Bowl LX in San Francisco

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