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CINCINNATI--(BUSINESS WIRE)--Shailesh Jejurikar, President and Chief Executive Officer, Andre Schulten, Chief Financial Officer and Seth Cohen, Chief Information Officer of The Procter &amp; Gamble Company (NYSE:PG) will be a featured speakers at the Consumer Analyst Group of New York Conference on Thursday, Feb. 19, 2026, at 9:00 a.m. ET. <a href="https://mms.businesswire.com/media/20260212512818/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260212512818/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260212512818/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260212512818/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54423303&amp;newsitemid=20260212512818&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=15faf34d4e0a6565f97736688bad19cc" rel="nofollow" shape="rect">www.pginvestor.com</a>. The webcast will also be available for replay.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54423303&amp;newsitemid=20260212512818&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=f5d45fd86be762b1225553275e0a559e" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54423303&amp;newsitemid=20260212512818&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=3c3a29dc89e9b620ce55fd024f031c68" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Presentation From the Consumer Analyst Group of New York Conference, February 19

Breakthrough scalp serum with only 9 ingredients delivers instant itch relief and maintains anti-dandruff protection on non-wash daysCINCINNATI--(BUSINESS WIRE)--Head &amp; Shoulders, the world's #1 anti-dandruff shampoo, introduces <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fscalp-treatment%2Fbare-itchy-scalp-relief-serum&amp;esheet=54421506&amp;newsitemid=20260211188064&amp;lan=en-US&amp;anchor=Head+%26amp%3B+Shoulders+BARE+Itchy+Scalp+Relief+Serum&amp;index=1&amp;md5=a96226cdd8bc50228fb503523bad63b5" rel="nofollow" shape="rect">Head &amp; Shoulders BARE Itchy Scalp Relief Serum</a>, a breakthrough scalp care solution designed to extend dandruff protection and itch relief beyond traditional wash days. <a href="https://mms.businesswire.com/media/20260211188064/en/2715908/5/Packshot_LongLive_ItchTrmt_Bare_80845757_123490065_%282%29.psd.jpg"><img src="https://mms.businesswire.com/media/20260211188064/en/2715908/22/Packshot_LongLive_ItchTrmt_Bare_80845757_123490065_%282%29.psd.jpg" /></a> <a href="https://mms.businesswire.com/media/20260211188064/en/2715908/5/Packshot_LongLive_ItchTrmt_Bare_80845757_123490065_%282%29.psd.jpg"><img src="https://mms.businesswire.com/media/20260211188064/en/2715908/21/Packshot_LongLive_ItchTrmt_Bare_80845757_123490065_%282%29.psd.jpg" /></a> <a href="https://mms.businesswire.com/media/20260211188064/en/2715903/5/H%26S_Bare_LockUp-01.jpg"><img src="https://mms.businesswire.com/media/20260211188064/en/2715903/22/H%26S_Bare_LockUp-01.jpg" /></a> <a href="https://mms.businesswire.com/media/20260211188064/en/2715903/5/H%26S_Bare_LockUp-01.jpg"><img src="https://mms.businesswire.com/media/20260211188064/en/2715903/21/H%26S_Bare_LockUp-01.jpg" /></a>
Today's hair care routines are anything but predictable. With endless product options and a wide variety of washing habits and routines, consumers often switch between shampoos or skip washing for days – giving dandruff-causing microbes the opportunity to return. Head &amp; Shoulders BARE Itchy Scalp Relief Serum fills this critical gap, providing clinically proven dandruff protection and immediate itch relief between washes. In fact, 90% of consumers surveyed reported that their scalp was instantly soothed after using the product.*
For those prone to dandruff, consistent treatment with active anti-dandruff ingredients is essential. Without it, uncomfortable symptoms like itch, dryness, and flakes quickly resurface. Current anti-dandruff shampoos are highly effective when used regularly, but non-wash days can leave the scalp vulnerable.
"Many consumers experience dandruff flare-ups on days they don't wash their hair," says Eliscia Turner, North America Hair Care Brand Director. "BARE Itchy Scalp Relief Serum is specifically formulated to maintain effective dandruff protection and provide instant itch relief during those critical in-between days."
DUAL-ACTION FORMULA WITH ONLY 9 INGREDIENTS
Head &amp; Shoulders BARE Itchy Scalp Relief Serum combines two powerful benefits in one lightweight, minimalist formula:<ul class="bwlistdisc">
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Instant Itch Relief: Formulated with mint essential oil, the serum provides a cooling sensation for immediate itch relief, a common dandruff symptom. Daily use helps soothe the scalp and prevent itch from returning.</li>
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Non-Wash Day Dandruff Protection: Deposits Zinc Pyrithione (ZPT), the clinically proven active ingredient, directly to the scalp to fight dandruff-causing microbes. Regular use between wash days helps maintain effective dandruff protection.</li>
</ul>
"The BARE Itchy Scalp Relief Serum was born from a real consumer insight: people are washing less frequently, and their scalps need protection on non-wash days,” says John Scarchilli, Director of Scientific Communications for Head &amp; Shoulders. “The product combines mint essential oil and clinically proven zinc Pyrithione to soothe itch symptoms and help fight dandruff. Importantly, it’s delivered in a lightweight, non-greasy formula so it can be used anytime, anywhere.”
Head &amp; Shoulders BARE Itchy Scalp Relief Serum works quickly without leaving greasy or oily residue, ensuring it won't interfere with hairstyles. The scalp feels cool and protected throughout the day. It is also dermatologically tested and clinically proven.
Head &amp; Shoulders BARE Itchy Scalp Relief Serum launches nationwide January 2026 at major retailers nationwide. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.headandshoulders.com&amp;esheet=54421506&amp;newsitemid=20260211188064&amp;lan=en-US&amp;anchor=www.headandshoulders.com&amp;index=2&amp;md5=08555a3ea24b5a3411bf9396692285b6" rel="nofollow" shape="rect">www.headandshoulders.com</a> or follow along on Head &amp; Shoulders’ Instagram (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fheadandshoulders%2F&amp;esheet=54421506&amp;newsitemid=20260211188064&amp;lan=en-US&amp;anchor=%40headandshoulders&amp;index=3&amp;md5=9d3657f74b2de41ee081259e270c73b6" rel="nofollow" shape="rect">@headandshoulders</a>) and TikTok (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40headandshoulders%3Flang%3Den&amp;esheet=54421506&amp;newsitemid=20260211188064&amp;lan=en-US&amp;anchor=%40headandshoulders&amp;index=4&amp;md5=63d0372dda6e8e9367e6a07b956cc7bf" rel="nofollow" shape="rect">@headandshoulders</a>).
*Percentage of consumers surveyed about the BARE Itchy Scalp Serum in a study over 2 weeks
 **Based on total awards from US Beauty, Grooming, and Lifestyle publications/websites in the Nielsen scalp-care segment between 2017–2026
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, the number 1 most-awarded scalp-care brand*, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54421506&amp;newsitemid=20260211188064&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=7c97dc8cc75d0a26554a1004f15abea4" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews.&amp;esheet=54421506&amp;newsitemid=20260211188064&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews.&amp;index=6&amp;md5=0cd983a4913cc392324c20ce4216b7a0" rel="nofollow" shape="rect">https://www.pg.com/news.</a>
About Head &amp; Shoulders, The #1 Most Awarded Scalp Care Brand**
With over 60 years of trailblazing innovation on scalp care, Head &amp; Shoulders has established itself as the leader in dandruff protection and is the world’s #1 anti-dandruff shampoo, used by 1.3 billion people across 140 countries. Head &amp; Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns. Contacts 
Marina Maher Communications
 Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@omc.com" rel="nofollow" shape="rect">shaun.agres@omc.com</a>

Head & Shoulders Launches BARE Itchy Scalp Relief Serum to Prevent Recurring Itch and Flakes Between Washes

New Tour Delivers a Larger-than-life Immersive Experience Proving Cascade Platinum Plus Delivers the Cleanest DishesCINCINNATI--(BUSINESS WIRE)--This weekend, Cascade®, America’s #1 recommended dishwasher detergent brand*, is taking consumers inside the dishwasher with its new Cascade Clean Machine debuting at the Florida State Fair. This experiential tour is a first-of-its-kind immersive experience to unshroud the mystery of what happens inside the dishwasher when Cascade Platinum Plus gets to work. <a href="https://mms.businesswire.com/media/20260211749280/en/2717308/5/CAS-Clean-Machine-01_%282%29.jpg"><img src="https://mms.businesswire.com/media/20260211749280/en/2717308/22/CAS-Clean-Machine-01_%282%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260211749280/en/2717308/5/CAS-Clean-Machine-01_%282%29.jpg"><img src="https://mms.businesswire.com/media/20260211749280/en/2717308/21/CAS-Clean-Machine-01_%282%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260211749280/en/2717306/5/Cascade_Logo.jpg"><img src="https://mms.businesswire.com/media/20260211749280/en/2717306/22/Cascade_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260211749280/en/2717306/5/Cascade_Logo.jpg"><img src="https://mms.businesswire.com/media/20260211749280/en/2717306/21/Cascade_Logo.jpg" /></a>
Guests will step into a fully sensorial dishwasher installation to witness a full cycle powered by Cascade Platinum Plus—outfitted with close-up views and larger than life racks loaded with dishes, pots, pans, glassware, and utensils. This rare, first-hand look reveals the science behind how Cascade Platinum Plus ActionPacs combine the best of liquid and powdered detergents to work with the dishwasher’s technology to break-down up to 100% of grease and stuck-on food for the best clean. With 2X the cleaning power of Dawn, it blasts through stuck-on messes to leave all dishes, the machine itself and its filter sparkling clean.
“Seeing is believing,” said Angelica Matthews, Brand Vice President, North America Dish Care, Procter &amp; Gamble. “We are thrilled to introduce the Cascade Clean Machine, which offers a unique glimpse into how Cascade Platinum Plus optimizes dishwasher performance. Our goal is to empower consumers to cook freely, knowing they can rely on their dishwasher to deliver a clean they can trust, even the messiest of dishes, cycle after cycle.”
Alongside the Cascade Clean Machine cycle, visitors can:<ul class="bwlistdisc">
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Enter to win a new GE Profile dishwasher</li>
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Play an interactive “Spin the Plate” game to win Cascade samples and merchandise</li>
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Pose and snap a picture with the Cascade Clean Machine</li>
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Meet Reggie the Repairman, starring in Cascade’s new TV campaign, to answer any dishwashing questions</li>
</ul>
By stepping inside the dishwasher, consumers gain a deeper understanding of how easy it is to truly achieve clean dishes, and why Cascade Platinum Plus has been the #1 trusted brand for the last 70 years, setting the standard in dishwasher performance and safety.
Following the Florida State Fair, The Cascade Clean Machine will continue to tour across the country. See fair details below and stay tuned for more information on future tour stops.<ul class="bwlistdisc">
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Florida State Fair
 4800 U.S. Highway 301 N, Tampa, FL 33610
 Feb. 14-15 | 10:00 a.m. - 6:00 p.m. ET</li>
</ul>
About Cascade
In 1955, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;esheet=54422362&amp;newsitemid=20260211749280&amp;lan=en-US&amp;anchor=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;index=1&amp;md5=a64e62931a645c17c8652d22d6b9b741" rel="nofollow" shape="rect">https://cascadeclean.com/en-us/</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54422362&amp;newsitemid=20260211749280&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=f39aab2159410c09a53b48163517f1a5" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54422362&amp;newsitemid=20260211749280&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=0d965a1ecdb9d1c7d53c1446a348e867" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
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<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.</td></tr>
</table>
  Contacts 
For media inquiries, please contact: Heather Skolnik, <a target="_blank" href="mailto:HeatherS@mbooth.com" rel="nofollow" shape="rect">HeatherS@mbooth.com</a>

Cascade® Launches “Clean Machine” Experiential Tour Inviting Consumers Inside the Dishwasher to See What “Clean” Really Means with Cascade Platinum Plus

Enhanced shampoos and conditioners deliver expert scalp care and an elevated wash experience with superior scents, luscious lather, and intensive moistureCINCINNATI--(BUSINESS WIRE)--Head &amp; Shoulders, the world's #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type. <a href="https://mms.businesswire.com/media/20260210129998/en/2715879/5/Packshot_Barbie_SH_SS_12oz_80854834_123754311_%281%29_%281%29.psd.jpg"><img src="https://mms.businesswire.com/media/20260210129998/en/2715879/22/Packshot_Barbie_SH_SS_12oz_80854834_123754311_%281%29_%281%29.psd.jpg" /></a> <a href="https://mms.businesswire.com/media/20260210129998/en/2715879/5/Packshot_Barbie_SH_SS_12oz_80854834_123754311_%281%29_%281%29.psd.jpg"><img src="https://mms.businesswire.com/media/20260210129998/en/2715879/21/Packshot_Barbie_SH_SS_12oz_80854834_123754311_%281%29_%281%29.psd.jpg" /></a> <a href="https://mms.businesswire.com/media/20260210129998/en/2715868/4/032113_HS_logo_1color_pos.jpg"><img src="https://mms.businesswire.com/media/20260210129998/en/2715868/22/032113_HS_logo_1color_pos.jpg" /></a> <a href="https://mms.businesswire.com/media/20260210129998/en/2715868/4/032113_HS_logo_1color_pos.jpg"><img src="https://mms.businesswire.com/media/20260210129998/en/2715868/21/032113_HS_logo_1color_pos.jpg" /></a>
Head &amp; Shoulders is committed to delivering customized scalp care solutions with an elevated washing experience that encourages consistent use – the foundation of optimal scalp protection. Consistent use of Head &amp; Shoulders at every wash is essential for maintaining clinically proven dandruff protection and a healthy scalp. These reformulated products make that daily commitment more rewarding: each formula combines effective active ingredients with enhanced scents, luscious lather, and intensive moisture benefits to transform the regular wash experience and inspire consumers to prioritize their scalp health with every shower.
THREE TARGETED SOLUTIONS FOR CUSTOMIZED SCALP &amp; HAIR CARE:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-shampoo%2Fsmooth-and-silky-shampoo&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=Smooth+%26amp%3B+Silky+Shampoo&amp;index=1&amp;md5=1baa6443378265de8d3098053f38a98a" rel="nofollow" shape="rect">Smooth &amp; Silky Shampoo</a> <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-conditioner%2Fsmooth-and-silky-conditioner&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%26amp%3B+Conditioner&amp;index=2&amp;md5=362d90c37fb55f48d3c1f1701e7cd193" rel="nofollow" shape="rect">&amp; Conditioner</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-2-in-1%2Fsmooth-and-silky-2-in-1-dandruff-shampoo-and-conditioner&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=2-in-1&amp;index=3&amp;md5=eedbb4e06f1260d75e6764a2924ec36e" rel="nofollow" shape="rect">2-in-1</a>: Designed for those seeking sleek, shiny hair, this nourishing formula eliminates frizz for up to 24 hours. Infused with vibrant scents of fresh fruit and elegant florals, hair is left feeling healthy, shiny, and smooth.</li>
</ul><ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-shampoo%2Fshea-butter-dandruff-shampoo&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=Sulfate-Free+Shea+Butter+Shampoo&amp;index=4&amp;md5=ff11a1a8f6d281cca96a53c93d45fc64" rel="nofollow" shape="rect">Sulfate-Free Shea Butter Shampoo</a> <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-conditioner%2Fshea-butter-dandruff-conditioner&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%26amp%3B+Conditioner&amp;index=5&amp;md5=e7844deb59888d3d5ee6bf44db19516a" rel="nofollow" shape="rect">&amp; Conditioner</a>: Formulated specifically for curly and coily hair, this sulfate-free solution deeply moisturizes and strengthens hair against damage and breakage. The rich shea butter blend brings out hair's natural texture while cleansing gently and effectively.</li>
</ul><ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-shampoo%2Fcoconut-dandruff-shampoo&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=Hydrating+Coconut+Shampoo&amp;index=6&amp;md5=203c4b8ecea40244b2ac416473c60def" rel="nofollow" shape="rect">Hydrating Coconut Shampoo</a> <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-conditioner%2Fcoconut-dandruff-conditioner&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%26amp%3B+Conditioner&amp;index=7&amp;md5=3427298a67a785f2fc941a67fa5ee7f5" rel="nofollow" shape="rect">&amp; Conditioner</a>: This luxurious formula relieves dandruff symptoms while cleansing and hydrating with a rich blend of coconut milk. The fresh scent provides a spa-like experience with every wash.</li>
</ul>
"Consumers today expect personalized hair care that doesn't compromise on efficacy or experience," says Eliscia Turner, North America Hair Care Brand Director. "Our new upgraded collections deliver on that promise – each formula is engineered to address specific scalp and hair concerns while maintaining the superior dandruff protection that consumers expect from Head &amp; Shoulders.”
“It’s important not only to deliver the great dandruff protection people expect from Head &amp; Shoulders, but to do it with a delightful wash experience,” says John Scarchilli, Director of Scientific Communications for Head &amp; Shoulders. “We don’t compromise on the sensory experience because the scent, lather, and feel are important elements in delivering overall scalp and hair health. The best scalp solution is the one that works and the one people want to use with every wash.”
Each formula in the upgraded collections are:<ul class="bwlistdisc">
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Clinically proven to fight dandruff</li>
<li>
Dermatologically tested for all hair types</li>
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Enhanced with premium scents and conditioning benefits</li>
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Designed to deliver visible results with every wash</li>
<li>
Backed by Head &amp; Shoulders' 60+ years of scalp care innovation</li>
</ul>
Head &amp; Shoulders new upgraded collections launch nationwide January 2026 at major retailers nationwide. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.headandshoulders.com&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=www.headandshoulders.com&amp;index=8&amp;md5=bd33343753475f7d6f1e56e951f23f17" rel="nofollow" shape="rect">www.headandshoulders.com</a> or follow along on Head &amp; Shoulders’ Instagram (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fheadandshoulders%2F&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%40headandshoulders&amp;index=9&amp;md5=8a4fbc2d462b6a8d58fbbe25298b7d68" rel="nofollow" shape="rect">@headandshoulders</a>) and TikTok (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40headandshoulders%3Flang%3Den&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%40headandshoulders&amp;index=10&amp;md5=c363d60e8b5eb35a669d5f0d3a8d04db" rel="nofollow" shape="rect">@headandshoulders</a>).
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, the number 1 most-awarded scalp-care brand*, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=11&amp;md5=71ee6eb2ebebb92c6aab082677b529d0" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=12&amp;md5=6d2e1e652d4baacf757a8b70f771a2ea" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Head &amp; Shoulders, The #1 Most Awarded Scalp Care Brand**
With over 60 years of trailblazing innovation on scalp care, Head &amp; Shoulders has established itself as the leader in dandruff protection and is the world’s #1 anti-dandruff shampoo, used by 1.3 billion people across 140 countries. Head &amp; Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns.
**Based on total awards from US Beauty, Grooming, and Lifestyle publications/websites in the Nielsen scalp-care segment between 2017–2026 Contacts 
Marina Maher Communications
 Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@omc.com" rel="nofollow" shape="rect">shaun.agres@omc.com</a>

Head & Shoulders Launches New Upgraded Collections With Tailored Formulas for Unique Scalp and Hair Types

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