P&G Announces Fiscal Year 2027 First Quarter Results

A skincare-powered innovation for clinically proven scalp care from the #1 US Dermatologist recommended anti-dandruff brandCINCINNATI--(BUSINESS WIRE)--Head &amp; Shoulders today unveiled its new <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fcollections%2Fscalp-care-collection&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=Scalp+Care+Collection&amp;index=1&amp;md5=462abe4380ea5242d5abcabd2a7174ec" rel="nofollow" shape="rect">Scalp Care Collection</a>, a line of skincare-inspired shampoos, conditioners and treatments built to care for the scalp while delivering the hair benefits people desire most. The collection features three personalized regimens designed for specific scalp needs that are clinically proven to remove visible flakes at the source and repair the scalp barrier for healthier-looking hair, bringing a new level of beauty to a brand best known for scalp care. <a href="https://mms.businesswire.com/media/20261015305640/en/2934848/5/949757ea-6b5c-4369-84dc-f189a131d265.jpg"><img src="https://mms.businesswire.com/media/20261015305640/en/2934848/22/949757ea-6b5c-4369-84dc-f189a131d265.jpg" /></a> <a href="https://mms.businesswire.com/media/20261015305640/en/2934848/5/949757ea-6b5c-4369-84dc-f189a131d265.jpg"><img src="https://mms.businesswire.com/media/20261015305640/en/2934848/21/949757ea-6b5c-4369-84dc-f189a131d265.jpg" /></a> <a href="https://mms.businesswire.com/media/20261015305640/en/2934845/5/b2e4448e-3836-4f47-8a93-14a78cee59e9.jpg"><img src="https://mms.businesswire.com/media/20261015305640/en/2934845/22/b2e4448e-3836-4f47-8a93-14a78cee59e9.jpg" /></a> <a href="https://mms.businesswire.com/media/20261015305640/en/2934845/5/b2e4448e-3836-4f47-8a93-14a78cee59e9.jpg"><img src="https://mms.businesswire.com/media/20261015305640/en/2934845/21/b2e4448e-3836-4f47-8a93-14a78cee59e9.jpg" /></a>
“This launch marks a bold new chapter for the brand, one that removes dandruff and moves beyond just managing flakes to transforming how hair looks and feels by taking a skincare-inspired approach to common scalp concerns,” said Matt Krehbiel, Vice President, Head &amp; Shoulders. “We're showing people that exceptional hair starts at the scalp through educational content and partnerships with trusted experts and relatable voices in beauty.”
The collection targets the root causes of scalp damage in three ways: gently removing flakes, fighting oxidative scalp stress and restoring the scalp barrier. The formulas feature the brand's HydraSC+ Complex, built on either 1.8% salicylic acid, which exfoliates and lifts away flakes and buildup, or 1% zinc pyrithione, which targets Malassezia, the scalp microbe associated with dandruff. Consumers can select the regimen best suited to their scalp concerns:<ul class="bwlistdisc">
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Scalp Soothe with Niacinamide (for itchy* scalps): Instant cooling and dandruff itch relief from the first use, with shampoo delivering an added boost of hair shine. The regimen includes the <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fproducts%2Fhead-shoulders-scalp-soothe-anti-dandruff-cooling-shampoo&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=Cooling+Shampoo&amp;index=2&amp;md5=44338b9f74044b0d9776fd84d02814ae" rel="nofollow" shape="rect">Cooling Shampoo</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fproducts%2Fhead-shoulders-scalp-soothe-anti-dandruff-cooling-spray-with-niacinamide&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=Cooling+Scalp+Spray&amp;index=3&amp;md5=28c64002bbdba7c082112b57a378c4a9" rel="nofollow" shape="rect">Cooling Scalp Spray</a>, which can be used up to 4 times daily for relief between washes.
 
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Scalp Purify with Salicylic Acid (for oily scalps): Instantly removes up to 99% of flakes, oil and buildup for up to 5x more volume in one color-safe, non-stripping routine. The regimen includes the <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fproducts%2Fhead-shoulders-scalp-purify-anti-dandruff-clarify-pre-shampoo-salicylic-acid&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=Clarifying+Pre-Shampoo&amp;index=4&amp;md5=980aabc5823a0e0a9d7d4c948d2dd8c5" rel="nofollow" shape="rect">Clarifying Pre-Shampoo</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fproducts%2Fhead-shoulders-scalp-purify-anti-dandruff-volumizing-shampoo&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=Volumizing+Shampoo&amp;index=5&amp;md5=6dd94c05bb6b14b7559e2229ff0f5567" rel="nofollow" shape="rect">Volumizing Shampoo</a>.
 
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Scalp Restore with Bio-Ceramides (for dry scalps): Delivers 72-moisture lock and restores the scalp barrier for hydrated hair. The sulfate-free regimen includes the <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fproducts%2Fhead-shoulders-scalp-restore-anti-dandruff-nourishing-shampoo&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=Nourishing+Shampoo&amp;index=6&amp;md5=f5c1516636def40287004c373dc3acc6" rel="nofollow" shape="rect">Nourishing Shampoo</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fproducts%2Fhead-shoulders-scalp-restore-anti-dandruff-conditioner-deep-hydration&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=Nourishing+Conditioner&amp;index=7&amp;md5=28e4e3748911d754a93b94044191ff52" rel="nofollow" shape="rect">Nourishing Conditioner</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fproducts%2Fhead-shoulders-scalp-restore-anti-dandruff-leave-on-serum-boosts-scalp-moisture&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=Nourishing+Leave-On+Serum&amp;index=8&amp;md5=7d824fd07df20870fbe91798e3a3717a" rel="nofollow" shape="rect">Nourishing Leave-On Serum</a>.</li>
</ul>
Shampoos and conditioners within the Head &amp; Shoulders Scalp Care Collection are now available at Walmart with a suggested MSRP of $11.99. Treatments and expanded availability at Walmart and other retailers arrive this November. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=headandshoulders.com&amp;index=9&amp;md5=a308dfea23b9dceb5c2b8cf583343e4a" rel="nofollow" shape="rect">headandshoulders.com</a> or follow Head &amp; Shoulders on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fheadandshoulders%2F&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=Instagram&amp;index=10&amp;md5=6cbe093ea04d89cdf5211d0cc681979a" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40headandshoulders&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=TikTok&amp;index=11&amp;md5=e7a10a17ca3024afede143b9101b782a" rel="nofollow" shape="rect">TikTok</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fheadandshouldersusa&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=Facebook&amp;index=12&amp;md5=154af1cc012c2dc49b5e5a8ad41c0c72" rel="nofollow" shape="rect">Facebook</a>.
About Head &amp; Shoulders
With 65 years of trailblazing innovation in scalp care, Head &amp; Shoulders is the world’s #1 anti-dandruff shampoo, #1 US dermatologist-recommended anti-dandruff brand, and the most-awarded scalp care brand** with a broad portfolio of products with cosmetic benefits and solutions for different hair types and scalp concerns. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.headandshoulders.com&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=www.headandshoulders.com&amp;index=13&amp;md5=d945747fe2ec2ef0662030a0c8ed0d90" rel="nofollow" shape="rect">www.headandshoulders.com</a> or follow Head &amp; Shoulders on Instagram, TikTok and Facebook.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=14&amp;md5=3c35a2eae83c8f8dd6b592f90733c438" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54622382&amp;newsitemid=20261015305640&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=15&amp;md5=2698305890b4c0846537848f014b4506" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
**Based on total awards from U.S. beauty, grooming and lifestyle publications/websites in the Nielsen scalp-care segment between 2017–2026. Contacts 
<a target="_blank" href="mailto:head&amp;shoulders@hellommc.com" rel="nofollow" shape="rect">head&amp;shoulders@hellommc.com</a>

Head & Shoulders Launches All-New Scalp Care Collection to Prove Healthier Hair Starts at the Scalp

Porsha Williams partners with Charmin to encourage consumers to raise their standards with Charmin Ultra Strong with Wider Sheets, the brand's biggest innovation in more than a decade.<ul class="bwlistdisc">
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Charmin introduces new Ultra Strong with Wider Sheets, the brand's biggest Ultra Strong innovation in more than a decade.</li>
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Distinguished by its 3D durable weave texture, the new Charmin Ultra Strong now has wider sheets that clean better so you can use up to 50% less*.</li>
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Porsha Williams is teaming up with Charmin to help raise toilet paper standards, bringing the brand's wider-sheet innovation to life through social content and an immersive New York City experience where consumers can discover the difference for themselves. </li>
</ul>CINCINNATI--(BUSINESS WIRE)--Today, Charmin unveils the new Charmin Ultra Strong with Wider Sheets, the brand's biggest Ultra Strong innovation in more than a decade. Designed to deliver a better clean, new Charmin Ultra Strong with Wider Sheets replaces the existing Ultra Strong product line with a wider-sheet design that provides more coverage and helps consumers use up to 50% less* toilet paper. Built on the belief that better changes everything, the innovation is designed to challenge what consumers expect from their toilet paper by delivering an upgrade consumers didn’t know they needed. <a href="https://mms.businesswire.com/media/20261014180469/en/2933548/5/Porsha_Williams_x_Charmin_1.jpg"><img src="https://mms.businesswire.com/media/20261014180469/en/2933548/22/Porsha_Williams_x_Charmin_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20261014180469/en/2933548/5/Porsha_Williams_x_Charmin_1.jpg"><img src="https://mms.businesswire.com/media/20261014180469/en/2933548/21/Porsha_Williams_x_Charmin_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20261014180469/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20261014180469/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20261014180469/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20261014180469/en/1061227/21/PGlogo.jpg" /></a>
For many shoppers, toilet paper has long been a category where people settle for what's familiar, but Charmin wants to challenge that notion. Featuring its signature 3D diamond weave texture, Charmin Ultra Strong with Wider Sheets aims to raise the bar for what consumers should expect from their toilet paper. By combining greater coverage with the strength and durability people already love, the innovation creates an upgraded experience that redefines what “good enough” should look and feel like in the bathroom. That’s what happens when you get the upgrade you didn’t know you needed - better changes everything.
"Consumers may not think to ask for a wider sheet, but they do know a better clean when they feel it. With Ultra Strong with Wider Sheets, we've taken something people use every day and made it meaningfully better by delivering more coverage, a better clean, and helping consumers use less,” said Alex Perez, Charmin Brand Vice President, Procter &amp; Gamble. “For years, Ultra Strong has provided consumers strength and durability. Now, Charmin is building on that legacy with an innovation designed to redefine what consumers should expect from their toilet paper. Charmin Ultra Strong truly delivers a differentiated clean that consumers can’t unfeel.”
To help raise these toilet paper standards, Charmin is partnering with media personality, entrepreneur and Charmin loyalist Porsha Williams. She will be involved in the brand’s social campaign and will serve as the host of Charmin’s Wider Sheet immersive NYC experience on October 20. Visitors can join in on the fun by snapping photos with a one-of-a-kind Charmin vehicle inspired by the brand's campaign, meet the beloved Charmin bears and get up close with the new Ultra Strong with Wider Sheets to see the difference for themselves.
“Listen, I’m not someone who settles for basic, so why would I do it with my toilet paper?” said Porsha Williams. “When I tried Charmin Ultra Strong with Wider Sheets, I was mad nobody told me sooner. More coverage, a better clean, AND using less? That’s the kind of upgrade I can get behind. And honestly? Your backside will thank you."
New Charmin Ultra Strong with Wider Sheets is available now at major retailers nationwide and online. To learn more, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fshop.charmin.com%2F&amp;esheet=54621772&amp;newsitemid=20261014180469&amp;lan=en-US&amp;anchor=Charmin.com&amp;index=1&amp;md5=44ed54a91a5f0f66a54f8efb044a5d8c" rel="nofollow" shape="rect">Charmin.com</a> and follow @Charmin on social media.
Frequently Asked Questions<ul class="bwlistdisc">
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What is Charmin Ultra Strong with Wider Sheets?
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Charmin Ultra Strong with Wider Sheets is the newest innovation in the Charmin Ultra Strong portfolio and the brand's biggest Ultra Strong innovation in more than a decade. The new Charmin Ultra Strong now features wider sheets that clean better.</li>
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How does the wider-sheet design improve the cleaning experience?
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The New Charmin Ultra Strong has wider sheets* that cleans better* with more durable weave texture per sheet*, and sheets that are 4X stronger so you can use 50% less</li>
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How does Charmin Ultra Strong with Wider Sheets help consumers use less toilet paper?
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Charmin Ultra Strong now features wider sheets* that clean better, so consumers can use up to 50% less* toilet paper.</li>
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What makes Charmin Ultra Strong with Wider Sheets different from previous versions?
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The introduction of Wider Sheets marks the first major innovation to Charmin Ultra Strong in more than a decade. The enhanced design builds on the product’s signature strength while introducing increased coverage that helps improve the overall cleaning experience.</li>
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Where can consumers purchase Charmin Ultra Strong with Wider Sheets?
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Charmin Ultra Strong with Wider Sheets is available at major retailers nationwide and online. Consumers can visit Charmin.com for additional product information and retailer availability.</li>
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Are Wider Sheets the new standard for Charmin Ultra Strong?
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Yes, as Charmin's biggest Ultra Strong innovation in more than a decade, Wider Sheets are designed to raise expectations for what consumers should expect from their toilet paper. By providing a better clean while using less, Wider Sheets challenge the idea that "good enough" is good enough and help establish a new standard for toilet paper.</li>
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*vs. leading 1 ply USA bargain brand
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54621772&amp;newsitemid=20261014180469&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=1b4c81ccb24534ed279588bbf18e5873" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands.
For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54621772&amp;newsitemid=20261014180469&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=dd9c777256d32aaca9cd62d808b76e1a" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
MSLGROUP for Charmin Cristian Gonzalez
 MSL New York
 <a target="_blank" href="mailto:Cristian.Gonzalez@MSLGroup.com" rel="nofollow" shape="rect">Cristian.Gonzalez@MSLGroup.com</a>

Think Your Toilet Paper Is Good Enough? Charmin Thinks You and Your Butt Deserve Better.

P&amp;G Shareholders Also Elect All 12 P&amp;G Director Nominees at 2026 Annual MeetingCINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) announced at today’s Annual Meeting of Shareholders that the P&amp;G Board of Directors declared a quarterly dividend of $1.0885 per share on the Common Stock and on the Series A and Series B ESOP Convertible Class A Preferred Stock of the Company, payable on or after November 16, 2026 to Common Stock shareholders of record at the close of business on October 23, 2026, and to Series A and Series B ESOP Convertible Class A Preferred Stock shareholders of record at the start of business on October 23, 2026. <a href="https://mms.businesswire.com/media/20261013030117/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20261013030117/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20261013030117/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20261013030117/en/1061227/21/PGlogo.jpg" /></a>
P&amp;G has been paying a dividend for 136 consecutive years since its incorporation in 1890 and has increased its dividend for 70 consecutive years. This reinforces our commitment to return cash to shareowners, many of whom rely on the steady, reliable income earned with their investment in P&amp;G.
Also at today’s Annual Meeting, P&amp;G shareholders elected all 12 P&amp;G Director nominees, with each receiving strong support according to preliminary voting results. Company shareholders also voted in favor of two Board proposals: to ratify the appointment of P&amp;G's independent registered public accounting firm and for an advisory vote on executive compensation. Additionally, Company shareholders voted against three shareholder proposals.
The results of the vote announced today are considered preliminary until final results are tabulated and certified by the independent Inspector of Elections. Final results will be reported on a Form 8-K filed with the U.S. Securities and Exchange Commission.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54620885&amp;newsitemid=20261013030117&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=bdb7c2b96daa61d8932fc0cb26f810bc" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54620885&amp;newsitemid=20261013030117&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=2d08a4034d4a538c65273600dd2855ac" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact: Holly Stutz Smith
 513-659-9949
P&amp;G Investor Relations Contact: Keri Cowan
 513-983-2414

P&G Declares Quarterly Dividend

New international consensus connects healthier teeth and gums with overall health and identifies practical daily steps, including effective plaque removal, that can help prevent oral diseaseGENEVA--(BUSINESS WIRE)--Doctors, public-health experts and dental leaders are calling for oral health to be treated as part of overall health. Their message is clear: healthier teeth and gums matter beyond the mouth, and effective daily prevention should become a routine part of health care. <a href="https://mms.businesswire.com/media/20261015403348/en/2927346/5/Infographic_Final_to_Post.jpg"><img src="https://mms.businesswire.com/media/20261015403348/en/2927346/22/Infographic_Final_to_Post.jpg" /></a> <a href="https://mms.businesswire.com/media/20261015403348/en/2927346/5/Infographic_Final_to_Post.jpg"><img src="https://mms.businesswire.com/media/20261015403348/en/2927346/21/Infographic_Final_to_Post.jpg" /></a>
The new international consensus goes well beyond dentistry. It brought together experts in periodontology, cardiology, diabetes care, family medicine, public health, social care and health education. Convened by the European Federation of Periodontology (EFP) and the European Association of Dental Public Health (EADPH), the group calls on governments, health systems and health professionals to include oral health in prevention, professional education, routine care and public health policy.
"Oral diseases, heart disease, diabetes and cancer share the same causes: sugar, tobacco, alcohol and disadvantage. It makes no sense to prevent them one at a time," said Professor Moritz Kebschull, a Past President of EFP and the lead author of the paper. "What sets this consensus apart is who wrote it: periodontists and public-health dentists together with cardiologists and family doctors. The evidence is clearest for diabetes, where treating gum disease helps patients control their blood sugar."
Professor Anton Sculean, EFP Secretary General and a co-author, added: "Every doctor, nurse and pharmacist should be able to give the basic advice on brushing, cleaning between the teeth and regular dental visits, and dentists should look beyond the mouth, for example by spotting undiagnosed diabetes."
Professor Andreas Stavropoulos, EFP Treasurer and a co-author, said: "Oral diseases cost an estimated 710 billion US dollars a year, and most of that burden is preventable. Bringing oral health into chronic-disease strategies, shared records and referral pathways is sound health policy and an efficient use of limited resources."
“For too long, the mouth has been treated as separate from the rest of the body. This consensus says clearly that it is not,” said Benjamin Binot, Global President, P&amp;G Oral Care. “Our role is to help turn that science into something people can act on every morning and every night. That means products that are proven to work, advice people can follow, and partnerships that bring oral health into the wider health conversation.”
Published open access in Periodontology 2000, the paper, “Oral Health and Systemic Health Outcomes: A Call for Interdisciplinary Action,” translates the available science into practical recommendations for the public, health professionals and policymakers. Oral diseases affect around 3.5 billion people worldwide and share many of the same risk factors as other major diseases, including added sugar, tobacco, harmful alcohol use and unequal access to care and healthy food.
What the consensus means for health
 The paper reinforces several important conclusions:<ul class="bwlistdisc">
<li>
The mouth is part of the body. Looking after teeth and gums is part of looking after overall health.</li>
<li>
Daily prevention matters. Consistent brushing, interdental cleaning and other healthy behaviors can help support gum health.</li>
<li>
Gum health deserves more attention. Among oral diseases, serious gum disease has the strongest evidence of a two-way relationship with wider health, particularly diabetes. The consensus reports that treating periodontitis can help people with diabetes manage blood sugar.</li>
<li>
The technology people use to clean their teeth matters. The consensus highlights the importance of effective plaque removal for maintaining gum health. In discussing evidence-supported approaches, the paper cites published reviews reporting benefits for oscillating-rotating powered toothbrushes and identifies stannous fluoride toothpaste as an evidence-supported complement to mechanical plaque removal.</li>
<li>
Health systems have a role to play. Oral health should be incorporated into prevention strategies, professional education, routine care and health policy rather than treated separately.</li>
</ul>
What people can do today
 The consensus identifies practical actions people can take to protect their teeth and gums:<ul class="bwlistdisc">
<li>
Brush twice a day with fluoride toothpaste.</li>
<li>
Clean between the teeth every day.</li>
<li>
Remove plaque effectively to help maintain healthier gums.</li>
<li>
Limit added sugars in foods and drinks.</li>
<li>
Avoid tobacco and harmful alcohol use.</li>
<li>
Attend dental care at intervals matched to individual risk and need.</li>
</ul>
These actions matter because dental plaque is the main cause of gum disease and periodontitis. Removing plaque effectively every day is the cornerstone of healthier gums.
The evidence points to specific technology choices
 The consensus highlights effective plaque removal and references existing evidence supporting specific technologies and approaches.<ul class="bwlistdisc">
<li>
Oscillating-rotating powered toothbrushes. The paper discusses evidence-supported approaches for plaque control and oral hygiene. It cites published systematic reviews that report benefits for oscillating-rotating powered toothbrushes in reducing plaque and improving gum health.</li>
<li>
Stannous fluoride toothpaste. The paper also identifies stannous fluoride toothpaste as an evidence-supported complement to daily mechanical plaque removal through brushing and interdental cleaning.</li>
</ul>
Turning consensus into public health action
 The consensus calls for oral health to become a more visible part of public health and prevention. Its multidisciplinary working group included public health leaders who contributed to the paper’s recommendations for governments, health systems, health professionals and communities.
Professor Raman Bedi, President of the World Federation of Public Health Associations, said: "Oral diseases affect around 3.5 billion people and share the same drivers as heart disease, diabetes and cancer: sugar, tobacco, alcohol and unequal access to care. Yet oral health still sits outside most national NCD strategies. This consensus gives governments and health systems a clear mandate to change that. Integrating oral health into prevention is not a dental issue. It is a public health necessity."
Dr. Gitana Rederiene, dental public health researcher and dental hygienist, added:
 “This consensus is an important step towards bringing oral health into everyday healthcare. Dental hygienists and other oral-health professionals have a key role in prevention, early detection and guiding patients to the right care. By working more closely across professions, we can reduce inequalities and improve both oral and overall health.”
“This consensus gives health professionals a clear, evidence-based framework linking oral health with overall health,” said Dr. William Minston, Professional &amp; Scientific Relations Director, P&amp;G Oral Care. “It also underlines that how people clean their teeth matters, and that the technologies they choose should be backed by strong evidence.”
P&amp;G Oral Care response
 P&amp;G Oral Care welcomes the independent consensus and will help make its recommendations easier to understand and act on, working with dental professionals, consumers, retailers and public health partners.
P&amp;G will continue developing products backed by quality science and helping people understand how daily habits, and the products and technologies they use, can make a meaningful difference to their oral health.
A call to action across health disciplines
 The paper calls for closer collaboration across dentistry, medicine, public health, family medicine, social care and health education. It asks policymakers and health systems to:<ul class="bwlistdisc">
<li>
Include oral health in broader prevention and health strategies.</li>
<li>
Strengthen oral-health education across health professions.</li>
<li>
Integrate oral health into routine care where appropriate.</li>
<li>
Support collaboration between dental, medical and public health professionals.</li>
<li>
Address the shared behavioral, social and commercial factors that contribute to oral and other noncommunicable diseases.</li>
<li>
Reduce inequalities in access to prevention and care.</li>
</ul>
The white paper was presented on September 3, 2026, at the International Association for Dental Research meeting in Lisbon, Portugal, during the symposium “Oral and Systemic Health: A Call to Action!”, supported by Procter &amp; Gamble. Speakers represented the EFP, EADPH and World Heart Federation and discussed the evidence connecting oral and systemic health, the prevention and treatment of gum inflammation, and the actions needed next. The session was recorded to make the discussion available to a broader professional audience.
References:
 - Kebschull M, Demmer RT, Pitts N, et al. Oral health and systemic health outcomes: A call for interdisciplinary action. Periodontology 2000. 2026; 00: 1-25. doi:<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdoi.org%2F10.1111%2Fprd.70086&amp;esheet=54617866&amp;newsitemid=20261015403348&amp;lan=en-US&amp;anchor=10.1111%2Fprd.70086&amp;index=1&amp;md5=306ed51b9f56d1fce3841c7ebf14750f" rel="nofollow" shape="rect">10.1111/prd.70086</a> - <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.efp.org%2Fnews-events%2Fnews%2Foral-health-and-systemic-health-outcomes-a-call-for-interdisciplinary-action%2F&amp;esheet=54617866&amp;newsitemid=20261015403348&amp;lan=en-US&amp;anchor=Oral+health+and+systemic+health+outcomes%3A+a+call+for+interdisciplinary+action&amp;index=2&amp;md5=084003b64f8037e722ee92848cf41032" rel="nofollow" shape="rect">Oral health and systemic health outcomes: a call for interdisciplinary action</a> - <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ced-iadr2026.com%2Fscientific-programme%2Fprogramme-overview&amp;esheet=54617866&amp;newsitemid=20261015403348&amp;lan=en-US&amp;anchor=Symposium+%26%238220%3BOral+and+Systemic+Health+-+A+call+to+action%26%238221%3B+on+3+September+2026%2C+10%3A30+CEST&amp;index=3&amp;md5=9e50a139d5ac35cfafb932ed63053259" rel="nofollow" shape="rect">Symposium “Oral and Systemic Health - A call to action” on 3 September 2026, 10:30 CEST</a> at the 2026 Oral Health Research Congress, hosted by the Continental European Division (CED-IADR) in collaboration with the Scandinavian Division (NOF-IADR) of the International Association for Dental, Oral, and Craniofacial Research.
About the European Federation of Periodontology
 The European Federation of Periodontology (EFP) is a global non-profit organisation dedicated to promoting periodontal science and practice, and awareness of oral health and gum disease. Its vision is "Better oral health for all." Through research, education, clinical-practice guidelines, and public-health initiatives, the EFP works to improve oral health and strengthen its integration within overall healthcare. The EFP represents national periodontal societies and promotes evidence-based approaches to prevention, diagnosis, and treatment of periodontal diseases. <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.efp.org%2F&amp;esheet=54617866&amp;newsitemid=20261015403348&amp;lan=en-US&amp;anchor=www.efp.org&amp;index=4&amp;md5=16ad7ab7ebe2f6d8abbaa5585275757f" rel="nofollow" shape="rect">www.efp.org</a>
About the European Association of Dental Public Health
 The European Association of Dental Public Health (EADPH) is dedicated to improving oral health and reducing oral-health inequalities through research, education, policy, and public-health action. Bringing together experts from across Europe and beyond, the EADPH promotes evidence-based approaches that improve population oral health and support the integration of oral health within broader healthcare systems. <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.eadph.org%2F&amp;esheet=54617866&amp;newsitemid=20261015403348&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.eadph.org&amp;index=5&amp;md5=c98cef6245e90b062ee9d6e635166e1a" rel="nofollow" shape="rect">https://www.eadph.org</a>
About the World Federation of Public Health Associations
 The World Federation of Public Health Associations (WFPHA) is the global voice of public health, representing public health associations and organizations worldwide. Through advocacy, education, collaboration, and policy leadership, the WFPHA works to improve population health, reduce health inequalities, and strengthen public health systems. The Federation promotes evidence-based approaches to prevent disease and advance health and well-being for all. <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wfpha.org%2F&amp;esheet=54617866&amp;newsitemid=20261015403348&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.wfpha.org&amp;index=6&amp;md5=f3f059fffbacf2742bcbde6b5ced12f2" rel="nofollow" shape="rect">https://www.wfpha.org</a>
About Oral-B
 Oral-B is the worldwide leader in the over $5 billion brushing market, drawing upon 75+ years of expertise to empower healthier lives for all through better oral care. The brand features a wide variety of products to build a personalized oral care routine for the best clean every time, including manual, battery and electric toothbrushes for children and adults, and interdental products such as dental floss. Oral-B’s iO Series electric toothbrushes feature the latest in brushing technology, with a dentist-inspired oscillating-rotating round brush head that removes 100% more plaque than regular manual brushes, for cleaner teeth and healthier gums. <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Foralb.com%2F&amp;esheet=54617866&amp;newsitemid=20261015403348&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.oralb.com&amp;index=7&amp;md5=b691805ff08beb5c382a61b22db1c2e0" rel="nofollow" shape="rect">https://www.oralb.com</a>
About Crest
 Since its launch in 1955, Crest has been at the forefront of oral care innovation, empowering healthier smiles for 70 years. Backed by decades of research and trusted by dental professionals, Crest offers a full portfolio of products designed to meet the evolving needs of families and individuals, from cavity protection and enamel strengthening to advanced whitening, gum health, and sensitivity relief with stabilized stannous fluoride. Beyond toothpaste, Crest provides comprehensive oral care solutions, including mouthwash, whitening treatments, and daily regimens that work together to help maximize the benefits of brushing. <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcrest.com%2Fen-us&amp;esheet=54617866&amp;newsitemid=20261015403348&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.crest.com&amp;index=8&amp;md5=a13c9c9f15c63a72838dfdafcb8b5794" rel="nofollow" shape="rect">https://www.crest.com</a>
About P&amp;G
 P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54617866&amp;newsitemid=20261015403348&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=9&amp;md5=b5c887f7eaa548af6e72abdc606dca34" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fus.pg.com%2Fnewsroom%2F&amp;esheet=54617866&amp;newsitemid=20261015403348&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=10&amp;md5=82ab7587ee4077bc8736d7a0b5df9601" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Media and scientific contacts
 Media: Cristina Morillo, Sr. Director, P&amp;G | <a target="_blank" href="mailto:Morillogomez.c@pg.com" rel="nofollow" shape="rect">Morillogomez.c@pg.com</a> Scientific: Dr. William Minston, Professional &amp; Scientific Relations Director, P&amp;G Oral Care | <a target="_blank" href="mailto:Minston.w@pg.com" rel="nofollow" shape="rect">Minston.w@pg.com</a>

Doctors, Public Health Experts and Dental Leaders Call for Oral Health to Become Part of Everyday Health Care

Comedian, actress, mom and Pampers Wipes user Iliza Shlesinger brings humor to the all-too-familiar parenting hassle that inspired an improved dispensing experience<ul class="bwlistdisc"><li>Pampers improved its Wipes dispensing experience to make it easier for parents to pull one wipe at a time.</li><li>The improved dispensing experience is available across all Pampers Wipes including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean &amp; Calm Wipes.</li><li>Comedian, actress and mom Iliza Shlesinger helps bring a relatable parenting moment to life through a humor-driven Pampers campaign inspired by parent feedback</li></ul>CINCINNATI--(BUSINESS WIRE)--We have all been there: a diaper change is underway, one hand is keeping baby in place, the other reaches for one wipe, and suddenly a whole chain comes along for the ride. Pampers heard parents loud and clear. Today, the brand announced new and improved Wipes that make it easier to pull one wipe at a time, giving parents one less little hassle to manage when their hands are already full. <a href="https://mms.businesswire.com/media/20261008843261/en/2928043/5/Pampers_Wipes_and_Iliza_Shlesinger.jpg"><img src="https://mms.businesswire.com/media/20261008843261/en/2928043/22/Pampers_Wipes_and_Iliza_Shlesinger.jpg" /></a> <a href="https://mms.businesswire.com/media/20261008843261/en/2928043/5/Pampers_Wipes_and_Iliza_Shlesinger.jpg"><img src="https://mms.businesswire.com/media/20261008843261/en/2928043/21/Pampers_Wipes_and_Iliza_Shlesinger.jpg" /></a> <a href="https://mms.businesswire.com/media/20261008843261/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20261008843261/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20261008843261/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20261008843261/en/1061227/21/PGlogo.jpg" /></a>Available across all Pampers Wipes, including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean &amp; Calm Wipes, the improved dispensing experience turns a familiar parent pet peeve into a product update shaped by the people who use Pampers every day.To celebrate the improvement, Pampers teamed up with comedian, actress, mom and Pampers Wipes user Iliza Shlesinger for a humor-driven campaign inspired by the familiar experience of reaching for one wipe and getting several. Drawing from honest parent commentary and her own experience with the multi-wipe pull, Shlesinger brings a candid and humorous perspective to a parenting moment that has resonated with families for years. Because when one hand is on the baby and the other is on the wipes, there are exactly zero hands left for an unexpected wipe parade.“Every parent knows the wipe math: you need one, the pack gives you six, and suddenly you are holding a tiny wet scarf collection while trying to keep a baby from rolling away,” said Iliza Shlesinger. “What I loved about this partnership is that it started with something so relatable. Parents notice the little things, and those little things matter. It's fun to be part of a campaign that takes a real parenting experience, finds the humor in it and celebrates a solution.”The new and improved Wipes are the latest example of Pampers turning direct parent feedback into product updates. Earlier in 2026, Pampers removed fragrance from all Pampers Swaddlers in response to evolving parent preferences. Now, Pampers has redesigned how its Wipes dispense to make it easier for parents to get one wipe in one pull.“Parents and babies are at the center of everything we do, and their feedback helps us identify meaningful ways to improve their everyday experiences,” said Caroline Sanchez, Senior Brand Director, Pampers. “We have been acting on that feedback across the Pampers portfolio, from redesigning how Pampers Wipes dispense to removing fragrance from Swaddlers. Our partnership with Iliza allows us to share that news in a way that is relatable, authentic, and rooted in the realities of parenting."Watch Pampers' latest campaign featuring Iliza Shlesinger: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FsCF9cspXczo%3Fsi%3Df3NGGXfsSakdWlK8&amp;esheet=54618708&amp;newsitemid=20261008843261&amp;lan=en-US&amp;anchor=https%3A%2F%2Fyoutu.be%2FsCF9cspXczo%3Fsi%3Df3NGGXfsSakdWlK8&amp;index=5&amp;md5=6026f65df8de10ed8ad5c7181b148374" rel="nofollow" shape="rect">https://youtu.be/sCF9cspXczo?si=f3NGGXfsSakdWlK8</a>For more information about Pampers Wipes, visit Pampers.com and follow Pampers on social media.Frequently Asked Questions About Pampers WipesWhat is Pampers' new campaign featuring Iliza Shlesinger?Pampers' latest campaign featuring comedian, actress, mom and Pampers Wipes user Iliza Shlesinger uses humor to spotlight a relatable parenting moment: reaching for one wipe and pulling several. Inspired by parent feedback, the campaign highlights an improved Pampers Wipes dispensing experience designed to make it easier for parents to pull one wipe at a time.What is the one-wipe pull from Pampers?The one-wipe pull refers to the improved Pampers Wipes dispensing experience, which is designed to help parents pull one wipe at a time. It responds to parent feedback about multiple wipes sometimes coming out of the pack together.Why did Pampers improve its Wipes dispensing experience?Pampers listens to parents and uses their feedback to identify meaningful ways to improve the products they rely on. After hearing feedback about the experience of reaching for one wipe and pulling several, Pampers improved its Wipes dispensing experience to help parents pull one wipe at a time.Which Pampers Wipes feature the improved dispensing experience?The improved dispensing experience is available across all Pampers Wipes including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean &amp; Calm Wipes.How is Pampers using parent feedback in the campaign?Pampers Wipes’ improved dispensing experience draws inspiration from candid parent commentary about the multi-wipe pull. Pampers is using that feedback to demonstrate that the brand listens to parents, acts on what it hears and continues improving the everyday product experiences that matter to families.How does this connect to other Pampers product updates?Pampers continues to use parent feedback to guide meaningful product improvements. Earlier in 2026, Pampers removed fragrance from all Pampers Swaddlers in response to evolving parent preferences. The update to Pampers Wipes reflects the same commitment to listening and acting on what families say they need.Where can parents learn more about Pampers Wipes?Parents can learn more about Pampers Wipes, including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean &amp; Calm Wipes, by visiting <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pampers.com%2F&amp;esheet=54618708&amp;newsitemid=20261008843261&amp;lan=en-US&amp;anchor=Pampers.com&amp;index=1&amp;md5=acd8609e35bb8f03a35bd6fc792d6822" rel="nofollow" shape="rect">Pampers.com</a>.About PampersFor more than 60 years, parents have trusted Pampers to care for their babies. Keeping babies protected, comfortable, and cared for is at the heart of everything we do because babies deserve our best. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pampers.com%2F&amp;esheet=54618708&amp;newsitemid=20261008843261&amp;lan=en-US&amp;anchor=www.pampers.com&amp;index=2&amp;md5=627bd5e3cb0823285f626cbe0a0cd070" rel="nofollow" shape="rect">www.pampers.com</a> to learn more about our products, resources and rewards program.About Procter &amp; GambleP&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54618708&amp;newsitemid=20261008843261&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=a9a45118502c3783e1f4ee348dbf05d7" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands.For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54618708&amp;newsitemid=20261008843261&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=973340810519cc4343f885af0f2bca6c" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts P&amp;G Baby Care Communications Katie Stahlheber <a target="_blank" href="mailto:stahlheber.k@pg.com" rel="nofollow" shape="rect">stahlheber.k@pg.com</a>MSLGROUP for Pampers Cristian Gonzalez MSL New York <a target="_blank" href="mailto:Cristian.Gonzalez@MSLGroup.com" rel="nofollow" shape="rect">Cristian.Gonzalez@MSLGroup.com</a>

Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE: PG) will webcast its 2026 Annual Meeting of Shareholders, held virtually via a live audio webcast on Tuesday, October 13, 2026, at 9:00 a.m. Eastern Time at: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.virtualshareholdermeeting.com%2FPG2026&amp;esheet=54615844&amp;newsitemid=20261006250413&amp;lan=en-US&amp;anchor=www.virtualshareholdermeeting.com%2FPG2026&amp;index=1&amp;md5=3d7d6e09219266e5756c615ef860da3b" rel="nofollow" shape="rect">www.virtualshareholdermeeting.com/PG2026</a>. <a href="https://mms.businesswire.com/media/20261006250413/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20261006250413/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20261006250413/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20261006250413/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live webcast beginning at 8:45 a.m., approximately 15 minutes before the annual meeting’s 9:00 a.m. start time.
The webcast will also be available for replay. For information on meeting business and shareholder voting, P&amp;G’s Notice of Annual Meeting and Proxy Statement is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54615844&amp;newsitemid=20261006250413&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=2&amp;md5=5dac90a1611402a8a2e2575ae5a46151" rel="nofollow" shape="rect">www.pginvestor.com</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54615844&amp;newsitemid=20261006250413&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=e8f593e4189d090a04fdb63cf407f52a" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54615844&amp;newsitemid=20261006250413&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=7a075cb8213d9db64132e89bd2efa271" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Holly Stutz Smith
 513-659-9949

P&G to Webcast the Procter & Gamble 2026 Virtual Annual Meeting of Shareholders October 13

Luvs Platinum Protection Diapers reinforces its commitment to affordable leak protection by turning a billboard into free diapers, alongside a 250,000 diaper donation to Feeding America®, online giveaways and additional savings through year-end. <a href="https://mms.businesswire.com/media/20261003168633/en/2921846/5/FullBoard.jpg"><img src="https://mms.businesswire.com/media/20261003168633/en/2921846/22/FullBoard.jpg" /></a> <a href="https://mms.businesswire.com/media/20261003168633/en/2921846/5/FullBoard.jpg"><img src="https://mms.businesswire.com/media/20261003168633/en/2921846/21/FullBoard.jpg" /></a> <a href="https://mms.businesswire.com/media/20261003168633/en/2921279/5/Luvs_logo_%281%29.jpg"><img src="https://mms.businesswire.com/media/20261003168633/en/2921279/22/Luvs_logo_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20261003168633/en/2921279/5/Luvs_logo_%281%29.jpg"><img src="https://mms.businesswire.com/media/20261003168633/en/2921279/21/Luvs_logo_%281%29.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Luvs is bringing an interactive diaper giveaway to Jersey City on Saturday, October 3, as part of its commitment to providing high-quality diapers at an affordable price.
From 12–6 p.m. at Mary McLeod Bethune Park, Luvs is asking parents to “Please Take Our Ad” – an interactive billboard constructed of free diaper packs local families can take1. As the packs are removed, the billboard will gradually reveal the message: “Leak protection shouldn’t be a luxury.”
“For 50 years, Luvs has stood for value – diapers that provide great leak protection at an affordable price. That’s what we mean when we say ‘leak protection shouldn’t be a luxury’,” said Nicolas Box, Brand Director, Luvs. “We’ve been listening to parents for decades, and now more than ever, families are working hard to do what they can to meet the rising costs of raising children. With this campaign, we’re offering direct support for parents through free diapers, donations and additional opportunities to save.”
Beyond the Jersey City activation, Luvs is donating more than 250,000 diapers to Feeding America®. This partnership directly supports families who experience challenges affording the resources their children need, reinforcing the brand’s belief that diapers with leak protection should be accessible to all families, regardless of circumstance.
Following the IRL activation, Luvs is hosting social media giveaways and offering discounts at participating retailers through the end of 20262. Luvs offers families quality diaper protection at an affordable price, with up to 12 hours of Triple Leakguard Protection, soft materials for sensitive skin and stretchy sides designed for a secure fit. Choosing Luvs can save families up to $500 per year3.
WHAT: Luvs Give Back Billboard + Free Diaper Giveaway
 WHEN: Saturday, October 3, 2026 | 12–6 p.m.
 WHERE: Mary McLeod Bethune Park, 143 Martin Luther King Drive, Jersey City, NJ 07305
 COST: Free
 GIVEAWAY: One box of Luvs diapers per family, while supplies last; sizes subject to availability
For more information about Luvs, upcoming giveaways and available savings, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.luvsdiapers.com%2Fen-us%2Fshop&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=LuvsDiapers.com&amp;index=1&amp;md5=e698a31c9b45a7c75997390dfea6b967" rel="nofollow" shape="rect">LuvsDiapers.com</a> or the brand's social media channels on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fluvsdiapers&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=Facebook&amp;index=2&amp;md5=608a8fa8f09cf3bda2d0d9aaf74b9013" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fluvs%2F&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=90bf91867e1ce48957231939b388515a" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40luvsdiapers&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=f675559535ab951d7c4763cfc2a81d5f" rel="nofollow" shape="rect">TikTok</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl bwwidth100">
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1 While supplies last. One box per family.</td></tr>
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2 Pricing is at the sole discretion of the retailer</td></tr>
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3 Based on expected lifetime diaper usage. Luvs Platinum Protection SRP vs. avg. non-promo price of leading name brand diapers. Actual pricing is at the sole discretion of the retailer.</td></tr>
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About Luvs
Luvs Platinum Protection diapers offer parents affordable, high-quality diapers with up to 12 hours of Triple Leakguard Protection, soft materials for delicate skin, and fun prints. They are dermatologically tested, hypoallergenic, and free of parabens and latex* (*no natural rubber). Luvs Platinum Protection diapers are available in sizes newborn through 7 and can be found at retailers nationwide.
For more information on Luvs diapers, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.luvsdiapers.com&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.luvsdiapers.com&amp;index=5&amp;md5=5daee476260a3a80da6308a46376fca5" rel="nofollow" shape="rect">https://www.luvsdiapers.com</a> or the brand's social media channels on Facebook (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fluvsdiapers&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.facebook.com%2Fluvsdiapers&amp;index=6&amp;md5=15ec180c8db79e758fe2427eadd5be73" rel="nofollow" shape="rect">https://www.facebook.com/luvsdiapers</a>), Instagram (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fluvs%2F&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.instagram.com%2Fluvs%2F&amp;index=7&amp;md5=ccb60402d6e5ef37d87829504dce93c3" rel="nofollow" shape="rect">https://www.instagram.com/luvs/</a>) and TikTok (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40luvsdiapers&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.tiktok.com%2F%40luvsdiapers&amp;index=8&amp;md5=9b8ad5679c844d038bdc8bff20a3d1ce" rel="nofollow" shape="rect">https://www.tiktok.com/@luvsdiapers</a>).
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=9&amp;md5=73e4af565fd1f75b3e01d5fecf267d69" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=10&amp;md5=94cca86bb887276392bb01e41dc51bcf" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Feeding America
Rooted in the voices of neighbors facing hunger, Feeding America® unites the country to ensure everyone has access to food and a thriving future. We support tens of millions of people as part of a nationwide network of 250+ food banks, 20+ statewide food bank associations, 10+ regional co-ops and 60,000+ agency partners, food pantries and meal programs. Powered by leaders and volunteers embedded in local communities, we are one of the nation’s most effective food distribution systems to drive immediate impact today—and a catalyst for long-term change through advocating for legislation that improves food security and work to address its factors. We partner with people experiencing food insecurity, policymakers, organizations and supporters, acting united with unwavering commitment to provide nourishing food and work to end hunger at its roots so everyone can live fuller, healthier lives.
Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.feedingamerica.org%2F&amp;esheet=54615158&amp;newsitemid=20261003168633&amp;lan=en-US&amp;anchor=FeedingAmerica.org&amp;index=11&amp;md5=44f161be7ed36a53fef9c3208a89c216" rel="nofollow" shape="rect">FeedingAmerica.org</a> to learn more. Contacts 
Media Contact Asheton McAllister
 <a target="_blank" href="mailto:Asheton.McAllister@OMC.com" rel="nofollow" shape="rect">Asheton.McAllister@OMC.com</a>

Luvs Is Helping Parents With Affordable Diapers That Actually Work

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Called “Pampered with Love”, the baby shower took place at The Fig House in Los Angeles, California, connecting 30 deserving parents with doulas, midwives and maternal health advocates.</li>
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Each family received a one-year supply of Pampers diapers, along with maternal health education, practical resources and community support.</li>
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The event builds on Pampers and 4Kira4Moms’ three-year partnership and Pampers’ broader commitment to supporting families from pregnancy and preparing for a baby’s arrival through the early newborn days because babies deserve our best.</li>
</ul>CINCINNATI--(BUSINESS WIRE)--Pampers, the #1 diaper brand in the U.S.1, and 4Kira4Moms, a leading maternal health advocacy nonprofit, hosted Pampered with Love, a community baby shower for 30 local parents in Los Angeles, California on September 26. The event connected expecting families with trusted experts, wellness resources and community support, and surprised each family with a year’s supply of Pampers diapers. <a href="https://mms.businesswire.com/media/20260927641401/en/2913922/5/DSC00670.jpg"><img src="https://mms.businesswire.com/media/20260927641401/en/2913922/22/DSC00670.jpg" /></a> <a href="https://mms.businesswire.com/media/20260927641401/en/2913922/5/DSC00670.jpg"><img src="https://mms.businesswire.com/media/20260927641401/en/2913922/21/DSC00670.jpg" /></a> <a href="https://mms.businesswire.com/media/20260927641401/en/2913921/5/Pampers_Teal_Heart_Logo.jpg"><img src="https://mms.businesswire.com/media/20260927641401/en/2913921/22/Pampers_Teal_Heart_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260927641401/en/2913921/5/Pampers_Teal_Heart_Logo.jpg"><img src="https://mms.businesswire.com/media/20260927641401/en/2913921/21/Pampers_Teal_Heart_Logo.jpg" /></a>
“Regardless of whether your village is big or small, we know that every pregnancy is unique, and it can be hard for many expecting families to feel fully supported as they navigate pregnancy and prepare for parenthood,” says Sydney Gagne, Pampers Senior Brand Director. “At Pampers, we believe that every baby deserves our best, and we're committed to giving families and babies our support and care from day one of their journeys, from pregnancy through the transition to parenthood. We're excited to deepen our partnership with 4Kira4Moms in order to provide educational resources on pregnancy and maternal wellness for expecting families today.”
More than 3 million Americans will become parents in 20262, with many navigating an overwhelming amount of information related to pregnancy, childbirth, and newborn care. Pampered with Love provided families with direct access to trusted guidance and practical resources together in one place to help families feel more prepared and confident as they enter parenthood. When Pampers surprised all 30 participating families with a one-year supply of diapers, parents were visibly moved asking if they had heard correctly.
At Pampered with Love, families met with doulas, midwives, and maternal health advocates at the event’s Wellness Center and enjoyed celebratory experiences including pampering spa experiences where expecting mothers received complimentary massages, as well as a diaper pong station and customized charm bar. Along with a year’s supply of Pampers, participating families also received a $100 Walmart gift card, one of Pampers’ priority retail partners, who also hosted a Health &amp; Wellness station helping attendees connect with pharmacists and learn more about available resources.
Pampered with Love builds on Pampers and 4Kira4Moms’ three-year partnership to expand access to maternal health education and support, while reflecting Pampers’ broader commitment to supporting parents as they prepare for their babies’ arrival and navigate their first days at home. Together, the organizations have reached more than 3,000 families through advocacy and community-based programs.
“When my wife, Kira, died from preventable childbirth complications, I made a promise that no family would have to face pregnancy and parenthood without the knowledge, support and community they deserve,” said Charles Johnson, Founder of 4Kira4Moms. “Every mother deserves to be heard, and every family deserves a village that helps them advocate for their care. Community showers like Pampered with Love bring that village to life by connecting parents with trusted experts and with one another, and we’re grateful to Pampers for standing with us to help families feel informed, supported and prepared as they welcome their babies.”
FAQs
How does Pampers support parents?
Pampers supports parents throughout their transition to parenthood, from preparing for their baby’s arrival to navigating their first days at home and beyond. Through Pampered with Love, Pampers provided families with maternal health education, expert guidance, community connections and a one-year supply of Pampers diapers. Families were able to meet for one-on-one sessions with experts, including a doula, lactation consultant and dad coach, while also enjoying pampering spa experiences, interactive games, custom keepsakes, music and photo moments.
What is the partnership between Pampers and 4Kira4Moms?
Pampers and 4Kira4Moms work together to connect expecting families with maternal health education, trusted experts, and community support. Pampered with Love builds on their continued partnership to help parents feel informed, prepared, and supported throughout pregnancy and the transition to parenthood.
What is Pampered with Love and when did it take place?
Pampered with Love is a community baby shower hosted by Pampers and 4Kira4Moms at the Fig House in Highland Park, Los Angeles, for 30 expecting mothers and their families, that took place on September 26, 2026.
What resources did Pampered with Love provide families?
Pampered with Love provided families with access to maternal health experts, educational resources, community-building experiences, and essential baby-care products. Key to the event was the onsite Wellness Center, where families received personalized guidance from trained doulas, midwives and maternal health advocates on labor preparation, newborn care, postpartum recovery, and the transition to parenthood. Each of the 30 participating families received a one-year supply of Pampers diapers.
About Pampers
For more than 60 years, parents have trusted Pampers to care for their babies. Keeping babies protected, comfortable, and cared for is at the heart of everything we do because babies deserve our best. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pampers.com%2F&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=www.pampers.com&amp;index=1&amp;md5=081b8c2456150e23b181a0127418997a" rel="nofollow" shape="rect">www.pampers.com</a> to learn more about our products, resources and rewards program.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=e83943204cd9efb0daec70d41afc8b00" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=584603efefe825e19e9ca6cc8d5cf86a" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About 4Kira4Moms
4Kira4Moms is a national maternal health advocacy nonprofit working to end preventable maternal mortality and improve outcomes for mothers and families. Founded by Charles Johnson in honor of his late wife, Kira Dixon Johnson, and led by Executive Director Gabrielle Albert, the organization advances its mission through crisis response for families affected by maternal loss, community education and outreach, patient advocacy, public awareness campaigns and policy and legislative change. Learn more at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.4kira4moms.com&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=www.4kira4moms.com&amp;index=4&amp;md5=7a1916d660debf9fc10fdcc8e1a70c80" rel="nofollow" shape="rect">www.4kira4moms.com</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
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1 Based on Nielsen sales last 52 weeks.
 2 Based off of data published by the CDC: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cdc.gov%2Fnchs%2Ffastats%2Fbirths.htm&amp;esheet=54611757&amp;newsitemid=20260927641401&amp;lan=en-US&amp;anchor=FastStats+-+Births+and+Natality&amp;index=5&amp;md5=191f468e9190e23b48667ec473e8c8ca" rel="nofollow" shape="rect">FastStats - Births and Natality</a> Contacts 
MSLGROUP for Pampers Gina Maruschak 
 MSL New York
 <a target="_blank" href="mailto:gina.maruschak@mslgroup.com" rel="nofollow" shape="rect">gina.maruschak@mslgroup.com</a>
4Kira4Moms Gabrielle Albert, Executive Director
 <a target="_blank" href="mailto:galbert@4kira4moms.com" rel="nofollow" shape="rect">galbert@4kira4moms.com</a> (678) 379-8978

Pampers & 4Kira4Moms Host Los Angeles Community Baby Shower Supporting 30 Deserving Parents

For the nearly 50% of people who experience dandruff, Head &amp; Shoulders provides shampoos with either 1% selenium sulfide for maximum dandruff control or 1% zinc pyrithione for proven long-term scalp benefits, offering the best dandruff shampoos. <a href="https://mms.businesswire.com/media/20260923717766/en/2911000/5/2124_004_DryScalp_2IN1_1.jpg"><img src="https://mms.businesswire.com/media/20260923717766/en/2911000/22/2124_004_DryScalp_2IN1_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260923717766/en/2911000/5/2124_004_DryScalp_2IN1_1.jpg"><img src="https://mms.businesswire.com/media/20260923717766/en/2911000/21/2124_004_DryScalp_2IN1_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260923717766/en/2910998/4/HS_logo.jpg"><img src="https://mms.businesswire.com/media/20260923717766/en/2910998/22/HS_logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260923717766/en/2910998/4/HS_logo.jpg"><img src="https://mms.businesswire.com/media/20260923717766/en/2910998/21/HS_logo.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--What is the best over-the-counter treatment for dandruff? Scientists from Head &amp; Shoulders and dermatology experts reviewed evidence at the September 2026 Science of Skin Summit in Austin, TX, suggesting the best treatments must go beyond anti-fungal benefits to reduce scalp irritation and improve scalp’s health – providing sustained dandruff control over time.
These three holistic benefits are uniquely found in Head &amp; Shoulders’ proprietary shampoo collections, which are designed to break the cycle of dandruff over time through patented zinc pyrithione and proprietary selenium sulfide formulations. This supports why Head &amp; Shoulders is the #1 dermatologist recommended anti-dandruff brand.
The review of available clinical evidence concludes:<ul class="bwlistdisc">
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A well-formulated shampoo containing 1% selenium sulfide has the strongest evidence-based case for maximum OTC dandruff control over 1% ketoconazole</li>
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A well-formulated shampoo pairing 1% zinc pyrithione with barrier-building and antioxidant ingredients – like Head &amp; Shoulders’ HydraZinc complex – shows clinically meaningful improvements in dandruff symptoms, scalp barrier quality, underlying irritation and long-term dandruff management.</li>
</ul>
“Therapies that address multiple dimensions of scalp health and irritation may provide advantages over reliance on antifungal potency alone,” said Dr. Divya Shokeen, board-certified dermatologist and hair transplant surgeon. “When considering currently available OTC evidence, a well-formulated product with 1% selenium sulfide has the strongest efficacy data for maximum dandruff control, while zinc pyrithione demonstrates important benefits in reducing scalp irritation and maintaining scalp health over time.”
While visible flakes remain the most recognizable symptom of dandruff, research increasingly shows that affected scalps exhibit measurable changes in barrier integrity, oxidative stress, and inflammation. A new Viewpoint article published in JAMA Dermatology in August 2026 highlights the complex interaction of scalp microbiome imbalance, barrier dysfunction, irritation, and inflammation that leads to dandruff and seborrheic dermatitis.
Multiple clinical studies have demonstrated that both selenium sulfide- and zinc pyrithione-based shampoos provide anti-fungal benefits, reduce scalp irritation, and improve scalp health.
Strongest Available Evidence Supports 1% Selenium Sulfide for Maximum OTC Dandruff Control
A series of randomized clinical studies provides a consistent evidence chain supporting selenium sulfide as the strongest evidence-based OTC option for dandruff control:<ul class="bwlistdisc">
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A 350-participant randomized, double-blind study found that a tested 1% selenium sulfide shampoo reduced adherent scalp flaking more than a tested 2% ketoconazole shampoo after 4 and 6 weeks of treatment.</li>
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A separate randomized study involving individuals with severe dandruff or seborrheic dermatitis found 2% ketoconazole significantly outperformed 1% ketoconazole for reducing flaking severity. No identified published study has directly compared 1% selenium sulfide and 1% ketoconazole shampoos under identical conditions.</li>
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Additional clinical evidence demonstrated that an OTC selenium sulfide shampoo achieved efficacy comparable to prescription-strength ketoconazole for reducing scaling and irritation severity.</li>
</ul>
Taken together, the available evidence suggests that well-formulated 1% selenium sulfide shampoos represent the strongest evidence-based OTC option when maximum dandruff control is the primary treatment objective.
Zinc Pyrithione Offers Proven Performance for Long-Term Management
Dandruff is generally a chronic, recurring condition, so sustained performance matters.
A 48-week randomized controlled study demonstrated that a 1% zinc pyrithione shampoo maintained significant efficacy versus placebo throughout the full study period with no evidence of diminished response over time. Additional research has shown benefits for scalp barrier quality and scalp health biomarkers during ongoing use.
“The best dandruff shampoo is one that people will use consistently over time,” said Dr. KC Locker, Head &amp; Shoulders Senior Scientist. “That is why evaluating products, rather than active ingredients in isolation, is so important. Effective dandruff management requires comprehensive scalp treatment and a product experience that supports continued use.”
What Consumers Should Know<ul class="bwlistdisc">
<li>
For maximum OTC dandruff control: Available data supports a well-formulated 1% selenium sulfide shampoo, such as Head &amp; Shoulders Clinical Strength, as the strongest evidence-based OTC option.</li>
<li>
For long-term scalp maintenance: Across multiple clinical studies, zinc pyrithione-based Head &amp; Shoulders products, now with the patent-pending HydraZinc ™ technology, have demonstrated sustained efficacy in reducing scalp irritation, hydrating the scalp barrier, and eliminating visible flakes – breaking the cycle of dandruff.</li>
<li>
For overall scalp health: Effective treatment should address visible flakes, scalp barrier quality, irritation, and ongoing symptom management. Dandruff and scalp flaking are generally chronic conditions, and Head &amp; Shoulders is well-tolerated and safe to use as directed every day over time.</li>
<li>
For real-world results: Consumers should use products according to label directions and consider the complete formulation, not only the active ingredient. Consistent use remains a critical factor in treatment success.</li>
</ul>
Consumers should consult a healthcare professional when symptoms are severe, persistent, markedly inflamed, or fail to improve with appropriate OTC treatment.
About Head &amp; Shoulders
 With more than 60 years of trailblazing innovation in scalp care, Head &amp; Shoulders is the world’s #1 anti-dandruff shampoo, #1 dermatologist-recommended anti-dandruff brand, and the most-awarded scalp care brand** with a broad portfolio of products with cosmetic benefits and solutions for different hair types and scalp concerns. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.headandshoulders.com&amp;esheet=54609870&amp;newsitemid=20260923717766&amp;lan=en-US&amp;anchor=www.headandshoulders.com&amp;index=1&amp;md5=7dab663307e9b0718c2c16fa8918a137" rel="nofollow" shape="rect">www.headandshoulders.com</a> or follow Head &amp; Shoulders on Instagram, TikTok and Facebook.
About Procter &amp; Gamble
 P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54609870&amp;newsitemid=20260923717766&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=42387fa69b6f8819f1286763b2ae26ef" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54609870&amp;newsitemid=20260923717766&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=9d00745076181670d7efb84fd4054680" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
References<ul class="bwlistdisc">
<li>
Barbieri JS, Berna R, Caplan AS. Rethinking Antifungal Therapy in Seborrheic Dermatitis. JAMA Dermatology. Published online August 19, 2026. doi:10.1001/jamadermatol.2026.2869.</li>
<li>
Neumann PB, et al. Clinical Investigation Comparing 1% Selenium Sulfide and 2% Ketoconazole Shampoos for Dandruff Control. Cosmetic Dermatology. 1996;9(12).</li>
<li>
Piérard-Franchimont C, et al. Effect of Ketoconazole 1% and 2% Shampoos on Severe Dandruff and Seborrhoeic Dermatitis. Dermatology. 2001;202:171-176. doi:10.1159/000051628.</li>
<li>
Schwartz JR, Rocchetta H, Asawanonda P, Luo F, Thomas JH. Does tachyphylaxis occur in long-term management of scalp seborrheic dermatitis with pyrithione zinc-based treatments? International Journal of Dermatology. 2009;48:79-85.</li>
<li>
Draelos ZD, Kenneally DC, Hodges LT, Billhimer W, Copas M, Margraf C. A comparison of hair quality and cosmetic acceptance following the use of two anti-dandruff shampoos. J Investig Dermatol Symp Proc. 2005 Dec;10(3):201-4. doi: 10.1111/j.1087-0024.2005.10127.x.</li>
<li>
Warner RR, Schwartz JR, Boissy Y, Dawson TL. Dandruff has an altered stratum corneum ultrastructure that is improved with zinc pyrithione shampoo. Journal of the American Academy of Dermatology. 2001;45(6):897-903.</li>
<li>
Locker KCS, Bacon RA, Caterino TL, et al. Understanding the dandruff flare-up: A cascade of measurable and perceptible changes to scalp health. International Journal of Cosmetic Science. 2025;47(4):703-717. doi:10.1111/ics.13067.</li>
<li>
Pople JE, Bhogal RK, Moore AE, Jenkins G. Changes in epidermal morphology associated with dandruff. International Journal of Cosmetic Science. 2019;41:357-363. doi:10.1111/ics.12539.</li>
<li>
Schwartz JR, Messenger AG, Tosti A, et al. A comprehensive pathophysiology of dandruff and seborrheic dermatitis: towards a more precise definition of scalp health. Acta Dermato-Venereologica. 2013;93:131-137. doi:10.2340/00015555-1382.</li>
<li>
The effect of a novel zinc pyrithione hair care system on female scalp condition. Journal of the American Academy of Dermatology. 2013;68(4 Suppl 1):AB109.</li>
<li>
Barbosa V, Fernandes Melo D, Vañó-Galván S, et al. A comparative randomized clinical study assessing the efficacy of a 1% selenium disulfide-based shampoo versus 2% ketoconazole shampoo in subjects with moderate to severe scalp seborrheic dermatitis. Skin Appendage Disorders. 2024;10(6):497-504. doi:10.1159/000539209.</li>
<li>
Jiang W, Zhang R, Wang L, Xu Y, Tan Y. Clinical effects of a 0.5% selenium sulfide shampoo on dandruff and scalp microbiota in adolescents: a prospective single-arm clinical study. Frontiers in Medicine. 2026;13:1866777. doi:10.3389/fmed.2026.1866777.</li>
</ul> Contacts 
<a target="_blank" href="mailto:jhreshko@omc.com" rel="nofollow" shape="rect">jhreshko@omc.com</a>

Scientific Review Finds Ingredients in Head & Shoulders Shampoos – 1% Selenium Sulfide and 1% Zinc Pyrithione – As the Strongest Evidence-Based Option for Best Over-the-Counter Dandruff Control

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) will webcast a discussion of its first quarter earnings results on Thursday, October 22, 2026, beginning at 8:30 a.m. ET.Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pginvestor.com&amp;esheet=54608912&amp;newsitemid=20260924098032&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=166fe9d9646d01b22cd415d845154df6" rel="nofollow" shape="rect">www.pginvestor.com</a>. The webcast will also be available for replay.About Procter &amp; Gamble <a href="https://mms.businesswire.com/media/20260924098032/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260924098032/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260924098032/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260924098032/en/1061227/21/PGlogo.jpg" /></a>P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54608912&amp;newsitemid=20260924098032&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=8d492af1bfc38ac845fc731489d7eadd" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54608912&amp;newsitemid=20260924098032&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=ff4a8f754ea2fce8a70f7c990859cff4" rel="nofollow" shape="rect">https://www.pg.com/news</a>.Category: PG-IR Contacts Media Contact: Holly Stutz Smith 513-659-9949

P&G to Webcast Discussion of First Quarter 26/27 Earnings Results on October 22

The Quicker Picker Upper kicks off the NFL season with Rob Gronkowski, Coco Jones, and NFL players, to share the gameday food, messes, and traditions that bring fans together at home.CINCINNATI--(BUSINESS WIRE)--The 2026 NFL season is underway, and Bounty is once again taking its rightful place at the center of gameday as the Official Wingman of NFL Gameday. Building on five years of its Bounty Is Your Wingman campaign with NFL legend Rob Gronkowski, aka Gronk, Bounty helps fans manage every spill, cleanup, and messy finger so that they can stay focused on the game. The program expands with new standalone content featuring Gronk, Coco Jones, NFL players and football families from across the league. The content offers a behind-the-scenes look at how fans celebrate gameday at home, from favorite snacks and family traditions to the rituals that make every gathering unique and, inevitably, messy. <a href="https://mms.businesswire.com/media/20260917376763/en/2903726/5/Gronk_-_208A1387.jpg"><img src="https://mms.businesswire.com/media/20260917376763/en/2903726/22/Gronk_-_208A1387.jpg" /></a> <a href="https://mms.businesswire.com/media/20260917376763/en/2903726/5/Gronk_-_208A1387.jpg"><img src="https://mms.businesswire.com/media/20260917376763/en/2903726/21/Gronk_-_208A1387.jpg" /></a> <a href="https://mms.businesswire.com/media/20260917376763/en/2903725/5/Bounty_Wingman_Logo_Green_%281%29_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260917376763/en/2903725/22/Bounty_Wingman_Logo_Green_%281%29_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260917376763/en/2903725/5/Bounty_Wingman_Logo_Green_%281%29_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260917376763/en/2903725/21/Bounty_Wingman_Logo_Green_%281%29_%281%29.jpg" /></a>From Snacks to Spills, Every Gameday Needs a WingmanOn gameday, the living room becomes the home field. Every weekend during the NFL season, millions of fans gather at home to watch football, prepare gameday snacks and cheer on their favorite teams, making it a weekly, nationwide house party. That's where snack prep gets messy, saucy fingers are inevitable, and post-game cleanup? Say no more. A game-long mess calls for a game-long Wingman, and Bounty is up for the job. As the MVP of clean, Bounty is twice as absorbent as ordinary paper towels* and holds up better to your tough messes.**“Gameday is bigger than what happens on the field,” said Janette Yauch, VP of Bounty. “It’s the food you make, the traditions you share and the people that you bring together at home each week. Bounty is proud to be the Official Wingman of NFL Gameday so we can help fans tackle gameday messes with ease, so they can focus on the moments that matter.”The Starting LineupLeading the charge is NFL legend, Rob Gronkowski. Five years into his partnership with Bounty, he's giving fans a first-time look inside his playbook for football at home."My gameday starts before kickoff. I'll get a workout in, hit the sauna or take a long walk with my dog, Ralphie," said Gronk. "And when it's time to eat, I grab my Wingman, Bounty, because things are bound to get messy."Gronk's gameday spread is anything but small: 80 to 90 wings with plenty of blue cheese – because ranch is a penalty for the Buffalo native – plus chips and maybe some pizza. He starts eating while he’s still prepping. One childhood tradition that has stayed with him: a PB&amp;J with chocolate milk, just like his mom used to make before his games.Next in the lineup is GRAMMY® award-winning singer, songwriter and actress Coco Jones, a lifelong football fan who grew up around the game thanks to her father, former NFL player Mike Jones. She also sang the national anthem at an NFL game as a child and has since performed at the 2024 NFL season opener and Super Bowl LX.Coco brings her own style to football at home, hosting her girls for a gameday spread.“Gameday me is being the hostess with the mostest,” said Coco Jones. “I love having my girls over, getting cute, eating good food and laughing all day. And with hot wings, chips, dip and everything else, things get a little chaotic. That’s why Bounty is always right there on the counter when I need it.”Rounding out the starting lineup are several NFL players and football families from across the league, each bringing their own traditions, favorite foods and unexpected rituals.How You Can Get in on the ActionBounty will bring fans inside these stories through exclusive content and behind-the-scenes footage across its owned social channels. And there's more coming for fans looking to gear up for gameday. Bounty will unveil special savings later this season, giving fans another reason to keep their Wingman close.Fans can follow @BountyPaperTowels on Instagram and @Bounty on TikTok for fresh content, special savings and more throughout the season.About Procter &amp; GambleP&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54391059&amp;newsitemid=20260917376763&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=9537c714c391816cc7bc6852988bf625" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54391059&amp;newsitemid=20260917376763&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=a2a9f861797bd13d260c52f1861d7071" rel="nofollow" shape="rect">https://www.pg.com/news</a>.*Source: vs leading ordinary brand**Source: vs. the US leading competitive brand customizable sheet Contacts Emily Barounis 757-286-8014 <a target="_blank" href="mailto:Emily.Barounis@mslgroup.com" rel="nofollow" shape="rect">Emily.Barounis@mslgroup.com</a>

Bounty Named the Official Wingman of NFL Gameday

Ranked #1 for plaque removal and gingivitis reduction, Oral-B iO's oscillating-rotating technology, paired with its unique round brush head, delivers a superior clean that helps people brush better every day, remove more plaque, and improve their gum health for healthier teeth for life.GENEVA--(BUSINESS WIRE)--Oral-B, the #1 toothbrush brand used and recommended by dentists worldwide, today announced new evidence reinforcing the superiority of Oral-B iO technology. In an independent 2026 peer-reviewed network meta-analysis of 19 randomized clinical studies involving more than 1,300 participants, the oscillating-rotating technology behind Oral-B iO was ranked #1 for plaque removal and gingivitis reduction. <a href="https://mms.businesswire.com/media/20260911054017/en/2897482/5/Oral-B_iO9.jpg"><img src="https://mms.businesswire.com/media/20260911054017/en/2897482/22/Oral-B_iO9.jpg" /></a> <a href="https://mms.businesswire.com/media/20260911054017/en/2897482/5/Oral-B_iO9.jpg"><img src="https://mms.businesswire.com/media/20260911054017/en/2897482/21/Oral-B_iO9.jpg" /></a> <a href="https://mms.businesswire.com/media/20260911054017/en/2897477/5/Oral-B_logo.jpg"><img src="https://mms.businesswire.com/media/20260911054017/en/2897477/22/Oral-B_logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260911054017/en/2897477/5/Oral-B_logo.jpg"><img src="https://mms.businesswire.com/media/20260911054017/en/2897477/21/Oral-B_logo.jpg" /></a>
Most people think they are brushing effectively, but brushing well is harder than it seems. Plaque often remains in the places that are hardest to clean, including along the gumline, between teeth and around molars. In fact, 80% of people miss at least one area when brushing, and 60% miss their molars. Over time, that plaque buildup can impact oral health and well-being.
“People brush every day, but brushing effectively in the areas that matter most is not always easy,” said Svetlana Farrell, DDS, PhD, Sr. Director, Oral Health Sciences &amp; Professional Scientific Relations. "Oral-B iO was designed around a simple reality: brushing well is harder than most people think. It helps make a superior clean easier to achieve by guiding people to brush more thoroughly and with the right pressure."
The proof is clear: Oral-B iO cleans better
Across 19 randomized clinical studies involving more than 1,300 participants, the oscillating-rotating technology behind Oral-B iO was ranked first for plaque removal and gingivitis reduction in an independent 2026 peer-reviewed network meta-analysis.
The findings add to a broader body of evidence supporting Oral-B superiority, including more than 120 peer-reviewed publications on Oral-B round-head technology and cleaning performance.
Study after study confirms Oral-B iO technology cleans better, removing more plaque and helping people achieve healthier gums. Oral-B iO removes 100% more plaque than a manual toothbrush and delivers 100% healthier gums. Clinical evidence shows Oral-B iO helps 88% of people with early gum problems get back to healthy gums, four times more than manual brushing, and is 60% more effective than a premium sonic toothbrush along the gumline, where gum issues often persist.
“Effective plaque control is foundational to gum health, but many patients struggle to maintain the right technique, brushing time, pressure and coverage at home,” said Prof. Liran Levin, Professor of Periodontology and the Chair of the Department of Specialty Dentistry at the Northeast Ohio Medical University. “What stands out in this evidence is that Oral-B iO is not only shown to remove more plaque and support healthier gums, but also it is designed to help people brush thoroughly, use the right pressure and sustain better brushing every day. That is where innovation can make a meaningful difference between dental visits.”
Brushing well is harder than most people think and not all brushes, even power brushes, clean the same. Oral-B iO makes a superior clean easier.
Oral-B iO's superiority starts with its oscillating-rotating technology, paired with Oral-B's unique dentist-inspired round brush head, to make a superior clean easier to achieve. The round head surrounds and adapts to each tooth, helping remove plaque where it builds most. Synchronized rotations, micro-vibrations and smart pressure guidance help people brush more completely, clean thoroughly yet gently, avoid brushing too hard, and reach difficult-to-clean areas with less effort.
Simply by switching to iO, people already brush better: research shows 84% of people reached all inside surfaces of teeth after one week of use, significantly more than earlier research showing only 44% with manual brushing.
Better brushing habits start early
The challenge is even more important for children who are still learning how to brush effectively. Good oral-health habits start early, but children need help building the motivation, technique and twice-daily routine that make effective brushing easier to sustain over time.
Oral-B iO Kids helps make brushing easier and more engaging. In product-use research, 90% of children say they love brushing with Oral-B iO Kids, 84% of parents say their child is motivated to brush twice a day for two minutes, 83% of children say the toothbrush makes them want to brush more often, and 88% of children say Oral-B iO Kids makes it easy to brush all areas of their mouth.
Oral-B iO Kids removes 1.5x more plaque than a manual toothbrush, including in hard-to-clean molars, and is the only electric toothbrush technology to have earned the European Academy of Paediatric Dentistry, EAPD, Seal of Approval for children aged 3+.
“Between work, school, and activities, life gets hectic, and our daily routines don’t always match our best intentions,” said Dr. Jeanette MacLean, DDS, Diplomate, American Board of Pediatric Dentistry, Fellow, American Academy of Pediatric Dentistry. “As a pediatric dentist and a mom, I appreciate features that get kids more interested in brushing, help them take their time, and reach the spots they tend to miss. It’s a little extra help to support healthy habits we ask them to do every day.”
A superior clean is a smart investment in healthier mouths for life
Better brushing habits and healthier gums do more than improve everyday oral health. They can also help reduce the need for more intensive treatment over time. Oral health is connected to overall wellbeing, and prevention at home can help reduce future treatment needs, discomfort and cost over time. A P&amp;G and American Academy of Family Physicians survey found that many people care about oral health, but very few spontaneously connect oral health with whole-body health, highlighting an opportunity to make daily oral care feel more like an act of prevention.
Prevention also matters for the environment. A peer-reviewed life cycle assessment published in the Journal of Dentistry found that managing advanced periodontal disease can be associated with up to approximately 10 times higher environmental impact compared with maintaining periodontal health through at-home prevention. The study also found that clinical interventions account for about 90% of total environmental impact across the modeled periodontal pathway, reinforcing prevention at home as an important lever for patients, healthcare systems and the environment.
“A superior clean is not just about how your teeth feel today,” said Svetlana Farrell, DDS, PhD, Sr. Director, Oral Health Sciences &amp; Professional Scientific Relations. “By helping people remove more plaque, maintain healthier gums and support healthier mouths, Oral-B iO helps turn daily brushing into a simple habit that supports long-term oral health.”
Designed for real mouths and real brushing habits
Oral-B iO was designed around a simple truth: every mouth is different. Real mouths have curves, tight spaces, hard-to-clean molars and areas people often miss. Oral-B’s unique round head surrounds and adapts to each tooth, while advanced technology helps guide people to clean thoroughly yet gently, use the right pressure, and build better brushing habits.
For consumers, Oral-B iO makes a superior clean easier to achieve every day. For parents, Oral-B iO Kids helps make better brushing more engaging and easier to support. For dental professionals, Oral-B iO helps patients turn advice into action between visits.
Because when brushing well is harder than most people think, the best technology is the one that makes getting it right easier, every day. No wonder why Oral-B is the #1 toothbrush brand used and recommended by dentists worldwide and trusted by millions of consumers around the world.
About Oral-B
Oral-B® was founded in 1950 by a California periodontist, who invented an innovative toothbrush to help his patients achieve healthier teeth and gums at home. Oral-B® continues to stay true to his mission and is today the worldwide leader in the over $5 billion brushing market. Part of the Procter &amp; Gamble Company, the brand manufactures electric toothbrushes and toothpaste for adults and children, oral irrigators, and interdental products.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54602038&amp;newsitemid=20260911054017&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=359137e047b7e4e7048a307353d055ef" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54602038&amp;newsitemid=20260911054017&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=9933ddf36e39e2a9858e471085994d77" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
For more information please contact:
 Cristina Morillogomez, <a target="_blank" href="mailto:morillogomez.c@pg.com" rel="nofollow" shape="rect">morillogomez.c@pg.com</a>

Brushing Well Is Harder Than Most People Think — New Research Confirms Why the Technology Behind Oral-B iO is the Best Way to Help You Get it Right

From saucy game-day spreads to messy holiday baking, Maye shows fans how to embrace the foods they love without letting the dread of the cleanup get in the way of the moments that matter.CINCINNATI--(BUSINESS WIRE)--As the 2026 NFL season kicks off, Dawn and Cascade, the Official Dish Cleanup Partners of the NFL, are drafting “First Lady of New England” Ann Michael Maye to help fans enjoy all the messy meals, game day spreads and holiday cooking, without dreading the cleanup that follows. From prepping her husband’s favorite lucky pregame snack and watching games at home to baking family recipes for the holidays, Maye will share how she relies on Dawn and Cascade to sideline the mess, so fans don’t have to miss a moment of the game. <a href="https://mms.businesswire.com/media/20260908377815/en/2893604/5/FINAL_AMM_Press_Release_Hero_Image.jpg"><img src="https://mms.businesswire.com/media/20260908377815/en/2893604/22/FINAL_AMM_Press_Release_Hero_Image.jpg" /></a> <a href="https://mms.businesswire.com/media/20260908377815/en/2893604/5/FINAL_AMM_Press_Release_Hero_Image.jpg"><img src="https://mms.businesswire.com/media/20260908377815/en/2893604/21/FINAL_AMM_Press_Release_Hero_Image.jpg" /></a> <a href="https://mms.businesswire.com/media/20260908377815/en/2893601/4/Dawn_Logo.jpg"><img src="https://mms.businesswire.com/media/20260908377815/en/2893601/22/Dawn_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260908377815/en/2893601/4/Dawn_Logo.jpg"><img src="https://mms.businesswire.com/media/20260908377815/en/2893601/21/Dawn_Logo.jpg" /></a>
As the NFL season and holiday gatherings collide, home gatherings are at an all-time high, and so is the stress at the sink. Data shows that:<ul class="bwlistdisc">
<li>
74% of Americans enjoy watching football at home, while 11% prefer to watch at a friend’s home.*</li>
<li>
47% of Americans admit that the part they dread most about hosting holiday meals is the staggering mountain of dirty dishes. **</li>
</ul>
To help fans stay focused on touchdowns rather than dirty dishes, Dawn and Cascade are helping take dish dread off the menu, giving fans a cleanup team they can count on, so they don’t miss a minute of the action.
Ann Michael Maye Keeps Messes on The Sidelines with Dawn and Cascade
As an avid baker and wife of the New England Patriots quarterback, Ann Michael Maye knows that some of the best moments of football and the holiday season happen around food. She’ll give fans a peek inside her <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fshorts%2F3uMU8HL95s0&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=game-day+traditions&amp;index=1&amp;md5=9160f5f8c73a659be82513f136c8bc40" rel="nofollow" shape="rect">game-day traditions</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fshorts%2F7b2CjOyuNac&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=home-field+hosting+strategies&amp;index=2&amp;md5=2eba6a88fde93b9f2d4a5b308a10e222" rel="nofollow" shape="rect">home-field hosting strategies</a>, and holiday baking rituals, sharing tips and tricks that help her stay present for it all.
“This is one of my favorite times of year because there are so many reasons to bring everyone together, but from making our favorite pre-game peanut butter energy balls to baking my grandma’s holiday pumpkin bread and trying new recipes, our kitchen gets hit hard,” shares Ann Michael Maye. “I love hosting a full house, but I definitely don’t love the cleanup that comes with it. I put everything I can straight into the dishwasher with Cascade Platinum Plus and rely on Dawn Powerwash for the greasy, sticky hard-to-reach messes like my mixer. They’re two products I know I can count on to get the job done, so I can spend less time worrying about dishes and more time enjoying the food and cheering on the Patriots with family and friends.”
Score a Trip for Two to Super Bowl LXI with Dawn and Cascade
Beyond sharing her gameday and holiday hosting playbook, Maye is helping Dawn and Cascade give fans a chance to score an even bigger win this season with a chance for two lucky fans to attend Super Bowl LXI in Inglewood, California.
Grand Prize Details:<ul class="bwlistdisc">
<li>
Prize: A four-day, three-night trip for two people to Super Bowl LXI in Los Angeles, California.</li>
<li>
Entry Window: September 1, 2026 (10:00 a.m. ET) – November 15, 2026 (11:59 p.m. ET).</li>
</ul>
To enter:<ol class="bwlistdecimal">
<li>
Purchase any Dawn or Cascade product from any retailer during the Sweepstakes Period.</li>
<li>
Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdawnandcascade.com%2FSuperbowlLXI%2F&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=DawnandCascade.com%2FSuperBowlLXI&amp;index=3&amp;md5=552d3e5d97779da3f44ba5e2ae3db66e" rel="nofollow" shape="rect">DawnandCascade.com/SuperBowlLXI</a> and complete the entry form.</li>
<li>
Upload a photo or screenshot of your eligible receipt.</li>
</ol>
The Dawn and Cascade Super Bowl LXI Sweepstakes runs from 10:00 a.m. ET on September 1 through 11:59 p.m. ET on November 15, 2026. See the Official Rules, including the no-purchase-necessary method of entry, below and at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdawnandcascade.com%2FSuperbowlLXI%2F&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=DawnandCascade.com%2FSuperBowlLXI&amp;index=4&amp;md5=7529ca466b80e34d4b4ad916cdeb4b85" rel="nofollow" shape="rect">DawnandCascade.com/SuperBowlLXI</a>.
Dawn and Cascade Bring the Cleaning Power
“For decades, consumers have trusted Dawn and Cascade to take on their toughest kitchen messes, and we're committed to continuing to earn that trust through superior cleaning performance,” said Natalie Dech, Senior Director, North America Dish Care, Procter &amp; Gamble. “Whether it’s game day favorites or holiday meals, we’re putting the brand that consumers know and trust to work. With Dawn and Cascade, they can spend less time cleaning up and more time enjoying the moments that matter, and even the opportunity to take their fandom all the way to Super Bowl LXI.”
No matter what’s on the menu, Dawn and Cascade provide complete coverage for every dish in your kitchen. From greasy air fryer baskets to hard-to-clean mixers, Dawn tackles the items headed for the sink, while Cascade takes on the plates, bowls, pots, and pans headed for the dishwasher; no pre-rinse required. Together, they help fans clean the dishes faster and get back to the food, traditions and football that brought everyone together in the first place.
Availability
Dawn and Cascade are available in stores nationwide and online. To view Ann Michael Maye’s video, click <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fshorts%2F7b2CjOyuNac&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=e74862102fe8653482ce838df3ce63f6" rel="nofollow" shape="rect">here</a>.
NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US states and DC who are 18 years of age or older as of the last day of the month prior to date of entry. The Dawn and Cascade Super Bowl LXI Sweepstakes starts at 12:01 a.m. ET on 9/1/26 and ends at 11:59 p.m. ET on 11/15/26. Sponsored by The Procter &amp; Gamble Distributing LLC. For full rules, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdawnandcascade.com%2FSuperbowlLXI%2F&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=DawnandCascade.com%2FSuperBowlLXI&amp;index=6&amp;md5=ec16250084f0eb5662f72097910c64c9" rel="nofollow" shape="rect">DawnandCascade.com/SuperBowlLXI</a>. The NFL Entities shall have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or any prize awarded. The NFL Entities have not offered or sponsored this sweepstakes in any way.
About Dawn
Dawn, North America's #1 dish soap brand*** and a 2022 Fast Company “Brands That Matter” honoree, has been helping people clean since 1972. While most people know Dawn as the dish soap that best cuts grease in the sink, it's also the ultimate secret weapon for cleaning greasy messes throughout the home and has been trusted by wildlife rescue experts to help clean birds and marine mammals impacted by oil pollution for more than 45 years. For more information about the Dawn family of products, including Dawn Powerwash™ Dish Spray and Dawn EZ-Squeeze™, and the brand's efforts to help save wildlife, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___http%3A%2Fwww.dawn-dish.com___.YzJ1Om1ib290aDE6YzpvZmZpY2UzNjVfZW1haWxzX2F0dGFjaG1lbnQ6YTE1YWZkNGNjOGNiNjQ1Yzc0YzY3N2JlNmY1NjQ5MmQ6NzoxNTBmOjM1YzI1ZDM4MGY3MjcxMzM4NDY3OWU0N2MyZWYyMjY2ZmNkM2VhZTU1Nzc1NjI4ODQ4NjJjYzFhOTMzMDNhZWE6cDpGOkY&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=www.dawn-dish.com&amp;index=7&amp;md5=86c8acbdecd2dcedbe9a967c1e27dcef" rel="nofollow" shape="rect">www.dawn-dish.com</a>.
About Cascade
In 1955, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 70 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___https%3A%2Fcascadeclean.com%2Fen-us%2F___.YzJ1Om1ib290aDE6YzpvZmZpY2UzNjVfZW1haWxzX2F0dGFjaG1lbnQ6YTE1YWZkNGNjOGNiNjQ1Yzc0YzY3N2JlNmY1NjQ5MmQ6Nzo3MWY5OjE0NDgzNjgzNWEwMWZiZThhYTgxZTdhMjMwYjFmNGJjY2Q2YzBhMmQ0YjhjNGQzODkyMjdkY2ZkNTk0NjNiZTk6cDpGOkY&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;index=8&amp;md5=e03b2dc7e1baa378297e6ca0df051bc6" rel="nofollow" shape="rect">https://cascadeclean.com/en-us/</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=9&amp;md5=5965211b247a5cfa0384fd90bf985b22" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___https%3A%2Fwww.pg.com%2Fnews___.YzJ1Om1ib290aDE6YzpvZmZpY2UzNjVfZW1haWxzX2F0dGFjaG1lbnQ6YTE1YWZkNGNjOGNiNjQ1Yzc0YzY3N2JlNmY1NjQ5MmQ6NzpjZDEzOjllMDc1NThlNWE5Y2UyNDA1OWM0NTUwMDc5MTU4OWIyMjRkY2JiZGRmZmJjMmE4ZTNkMDcwNTkzYzNiY2I0MDQ6cDpGOkY&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=10&amp;md5=4fe001724a288bd9841532b6488354ae" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
* PETERMAYER Brand Joy Lab, “Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home,” Sept. 24, 2024.
** OnePoll survey of 2,000 Americans conducted on behalf of LG Electronics USA, 2020
***Based on Sales. Nielsen Syndicated LDL Category Total US xAOC $ and Unit Sales Latest 52 w/e March 14, 2026 Contacts 
Media Contact: Melissa Murtagh
 <a target="_blank" href="mailto:melissamu@mbooth.com" rel="nofollow" shape="rect">melissamu@mbooth.com</a>

Dawn® and Cascade® Team Up with Ann Michael Maye to Make Game Day Cleanup Fast and Easy and Give Fans a Chance to Score a Trip to Super Bowl LXI

CINCINNATI--(BUSINESS WIRE)--Andre Schulten, Chief Financial Officer of The Procter &amp; Gamble Company (NYSE:PG) will be a featured speaker at the Barclays Global Consumer Staples Conference on Thursday, September 10, 2026, at 8:15 A.M. ET (Eastern Time). <a href="https://mms.businesswire.com/media/20260903143343/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260903143343/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260903143343/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260903143343/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54598010&amp;newsitemid=20260903143343&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=8636cdbf3879af8070fee93d2845857e" rel="nofollow" shape="rect">www.pginvestor.com</a>. The webcast will also be available for replay.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54598010&amp;newsitemid=20260903143343&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=714df443d053dc35b798a8af3db6dd90" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54598010&amp;newsitemid=20260903143343&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=6544255f7a5fd56146ecb25011c7e678" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Holly Stutz Smith
 513-659-9949

P&G to Webcast Fireside Chat From the Barclays Global Consumer Staples Conference, September 10

Three limited-edition fragrances inspired by Dunkin’ bring the aromas of its coffee and bakery favorites into the home and on the go with Procter &amp; Gamble’s Febreze AIR, PLUG, BATHROOM, and CARCINCINNATI--(BUSINESS WIRE)--Today, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.febreze.com%2Fen-us&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=Febreze&amp;index=1&amp;md5=506a4ecdd286be63ed6ec1a4dab544ce" rel="nofollow" shape="rect">Febreze</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dunkindonuts.com%2Fen&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=Dunkin%26%238217%3B&amp;index=2&amp;md5=725d50bdee00d9f07b5b661073e0e7e9" rel="nofollow" shape="rect">Dunkin’</a> announced a first-of-its-kind limited-edition scent collection that pairs Febreze’s odor-fighting power with fragrances inspired by some of Dunkin’s most iconic coffee and bakery favorites. Available exclusively at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fbrand%2Ffebreze%2Ffebreze-dunkin%2F20069984%3FselectedSellerId%3D0&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=Walmart%2C&amp;index=3&amp;md5=fc90e9fc97d9a7449ed281bad0310438" rel="nofollow" shape="rect">Walmart,</a> the lineup features three indulgent fragrances that bring the unmistakable aromas of a Dunkin’ run into homes and cars nationwide: <a href="https://mms.businesswire.com/media/20260901365748/en/2886234/5/Febreze_x_Dunkin%27_Key_Visual.jpg"><img src="https://mms.businesswire.com/media/20260901365748/en/2886234/22/Febreze_x_Dunkin%27_Key_Visual.jpg" /></a> <a href="https://mms.businesswire.com/media/20260901365748/en/2886234/5/Febreze_x_Dunkin%27_Key_Visual.jpg"><img src="https://mms.businesswire.com/media/20260901365748/en/2886234/21/Febreze_x_Dunkin%27_Key_Visual.jpg" /></a> <a href="https://mms.businesswire.com/media/20260901365748/en/2886213/5/Febreze_LOGO.jpg"><img src="https://mms.businesswire.com/media/20260901365748/en/2886213/22/Febreze_LOGO.jpg" /></a> <a href="https://mms.businesswire.com/media/20260901365748/en/2886213/5/Febreze_LOGO.jpg"><img src="https://mms.businesswire.com/media/20260901365748/en/2886213/21/Febreze_LOGO.jpg" /></a><ul class="bwlistdisc">
<li>
Strawberry Frosted Donut: Scents of fresh berries, whipped icing, and warm dough bring the iconic, pink-sprinkled Strawberry Frosted Donut to life and recreate the joy of opening a fresh box of donuts.
<ul class="bwlistcircle">
<li>
Available in: Febreze AIR, PLUG, BATHROOM, CAR.</li>
</ul></li>
<li>
Cinnamon Roll: Scents of warm cinnamon bark, vanilla crème, and brown sugar bring the sweet aroma of a warm cinnamon roll to everyday moments.
<ul class="bwlistcircle">
<li>
Available in: Febreze AIR, PLUG, BATHROOM.</li>
</ul></li>
<li>
Vanilla Latte: Scents of black coffee and comforting, creamy vanilla blend together for a scent pick-me-up any time of day.
<ul class="bwlistcircle">
<li>
Available in: Febreze AIR, PLUG, CAR.</li>
</ul></li>
</ul>
“We wanted to capture the ultimate daily ritual – a morning Dunkin’ run – and bring that joy straight into the home,” said Tyler Beck, Vice President, North America Air Care, Procter &amp; Gamble. “By pairing our freshness innovation with the scents of Dunkin’s iconic flavor offerings, we’ve created a collection that tackles tough odors and completely transforms a home's energy at any time of day.”
“For millions of people, the smell of Dunkin’ is part of what makes the day feel like it’s officially started,” said Brian Gilbert, Vice President of Retail Business Development, Inspire Brands. “Whether it’s the aroma of a Vanilla Latte or a Strawberry Frosted Donut, our guests have an emotional connection to these iconic scents. Through this collaboration with Febreze, we’re bringing those beloved Dunkin’ scents into homes and cars in a completely new way.”
The Febreze x Dunkin’ collection is now available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fbrand%2Ffebreze%2Ffebreze-dunkin%2F20069984%3FselectedSellerId%3D0&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=Walmart&amp;index=4&amp;md5=714c632c70025331885aa871702fe214" rel="nofollow" shape="rect">Walmart</a>, with an MSRP starting at $3.97. For more information about Febreze, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.febreze.com%2Fen-us&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=Febreze.com&amp;index=5&amp;md5=34aec5f04d25530cae3c2dbdbdcbbd9e" rel="nofollow" shape="rect">Febreze.com</a>.
FAQ<ul class="bwlistdisc">
<li>
When is the Febreze x Dunkin’ collection available to buy?
<ul class="bwlistcircle">
<li>
The limited-edition Febreze x Dunkin’ collection is available nationwide starting this month, September 2026.</li>
</ul></li>
<li>
Where can I buy the new Dunkin’-inspired Febreze scents?
<ul class="bwlistcircle">
<li>
The Febreze x Dunkin’ Collection is available exclusively at Walmart. It will not be available at Dunkin’ locations.</li>
</ul></li>
<li>
What Febreze products are available in this collection?
<ul class="bwlistcircle">
<li>
The collection is available in Febreze AIR, PLUG, BATHROOM, and CAR, starting at $3.97.</li>
</ul></li>
<li>
Are these scents made with real coffee or food ingredients?
<ul class="bwlistcircle">
<li>
No, Febreze x Dunkin' scents are not made with real coffee, sugar, or food ingredients. While these products may smell like your daily Dunkin’ run, they are not for consumption.</li>
</ul></li>
</ul>
ABOUT FEBREZE
In 1998, Procter &amp; Gamble (P&amp;G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® has been one of the fastest growing brands in P&amp;G’s portfolio of household brands and bring innovative products to market.
ABOUT PROCTER &amp; GAMBLE
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=6&amp;md5=a6a2aa9e456eb70f090b253537d9babd" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=7&amp;md5=483d97dbaf79224d49e6f02a963fab1b" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
ABOUT DUNKIN’
Dunkin’, founded in 1950, is the largest coffee and donuts brand in the United States, with more than 14,200 restaurants in nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dunkindonuts.com%2F&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=DunkinDonuts.com&amp;index=8&amp;md5=620231a78f792252df06644b2bb3a565" rel="nofollow" shape="rect">DunkinDonuts.com</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Finspirebrands.com%2F&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=InspireBrands.com&amp;index=9&amp;md5=ae68341ddaa47348667e7ee3d2419ab2" rel="nofollow" shape="rect">InspireBrands.com</a>. Contacts 
Procter &amp; Gamble
 Esra Yeksek
 <a target="_blank" href="mailto:yeksek.e@pg.com" rel="nofollow" shape="rect">yeksek.e@pg.com</a> or
 M Booth
 Rachel Koggan, 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Febreze and Dunkin’® Brew Up a First-Of-Its-Kind Scent Collection

Designed to be gentle, Tide Fresh &amp; Gentle introduces a nature inspired fragrance to its dermatologist-tested formula for a deep clean consumers can trustCINCINNATI--(BUSINESS WIRE)--For the first time in over 30 years, Tide Free &amp; Gentle has launched a second addition to its existing portfolio with the release of the NEW Tide Fresh &amp; Gentle with Coastal Oasis Scent, delivering the trusted, superior clean consumers expect from Tide, but now with a light, dermatologist-tested scent. <a href="https://mms.businesswire.com/media/20260901001861/en/2884912/5/KV-main_Co-US_%282%29.jpg"><img src="https://mms.businesswire.com/media/20260901001861/en/2884912/22/KV-main_Co-US_%282%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260901001861/en/2884912/5/KV-main_Co-US_%282%29.jpg"><img src="https://mms.businesswire.com/media/20260901001861/en/2884912/21/KV-main_Co-US_%282%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260901001861/en/2884897/5/Fresh%26Gentle_logo_blue-01_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260901001861/en/2884897/22/Fresh%26Gentle_logo_blue-01_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260901001861/en/2884897/5/Fresh%26Gentle_logo_blue-01_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260901001861/en/2884897/21/Fresh%26Gentle_logo_blue-01_%281%29.jpg" /></a>
Tide Fresh &amp; Gentle marks the first dermatologist-tested scented product addition to the Free &amp; Gentle line up in over three decades, intentionally created for consumers who no longer want to choose between gentleness, scent and cleaning performance. Combining all three in one trusted laundry solution, Tide Fresh &amp; Gentle with Coastal Oasis scent was thoughtfully designed for those with sensitive skin.
Is Tide Fresh &amp; Gentle Safe for Sensitive Skin?
For years, Tide Free &amp; Gentle has been trusted by sensitive skin consumers and is continuing its commitment to gentleness with the NEW Tide Fresh &amp; Gentle. Gentle on both skin and fabric, Tide Fresh &amp; Gentle was carefully crafted for the growing consumer interest in safer, scented products.
"It’s been a year of great innovation for Tide. Tide evo challenged what laundry detergent can look like. Now, we are rethinking what gentle laundry can smell like," said Kimberly Romine, Fabric Care Scientist at Procter &amp; Gamble. "We spent months speaking directly with sensitive skin consumers about the role fragrance plays in their laundry experience and what they would need to feel confident choosing a scented detergent. The result is a light, relaxing scent that stays true to the superior cleaning performance people trust from Tide Free &amp; Gentle."
Why Add Fragrance to the Tide Free &amp; Gentle Formula?
Research shows that more than 80% of sensitive skin consumers who purchase free detergents want more scent in their laundry routines, with fragrance serving as both a signal of clean laundry and an enjoyable part of their laundry routine.
To meet this need, Tide developed Tide Fresh &amp; Gentle with Coastal Oasis Scent, combining extensive research and engagement with real consumers to build the ideal fragrance profile. The result was a laundry experience that provides a no-compromise clean that transports consumers to a moment of relaxation and peace.
Tide Fresh &amp; Gentle is an additional scented option and does not replace the original fragrance-free Tide Free &amp; Gentle.
What is the Coastal Oasis Scent?
The "Coastal Oasis" scent in the new Tide Fresh &amp; Gentle was designed to feel like a moment of relaxation and peace. The fragrance notes include a curated combination of light fruit and floral scents that transport consumers with every sniff, including pear, linen, amber, peach, jasmine, and lily.
Is Tide Fresh &amp; Gentle Dermatologist Tested for Sensitive Skin?
The Tide Fresh &amp; Gentle formulation and Coastal Oasis fragrance are both dermatologist-tested for sensitive skin and made without dyes for a powerful, but gentle laundry experience consumers can trust.
Does Tide Fresh &amp; Gentle Have the Same Cleaning Performance as Tide Free &amp; Gentle?
Similar to the original Tide Free &amp; Gentle, Tide Fresh &amp; Gentle maintains its upgraded "Free You Can See" translucent formula, a clearer liquid formulation comprised of refined, purified raw materials designed to help achieve whiter whites, brighter colors, and enhanced cleaning power.
Tide Fresh &amp; Gentle provides the same simpler, trusted key benefits:<ul class="bwlistdisc">
<li>
Science-backed approach and widely trusted by consumers</li>
<li>
Formulated with an advanced polymer that helps release soil from synthetic fabrics</li>
<li>
Lab-tested to deliver the cleaning performance consumers expect from Tide</li>
<li>
Designed for everyday laundry, including meaningful and delicate items</li>
</ul>
Availability
Tide Fresh &amp; Gentle with Coastal Oasis Scent will be available online beginning September 1, 2026 through Walmart.com and Target.com as a liquid detergent with an MSRP starting at $4.99. A second Tide Fresh &amp; Gentle product, Tide Fresh &amp; Gentle with White Lavender Scent, will also be available online September 1, but exclusively at Target.
Both products will continue rolling out to Target retail locations nationwide throughout early September, in addition to Publix, HEB, and CVS for Tide Fresh &amp; Gentle with Coastal Oasis Scent only.
Learn More
Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.tide.com%2F&amp;esheet=54596261&amp;newsitemid=20260901001861&amp;lan=en-US&amp;anchor=www.tide.com&amp;index=1&amp;md5=25731d7c3f7cde9d49de9d5e602932d0" rel="nofollow" shape="rect">www.tide.com</a> to learn more about Tide products. Follow TideLaundry on TikTok and Instagram for product updates, cleaning tips, and product insights.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54596261&amp;newsitemid=20260901001861&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=09ed3bf1333eab4e71b36dc4efe8daf8" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54596261&amp;newsitemid=20260901001861&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=b81e88a195d3debe10c6d05a077c5289" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Sarah Pryor
 MSL New York
 <a target="_blank" href="mailto:Sarah.Pryor@MSLGroup.com" rel="nofollow" shape="rect">Sarah.Pryor@MSLGroup.com</a>

Tide Expands Free & Gentle Line for the First Time in Over 30 Years with New Light Scented Innovation, Fresh & Gentle

Forget reactive fixes. Olay’s revamped Repair Serum Collection and new Enrich Boosting Body Oil showcase how consistent, targeted care strengthens your skin barrier for lasting hydrationCINCINNATI--(BUSINESS WIRE)--Just like building core strength at the gym, resilient skin doesn't happen by accident– it takes consistent training. To prove that skin strength starts in the shower, OLAY took over NYC’s premier reformer studio, BODYROK, for the OLAY Barrier Bootcamp. The takeaway? Without regular conditioning, your skin barrier loses vital moisture, leaving it vulnerable to tightness, rough texture, and dullness. That’s why OLAY is elevating your daily body care routine with the revamped Repair Serum Body Wash Collection and all-new Enrich Boosting Body Oil. <a href="https://mms.businesswire.com/media/20260827648349/en/2883825/5/OLAY_Barrier_Bootcamp_Activation_1.jpg"><img src="https://mms.businesswire.com/media/20260827648349/en/2883825/22/OLAY_Barrier_Bootcamp_Activation_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260827648349/en/2883825/5/OLAY_Barrier_Bootcamp_Activation_1.jpg"><img src="https://mms.businesswire.com/media/20260827648349/en/2883825/21/OLAY_Barrier_Bootcamp_Activation_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260827648349/en/2883818/5/OLAY_Logo_2024_%281%29_%281%29.ai_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260827648349/en/2883818/22/OLAY_Logo_2024_%281%29_%281%29.ai_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260827648349/en/2883818/5/OLAY_Logo_2024_%281%29_%281%29.ai_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260827648349/en/2883818/21/OLAY_Logo_2024_%281%29_%281%29.ai_%281%29.jpg" /></a>
"Many people treat their skin reactively– waiting until it feels tight or dry to fix it," said Kate DiCarlo, Senior Director, Communications at OLAY. "But just as your muscles need regular training to build strength, your skin barrier requires dedicated, consistent care to maintain its moisture. That's why the Repair Serum Collection is designed to deeply moisturize and repair the skin's barrier for intense, lasting hydration.”
Unlike ordinary washes that just cleanse the skin, this collection is designed with dermatologists and works at the cellular level to target 5 top visible skin concerns: dryness, inelasticity, dullness, texture, and uneven tone. Each wash is powered by OLAY’s proprietary Triple Complex– delivering deep-repairing Lipids and Elixir B3 into the skin's surface that keep working long after you rinse to actively repair and strengthen your moisture barrier.
The revamped OLAY Repair Serum Body Wash Collection includes:<ul class="bwlistdisc">
<li>
OLAY Intensely Hydrating Repair Serum Body Wash – Formulated with Antioxidative Hyaluronic Acid known to deliver intensely hydrated skin that feels silky soft.</li>
<li>
OLAY Tone Correcting Repair Serum Body Wash – With BHA and Vitamin C known to visibly improve uneven tone for a brighter natural skin tone.</li>
<li>
OLAY Elasticity Boosting Repair Serum Body Wash – Powered by Antioxidative Collagen Peptide known for bouncy and visibly restored skin.</li>
<li>
OLAY Regenerist Repair Serum Body Wash – Infused with Collagen Peptide known to improve skin texture.</li>
<li>
OLAY Daily Renewing Repair Serum Body Wash – Formulated with Antioxidative Retinol known to visibly smooth and renew skin.</li>
</ul>
For a complete Repair routine, a matching body lotion is available for every body wash!
Ready to take your skin training to the next level? Lock in deep hydration and silky softness with OLAY Enrich Boosting Body Oil– the ultimate final step in your body care routine.<ul class="bwlistdisc">
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3-in-1 Oil + Serum Complex: Formulated with Argan Oil, Rosehip Oil, and Collagen Peptide.</li>
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Luxurious Scent: Features notes of creamy vanilla, juicy plum, and golden amber.</li>
<li>
Double the Love: Elevates your routine by locking in hydration post-shower on either wet or dry skin.</li>
<li>
Skin-Loving Ingredients: Free of sulfates, parabens, phthalates, and silicones.</li>
</ul>
The OLAY Repair Serum Body Wash &amp; Lotion Collection and OLAY Enrich Boosting Body Oil are now available at major retailers nationwide, including Target, Walmart, and Amazon. Learn more information at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Folay.com&amp;esheet=54595335&amp;newsitemid=20260827648349&amp;lan=en-US&amp;anchor=OLAY.com&amp;index=1&amp;md5=d086376076a76cd1268c16947c5a186b" rel="nofollow" shape="rect">OLAY.com</a>.
About Olay
OLAY is a science‑led skincare brand trusted by millions of women worldwide for over 70 years. As a leader in skin cellular science, OLAY is known for its expertise in anti‑aging and hydrating with deep knowledge across ingredients including niacinamide, retinol, vitamin C and collagen peptides. OLAY develops clinically tested formulas designed to visibly improve the look of wrinkles, crows’ feet, smile lines, dryness, dullness and uneven tone, lack of elasticity and other skin concerns that work at the skin’s cellular level. As the #1 anti‑aging skincare brand, OLAY delivers innovative, high‑performance products backed by proven science and trusted results that work across all skin tones. OLAY’s award‑winning portfolio includes hydrating body washes and lotions, the Most Awarded Serum*, the #1 Most Awarded Retinol**, the Most Awarded Facial Cleanser Collection.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54595335&amp;newsitemid=20260827648349&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=dff2c7a9748486985a6a41ce6860d8e5" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54595335&amp;newsitemid=20260827648349&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=2b40113771aebe04d24b7a3db41069ac" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
OLAY Press Team, <a target="_blank" href="mailto:olay@citizenrelations.com" rel="nofollow" shape="rect">olay@citizenrelations.com</a>

Olay Launches 'Barrier Bootcamp' With New Repair Serum Body Wash Collection — Your Shower-Powered Workout for Skin Barrier Repair

This back-to-school season, Charmin is bringing the courtroom to the bathroom, putting notorious toilet paper offenders on trial while helping roommates avoid the dreaded FORO (fear of running out). <a href="https://mms.businesswire.com/media/20260821255282/en/2879932/5/CHR_FR_BTS_STICKY_NOTES_COLLEGE_FLAG_LIFESTYLE.jpg"><img src="https://mms.businesswire.com/media/20260821255282/en/2879932/22/CHR_FR_BTS_STICKY_NOTES_COLLEGE_FLAG_LIFESTYLE.jpg" /></a> <a href="https://mms.businesswire.com/media/20260821255282/en/2879932/5/CHR_FR_BTS_STICKY_NOTES_COLLEGE_FLAG_LIFESTYLE.jpg"><img src="https://mms.businesswire.com/media/20260821255282/en/2879932/21/CHR_FR_BTS_STICKY_NOTES_COLLEGE_FLAG_LIFESTYLE.jpg" /></a> <a href="https://mms.businesswire.com/media/20260821255282/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260821255282/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260821255282/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260821255282/en/1061227/21/PGlogo.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Shared living often means shared tensions, and in the court of roommate living, leaving an empty toilet paper roll may be the ultimate offense. Yet every day, unsuspecting roommates walk into the bathroom only to discover they've been left stranded. That’s where the drama begins. Charmin’s Roommate Trials is here to help roommates get their sh*t together with the Forever Roll, because the one thing everyone shares should never run out.
Court is now in session – just in time for back-to-college season. Launched on the brand’s <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.instagram.com%2Fcharmin&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=Instagram&amp;index=1&amp;md5=057b3556be132486ae433045cb003abe" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40charmin&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=TikTok%2C&amp;index=2&amp;md5=44b6d2f8e7674e9d325099a10099a4e2" rel="nofollow" shape="rect">TikTok,</a> Charmin’s Roommate Trials opened the floor to roommates everywhere so their bathroom disputes can finally get their day in “court”. From empty rolls and repeat offenders to chronic non-restockers, all cases submitted by users were heard and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Freel%2FDcMWAPzPiTd%2F&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=given+a+verdict&amp;index=3&amp;md5=804d0bb5f332dd7c706f35e2472bed6f" rel="nofollow" shape="rect">given a verdict</a> by Charmin and its judge.
“We’re always looking for ways to make the bathroom experience better, especially in moments when it matters most – like shared living. And while we can’t solve all roommate issues, we can improve the bathroom-related ones. The Charmin Forever Roll is made of the same irresistibly soft two-ply toilet paper people love and it was specifically designed to be shared. Its longer-lasting design helps keep bathrooms stocked, so roommates can spend less time debating whose turn it is to replace the roll and more time enjoying the go," said Alex Perez, Charmin Brand Vice President, Procter &amp; Gamble.
While some bathroom offenses may be too heinous for Charmin to fix (looking at the non-flushers), the simplest way to solve that roommate tension is by making sure you never run out of the most shared essential. The Charmin Forever Roll keeps shared bathrooms stocked for longer, so add it to your back-to-school shopping list before you're caught with your pants down.
What is the Charmin Forever Roll?
It’s Charmin’s biggest roll ever, with 1,700 sheets of the same irresistibly soft two-ply toilet paper people love and its own sleek stainless-steel roll holder. It's built to last up to one month1 before needing to change rolls (based on usage habits of a two-person household).
1 Based on usage habits of a two-person household
Why college students, roommates and parents choose Charmin Forever Roll:<ul class="bwlistdisc">
<li>
Charmin’s longest-lasting roll means fewer roll changes</li>
<li>
Ideal for dorms, apartments, and shared bathrooms</li>
<li>
Helps prevent common household frustrations about running out of toilet paper</li>
<li>
Money-back guarantee, the only thing you'll lose is the hassle of frequent roll changes</li>
<li>
A smart addition to any college move-in checklist</li>
<li>
Delivers long-lasting value for those shopping for back-to-school essentials</li>
</ul>
Where can I buy the Charmin Forever Roll?
The Charmin Forever Roll is available at select retailers nationwide, and it’s on sale for up to $10 off at Walmart, Target or Amazon for a limited time, just in time for back-to-school shopping. This product comes with a 30-day <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fshop.charmin.com%2Fguarantee%2F%3Fsrsltid%3DAfmBOopWG4Y-HpiuyKbrLEMQrWGQqR6iLZPuRQNfp93QWuQuEha_kVnP&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=money+back+guarantee&amp;index=4&amp;md5=d6a89550f19c0de6fd7d1db1e3692fed" rel="nofollow" shape="rect">money back guarantee</a>, giving consumers the chance to try it with nothing to lose but the hassle of changing the roll. Learn more at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fshop.charmin.com%2Fcharmin-forever-roll%2F&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=Charmin.com&amp;index=5&amp;md5=ffe275365e0327d926ce07cc7867908b" rel="nofollow" shape="rect">Charmin.com</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=6&amp;md5=d2784aa6918b9a4ea0c588d10f7e40a3" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=7&amp;md5=ddc030acb09bdd7a799a87b3f9723e92" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Alan Danzis
 <a target="_blank" href="mailto:alan.danzis@mslgroup.com" rel="nofollow" shape="rect">alan.danzis@mslgroup.com</a>

Charmin is Officially Putting Bad Roommate Bathroom Behavior on Trial with the Forever Roll

From curls and blowouts to pet hair and beyond, Swiffer Hair Magnet helps trap and lock the hair your everyday routines leave behindCINCINNATI--(BUSINESS WIRE)--Hair is part of nearly everyone's daily routine. From long hair and curls to beard trimmings and pet hair, every hair story is different. Yet one universal truth remains: hair has a way of ending up everywhere. In fact, 52% of Americans say they only clean their floors when dirt, dust or hair becomes visible1, highlighting just how often everyday messes can accumulate before they're addressed. <a href="https://mms.businesswire.com/media/20260819693674/en/2878435/5/Image_1_-_Product_image.jpg"><img src="https://mms.businesswire.com/media/20260819693674/en/2878435/22/Image_1_-_Product_image.jpg" /></a> <a href="https://mms.businesswire.com/media/20260819693674/en/2878435/5/Image_1_-_Product_image.jpg"><img src="https://mms.businesswire.com/media/20260819693674/en/2878435/21/Image_1_-_Product_image.jpg" /></a> <a href="https://mms.businesswire.com/media/20260819693674/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260819693674/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260819693674/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260819693674/en/1061227/21/PGlogo.jpg" /></a>
That's why Swiffer is partnering with hair expert and entrepreneur Jen Atkin to spotlight a different kind of hair tool: the Swiffer Hair Magnet, designed to tackle the hair, dust and debris that accumulate on floors throughout the home. Swiffer Hair Magnet traps and locks what other tools may push around, making it easier to clean up hair, no matter where it comes from.
As one of the beauty industry's most recognized hair experts, Jen Atkin has spent her career helping people manage, style and care for their hair. Through years of working with clients and building hair-focused businesses, she has seen firsthand that great hair routines often leave behind an unwanted reality: loose hair on floors, in corners and along baseboards. That's where the Swiffer Hair Magnet comes in, helping trap and lock the hair that accumulates after styling, shedding, grooming and everyday life.
"As a hair expert, I've spent years helping people achieve their best hair, but every routine has one thing in common: hair doesn't always stay on your head," said Jen Atkin. "Whether it's the strands left behind after styling, the hair that collects after a trim, or the everyday shedding from my dogs that seems to find its way into every corner of the house, cleanup is simply part of the process. The Swiffer Hair Magnet takes the hassle out of picking up loose hair, helping make cleanup feel like a natural finishing touch to any hair routine."
The Swiffer Hair Magnet was engineered specifically for one of the most persistent household cleaning challenges: hair pickup. Featuring 3D fluffy fibers that help Trap + Lock™ 2X more hair, dirt and dust2, the product is designed to lift and capture hair from everyday activities, from styling and grooming to pet shedding. A 360-degree locking head helps users reach baseboards and corners where hair tends to collect, while a collapsible handle and cord-free design make it easy to grab for quick cleanups throughout the day.
“Jen Atkin has built her career around great hair, so she knows better than anyone how annoying it can be to clean it up,” said Ann Tobias, Swiffer Brand Director. “Swiffer Hair Magnet traps hair instead of pushing it around like a broom, making cleanup feel as satisfying as a great hair day.”
What is the Swiffer Hair Magnet?
The Swiffer Hair Magnet is a cleaning tool designed to tackle pet and human hair, dust and everyday debris that accumulate on floors throughout the home. The product uses 3D fluffy fibers designed to Trap + Lock™ hair while helping consumers clean hard-to-reach spaces and baseboards.
Why did Swiffer partner with Jen Atkin?
Jen Atkin is one of the most recognized hairstylists in the world and has spent her career helping people manage, style and care for their hair. Together, Swiffer and Atkin are spotlighting an often-overlooked reality: every hair routine creates cleanup, and every consumer can benefit from a simpler way to tackle hair on their floors.
Does the Swiffer Hair Magnet pick up different types of hair?
Yes. Swiffer Hair Magnet is designed to tackle the everyday hair messes that come with styling, grooming, shedding and life at home. From long strands and short clippings to beard trimmings and dog and cat hair, its 3D fluffy fibers help Trap + Lock™ hair from hard floors, making everyday hair cleanup easier.
What makes the Swiffer Hair Magnet different?
The Swiffer Hair Magnet features:<ul class="bwlistdisc">
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3D fluffy fibers that help Trap + Lock™ 2X more hair, dirt and dust1</li>
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A 360-degree swivel and locking head designed for baseboard cleaning</li>
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A collapsible stick that retracts to half its size for easier storage</li>
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Cord-free and charge-free operation, making it ready whenever you need it</li>
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1 Swiffer 2026 Survey Data</td></tr>
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2 Vs. Swiffer Hair Magnet cloths</td></tr>
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What products are available and where can consumers find them?
The Swiffer Hair Magnet Deluxe Starter Kit is available nationwide. The kit includes the Hair Magnet Deluxe, Hair Magnet Heavy Duty Sweeping Cloths and Mop &amp; Go Heavy Duty Mopping Cloths. Additionally, the Heavy Duty Sweeping Cloth refills are available in Unstopables and Lemon Scents. Pricing and promotion are at the sole discretion of retailers.
To learn more, please visit Swiffer.com. Follow @Swiffer on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Business Use Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SKII®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54591635&amp;newsitemid=20260819693674&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=7286d78690c8e80828a3411ee4451af5" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54591635&amp;newsitemid=20260819693674&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=f12450b6c93fd116ac1dbe58db0b3e84" rel="nofollow" shape="rect">http://www.pg.com/news</a>. Contacts 
Maytal Levi
 P&amp;G Surface Care, Communications Leader
 <a target="_blank" href="mailto:levi.m@pg.com" rel="nofollow" shape="rect">levi.m@pg.com</a>
Alan Danzis
 MSL New York
 <a target="_blank" href="mailto:alan.danzis@mslgroup.com" rel="nofollow" shape="rect">alan.danzis@mslgroup.com</a>

Hair Expert Jen Atkin Has a New Hair Obsession: Keeping It Off Your Floors with Swiffer Hair Magnet Deluxe

CINCINNATI--(BUSINESS WIRE)--Pumpkin spice may have met its match. This fall, Old Spice is bringing fresh energy to the season with the seasonal return of its limited-edition Fallidudes Collection. This year's lineup features three bold characters: Pumpking, Apple Crumbro and Frankenstud. Inspired by the scents that define autumn, the collection delivers long-lasting freshness with a playful twist, helping guys smell incredible from hayrides to haunted houses. <a href="https://mms.businesswire.com/media/20260811209951/en/2871542/5/Fallidudes_Overall.jpg"><img src="https://mms.businesswire.com/media/20260811209951/en/2871542/22/Fallidudes_Overall.jpg" /></a> <a href="https://mms.businesswire.com/media/20260811209951/en/2871542/5/Fallidudes_Overall.jpg"><img src="https://mms.businesswire.com/media/20260811209951/en/2871542/21/Fallidudes_Overall.jpg" /></a> <a href="https://mms.businesswire.com/media/20260811209951/en/521950/5/OS_Logo_Ship.jpg"><img src="https://mms.businesswire.com/media/20260811209951/en/521950/22/OS_Logo_Ship.jpg" /></a> <a href="https://mms.businesswire.com/media/20260811209951/en/521950/5/OS_Logo_Ship.jpg"><img src="https://mms.businesswire.com/media/20260811209951/en/521950/21/OS_Logo_Ship.jpg" /></a>
Meet the Fallidudes:<ul class="bwlistdisc">
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Pumpking – the fan-favorite fall scent returns, bringing its bold take on the pumpkin spice craze back for another season</li>
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NEW Apple Crumbro – the crisp, cozy scent of apple cider bottled up for your shower routine</li>
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NEW Frankenstud – a monstrously vanilla pistachio scent that's perfect for spooky season</li>
</ul>
Available for a limited time in select aluminum-free deodorant sticks, antiperspirant, body wash and 2-in-1 shampoo + conditioner, the Fallidudes collection delivers peak fall energy with every swipe, wash, and sniff. Whether you’re stocking up for yourself or building the perfect boo basket, trust Old Spice to keep you smelling fantastic while you Creep it Fresh all season long.
"The best part of fall isn't just the changing leaves, it's the return of the scents everyone waits all year for," said Kate DiCarlo, Senior Director, Communications, Personal Care Portfolio, Procter &amp; Gamble. “With Old Spice’s limited-edition Fallidudes collection, we’ve bottled the scents of everything guys love about fall—from smoky bonfires and football tailgates to cinnamon-spiced comfort food—into three unforgettable fragrances that keep them confidently fresh all season long.”
The limited-edition Fallidudes collection continues Old Spice's tradition of turning seasonal favorites into unforgettable scent experiences, offering fans a fun new way to celebrate autumn beyond the coffee cup.
The Old Spice Fallidudes collection will be available for a limited time at select retailers nationwide in singles, value packs, and seasonal displays while supplies last.
About Old Spice
Old Spice, an iconic grooming brand for more than 80 years, is the No.1 selling antiperspirant and deodorant brand for men in the United States. As a category leader, Old Spice offers pro-level performance across a men’s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete men’s grooming regimen. Old Spice products have received recognition from leading men’s lifestyle publications, including <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fgrooming%2Fa65665281%2Fesquire-grooming-awards-2025%2F&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=Esquire%26%238217%3Bs+2025+Grooming+Award&amp;index=1&amp;md5=533de04428b9162b08bcf955547d8baf" rel="nofollow" shape="rect">Esquire’s 2025 Grooming Award</a> for Old Spice Total Body Deodorant and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mensjournal.com%2Fstyle%2Fbest-grooming-products&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=Men%26%238217%3Bs+Journal%26%238217%3Bs+2026+Grooming+Awards&amp;index=2&amp;md5=ec7d0d557bc09f22128d3809b12deb1d" rel="nofollow" shape="rect">Men’s Journal’s 2026 Grooming Awards</a> for Old Spice’s Spice Alchemist Deodorant and Old Spice Total Body Deodorant (Fiji Scent). Follow Old Spice's social channels: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Foldspice%2F%3Fhl%3Den&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=88da15d2b80af3d610efe55921d18332" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40oldspice%3Flang%3Den&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=e915317088a5b1b63ca3583821d9819d" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FOldSpice%2F&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=Facebook&amp;index=5&amp;md5=a87e4f0379087904172c54e5cb090846" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Foldspice&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=YouTube&amp;index=6&amp;md5=977011908319c2a8cd6a9fcda5bd1418" rel="nofollow" shape="rect">YouTube</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Foldspice&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=X&amp;index=7&amp;md5=ecc1ffb7cadb23360568b9c0fec81834" rel="nofollow" shape="rect">X</a>. Contacts 
For media inquiries, please contact:
Nicole Salerno, Citizen Relations
 <a target="_blank" href="mailto:nicole.salerno@citizenrelations.com" rel="nofollow" shape="rect">nicole.salerno@citizenrelations.com</a>
Nicole Bosley, Procter &amp; Gamble, Old Spice
 <a target="_blank" href="mailto:bosley.ne@pg.com" rel="nofollow" shape="rect">bosley.ne@pg.com</a>

Old Spice Introduces This Year’s Limited-Edition Fallidudes Collection, Serving Up Peak Fall Freshness with Pumpking, Apple Crumbro and Frankenstud

This two-stop pop-up straight from Downy's in-house perfumery, the Downy Fine Fragrance House, will engross consumers in laundry fine fragrances from the Boutique Botanicals and Unstopables Unlimited Collections.CINCINNATI--(BUSINESS WIRE)--Today, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Downy&amp;index=1&amp;md5=966ec25ed1ad47c247b7d33869bf5f09" rel="nofollow" shape="rect">Downy</a> is inviting consumers to step into a NEW era of laundry, bringing luxury to every load, with the launch of the Downy Fine Fragrance House. The immersive pop-up debuts in Charleston, South Carolina, where consumers can experience its in-house perfumery firsthand, featuring the newest Boutique Botanicals and iconic Unstopables Unlimited Collections. <a href="https://mms.businesswire.com/media/20260730604384/en/2863540/5/Downy_Fine_Fragrance_House.jpg"><img src="https://mms.businesswire.com/media/20260730604384/en/2863540/22/Downy_Fine_Fragrance_House.jpg" /></a> <a href="https://mms.businesswire.com/media/20260730604384/en/2863540/5/Downy_Fine_Fragrance_House.jpg"><img src="https://mms.businesswire.com/media/20260730604384/en/2863540/21/Downy_Fine_Fragrance_House.jpg" /></a> <a href="https://mms.businesswire.com/media/20260730604384/en/2863539/5/Downy_Fine_Fragrance_House_Logo.jpg"><img src="https://mms.businesswire.com/media/20260730604384/en/2863539/22/Downy_Fine_Fragrance_House_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260730604384/en/2863539/5/Downy_Fine_Fragrance_House_Logo.jpg"><img src="https://mms.businesswire.com/media/20260730604384/en/2863539/21/Downy_Fine_Fragrance_House_Logo.jpg" /></a>
The fragrances in this luxury tier are designed by Downy's world-class perfumers – from the first spark of inspiration to the last note left on clothes. Each scent is built with the same layered complexity and intentionality as a bottle of perfume: balanced, deep, emotive, and made to last. The end result is a collection of sophisticated fragrances that truly luxe up laundry, and Downy is bringing this to life on a whole new level.
The Downy Fine Fragrance House Experience<ul class="bwlistdisc">
<li>
Guided Scent Journey: Guests will get to know Downy’s luxury scent beads by entering the world of Boutique Botanicals, inspired by the artistry of nature, and the Unstopables Unlimited Collection, premium scents that elevate your laundry.</li>
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Squeeze &amp; Sniff: In this interactive environment, attendees can engage with the product by squeezing and sniffing the scent bead bottles to experience the luxurious fragrance notes firsthand.</li>
<li>
Interactive Elements: The pop-up will offer photo-worthy moments and branded Downy Fine Fragrance House giveaways.</li>
</ul>
"We are thrilled to invite consumers inside the world of our in-house perfumery to experience Downy’s scents that luxe up laundry,” said Benjamin Sattler, Vice President of North America Downy. "We’ve brought high-end fragrances to laundry at affordable price points, as we believe our scent collections should be worn on any clothing, and by anyone. Through the Downy Fine Fragrance House experiences, we’re proud to spotlight the perfumers behind these long lasting, luxury scents.”
Where to Visit the Downy Fine Fragrance House Experience
Downy will pop up twice this summer in Charleston, South Carolina and Mason, Ohio.<ul class="bwlistdisc">
<li>
Charleston, South Carolina | <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fstore%2F3367-north-charleston-sc&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Walmart+Store+%233367&amp;index=2&amp;md5=cf232b6d8b65453029cb13d5903899cf" rel="nofollow" shape="rect">Walmart Store #3367</a>
<ul class="bwlistcircle">
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4920 Centre Pointe Dr North Charleston, SC 29418</li>
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July 30-Aug. 31 | Open during normal Walmart business hours</li>
</ul></li>
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Mason, Ohio | <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Cincinnati+Open&amp;index=3&amp;md5=182be2b2ef9626b30db981fd58914f4a" rel="nofollow" shape="rect">Cincinnati Open</a> (The Pavilion, Booth #7)
<ul class="bwlistcircle">
<li>
Lindner Family Tennis Center | 6100 Legacy Park Way Mason, OH 45040</li>
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Aug. 8-23 | See <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2Ftournament%2Ftournament-schedule%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=35358a27e175815fb92e011b85d6a12f" rel="nofollow" shape="rect">here</a> for more information on operating hours. To visit, purchase tickets <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2Ftickets%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=d8ae4a520e8023cf5a17ea1dc3ecf843" rel="nofollow" shape="rect">here</a>.</li>
</ul></li>
</ul>
Luxe Up Your Laundry with These Collections
The Unstopables Unlimited and Boutique Botanicals Collections are available nationwide with an MSRP starting at $15.97. To use, add the desired amount to the washing machine drum before adding clothes. Safe for all washable fabrics.<ul class="bwlistdisc">
<li>
Unstopables Unlimited – A premium line of scent beads meticulously crafted to elevate your laundry with sophisticated, fine fragrance profiles.
<ul class="bwlistcircle">
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Scents: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Funstopables-no-26&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=N.+26%2C&amp;index=6&amp;md5=4a92035017c9d60e57c4e1115cc7703f" rel="nofollow" shape="rect">N. 26,</a> <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Funstopables-no-6&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=N.+06&amp;index=7&amp;md5=cc4895797da792c742eb8c3207a80595" rel="nofollow" shape="rect">N. 06</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Funstopables-no-24&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=N.+24%2C&amp;index=8&amp;md5=ea88fb44493e562a2489bb66d655b48a" rel="nofollow" shape="rect">N. 24,</a> <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Funstopables-no-15&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=N.+15&amp;index=9&amp;md5=7f056356f6812f3aeb73305cc6110b0e" rel="nofollow" shape="rect">N. 15</a></li>
</ul></li>
<li>
Boutique Botanicals – A line of scent beads that infuse your laundry with boutique-style fragrances inspired by the artistry of nature.
<ul class="bwlistcircle">
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Scents: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Fboutique-botanicals-citrea&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Citrea&amp;index=10&amp;md5=62850eda353a11710b86aea45b5cb6ae" rel="nofollow" shape="rect">Citrea</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Fboutique-botanicals-peonia&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Peonia&amp;index=11&amp;md5=e176b194ab4d391b8081971079e97b72" rel="nofollow" shape="rect">Peonia</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Fboutique-botanicals-folia&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Folia&amp;index=12&amp;md5=d1ec69a1dcbf66d4c2e8450910311d31" rel="nofollow" shape="rect">Folia</a></li>
</ul></li>
</ul>
Stay up to date on Downy Fine Fragrance House via <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fdowny%2F%3Fhl%3Den&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=%40Downy&amp;index=13&amp;md5=75b49ced65849897c7178e84f206a3fc" rel="nofollow" shape="rect">@Downy</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Funstopables%2F%3Fhl%3Den&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=%40Unstopables&amp;index=14&amp;md5=eb3ffd9b3c42f93915fe3f016921b8d0" rel="nofollow" shape="rect">@Unstopables</a>. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.downy.com%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=www.downy.com.&amp;index=15&amp;md5=76495766780f2373dafb9ead088533d5" rel="nofollow" shape="rect">www.downy.com.</a> #LuxeUpLaundry
Luxe Up Your Laundry.
FAQ SECTION<ul class="bwlistdisc">
<li>
What is the Downy Fine Fragrance House?
<ul class="bwlistcircle">
<li>
The Downy Fine Fragrance House is Downy’s in-house perfumery, where world-class perfumers create luxury-inspired, long-lasting scent innovations for fabrics, including the Unstopables Unlimited and Boutique Botanicals Collections.</li>
</ul></li>
<li>
How will consumers be able to experience the Downy Fine Fragrance House?
<ul class="bwlistcircle">
<li>
Through visiting the pop ups this summer in Charleston, South Carolina and Mason, Ohio guests enjoy a guided scent journey and interactive activities.</li>
</ul></li>
<li>
Where and when are the summer 2026 pop-up events?
<ul class="bwlistcircle">
<li>
Charleston, South Carolina | <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fstore%2F3367-north-charleston-sc&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Walmart+Store+%233367&amp;index=16&amp;md5=2eea089338d00e8a0e7486c0c0d2f83b" rel="nofollow" shape="rect">Walmart Store #3367</a>
<ul class="bwlistsquare">
<li>
4920 Centre Pointe Dr North Charleston, SC 29418</li>
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July 30-Aug. 31 | Open during normal Walmart business hours</li>
</ul></li>
<li>
Mason, Ohio | <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Cincinnati+Open&amp;index=17&amp;md5=167cc7d061b8e589332313ab3f188e42" rel="nofollow" shape="rect">Cincinnati Open</a> (The Pavilion, Booth #7)
<ul class="bwlistsquare">
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Lindner Family Tennis Center | 6100 Legacy Park Way Mason, OH 45040</li>
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Aug. 8-23 | See <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2Ftournament%2Ftournament-schedule%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=here&amp;index=18&amp;md5=f3ad3fccd4a373622b9a1c49871777b4" rel="nofollow" shape="rect">here</a> for more information on operating hours. To visit, purchase tickets <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2Ftickets%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=here&amp;index=19&amp;md5=ac4e91fc5d5af2a7d5f32f7fcedb773f" rel="nofollow" shape="rect">here</a></li>
</ul></li>
</ul></li>
<li>
What are scent beads?
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Scent beads dissolve during the wash cycle to infuse fabrics with scent.</li>
</ul></li>
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How do you use these scent beads?
<ul class="bwlistcircle">
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Step 1: Add the detergent.</li>
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Step 2: Before opening the scent beads, give the bottle a squeeze with the cap on to get a quick whiff of the scent.</li>
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Step 3: Next, take off the cap, shake the beads right into it, and toss them directly into the empty drum.</li>
<li>
Step 4: Add clothes and fabrics on top.</li>
</ul></li>
</ul>
ABOUT PROCTER &amp; GAMBLE
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=20&amp;md5=25015aee5f5bc3c10b73139dcac53839" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=21&amp;md5=087123313690a513b2176cc9bbb924d9" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
MEDIA CONTACT Rachel Koggan
 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Downy Introduces an Immersive Fragrance Experience Where Consumers Can Step Inside the World Behind Luxury Laundry Scent

Executive Chairman Jon Moeller to RetireCINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) today announced that Shailesh Jejurikar has been appointed Chairman of the Board, effective August 1, 2026. Jejurikar assumes the position in addition to his role as President and Chief Executive Officer. Jon Moeller, Executive Chairman, will retire from the Board effective July 31, 2026, and from P&amp;G effective August 14, 2026. <a href="https://mms.businesswire.com/media/20260729911506/en/2862279/5/Shailesh_Jejurikar_Exec_Headshot.jpg"><img src="https://mms.businesswire.com/media/20260729911506/en/2862279/22/Shailesh_Jejurikar_Exec_Headshot.jpg" /></a> <a href="https://mms.businesswire.com/media/20260729911506/en/2862279/5/Shailesh_Jejurikar_Exec_Headshot.jpg"><img src="https://mms.businesswire.com/media/20260729911506/en/2862279/21/Shailesh_Jejurikar_Exec_Headshot.jpg" /></a> <a href="https://mms.businesswire.com/media/20260729911506/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260729911506/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260729911506/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260729911506/en/1061227/21/PGlogo.jpg" /></a>
“I want to thank Jon for his many years of tireless and steady leadership at P&amp;G, having served in key roles including Executive Chairman, Chief Executive Officer, Chief Operating Officer, and Chief Financial Officer throughout his 38 years of dedicated service to the company,” said Mr. Jejurikar. “Jon’s strategic vision has been instrumental in shaping the company P&amp;G is today, and we have benefited from his unwavering courage and his profound care for this institution and its people.”
Mr. Jejurikar joined P&amp;G in 1989. He has been a member of P&amp;G’s global leadership team since 2014, holding various senior leadership roles across categories, sectors and regions. He has helped build several of P&amp;G’s core businesses, including global Fabric Care and Home Care, in regions such as North America, Europe, Asia and Latin America. He has also helped lead the development of the Company’s renewed strategies and operational results across the Supply Chain, Information Technology and Global Business Services.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54578782&amp;newsitemid=20260729911506&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=e490bca994c9d53bab0f615ba02d99d4" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54578782&amp;newsitemid=20260729911506&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=ec197182004e3ad8b9fc539750f1fd49" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Forward-Looking Statements
Certain statements in this release, other than purely historical information, including estimates, projections, statements relating to our business plans, objectives and expected operating results, and the assumptions upon which those statements are based, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "may," "should," "will," "would," "will be," "will continue," "will likely result" and similar expressions. Forward-looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties that may cause results to differ materially from those expressed or implied in the forward-looking statements. We undertake no obligation to update or revise publicly any forward-looking statements, whether because of new information, future events or otherwise, except to the extent required by law.
Risks and uncertainties to which our forward-looking statements are subject include, without limitation: (1) the ability to successfully manage global financial risks, including foreign currency fluctuations, changes in global interest rates and rate differentials, currency exchange, pricing controls or tariffs; (2) the ability to successfully manage local, regional or global economic volatility, including reduced market growth rates, and to generate sufficient income and cash flow to allow the Company to effect the expected share repurchases and dividend payments; (3) the ability to successfully manage uncertainties related to changing political and geopolitical conditions and potential implications such as exchange rate fluctuations, market contraction, boycotts, variability and unpredictability in trade relations, sanctions, tariffs or other trade controls; (4) the ability to manage disruptions in credit markets or to our banking partners or changes to our credit rating; (5) the ability to maintain key manufacturing and supply arrangements (including execution of supply chain optimizations and sole supplier and sole manufacturing plant arrangements) and to manage disruption of business due to various factors, including ones outside of our control, such as natural disasters, conflicts or acts of war (such as the conflict in the Middle East), terrorism or disease outbreaks; (6) the ability to successfully manage cost fluctuations and pressures, including prices of commodities and raw materials and costs of labor, transportation, energy, pension and healthcare; (7) the ability to compete with our local and global competitors in new and existing sales channels, including by successfully responding to competitive factors such as prices, promotional incentives and trade terms for products; (8) the ability to manage and maintain key customer relationships; (9) the ability to protect our reputation and brand equity by successfully managing real or perceived issues, including concerns about safety, quality, ingredients, efficacy, packaging content, supply chain practices, social or environmental practices or similar matters that may arise; (10) the ability to successfully manage the financial, legal, reputational and operational risk associated with third-party relationships, such as our suppliers, contract manufacturers, distributors, contractors and external business partners; (11) the ability to rely on and maintain key company and third-party information and operational technology systems, networks and services and maintain the security and functionality of such systems, networks and services and the data contained therein; (12) the ability to successfully manage the demand, supply and operational challenges, as well as governmental responses or mandates, associated with a disease outbreak, including epidemics, pandemics or similar widespread public health concerns; (13) the ability to stay on the leading edge of innovation, obtain necessary intellectual property protections and successfully respond to changing consumer habits, evolving digital marketing and selling platform requirements and technological advances attained by, and patents granted to, competitors; (14) the ability to successfully manage our ongoing acquisition, divestiture and joint venture activities, in each case to achieve the Company’s overall business strategy and financial objectives, without impacting the delivery of base business objectives; (15) the ability to successfully achieve productivity improvements and cost savings and manage ongoing organizational changes while successfully identifying, developing and retaining key employees, including in key growth markets where the availability of skilled or experienced employees may be limited; (16) the ability to successfully manage current and expanding regulatory and legal requirements and matters (including, without limitation, those laws, regulations, policies and related interpretations involving product liability, product and packaging composition, manufacturing processes, intellectual property, labor and employment, antitrust, privacy, cybersecurity, data protection and data transfers, artificial intelligence, tax, the environment, due diligence, risk oversight, accounting and financial reporting) and to resolve new and pending matters within current estimates; (17) the ability to manage changes in applicable tax laws and regulations; and (18) the ability to continue delivering progress towards our environmental sustainability ambitions. For additional information concerning factors that could cause actual results and events to differ materially from those projected herein, please refer to our most recent 10-K, 10-Q and 8-K reports.
Category: PG-IR Contacts 
P&amp;G Media Contacts:
 Damon Jones, 513.983.0190, <a target="_blank" href="mailto:mediarelations@shared.pg.com" rel="nofollow" shape="rect">mediarelations@shared.pg.com</a>
P&amp;G Investor Relations Contact:
 John Chevalier, 513.983.9974

Shailesh Jejurikar Appointed Chairman of P&G Board of Directors

P&G Announces Fourth Quarter and Fiscal Year 2026 Results

Swiffer’s newest innovation helps Trap + Lock™ dust while adding joy to one of the most avoided household choresCINCINNATI--(BUSINESS WIRE)--According to consumer research, more than 4 in 10 Americans say they dislike or hate dusting1, making it one of the most dreaded chores around the home. With the new Swiffer Lemon Dusters, Swiffer is transforming a routine people often avoid into a cleaning experience that feels more refreshing, satisfying and rewarding. <a href="https://mms.businesswire.com/media/20260722644096/en/2857147/5/6-Foot_Starter_Kit.jpg"><img src="https://mms.businesswire.com/media/20260722644096/en/2857147/22/6-Foot_Starter_Kit.jpg" /></a> <a href="https://mms.businesswire.com/media/20260722644096/en/2857147/5/6-Foot_Starter_Kit.jpg"><img src="https://mms.businesswire.com/media/20260722644096/en/2857147/21/6-Foot_Starter_Kit.jpg" /></a> <a href="https://mms.businesswire.com/media/20260722644096/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260722644096/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260722644096/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260722644096/en/1061227/21/PGlogo.jpg" /></a>
Designed to tackle one of consumers' least favorite household tasks, Swiffer's Lemon Dusters combine the brand’s trusted Trap + Lock™ technology with a bright lemon scent that leaves behind up to one hour of freshness2, allowing consumers to enjoy the refreshing scent of clean without reaching for a spray.
"Dusting is one of those chores that's easy to put off because it can feel repetitive and endless," said Ann Tobias, Swiffer Brand Director. "With the new Swiffer Lemon Dusters, we wanted to make the experience more rewarding and satisfying by pairing Swiffer’s trusted trap and lock performance with a refreshing lemon scent that makes your home feel cleaner long after you're finished dusting."
The new Swiffer Heavy Duty Lemon Duster combines dust-busting strips and thousands of specially coated fibers to Trap + Lock™ 5X more dust than a feather duster3, while its 360 degree design easily reaches hard to clean surfaces. A zesty lemon scent lingers for up to one hour ², leaving behind the scent of clean without the need for a spray.
“Not all dusters capture dust in the same way. When dust is moved rather than trapped, it can become airborne and settle back onto other surfaces, meaning it may need to be cleaned again,” said Arianna Castro, Swiffer Scientist. “Swiffer Heavy Duty Lemon Dusters are designed to trap and lock dust, helping remove dust and common allergens4 from surfaces instead of simply moving them around. They remove up to 95% of allergens4. Their easy-to-use design, paired with a refreshing lemon scent, helps make dusting feel like a simpler and more pleasant part of keeping a clean home.”
What are the Swiffer Lemon Dusters?
The Swiffer Lemon Duster is a scented disposable duster that loosens, traps and locks dust with Swiffer’s Trap + Lock™ technology while leaving behind a refreshing lemon scent that helps make dusting feel more satisfying and enjoyable.
Why did Swiffer create a Duster with lemon scent?
Swiffer created the new Swiffer Lemon Duster to add a bit of joy to one of America's most disliked household chores. While consumers love the feeling of a clean home, many dislike dusting and often put it off1. By combining Swiffer's trusted dust-removal performance with a refreshing lemon scent, this new product helps transform dusting from a chore consumers avoid into a more satisfying cleaning experience.
What makes the Swiffer Heavy Duty Duster different from a traditional feather duster?
The Swiffer Heavy Duty Duster is designed to pick up and trap dust rather than simply moving it around. Its dust-busting strips help loosen and trap layers of built-up dust, while thousands of specially coated fibers grab onto dust from every direction and don't let go. The product picks up to 5X more dust than a feather duster3.
Why did Swiffer choose a lemon scent?
Lemon is one of the scents consumers most closely associate with cleanliness and freshness5. Research shows that scent plays an important role in how people evaluate the cleanliness of their homes, and lemon continues to be a familiar and trusted cleaning scent.
Is the Lemon Duster designed for everyday use?
Yes. The Lemon Duster is designed to make daily dusting routine easier and more enjoyable, whether consumers are managing everyday dust buildup, cleaning before guests arrive, or maintaining hard-to-reach surfaces throughout the home.
What surfaces can the Swiffer Lemon Duster clean?
The new Swiffer Lemon Duster is designed to help remove dust from a variety of finished household surfaces, including furniture, shelves, baseboards, blinds, electronics, and other commonly dust-prone areas.
What innovation is behind the new Swiffer Heavy Duty Lemon Duster?
The product combines three key innovations:<ol class="bwlistdecimal">
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Dust-busting strips that loosen and trap layers of built-up dust.</li>
<li>
Thousands of specially coated fibers that Trap + Lock™ dust from every direction.</li>
<li>
A refreshing lemon scent that leaves behind lasting freshness and helps make dusting feel more rewarding.</li>
</ol>
What products are available and where can I find them?
The new Swiffer Lemon Dusters are currently available at major retailers nationwide in stores and online. Pricing and promotion are at the sole discretion of the retailer. The product line includes:<ul class="bwlistdisc">
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Swiffer Heavy Duty Duster 6 ft. Extendable Handle Starter Kit with 8 Lemon-Scented Heavy Duty Duster refills</li>
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Lemon-Scented Swiffer Duster Refills and Heavy Duty Duster refills available separately</li>
</ul>
To learn more, please visit Swiffer.com. Follow @Swiffer on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Business Use Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SKII®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54574806&amp;newsitemid=20260722644096&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=746188b759fbd381d3fb1865600a3a25" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54574806&amp;newsitemid=20260722644096&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=05f1b57349f3bcfdeacce87f7176ee79" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
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<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
_____________________________________</td></tr>
</table><table cellspacing="0" class="bwtablemarginb bwblockalignl">
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<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
1 YouGov 2025 Survey</td></tr>
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
2 After initial product use</td></tr>
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<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
3 After 9 uses</td></tr>
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<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
4 Common, inanimate allergens from cat and dog dander and dust mite matter</td></tr>
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<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
5 BBC Science Focus</td></tr>
</table>
  Contacts 
Maytal Levi
 P&amp;G Surface Care, Communications Leader
 <a target="_blank" href="mailto:levi.m@pg.com" rel="nofollow" shape="rect">levi.m@pg.com</a>
Alan Danzis
 MSL New York
 <a target="_blank" href="mailto:alan.danzis@mslgroup.com" rel="nofollow" shape="rect">alan.danzis@mslgroup.com</a>

New Swiffer Lemon Duster Delivers the Fresh Scent of Clean with No Spray Required

--The Official Shampoo of USA Gymnastics brings the "High Stakes. No Flakes." Experience to Hartford, CT--CINCINNATI--(BUSINESS WIRE)--The multi-year, multi-brand partnership between Procter &amp; Gamble and USA Gymnastics (USAG) will officially debut with Head &amp; Shoulders, the Official Shampoo of USA Gymnastics, at the 2026 U.S. Classic in Hartford, CT (July 17–18). A long-standing global Olympic and Paralympic Partner, P&amp;G launched the USAG partnership in February when they celebrated the conclusion of The Olympic and Paralympic Winter Games Milano Cortina 2026 and generated excitement for The Olympic and Paralympic Games LA 2028 when the Games come back to the U.S. for the first time in over 25 years. <a href="https://mms.businesswire.com/media/20260716455313/en/2853205/5/Head%26Shoulders-USAG-lockup-01.jpg"><img src="https://mms.businesswire.com/media/20260716455313/en/2853205/22/Head%26Shoulders-USAG-lockup-01.jpg" /></a> <a href="https://mms.businesswire.com/media/20260716455313/en/2853205/5/Head%26Shoulders-USAG-lockup-01.jpg"><img src="https://mms.businesswire.com/media/20260716455313/en/2853205/21/Head%26Shoulders-USAG-lockup-01.jpg" /></a>
Head &amp; Shoulders, the #1 Dermatologist Recommended and most awarded scalp care brand**, will bring the "High Stakes. No Flakes." experience to life for fans and athletes alike at the U.S. Classic – the premier women’s elite gymnastics domestic event outside of the national championships. Together, both brands share a defining trait: undisputable superiority when it matters most. From the practice gym to the world's biggest stages, USA Gymnastics athletes are known for rising to every moment — and Head &amp; Shoulders rises to the challenge to provide 24/7 dandruff protection while nourishing your scalp, so athletes and fans alike can show up with total confidence when the stakes are highest.
With 50% of U.S. consumers experiencing dandruff or scalp issues, Head &amp; Shoulders makes scalp confidence accessible for everyone — from elite athletes to everyday fans watching from home. Head &amp; Shoulders will be alongside USA Gymnastics from Hartford to Los Angeles, supporting athletes at every stop.
"At Head &amp; Shoulders, we think about your dandruff, so you don't have to. That's the same mindset elite gymnasts bring to their craft — sweating the details in training so they can be fully present when it counts,” said Omar Goff, Senior Brand Director, Head &amp; Shoulders. "This partnership is a perfect reflection of what both of our brands stand for: undisputable superiority, and the confidence to shine when the stakes are highest."
U.S. Classic features the nation’s best women’s artistic gymnasts on their journey to the 2026 Xfinity U.S. Gymnastics Championships August 6-9 in Phoenix, Arizona, serving as the final qualifying event. PeoplesBank Arena also will host the 2026 Hopes Championships, which will run in conjunction with U.S. Classic and is the championship event for gymnasts in the 11-12 and 13-14-year-old age groups.
P&amp;G brands have a long history of supporting and serving athletes on their journey to achieve their dreams on the world’s stage and this partnership brings together its superior-performing brands alongside the excellence of USA Gymnastics.
About P&amp;G’s Olympic &amp; Paralympic Games Program
 P&amp;G has been a Worldwide Partner of the International Olympic Committee (IOC) since 2010 and, since 2020, holds global rights with the International Paralympic Committee (IPC) through the LA28 Games. P&amp;G and its brands have partnered with more than 500 athletes across 37 sports and 17 countries, celebrating their commitment to be the best they can be, just as P&amp;G brands commit to delivering superior performance for people who count on them every day.
About Procter &amp; Gamble
 P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54571482&amp;newsitemid=20260716455313&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=12e51d15d45f0128b3672bc8d1434f8b" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54571482&amp;newsitemid=20260716455313&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=c22a522360bbb61e0e0c7baa5f13556c" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Head &amp; Shoulders, The #1 Most Awarded Scalp Care Brand**
 With over 60 years of trailblazing innovation on scalp care, Head &amp; Shoulders has established itself as the leader in dandruff protection and is the world’s #1 anti-dandruff shampoo. Head &amp; Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns.
** Based on total awards from US Beauty, Grooming, and Lifestyle publications/websites in the Nielsen scalp-care segment between 2017–2026
About USA Gymnastics
 Based in Indianapolis, USA Gymnastics is the national governing body for gymnastics in the United States, overseeing six disciplines: acrobatic, artistic, gymnastics for all, parkour, rhythmic, and trampoline and tumbling. A member of the U.S. Olympic and Paralympic Committee and International Gymnastics Federation, the organization serves nearly 240,000 members, including athletes from the beginner to elite levels, parents, coaches, clubs and club owners, and supports the U.S. teams for the Olympic Games, World Championships, and other top-tier international events. USA Gymnastics is committed to delivering top-quality education, actively growing the sport across all levels and disciplines, and providing safe, positive and empowering experiences for all participants. For more on USA Gymnastics, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__http%3A%2Fwww.usagym.org%2F__%3B%21%21NgSi4SaN6ydtRVQ-%2136bWY1xCtPH__EfFdox46JVHAU2IJeUxWyfYPN6R9BC-euPbhcLjlExlijEJpivCU41Y9WvE-tutxQ%24&amp;esheet=54571482&amp;newsitemid=20260716455313&amp;lan=en-US&amp;anchor=www.usagym.org&amp;index=3&amp;md5=40081cf172674cad667d8b329fe4372d" rel="nofollow" shape="rect">www.usagym.org</a>. Contacts 
Marina Maher Communications
 Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@omc.com" rel="nofollow" shape="rect">shaun.agres@omc.com</a>

Head & Shoulders Debuts USAG Partnership at 2026 U.S. Classic

CINCINNATI--(BUSINESS WIRE)--The Board of Directors of The Procter &amp; Gamble Company (NYSE:PG) declared a quarterly dividend of $1.0885 per share on the Common Stock and on the Series A and Series B ESOP Convertible Class A Preferred Stock of the Company, payable on or after August 17, 2026 to Common Stock shareowners of record at the close of business on July 24, 2026, and to Series A and Series B ESOP Convertible Class A Preferred Stock shareowners of record at the start of business on July 24, 2026. <a href="https://mms.businesswire.com/media/20260714977463/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260714977463/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260714977463/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260714977463/en/1061227/21/PGlogo.jpg" /></a>
P&amp;G has been paying a dividend for 136 consecutive years since its incorporation in 1890 and has increased its dividend for 70 consecutive years. This reinforces our commitment to return cash to shareowners, many of whom rely on the steady, reliable income earned with their investment in P&amp;G.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54569847&amp;newsitemid=20260714977463&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=74877677201ee9d304f8be8d37228148" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54569847&amp;newsitemid=20260714977463&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=fb5c7dc082f7b632207afaff2fe8e89f" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
P&amp;G Media Contact Henry Molski
 +1-513-622-1566
P&amp;G Investor Relations Contact John Chevalier
 +1-513-983-9974

P&G Declares Quarterly Dividend, July 2026

Through a partnership with Major League Soccer, Trevor Noah, MLS club boot room refreshes and a traveling Boot Room Tour, Febreze Fabric is helping fight odors on the gear, couches, cars and game-day spaces the washing machine can’t handle.CINCINNATI--(BUSINESS WIRE)--Soccer in the U.S. is having its biggest moment yet, and Febreze is taking on one of the game’s most relatable side effects: the stink. Today, Febreze announced Can’t Wash This, a new soccer-inspired campaign built on a simple truth: as the game grows, so do the gear piles, car rides, watch parties and soft surfaces that pick up odor but can’t always go in the wash. <a href="https://mms.businesswire.com/media/20260706491395/en/2844470/5/Febreze_Wide_v2.jpg"><img src="https://mms.businesswire.com/media/20260706491395/en/2844470/22/Febreze_Wide_v2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260706491395/en/2844470/5/Febreze_Wide_v2.jpg"><img src="https://mms.businesswire.com/media/20260706491395/en/2844470/21/Febreze_Wide_v2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260706491395/en/2844355/5/250325_AIR6452_NewEBU_Keyline.jpg"><img src="https://mms.businesswire.com/media/20260706491395/en/2844355/22/250325_AIR6452_NewEBU_Keyline.jpg" /></a> <a href="https://mms.businesswire.com/media/20260706491395/en/2844355/5/250325_AIR6452_NewEBU_Keyline.jpg"><img src="https://mms.businesswire.com/media/20260706491395/en/2844355/21/250325_AIR6452_NewEBU_Keyline.jpg" /></a>
As the Official Odor Fighter of Major League Soccer, and with an anticipated 47 million new soccer fans expected following the World Cup in North America,* Febreze is turning soccer’s growing fandom into a fresh reason to fight the rise in stink through a campaign featuring Trevor Noah, MLS club boot room refreshes, creator content, a collaboration with multidisciplinary artist Temi Coker and a traveling Boot Room Tour.
The campaign launches alongside new Febreze-integrated content from Trevor Noah during What Now? with Trevor Noah’s World Cup coverage. In a first for the podcast, Trevor went on-location to film inside the Red Bulls New York actual boot room, the first time the show has ever left the studio for a brand integration. As a lifelong fan of the sport, Trevor brings authentic passion to the campaign’s central question: what do you do with the gear and spaces that cannot always go in the wash?
"I have loved soccer my whole life and I've been covering this World Cup all summer on What Now? with Trevor Noah because I genuinely love this game. It's exciting to see how soccer has taken over the U.S., and Febreze felt like a natural fit for that - a brand that plays an integral part in the soccer routine,” said Trevor Noah. “I had a blast recording at the Red Bulls New York Boot Room, and I can say firsthand: if your soccer gear is starting to smell like its own locker room, it's time for Febreze Fabric.”
Febreze is also bringing Can't Wash This to life with MLS clubs including LA Galaxy, FC Cincinnati, Red Bulls New York and Atlanta United through club boot room refreshes and behind-the-scenes team-shot content. To extend the campaign to fans, Febreze partnered with multidisciplinary artist Temi Coker on a scent-inspired boot and Boot Room installation that anchors the Febreze Boot Room Tour, a 40-foot by 40-foot traveling experience designed to show how Febreze Fabric fights odors and freshens hard-to-wash fabrics across soccer life, from the pitch to the ride home to the watch-party couch.
Fans can experience Can’t Wash This in person through the Febreze Boot Room Tour, a 40x40 traveling activation featuring a Temi Coker scent-inspired art installation and five interactive stations. Tour stops include:<ul class="bwlistdisc">
<li>
July 17: LA Galaxy vs. LAFC, Los Angeles, 3:30 p.m.–7:30 p.m.</li>
<li>
July 25: MLS All-Star Fan Fest, Charlotte, 4 p.m.–10 p.m.</li>
<li>
July 26: MLS All-Star Fan Fest, Charlotte, 4 p.m.–8 p.m.</li>
<li>
Aug. 18: New York City Pop-Up, Flatiron, 10 a.m.–6 p.m.</li>
<li>
Aug. 22: FC Cincinnati match, Cincinnati, 3 p.m.–6 p.m.</li>
<li>
Aug. 29: Atlanta United match, Atlanta, 2:30 p.m.–8:30 p.m</li>
</ul>
“At Febreze, we know odor does not only show up in obvious places. It follows people through the things they love, and soccer is no exception,” said Tyler Beck, Vice President, North America Air Care, Procter &amp; Gamble. “As the game grows, Febreze Fabric is there for all of life’s ‘Can’t Wash This’ moments, helping fight odors and freshen the gear, fabrics and spaces that make soccer life feel lived in.”
Febreze Fabric is available at major retailers nationwide both online and in-store, with an MSRP starting at $5.99.** To learn more about Febreze Fabric, visit Febreze.com.
*Source: Major League Soccer / Soccer United Marketing, 2026
 **Pricing at the sole discretion of the retailer
ABOUT FEBREZE
In 1998, Procter &amp; Gamble (P&amp;G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, craveable scent while tackling the toughest odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® is one of the fastest growing brands in P&amp;G’s portfolio of household brands and brings innovative products to market.
ABOUT PROCTER &amp; GAMBLE
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54564389&amp;newsitemid=20260706491395&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=d47e387135729764b085179ec2e45b7c" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54564389&amp;newsitemid=20260706491395&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=5b7e16e32a9fa734319d9526d3d4091a" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Media Contact
 
 Procter &amp; Gamble
 Esra Yeksek
 <a target="_blank" href="mailto:yeksek.e@pg.com" rel="nofollow" shape="rect">yeksek.e@pg.com</a> 
 or
 
 Elevate
 Carleigh Barnett
 <a target="_blank" href="mailto:carleigh.barnett@oneelevate.com" rel="nofollow" shape="rect">carleigh.barnett@oneelevate.com</a>

Can’t Wash This: Febreze Takes on the Stink Behind Soccer’s Biggest Summer

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) will webcast a discussion of its fourth quarter earnings results on Wednesday, July 29, 2026, beginning at 8:30 a.m. ET. <a href="https://mms.businesswire.com/media/20260701974641/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260701974641/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260701974641/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260701974641/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pginvestor.com&amp;esheet=54562939&amp;newsitemid=20260701974641&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pginvestor.com&amp;index=1&amp;md5=a51b5ce0d422e2a8fdbab4d54d23c2fc" rel="nofollow" shape="rect">https://www.pginvestor.com</a>. The webcast will also be available for replay.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54562939&amp;newsitemid=20260701974641&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=5f57ffca5e3b454e0fcfa6c781cd4527" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54562939&amp;newsitemid=20260701974641&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=ac75b4255d482a46778100e816cc49fe" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Discussion of Fourth Quarter 25/26 Earnings Results on July 29

New Rinse Aid complements Cascade® Platinum Plus during the final rinse cycle, offering 5x better drying and advanced spot preventionCINCINNATI--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=Cascade%26%23174%3B&amp;index=1&amp;md5=46165ade64e28704579d5b39e3d3c221" rel="nofollow" shape="rect">Cascade®</a>, America’s #1 recommended dishwasher detergent brand*, today announced the launch of its new <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2Fproducts%2Fplatinum-rinse-aid-original-scent%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=Clean+and+Dry+Booster+Rinse+Aid&amp;index=2&amp;md5=b969982c93376fbfee6a633033f3ff8e" rel="nofollow" shape="rect">Clean and Dry Booster Rinse Aid</a>. Designed to work in tandem with <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2Fproducts%2Fcascade-platinum-plus-actionpacs-dishwasher-detergent-fresh-scent%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=Cascade%26%23174%3B+Platinum+Plus&amp;index=3&amp;md5=c112d17376fe6ab0e85cafa740f7ec97" rel="nofollow" shape="rect">Cascade® Platinum Plus</a>, this premium dishwasher enhancer establishes the ultimate dishwashing routine to tackle people’s biggest frustrations, including stubborn water spots, cloudiness, hard water sediment, and damp dishes. Together, the power duo clears away food residue and film for a brilliant dry and shine every time. <a href="https://mms.businesswire.com/media/20260630627916/en/2839860/5/Cascade_RinseAid_8.45Floz_MOI_-_80863849_128308412.jpg"><img src="https://mms.businesswire.com/media/20260630627916/en/2839860/22/Cascade_RinseAid_8.45Floz_MOI_-_80863849_128308412.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630627916/en/2839860/5/Cascade_RinseAid_8.45Floz_MOI_-_80863849_128308412.jpg"><img src="https://mms.businesswire.com/media/20260630627916/en/2839860/21/Cascade_RinseAid_8.45Floz_MOI_-_80863849_128308412.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630627916/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260630627916/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630627916/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260630627916/en/1061227/21/PGlogo.jpg" /></a>
Recent Cascade® research highlights widespread consumer pain points with traditional dishwashing machine usage:<ul class="bwlistdisc">
<li>
72% of consumers report that dishes are still wet at the end of a full dishwasher cycle.</li>
<li>
64% of consumers notice dry spots and streaks on their glassware.</li>
</ul>
These persistent issues contribute to "dish dread" - the frustration of having to hand-dry or re-wash items. Cascade’s new regimen offers a faster, more effective solution to eliminate these extra steps entirely.
Why Use a Rinse Aid?
Modern dishwashers are engineered to rely on rinse aids for optimal drying. Without one, water clings to dishes as cycles cool, leaving behind spots and mineral residues. Cascade® Clean and Dry Booster utilizes advanced sheeting action to prevent water from pooling on surfaces, allowing dishes to rinse cleaner and dry significantly faster. The result is an incredible shine with 5x better drying and spot prevention than using detergent alone.
“Rinse aids are used to treat the water during the rinse cycle of your dishwasher, to lower the surface tension so water cascades off dishes, rather than beading up on the surface,” explains Morgan Eberhard, P&amp;G Principal Scientist. “By using a rinse aid like Cascade® Clean and Dry Booster, you’re minimizing or even eliminating the droplets left behind - so no more pesky water spots!”
How to Use a Rinse Aid
Using Cascade® Clean and Dry Booster is simple and requires no extra cycles. Just fill your dishwasher's rinse aid dispenser, which is typically located directly next to the detergent chamber, and let it work during the final rinse cycle to prevent water droplets from clinging to dishes, even in hard water environments. Dishes are then ready to be put away and used for your next meal, no pre-rinse, soak or scrub needed.<ul class="bwlistdisc">
<li>
Easy Pour Technology: Leverage the easy-to-pour, no-drip cap to fill the dispenser to the top, securing the cover back on before you close the dishwasher door.</li>
<li>
Monthly Refills: Refill your rinse aid on a monthly basis to ensure a shiny result with each use.</li>
<li>
Dishwasher Regimen: Pair with Cascade® Platinum Plus for best results. Formulated with 2X the Dawn grease-fighting power and 2X the tough food scrubbers,* Platinum Plus delivers up to 100% food residue removal, building soaking, scrubbing, and rinsing right into the wash. Learn more <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2Fhow-to%2Flessons-on-loading%2Fwhat-does-dishwasher-rinse-aid-do%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=854d8a3fb6f7a733981f4e2dc6c87d06" rel="nofollow" shape="rect">here</a>.</li>
<li>
No Spots, No Worry: Cascade Clean &amp; Dry Booster rinses off your dishes in the last rinse cycle. And like all Cascade products, Cascade Clean &amp; Dry Booster and Cascade Platinum Plus are safe when you use it in the dishwasher. Since 1955, Cascade has been a trusted name in cleaning dishes using safe and effective ingredients. Cascade ensures product safety through rigorous evaluations by scientists and safety experts that exceeds industry standards. To learn more please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2Fabout-cascade%2Fsafety-standards%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=1d8af62d0c85f7713fffad685a32c364" rel="nofollow" shape="rect">here</a>.</li>
</ul>
Availability
New Cascade® Clean and Dry Booster is available in stores nationwide and online for MSRP= $6.64 for 16oz.
About Cascade
In 1955, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;index=6&amp;md5=e18cd2140bc9178904065bb19000af08" rel="nofollow" shape="rect">https://cascadeclean.com/en-us/</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=7&amp;md5=7584ccf83b6d83c5ead0723edd575e0e" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=8&amp;md5=7a367321d5eebed2acd3f912feaa52fc" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl bwwidth100">
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<td class="bwvertalignt bwpadl0 bwwidth100" colspan="1" rowspan="1">
*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.
 
**Cleaning ingredients vs. Cascade Complete ActionPacs</td></tr>
</table>
  Contacts 
Melissa Murtagh
 <a target="_blank" href="mailto:melissamu@mbooth.com" rel="nofollow" shape="rect">melissamu@mbooth.com</a>

Cascade® Launches New Clean and Dry Booster Rinse Aid to Provide a Superior Shine and Dry Experience

The line features an upgraded formula, packaging, and assortment to provide 100% mineral SPF protection to consumers.SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple, and effective formulas, announces the launch of its newly revamped Mineral Sun Care line, an upgraded sun care collection designed to deliver high-performance protection with thoughtfully improved formulas, packaging, and assortment. Created to meet the evolving needs of today’s consumer, the new line emphasizes everyday sun protection while enhancing shelf visibility and overall user experience. <a href="https://mms.businesswire.com/media/20260630199914/en/2837834/5/SI06_26_Native_Sun_Care_Body_Lotion_Category_133404902.jpg"><img src="https://mms.businesswire.com/media/20260630199914/en/2837834/22/SI06_26_Native_Sun_Care_Body_Lotion_Category_133404902.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630199914/en/2837834/5/SI06_26_Native_Sun_Care_Body_Lotion_Category_133404902.jpg"><img src="https://mms.businesswire.com/media/20260630199914/en/2837834/21/SI06_26_Native_Sun_Care_Body_Lotion_Category_133404902.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630199914/en/2837833/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260630199914/en/2837833/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630199914/en/2837833/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260630199914/en/2837833/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The Mineral SPF Collection is designed to support daily skin health, offering no-tradeoff formulas that provide effective sun protection without added chemicals. With a focus on transparency and education, the line highlights the benefits of mineral sunscreen, helping consumers better understand how these formulas work to protect the skin while aligning with Native’s commitment to clean ingredients.
By introducing an elevated sun care experience, the Mineral SPF line expands Native’s portfolio, encouraging existing customers to build out their routines while also attracting new users seeking approachable, high-quality mineral sunscreen options.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Pear &amp; Coconut Water: Breezy notes of juicy pear, coconut, and rose petals</li>
<li>
Tropical Breeze: Tropical blend of grapefruit, sweet berries, and soft florals</li>
<li>
Vanilla Milk &amp; Shea: Warm notes of rich shea, almond milk, and soft florals</li>
<li>
Unscented: Unscented fragrance free bliss.</li>
</ul></li>
<li>
Categories Include:
<ul class="bwlistcircle">
<li>
Zinc Oxide Sunscreen Spritz</li>
<li>
Zinc Oxide Sunscreen Lotion</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Thoughtfully made with limited ingredients</li>
<li>
Dermatologist-tested</li>
<li>
Designed for sensitive skin</li>
<li>
Lightweight &amp; non-greasy</li>
<li>
No white cast</li>
</ul></li>
<li>
Formula Details:
<ul class="bwlistcircle">
<li>
Broad Spectrum SPF 30</li>
<li>
100% mineral SPF with no hidden chemical SPF boosters, like Butyloctyl Salicylate (BOS)</li>
<li>
Made with NO:
<ul class="bwlistsquare">
<li>
Butyloctyl Salicylate (BOS)</li>
<li>
Oxybenzone</li>
<li>
Octinoxate</li>
<li>
Avobenzone</li>
<li>
Octisalate</li>
<li>
Octocrylene</li>
<li>
Homosalate</li>
<li>
Parabens</li>
<li>
Phthalate</li>
<li>
Phenoxyethanol</li>
</ul></li>
</ul></li>
</ul>
Consumers are increasingly seeking sun care that goes beyond basic protection, looking for products that deliver both high performance and ingredients they can feel good about using everyday. Native developed its new Mineral Sun Care to meet this demand, combining effective, no-tradeoff sun protection with clean, thoughtful formulated ingredients designed for daily wear. The revamped collection reflects a broader shift toward preventative skincare, encouraging consistent sunscreen use as an essential step in maintaining overall skin health.
“Sun care is no longer just about occasional use–it’s become an essential part of daily routines,” said Christopher Talbott, Chief Executive Officer at Native. “With our Mineral Sun Care line, we set out to create formulas that people genuinely want to use every day–products that deliver effective protection without compromise, using ingredients our customers know and trust. It’s about making daily SPF simple, approachable, and seamlessly integrated into your routine—now available conveniently at Target.”
Native Mineral Sun Care is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=b4db87e70f0be38f0ab5fc89ee2158cf" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Target stores nationwide and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ftarget.com&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Target.com&amp;index=2&amp;md5=6b67fb9cb6c2b73e979659cf96c770ae" rel="nofollow" shape="rect">Target.com</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Famazon.com&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Amazon.com&amp;index=3&amp;md5=a9c49053db328231453e40e8365f2af1" rel="nofollow" shape="rect">Amazon.com</a>, and other major retailers</li>
<li>
MSRP: $19.99</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=4&amp;md5=f7252bf65efb39badb7f23d263bf539f" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Native&amp;index=5&amp;md5=04a0815829dcd0d6ad8f3f826f7414fd" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=TikTok&amp;index=6&amp;md5=b7a7b50b7e3d42ed4e7768ed3d1ac1b2" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=7a3bdb7f0f881911cf38280fc95e9945" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Facebook&amp;index=8&amp;md5=2d7248e5f72ec5797abd06451eaed900" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Upgraded Mineral Sun Care, Designed for Lightweight Broad-Spectrum UVA/UVB Protection Exclusively Available at Target

The #1 clean body wash brand introduces a range of gentle, effective exfoliators in fan-favorite scents, proving that a healthy glow doesn’t require harsh abrasives or unwanted ingredients.SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple, and effective formulas, announces the launch of its Detoxifying Body Scrub Collection. Designed to bring a spa-like glow to your daily routine, the collection features gentle exfoliation paired with Native’s signature winning scents to reveal silky-smooth skin. <a href="https://mms.businesswire.com/media/20260626622602/en/2837828/5/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837828/22/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260626622602/en/2837828/5/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837828/21/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260626622602/en/2837827/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837827/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260626622602/en/2837827/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837827/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The Detoxifying Body Scrub Collection captures the feeling of a total skin "glow up," blending high-performance exfoliation with transportive fragrances. Each product is thoughtfully formulated to effectively remove dull skin cells while remaining oh-so-comfortable on the skin, delivering the quality and performance Native is known for.
With vibrant scents and a focus on skin barrier health, the Detoxifying Body Scrub Collection expands Native’s body care portfolio and reinforces its commitment to creating products that make everyday self-care feel fun and fabulous.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: Native’s iconic, cult-favorite blend of tropical and creamy notes.</li>
<li>
Sweet Peach &amp; Nectar: A juicy fragrance that feels like a bite of sun-ripened, summery fruit.</li>
<li>
Eucalyptus &amp; Mint: A crisp, invigorating, and refreshing spa-inspired scent.</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Thoughtfully made with limited ingredients</li>
<li>
Aluminum free, baking soda free, paraben-free, talc free, and dye-free</li>
<li>
Made with plant-based and naturally-derived ingredients and made without parabens, phthalates, sulfated surfactants, or dyes</li>
<li>
Vegan and cruelty-free</li>
<li>
Made with citric acid for pH balance to keep your skin ultra happy</li>
<li>
Dermatologist-tested</li>
</ul></li>
<li>
Hero Formula Features:
<ul class="bwlistcircle">
<li>
Aluminum-free deodorant formulas</li>
<li>
Sulfate-free body wash</li>
<li>
Silicone-free hair care</li>
<li>
Minimal ingredient philosophy</li>
<li>
Thoughtfully selected ingredients designed for everyday use</li>
</ul></li>
</ul>
Consumers are increasingly seeking body care that mimics the results of facial skincare, looking for products that deliver deep exfoliation and a more immersive, sensory experience. Native developed the Detoxifying Body Scrub Collection to meet this demand, combining its most loved scents with a simple, effective formula that brings a sense of renewal into everyday routines.
“At Native, we’ve redefined what clean really means, and we’re bringing that same philosophy to the body scrub game,” said Christopher Talbott, Chief Executive Officer at Native. “Body care has become a space for self-expression and escape. With our new Detoxifying Body Scrubs, we wanted to capture that indulgent energy and bring it into everyday routines—letting our consumers embrace a whole new level of smoothness, worry-free.”
The Native Detoxifying Body Scrub Collection is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=4d7cbbb6b8d5afe1ace7aa860a7ca5fd" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available at all major retailers</li>
<li>
Products are priced at $15.00.</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=2&amp;md5=82836323d019146ff85b01ab63e6d997" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Native&amp;index=3&amp;md5=71dd9575ab0f015845f12e26eba15d9f" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=b1469470edfd3f23829391eb8cfee6d0" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=279d6257c37ced3f28cef2c3697288b0" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=747f3556540a63dac506eb6f0032cbf6" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Shakes Up the Body Care Category with New Detoxifying Body Scrub Collection

Native’s updated formulas deliver enhanced performance while staying true to what consumers already know and love about the brand.SAN FRANCISCO--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nativecos.com&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Native&amp;index=1&amp;md5=60bebf5525dcbe8b187a30cefbb89c69" rel="nofollow" shape="rect">Native</a>, the personal care brand known for their clean, simple and effective formulas, announces upgraded deodorant and body wash offerings, marking the brand’s latest step forward in performance-driven, thoughtfully sourced personal care. <a href="https://mms.businesswire.com/media/20260625794447/en/2837818/5/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837818/22/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg" /></a> <a href="https://mms.businesswire.com/media/20260625794447/en/2837818/5/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837818/21/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg" /></a> <a href="https://mms.businesswire.com/media/20260625794447/en/2837816/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837816/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260625794447/en/2837816/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837816/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The upgraded deodorant, available in both stick and spray formats, delivers up to 72 hours of enhanced odor protection while remaining gentle on skin, while the reformulated body wash offers an improved cleansing experience designed to leave skin feeling soft and smooth with 24 hours of gentle freshness.
Featuring the same signature scents consumers know and love, these updates reflect Native’s continued commitment to refining its core essentials—combining high-performance ingredients with a streamlined approach to everyday personal care.
Deodorant Stick<ul class="bwlistdisc">
<li>
Available Scents Include:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: A blend of sweet warmth with creamy, beachy bliss.</li>
<li>
Sea Salt &amp; Cedar: An energizing inhale of seaside air.</li>
<li>
Eucalyptus &amp; Mint: Clears your senses with an energizing lift.</li>
<li>
Balsam &amp; White Woods: A cozy, forest-fresh calm.</li>
<li>
Cashmere &amp; Rain: Captures a moment of soft knits and fresh air.</li>
<li>
Citrus &amp; Herbal Musk: A blend of zesty freshness with soft, earthy calm.</li>
</ul></li>
<li>
Stick Key Benefits Include:
<ul class="bwlistcircle">
<li>
Kind to skin</li>
<li>
72 Hour Odor Protection</li>
<li>
Free of aluminum, parabens, phthalates, ozokerite, and baking soda</li>
<li>
Smooth, comfy glide</li>
<li>
Fights odor in 5 ways</li>
<li>
Vegan &amp; cruelty free</li>
<li>
Available in 32 classic scents</li>
</ul></li>
</ul>
Deodorant Spray<ul class="bwlistdisc">
<li>
Available Scents Include:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: A blend of sweet warmth with creamy, beachy bliss.</li>
<li>
Sea Salt &amp; Cedar: An energizing inhale of seaside air.</li>
<li>
Eucalyptus &amp; Mint: Clears your senses with an energizing lift.</li>
<li>
Santal &amp; Leather: A blend of soft woods with a touch of sophistication.</li>
<li>
Sweet Peach &amp; Nectar: Like a bite of sun-ripened, summery fruit.</li>
<li>
Toasted Vanilla &amp; Honey: Drenches your senses in golden sweetness.</li>
</ul></li>
<li>
Spray Key Benefits Include:
<ul class="bwlistcircle">
<li>
Kind to skin</li>
<li>
72 Hour Odor Protection</li>
<li>
Free of aluminum and chemical propellants</li>
<li>
Fights odor in 5 ways</li>
<li>
Vegan &amp; cruelty free</li>
<li>
Quick drying and no white residue</li>
<li>
Contains Vitamin B3</li>
<li>
Available in 10 classic scents</li>
</ul></li>
</ul>
Body Wash<ul class="bwlistdisc">
<li>
Available Scents Include:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: A blend of sweet warmth with creamy, beachy bliss.</li>
<li>
Sea Salt &amp; Cedar: An energizing inhale of seaside air.</li>
<li>
Cotton &amp; Lily: Feels like that just-washed, bright-and-breezy feeling.</li>
<li>
Cucumber &amp; Mint: Delight your senses with a cooling garden-fresh lift.</li>
<li>
Lavender &amp; Rose: Brings soft serenity, like a slow garden stroll.</li>
<li>
Ocean &amp; Timber: Blends crisp marine notes with grounding woods.</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Gentle enough for sensitive skin</li>
<li>
An award-winning body wash for gentle 24-hour freshness</li>
<li>
Vegan &amp; cruelty free</li>
<li>
Free of sulfates, parabens, phthalates, and dyes</li>
<li>
Available in 25 classic scents</li>
</ul></li>
</ul>
With growing demand for personal care products that are both clean and effective, consumers are placing greater emphasis on performance and ingredient integrity. Native continues to meet this moment by evolving its formulas, ensuring its products stay true to its simple, clean approach.
“At Native, we believe you shouldn’t have to choose between ingredients you trust and performance you can rely on,” said Christopher Talbott, Chief Executive Officer at Native. “With our updated deodorant and body wash, we focused on delivering stronger odor protection and a more refreshing cleanse, while maintaining the thoughtfully sourced ingredients and signature scents our consumers love.”
Native Deodorant is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=2&amp;md5=8c84f45d611e2c2ff61157d4b93043b9" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available for purchase at major retailers, including Target, Amazon, and Walmart</li>
<li>
MSRP: $14-$15</li>
</ul>
Native Body Wash is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=3&amp;md5=bf4067f23894e0b28c0ad5320735c954" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available for purchase at major retailers, including Target, Amazon, and Walmart</li>
<li>
MSRP: $11</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=4&amp;md5=464c5f1348954e734ca4c0c318e12a84" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Native&amp;index=5&amp;md5=a0f463e452d4696328596a2cd58e802c" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=TikTok&amp;index=6&amp;md5=1bd972dddc5274e6e7f57949097f053f" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=a8cfb7f21189613b275fd79f9ecc91c3" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Facebook&amp;index=8&amp;md5=cef113cf9b7d3372c11e1c3e3064e055" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Reformulated Deodorant and Body Washes with Enhanced Performance and Improved Formulations

The hydrating body wash from Native features an upgraded formula designed for 24-hour moisturization and gentle cleansing. <a href="https://mms.businesswire.com/media/20260624734523/en/2837813/5/2024_09_Native_MBW_COLLECTION_1_R2.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837813/22/2024_09_Native_MBW_COLLECTION_1_R2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260624734523/en/2837813/5/2024_09_Native_MBW_COLLECTION_1_R2.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837813/21/2024_09_Native_MBW_COLLECTION_1_R2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260624734523/en/2837812/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837812/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260624734523/en/2837812/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837812/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple and effective formulas, announces an upgraded Moisturizing Body Wash—a hydrating body cleanser designed to help combat dry skin while washing away dirt and impurities. Infused with real shea butter, the luxurious formula leaves skin feeling healthy, smooth, and hydrated for up to 24 hours.
The upgraded Moisturizing Body Wash formula delivers a gentle yet effective clean while helping maintain the skin’s natural moisture balance. Free from sulfates, parabens, petrolatum, and dyes, the thoughtfully crafted formula delivers 4x more moisture than leading moisturizing body washes, creating a rich lather and an elevated shower experience.
With sublime scents and powerful hydration, Native’s Moisturizing Body Wash expands the brand’s growing body care collection and reinforces its commitment to creating simple, effective personal care products made with thoughtfully selected ingredients.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Cocoa Butter &amp; Vanilla Moisturizing Body Wash: Soaking into a tub of creamy goodness. A rich mix of coconut, milk, and vanilla cream notes. Soft and satisfying.</li>
<li>
Lily Milk &amp; White Sage Moisturizing Body Wash: Steeping a fresh pot of tea on a weekday afternoon. A boost of floral and woodsy notes with a touch of green tea. Cozy and uplifting.</li>
<li>
Shea Butter &amp; Almond Moisturizing Body Wash: Cocooning in a bed of cashmere on a cold winter day. A sweet blend of almond milk, vanilla, and honey notes. Rich and luxurious.</li>
<li>
Night Jasmine &amp; Walnut Moisturizing Body Wash: Walking under a canopy of blossoming trees at midnight. Notes of jasmine, rose, honeysuckle, and musk. Flowery and fragrant.</li>
<li>
Peach &amp; Orange Blossom Moisturizing Body Wash: Sitting on the grass while the summer sun kisses your skin. Bright notes of peach, citrus and a hint of jasmine. Sweet and happy.</li>
<li>
Lemon Balm &amp; Bamboo Moisturizing Body Wash: Exploring a bamboo forest as a breeze brushes your face. A medley of yuzu, ginger and green leafy notes. Lush and refreshing.</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
24-HR Moisturizing Body Wash with only 12 ingredients</li>
<li>
Provides 4x more moisturization for the skin than the leading moisturizing body wash</li>
<li>
Made with real Shea Butter</li>
<li>
Leaves skin feeling healthy, smooth, and hydrated for 24 hours</li>
<li>
Free of sulfates, parabens, petrolatum, and dyes</li>
<li>
Vegan &amp; Cruelty Free</li>
<li>
Available in 6 new scents, exclusive to Moisturizing Body Wash</li>
</ul></li>
</ul>
Consumers are increasingly seeking hydrating body wash formulas that balance effective cleansing with skin moisture. Many traditional cleansers can leave skin feeling dry or tight, creating demand for body washes that help support skin hydration while still delivering a thorough clean.
Native developed Moisturizing Body Wash to meet this need with a formula that emphasizes simplicity, ingredient transparency, and everyday performance.
“Body care should work as hard as your skincare. Now more than ever, consumers want products that are more than just a cleanser—they want skin that looks and feels hydrated and healthy,” said Christopher Talbott, Chief Executive Officer at Native. “With Native’s Moisturizing Body Wash, we focused on delivering lasting hydration with ingredients like real shea butter, while maintaining the simple, thoughtfully formulated approach our customers expect from Native.”
The Native Moisturizing Body Wash is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=3d068b0c0f5e128e959b41a93bb58501" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available for purchase at major retailers, including Target, Amazon, and Walmart</li>
<li>
MSRP: $13</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=2&amp;md5=ea648c80f4a045803905c4d212d203d4" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Native&amp;index=3&amp;md5=698c30023c705de62498348c319d1a80" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=cae80433b55e7d7570ed904f8b3a64dc" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=79e3601582a6edb1a7d04a4edbb641ea" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=21dd97fe8d8997c2e075804cf6cd132b" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Reformulated Moisturizing Body Wash Designed to Gently Cleanse and Hydrate Skin

The Same Trusted Protection and Comfort, Now Updated to Reflect Parents’ PreferencesCINCINNATI--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pampers.com%2Fen-us&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=Pampers&amp;index=1&amp;md5=93ae790bf3c460bfaa865769e6e4ef61" rel="nofollow" shape="rect">Pampers</a>, the #1 diaper brand in the U.S.1, today announced that all Pampers Swaddlers diapers are now fragrance free for the first time. The update reflects the growing parent preference for fragrance free products, while continuing to deliver the same trusted protection, comfort and performance families rely on. <a href="https://mms.businesswire.com/media/20260622245269/en/2835105/5/Now_FF_Graphic.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835105/22/Now_FF_Graphic.jpg" /></a> <a href="https://mms.businesswire.com/media/20260622245269/en/2835105/5/Now_FF_Graphic.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835105/21/Now_FF_Graphic.jpg" /></a> <a href="https://mms.businesswire.com/media/20260622245269/en/2835098/5/Pampers_Teal_Heart_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835098/22/Pampers_Teal_Heart_Logo_3.jpg" /></a> <a href="https://mms.businesswire.com/media/20260622245269/en/2835098/5/Pampers_Teal_Heart_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835098/21/Pampers_Teal_Heart_Logo_3.jpg" /></a>
“Parents have always been at the center of every decision we make. As their preferences continue to evolve, we're updating Pampers Swaddlers to be fragrance free while maintaining the trusted protection, performance and comfort families rely on,” said Laura Vicenti, Senior Vice President Baby Care at Procter &amp; Gamble. “This change reflects our ongoing commitment to listening to parents and delivering products that meet their needs without compromise.”
Pampers Swaddlers have long been the go-to choice for parents seeking softness, dryness and reliable leak protection. As a leader in safety standards, Pampers meets rigorous quality and ingredient guidelines – demonstrated by the Pampers Swaddlers NICU diapers, which have always been fragrance free. With the removal of fragrance across all sizes, Pampers is reinforcing its commitment to listening to parents and delivering products that meet the needs of today’s families.
Fragrance has been removed from Pampers Swaddlers, but the rest of the diaper, including the core technology, remains the same to help manage odor without added scent. Pampers Swaddlers have long been free from elemental chlorine, parabens, and latex (no natural rubber), and remain hypoallergenic. Everything parents count on from Pampers Swaddlers remains unchanged, including absorbency, dryness, leak protection, and softness – so you get the same trusted performance and comfort for your baby.
Pampers Swaddlers are available nationwide in the U.S., as well as in select international markets including Canada and Puerto Rico. While the Pampers Swaddlers diapers themselves are now fragrance free, some packaging may still reference fragrance until packaging updates are complete. Pampers Swaddlers are available at major retailers nationwide and online.
Are all Pampers Swaddlers now fragrance free?
Yes. All sizes and quantities of Pampers Swaddlers diapers manufactured are now fragrance free.
What exactly is changing in Pampers Swaddlers?
Fragrance has been removed from Pampers Swaddlers. The rest of the diaper, including the core technology, remains the same to help manage odor without added scent.
What has stayed the same about Pampers Swaddlers?
Everything parents count on from Pampers Swaddlers remains unchanged. Pampers Swaddlers continue to deliver the same trusted absorbency, dryness, leak protection and softness families rely on. Pampers Swaddlers have always been hypoallergenic and free from elemental chlorine, parabens, and latex (no natural rubber) for decades.
Does removing fragrance from Pampers Swaddlers affect diaper performance?
No. Pampers Swaddlers continue to deliver the same reliable performance, including trusted absorbency, dryness and leak protection.
How should shoppers identify the fragrance free Pampers Swaddlers?
During this transition, packaging may still mention fragrance as packaging updates can take some time. If you have any questions, please contact Pampers customer care for confirmation based on your product’s lot code.
Why is Pampers removing fragrance from all Pampers Swaddlers?
As parent preferences continue to evolve, Pampers is making thoughtful updates to meet the needs of today’s families while maintaining the trusted care and performance they expect. Everything parents count on from Pampers Swaddlers remains unchanged as Pampers Swaddlers have always maintained strict ingredient requirements – remaining hypoallergenic and free from elemental chlorine, parabens, and latex (no natural rubber) for decades.
Are Pampers still safe and dermatologist-tested?
Yes. Pampers Swaddlers continue to be dermatologist tested, hypoallergenic, free from elemental chlorine, parabens and latex (no natural rubber), pediatrician recommended and designed with baby’s skin health in mind. All Pampers diapers are in compliance with safety requirements from the EU Scientific Committee on Consumer Safety – reflecting the ongoing commitment to providing high-quality care for babies’ delicate skin.
About Pampers
For more than 60 years, parents have trusted Pampers to care for their babies. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pampers.com&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=www.pampers.com&amp;index=2&amp;md5=5c594fecf01fb250438fcdb426ce3fdf" rel="nofollow" shape="rect">www.pampers.com</a> to learn more about how Pampers believes every baby deserves our best through its products, resources and rewards program.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=fb44d7e603a2b0de204e2b9510e7604f" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands.
For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=f60479b540631d17de70f2765cdf6ea6" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
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1 Based on Nielsen sales last 52 weeks.</td></tr>
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  Contacts 
Sarah Pryor
 MSL New York
 <a target="_blank" href="mailto:Sarah.Pryor@MSLGroup.com" rel="nofollow" shape="rect">Sarah.Pryor@MSLGroup.com</a>

Pampers Swaddlers – from America's #1 Diaper Brand1 – Are Now Fragrance Free

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