Read our latest stories

The #1 clean body wash brand introduces a range of gentle, effective exfoliators in fan-favorite scents, proving that a healthy glow doesn’t require harsh abrasives or unwanted ingredients.SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple, and effective formulas, announces the launch of its Detoxifying Body Scrub Collection. Designed to bring a spa-like glow to your daily routine, the collection features gentle exfoliation paired with Native’s signature winning scents to reveal silky-smooth skin. <a href="https://mms.businesswire.com/media/20260626622602/en/2837828/5/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837828/22/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260626622602/en/2837828/5/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837828/21/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260626622602/en/2837827/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837827/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260626622602/en/2837827/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837827/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The Detoxifying Body Scrub Collection captures the feeling of a total skin "glow up," blending high-performance exfoliation with transportive fragrances. Each product is thoughtfully formulated to effectively remove dull skin cells while remaining oh-so-comfortable on the skin, delivering the quality and performance Native is known for.
With vibrant scents and a focus on skin barrier health, the Detoxifying Body Scrub Collection expands Native’s body care portfolio and reinforces its commitment to creating products that make everyday self-care feel fun and fabulous.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: Native’s iconic, cult-favorite blend of tropical and creamy notes.</li>
<li>
Sweet Peach &amp; Nectar: A juicy fragrance that feels like a bite of sun-ripened, summery fruit.</li>
<li>
Eucalyptus &amp; Mint: A crisp, invigorating, and refreshing spa-inspired scent.</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Thoughtfully made with limited ingredients</li>
<li>
Aluminum free, baking soda free, paraben-free, talc free, and dye-free</li>
<li>
Made with plant-based and naturally-derived ingredients and made without parabens, phthalates, sulfated surfactants, or dyes</li>
<li>
Vegan and cruelty-free</li>
<li>
Made with citric acid for pH balance to keep your skin ultra happy</li>
<li>
Dermatologist-tested</li>
</ul></li>
<li>
Hero Formula Features:
<ul class="bwlistcircle">
<li>
Aluminum-free deodorant formulas</li>
<li>
Sulfate-free body wash</li>
<li>
Silicone-free hair care</li>
<li>
Minimal ingredient philosophy</li>
<li>
Thoughtfully selected ingredients designed for everyday use</li>
</ul></li>
</ul>
Consumers are increasingly seeking body care that mimics the results of facial skincare, looking for products that deliver deep exfoliation and a more immersive, sensory experience. Native developed the Detoxifying Body Scrub Collection to meet this demand, combining its most loved scents with a simple, effective formula that brings a sense of renewal into everyday routines.
“At Native, we’ve redefined what clean really means, and we’re bringing that same philosophy to the body scrub game,” said Christopher Talbott, Chief Executive Officer at Native. “Body care has become a space for self-expression and escape. With our new Detoxifying Body Scrubs, we wanted to capture that indulgent energy and bring it into everyday routines—letting our consumers embrace a whole new level of smoothness, worry-free.”
The Native Detoxifying Body Scrub Collection is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=4d7cbbb6b8d5afe1ace7aa860a7ca5fd" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available at all major retailers</li>
<li>
Products are priced at $15.00.</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=2&amp;md5=82836323d019146ff85b01ab63e6d997" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Native&amp;index=3&amp;md5=71dd9575ab0f015845f12e26eba15d9f" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=b1469470edfd3f23829391eb8cfee6d0" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=279d6257c37ced3f28cef2c3697288b0" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=747f3556540a63dac506eb6f0032cbf6" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Shakes Up the Body Care Category with New Detoxifying Body Scrub Collection

Native’s updated formulas deliver enhanced performance while staying true to what consumers already know and love about the brand.SAN FRANCISCO--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nativecos.com&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Native&amp;index=1&amp;md5=60bebf5525dcbe8b187a30cefbb89c69" rel="nofollow" shape="rect">Native</a>, the personal care brand known for their clean, simple and effective formulas, announces upgraded deodorant and body wash offerings, marking the brand’s latest step forward in performance-driven, thoughtfully sourced personal care. <a href="https://mms.businesswire.com/media/20260625794447/en/2837818/5/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837818/22/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg" /></a> <a href="https://mms.businesswire.com/media/20260625794447/en/2837818/5/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837818/21/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg" /></a> <a href="https://mms.businesswire.com/media/20260625794447/en/2837816/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837816/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260625794447/en/2837816/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837816/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The upgraded deodorant, available in both stick and spray formats, delivers up to 72 hours of enhanced odor protection while remaining gentle on skin, while the reformulated body wash offers an improved cleansing experience designed to leave skin feeling soft and smooth with 24 hours of gentle freshness.
Featuring the same signature scents consumers know and love, these updates reflect Native’s continued commitment to refining its core essentials—combining high-performance ingredients with a streamlined approach to everyday personal care.
Deodorant Stick<ul class="bwlistdisc">
<li>
Available Scents Include:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: A blend of sweet warmth with creamy, beachy bliss.</li>
<li>
Sea Salt &amp; Cedar: An energizing inhale of seaside air.</li>
<li>
Eucalyptus &amp; Mint: Clears your senses with an energizing lift.</li>
<li>
Balsam &amp; White Woods: A cozy, forest-fresh calm.</li>
<li>
Cashmere &amp; Rain: Captures a moment of soft knits and fresh air.</li>
<li>
Citrus &amp; Herbal Musk: A blend of zesty freshness with soft, earthy calm.</li>
</ul></li>
<li>
Stick Key Benefits Include:
<ul class="bwlistcircle">
<li>
Kind to skin</li>
<li>
72 Hour Odor Protection</li>
<li>
Free of aluminum, parabens, phthalates, ozokerite, and baking soda</li>
<li>
Smooth, comfy glide</li>
<li>
Fights odor in 5 ways</li>
<li>
Vegan &amp; cruelty free</li>
<li>
Available in 32 classic scents</li>
</ul></li>
</ul>
Deodorant Spray<ul class="bwlistdisc">
<li>
Available Scents Include:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: A blend of sweet warmth with creamy, beachy bliss.</li>
<li>
Sea Salt &amp; Cedar: An energizing inhale of seaside air.</li>
<li>
Eucalyptus &amp; Mint: Clears your senses with an energizing lift.</li>
<li>
Santal &amp; Leather: A blend of soft woods with a touch of sophistication.</li>
<li>
Sweet Peach &amp; Nectar: Like a bite of sun-ripened, summery fruit.</li>
<li>
Toasted Vanilla &amp; Honey: Drenches your senses in golden sweetness.</li>
</ul></li>
<li>
Spray Key Benefits Include:
<ul class="bwlistcircle">
<li>
Kind to skin</li>
<li>
72 Hour Odor Protection</li>
<li>
Free of aluminum and chemical propellants</li>
<li>
Fights odor in 5 ways</li>
<li>
Vegan &amp; cruelty free</li>
<li>
Quick drying and no white residue</li>
<li>
Contains Vitamin B3</li>
<li>
Available in 10 classic scents</li>
</ul></li>
</ul>
Body Wash<ul class="bwlistdisc">
<li>
Available Scents Include:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: A blend of sweet warmth with creamy, beachy bliss.</li>
<li>
Sea Salt &amp; Cedar: An energizing inhale of seaside air.</li>
<li>
Cotton &amp; Lily: Feels like that just-washed, bright-and-breezy feeling.</li>
<li>
Cucumber &amp; Mint: Delight your senses with a cooling garden-fresh lift.</li>
<li>
Lavender &amp; Rose: Brings soft serenity, like a slow garden stroll.</li>
<li>
Ocean &amp; Timber: Blends crisp marine notes with grounding woods.</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Gentle enough for sensitive skin</li>
<li>
An award-winning body wash for gentle 24-hour freshness</li>
<li>
Vegan &amp; cruelty free</li>
<li>
Free of sulfates, parabens, phthalates, and dyes</li>
<li>
Available in 25 classic scents</li>
</ul></li>
</ul>
With growing demand for personal care products that are both clean and effective, consumers are placing greater emphasis on performance and ingredient integrity. Native continues to meet this moment by evolving its formulas, ensuring its products stay true to its simple, clean approach.
“At Native, we believe you shouldn’t have to choose between ingredients you trust and performance you can rely on,” said Christopher Talbott, Chief Executive Officer at Native. “With our updated deodorant and body wash, we focused on delivering stronger odor protection and a more refreshing cleanse, while maintaining the thoughtfully sourced ingredients and signature scents our consumers love.”
Native Deodorant is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=2&amp;md5=8c84f45d611e2c2ff61157d4b93043b9" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available for purchase at major retailers, including Target, Amazon, and Walmart</li>
<li>
MSRP: $14-$15</li>
</ul>
Native Body Wash is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=3&amp;md5=bf4067f23894e0b28c0ad5320735c954" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available for purchase at major retailers, including Target, Amazon, and Walmart</li>
<li>
MSRP: $11</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=4&amp;md5=464c5f1348954e734ca4c0c318e12a84" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Native&amp;index=5&amp;md5=a0f463e452d4696328596a2cd58e802c" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=TikTok&amp;index=6&amp;md5=1bd972dddc5274e6e7f57949097f053f" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=a8cfb7f21189613b275fd79f9ecc91c3" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Facebook&amp;index=8&amp;md5=cef113cf9b7d3372c11e1c3e3064e055" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Reformulated Deodorant and Body Washes with Enhanced Performance and Improved Formulations

The hydrating body wash from Native features an upgraded formula designed for 24-hour moisturization and gentle cleansing. <a href="https://mms.businesswire.com/media/20260624734523/en/2837813/5/2024_09_Native_MBW_COLLECTION_1_R2.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837813/22/2024_09_Native_MBW_COLLECTION_1_R2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260624734523/en/2837813/5/2024_09_Native_MBW_COLLECTION_1_R2.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837813/21/2024_09_Native_MBW_COLLECTION_1_R2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260624734523/en/2837812/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837812/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260624734523/en/2837812/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837812/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple and effective formulas, announces an upgraded Moisturizing Body Wash—a hydrating body cleanser designed to help combat dry skin while washing away dirt and impurities. Infused with real shea butter, the luxurious formula leaves skin feeling healthy, smooth, and hydrated for up to 24 hours.
The upgraded Moisturizing Body Wash formula delivers a gentle yet effective clean while helping maintain the skin’s natural moisture balance. Free from sulfates, parabens, petrolatum, and dyes, the thoughtfully crafted formula delivers 4x more moisture than leading moisturizing body washes, creating a rich lather and an elevated shower experience.
With sublime scents and powerful hydration, Native’s Moisturizing Body Wash expands the brand’s growing body care collection and reinforces its commitment to creating simple, effective personal care products made with thoughtfully selected ingredients.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Cocoa Butter &amp; Vanilla Moisturizing Body Wash: Soaking into a tub of creamy goodness. A rich mix of coconut, milk, and vanilla cream notes. Soft and satisfying.</li>
<li>
Lily Milk &amp; White Sage Moisturizing Body Wash: Steeping a fresh pot of tea on a weekday afternoon. A boost of floral and woodsy notes with a touch of green tea. Cozy and uplifting.</li>
<li>
Shea Butter &amp; Almond Moisturizing Body Wash: Cocooning in a bed of cashmere on a cold winter day. A sweet blend of almond milk, vanilla, and honey notes. Rich and luxurious.</li>
<li>
Night Jasmine &amp; Walnut Moisturizing Body Wash: Walking under a canopy of blossoming trees at midnight. Notes of jasmine, rose, honeysuckle, and musk. Flowery and fragrant.</li>
<li>
Peach &amp; Orange Blossom Moisturizing Body Wash: Sitting on the grass while the summer sun kisses your skin. Bright notes of peach, citrus and a hint of jasmine. Sweet and happy.</li>
<li>
Lemon Balm &amp; Bamboo Moisturizing Body Wash: Exploring a bamboo forest as a breeze brushes your face. A medley of yuzu, ginger and green leafy notes. Lush and refreshing.</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
24-HR Moisturizing Body Wash with only 12 ingredients</li>
<li>
Provides 4x more moisturization for the skin than the leading moisturizing body wash</li>
<li>
Made with real Shea Butter</li>
<li>
Leaves skin feeling healthy, smooth, and hydrated for 24 hours</li>
<li>
Free of sulfates, parabens, petrolatum, and dyes</li>
<li>
Vegan &amp; Cruelty Free</li>
<li>
Available in 6 new scents, exclusive to Moisturizing Body Wash</li>
</ul></li>
</ul>
Consumers are increasingly seeking hydrating body wash formulas that balance effective cleansing with skin moisture. Many traditional cleansers can leave skin feeling dry or tight, creating demand for body washes that help support skin hydration while still delivering a thorough clean.
Native developed Moisturizing Body Wash to meet this need with a formula that emphasizes simplicity, ingredient transparency, and everyday performance.
“Body care should work as hard as your skincare. Now more than ever, consumers want products that are more than just a cleanser—they want skin that looks and feels hydrated and healthy,” said Christopher Talbott, Chief Executive Officer at Native. “With Native’s Moisturizing Body Wash, we focused on delivering lasting hydration with ingredients like real shea butter, while maintaining the simple, thoughtfully formulated approach our customers expect from Native.”
The Native Moisturizing Body Wash is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=3d068b0c0f5e128e959b41a93bb58501" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available for purchase at major retailers, including Target, Amazon, and Walmart</li>
<li>
MSRP: $13</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=2&amp;md5=ea648c80f4a045803905c4d212d203d4" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Native&amp;index=3&amp;md5=698c30023c705de62498348c319d1a80" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=cae80433b55e7d7570ed904f8b3a64dc" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=79e3601582a6edb1a7d04a4edbb641ea" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=21dd97fe8d8997c2e075804cf6cd132b" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Reformulated Moisturizing Body Wash Designed to Gently Cleanse and Hydrate Skin

The Same Trusted Protection and Comfort, Now Updated to Reflect Parents’ PreferencesCINCINNATI--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pampers.com%2Fen-us&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=Pampers&amp;index=1&amp;md5=93ae790bf3c460bfaa865769e6e4ef61" rel="nofollow" shape="rect">Pampers</a>, the #1 diaper brand in the U.S.1, today announced that all Pampers Swaddlers diapers are now fragrance free for the first time. The update reflects the growing parent preference for fragrance free products, while continuing to deliver the same trusted protection, comfort and performance families rely on. <a href="https://mms.businesswire.com/media/20260622245269/en/2835105/5/Now_FF_Graphic.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835105/22/Now_FF_Graphic.jpg" /></a> <a href="https://mms.businesswire.com/media/20260622245269/en/2835105/5/Now_FF_Graphic.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835105/21/Now_FF_Graphic.jpg" /></a> <a href="https://mms.businesswire.com/media/20260622245269/en/2835098/5/Pampers_Teal_Heart_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835098/22/Pampers_Teal_Heart_Logo_3.jpg" /></a> <a href="https://mms.businesswire.com/media/20260622245269/en/2835098/5/Pampers_Teal_Heart_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835098/21/Pampers_Teal_Heart_Logo_3.jpg" /></a>
“Parents have always been at the center of every decision we make. As their preferences continue to evolve, we're updating Pampers Swaddlers to be fragrance free while maintaining the trusted protection, performance and comfort families rely on,” said Laura Vicenti, Senior Vice President Baby Care at Procter &amp; Gamble. “This change reflects our ongoing commitment to listening to parents and delivering products that meet their needs without compromise.”
Pampers Swaddlers have long been the go-to choice for parents seeking softness, dryness and reliable leak protection. As a leader in safety standards, Pampers meets rigorous quality and ingredient guidelines – demonstrated by the Pampers Swaddlers NICU diapers, which have always been fragrance free. With the removal of fragrance across all sizes, Pampers is reinforcing its commitment to listening to parents and delivering products that meet the needs of today’s families.
Fragrance has been removed from Pampers Swaddlers, but the rest of the diaper, including the core technology, remains the same to help manage odor without added scent. Pampers Swaddlers have long been free from elemental chlorine, parabens, and latex (no natural rubber), and remain hypoallergenic. Everything parents count on from Pampers Swaddlers remains unchanged, including absorbency, dryness, leak protection, and softness – so you get the same trusted performance and comfort for your baby.
Pampers Swaddlers are available nationwide in the U.S., as well as in select international markets including Canada and Puerto Rico. While the Pampers Swaddlers diapers themselves are now fragrance free, some packaging may still reference fragrance until packaging updates are complete. Pampers Swaddlers are available at major retailers nationwide and online.
Are all Pampers Swaddlers now fragrance free?
Yes. All sizes and quantities of Pampers Swaddlers diapers manufactured are now fragrance free.
What exactly is changing in Pampers Swaddlers?
Fragrance has been removed from Pampers Swaddlers. The rest of the diaper, including the core technology, remains the same to help manage odor without added scent.
What has stayed the same about Pampers Swaddlers?
Everything parents count on from Pampers Swaddlers remains unchanged. Pampers Swaddlers continue to deliver the same trusted absorbency, dryness, leak protection and softness families rely on. Pampers Swaddlers have always been hypoallergenic and free from elemental chlorine, parabens, and latex (no natural rubber) for decades.
Does removing fragrance from Pampers Swaddlers affect diaper performance?
No. Pampers Swaddlers continue to deliver the same reliable performance, including trusted absorbency, dryness and leak protection.
How should shoppers identify the fragrance free Pampers Swaddlers?
During this transition, packaging may still mention fragrance as packaging updates can take some time. If you have any questions, please contact Pampers customer care for confirmation based on your product’s lot code.
Why is Pampers removing fragrance from all Pampers Swaddlers?
As parent preferences continue to evolve, Pampers is making thoughtful updates to meet the needs of today’s families while maintaining the trusted care and performance they expect. Everything parents count on from Pampers Swaddlers remains unchanged as Pampers Swaddlers have always maintained strict ingredient requirements – remaining hypoallergenic and free from elemental chlorine, parabens, and latex (no natural rubber) for decades.
Are Pampers still safe and dermatologist-tested?
Yes. Pampers Swaddlers continue to be dermatologist tested, hypoallergenic, free from elemental chlorine, parabens and latex (no natural rubber), pediatrician recommended and designed with baby’s skin health in mind. All Pampers diapers are in compliance with safety requirements from the EU Scientific Committee on Consumer Safety – reflecting the ongoing commitment to providing high-quality care for babies’ delicate skin.
About Pampers
For more than 60 years, parents have trusted Pampers to care for their babies. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pampers.com&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=www.pampers.com&amp;index=2&amp;md5=5c594fecf01fb250438fcdb426ce3fdf" rel="nofollow" shape="rect">www.pampers.com</a> to learn more about how Pampers believes every baby deserves our best through its products, resources and rewards program.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=fb44d7e603a2b0de204e2b9510e7604f" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands.
For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=f60479b540631d17de70f2765cdf6ea6" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
1 Based on Nielsen sales last 52 weeks.</td></tr>
</table>
  Contacts 
Sarah Pryor
 MSL New York
 <a target="_blank" href="mailto:Sarah.Pryor@MSLGroup.com" rel="nofollow" shape="rect">Sarah.Pryor@MSLGroup.com</a>

Pampers Swaddlers – from America's #1 Diaper Brand1 – Are Now Fragrance Free

News releases

Time: Best Companies for Future Leaders 2024 badge

Barron’s 100 Most Sustainable Companies badge

Forbes America’s Best Employers for Diversity badge

Wall Street Journal Best Managed Companies badge

Awards & Recognitions

Media center

See all media

<h2 style="color: #000;font-weight:600;" class="font-22">Media contacts</h2>

If you’re a journalist looking to reach a Company representative on our latest news, please email us with your contact information and deadline.

<a href="mailto:MediaRelations@shared.pg.com">MediaRelations@shared.pg.com</a>

<h2 style="color: #000;font-weight:600;" class="font-22">Receive P&G News</h2>

Sign up to have P&G news releases delivered to your email inbox!

Newsroom.

Read our latest stories

‘The Wall Street Journal’ Explores How P&G Turns Everyday Challenges into Breakthrough Solutions

P&G Products Recognized with Good Housekeeping’s 2026 Cleaning Award

P&G Joins TIME101 to Recognize Feeding America's Impact Serving Communities

The Product Supply Perspective: Celebrating People, Excellence & Innovation

News releases

Awards & Recognitions

Media center

Media contacts

Receive P&G News