The Target-exclusive, limited-edition body care collection from Native brings beach-inspired scents and refreshing formulas to elevate everyday routines.SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple, and effective formulas, announces the Surf Club Collection, a limited-edition lineup inspired by sun-soaked days and coastal escapes. Designed to bring a sense of summer to your daily routine, the collection features fresh, transportive scents paired with Native’s signature gentle and effective formulas. <a href="https://mms.businesswire.com/media/20260511545616/en/2799679/5/Shot-30-ADDED_Superior-Scent_Portfolio_Golden-Sunset_fnl_Lo.jpg"><img src="https://mms.businesswire.com/media/20260511545616/en/2799679/22/Shot-30-ADDED_Superior-Scent_Portfolio_Golden-Sunset_fnl_Lo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260511545616/en/2799679/5/Shot-30-ADDED_Superior-Scent_Portfolio_Golden-Sunset_fnl_Lo.jpg"><img src="https://mms.businesswire.com/media/20260511545616/en/2799679/21/Shot-30-ADDED_Superior-Scent_Portfolio_Golden-Sunset_fnl_Lo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260511545616/en/2799677/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260511545616/en/2799677/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260511545616/en/2799677/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260511545616/en/2799677/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The Surf Club Collection captures the feeling of long days by the ocean, blending breezy, tropical, and sun-warmed notes across a range of body care essentials. Each product is thoughtfully formulated to cleanse and refresh while delivering the quality and performance Native is known for.
With vibrant scents and effortless usability, the Surf Club Collection expands Native’s body care portfolio and reinforces its commitment to creating products that make everyday routines feel elevated and enjoyable.<ul class="bwlistdisc">
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Available Scents:
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Golden Sunset: Pink pepper and pineapple melt into warm cedar, lavender and santal.</li>
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Tropic Tides: Juniper and sea salt breeze over florals and warm woods.</li>
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Categories Include:
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Aluminum-Free Deodorant (72-hour odor protection)</li>
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Deodorant Spray</li>
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Sulfate-Free Body Wash (24-hour refreshing cleanse)</li>
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Silicone-Free &amp; Sulfate-Free Shampoo and Conditioner</li>
</ul></li>
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Key Benefits Include:
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Thoughtfully made with limited ingredients</li>
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Aluminum free, baking soda free, paraben-free, talc free, and dye-free</li>
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Made with plant-based and naturally-derived ingredients and made without parabens, phthalates, sulfated surfactants, or dyes</li>
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Vegan and cruelty-free</li>
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Made with citric acid for pH balance to keep your skin ultra happy</li>
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Dermatologist-tested</li>
</ul></li>
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Hero Formula Features:
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Aluminum-free deodorant formulas</li>
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Sulfate-free body wash</li>
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Silicone-free hair care</li>
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Minimal ingredient philosophy</li>
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Thoughtfully selected ingredients designed for everyday use</li>
</ul></li>
</ul>
Consumers are increasingly seeking body care that goes beyond basic function, looking for products that deliver both performance and a more immersive, sensory experience. Native developed the Surf Club Collection to meet this demand, combining transportive, beach-inspired scents with simple, effective formulas that bring a sense of escape into everyday routines.
“Body care has become a space for self-expression and escape,” said Christopher Talbott, Chief Executive Officer at Native. “With the Surf Club Collection, we wanted to capture that carefree, coastal energy and bring it into everyday routines. It’s about creating small moments that feel like you’re on the water, no matter where you are—now available conveniently at Target.”
The Native Surf Club Collection is available now at:<ul class="bwlistdisc">
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<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=8a3197cc1bad35ca9d4e671c57884718" rel="nofollow" shape="rect">Nativecos.com</a></li>
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Target stores nationwide and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ftarget.com&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Target.com&amp;index=2&amp;md5=ae74d2e4d0afcafb5d711f66473cf87b" rel="nofollow" shape="rect">Target.com</a></li>
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Retail prices vary by category but span from $3-$14</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=3&amp;md5=88db4912e12be3876f3afadfdbcb16dd" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Native&amp;index=4&amp;md5=d2fa374ce58b2a26fd4a8d964274d128" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=TikTok&amp;index=5&amp;md5=5d9672c9423ee34818e908bcd8e2478c" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Instagram&amp;index=6&amp;md5=0c7e962337cb211972987dec26463101" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=359b7153c2ec8666fa032d6e4064ce31" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Target-Exclusive Surf Club Body Care Collection Inspired by Coastal Escapes

Secret Clinical provides 100-hours of clinically proven sweat and odor protection to stay cool against stress sweat from your first 9-to-5CINCINNATI--(BUSINESS WIRE)--Secret, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us%2Fshop%2Fclinical-strength&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=the+%231+Clinical+Antiperspirant+Brand&amp;index=1&amp;md5=7089702bbef03d902e136fcad75f9b7d" rel="nofollow" shape="rect">the #1 Clinical Antiperspirant Brand</a>* has teamed up with <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.internqueen.com%2F&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Intern+Queen&amp;index=2&amp;md5=64c86098422dce6a33b90f9bb480e231" rel="nofollow" shape="rect">Intern Queen</a>, the leading Gen-Z and campus marketing platform, and Corporate Natalie, content creator and entrepreneur, to provide young women with the tools – and the confidence – to navigate the often sweat-inducing, "unwritten rules" of the corporate world. <a href="https://mms.businesswire.com/media/20260506974527/en/2796314/5/SI06_Clinical_SS_Stress_Response_Nb_1_Brand_2_6_oz_126152187.jpg"><img src="https://mms.businesswire.com/media/20260506974527/en/2796314/22/SI06_Clinical_SS_Stress_Response_Nb_1_Brand_2_6_oz_126152187.jpg" /></a> <a href="https://mms.businesswire.com/media/20260506974527/en/2796314/5/SI06_Clinical_SS_Stress_Response_Nb_1_Brand_2_6_oz_126152187.jpg"><img src="https://mms.businesswire.com/media/20260506974527/en/2796314/21/SI06_Clinical_SS_Stress_Response_Nb_1_Brand_2_6_oz_126152187.jpg" /></a> <a href="https://mms.businesswire.com/media/20260506974527/en/2796313/5/Secret_Logo_1.jpg"><img src="https://mms.businesswire.com/media/20260506974527/en/2796313/22/Secret_Logo_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260506974527/en/2796313/5/Secret_Logo_1.jpg"><img src="https://mms.businesswire.com/media/20260506974527/en/2796313/21/Secret_Logo_1.jpg" /></a>
The transition from college into corporate life can be stressful. When faced with the pressure of a first performance review or an "always-on" hybrid work environment, the body reacts differently than it does during a workout.1
“I’m often asked, ‘Why do you sweat more during high-stakes moments?’ Pressure triggers our apocrine glands, producing a thicker ‘stress sweat’ that bacteria thrive on, leading to <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us%2Farticles%2Fwhy-do-i-sweat&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=stronger%2C+more+unpleasant+odor&amp;index=3&amp;md5=46b032d1238855f89d5b332eae950868" rel="nofollow" shape="rect">stronger, more unpleasant odor</a> than regular sweat,” says Annika Kline, P&amp;G Scientist. “Our advanced formula is engineered to prevent sweat and odor in these moments, offering 100-hours of invisible protection that holds up from the first interview to the first major presentation.”
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us%2Fshop%2Fclinical-strength-invisible-solid%2FCompletely-Clean&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Secret+Clinical+Strength+with+Hyaluronic+Acid&amp;index=4&amp;md5=9bb53bac4db1cb43cda7ed1c33ee7caf" rel="nofollow" shape="rect">Secret Clinical Strength with Hyaluronic Acid</a> provides clinically proven, 100-hour protection – even in 100-degrees Fahrenheit heat – the strongest level of protection against sweat and odor while being gentle on skin. This powerful deodorant offers 3x sweat protection**, specifically formulated to address stress-related sweat.
Secret is harnessing Intern Queen’s trusted community of college influencers and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDXzUviauQjL%2F%3Fhl%3Den&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=the+satirical+wit+of+Corporate+Natalie&amp;index=5&amp;md5=cebe411949afb3572e28a49bf34ed984" rel="nofollow" shape="rect">the satirical wit of Corporate Natalie</a> to prove that while the leap to a first job is daunting, staying dry shouldn't be. By bringing humor to the office gauntlet, they are demystifying workplace culture and helping young professionals laugh off awkward hurdles while staying sweat-free.
“No one tells you how sweaty corporate life can get. From sprinting to the office because you snoozed your alarm one too many times to trying to decode the corporate terms your boss keeps using, there’s a long list of stressors. Sweat doesn't need to be on the list," says Corporate Natalie. "Secret Clinical is the one thing in my workday that quietly handles itself.”
“At Intern Queen, we believe that preparation is the key to overcoming those high-pressure ‘firsts’ that define a career,” says Lauren Berger, Founder and CEO of Intern Queen. “By partnering with Secret, we’re showing our community that professional resilience starts with feeling prepared. Having that gold-standard sweat protection allows young women to walk into any boardroom with their heads held high and their focus exactly where it belongs.”
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us%2Farticles%2Fwhat-makes-secret-a-great-option-for-sweat-protection&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Apply+Secret+Clinical+before+bed&amp;index=6&amp;md5=94236d39a85adc3f42978a048d699810" rel="nofollow" shape="rect">Apply Secret Clinical before bed</a> to maximize your defense against daytime moisture. This overnight application enables the formula to establish a robust barrier of wetness protection during rest, creating a durable layer of invisible sweat control that lasts throughout your most hectic work hours.
For more information visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fsecret.com&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Secret.com&amp;index=7&amp;md5=833099d0d2826795767c5be65c55ef46" rel="nofollow" shape="rect">Secret.com</a> or follow @SecretDeodorant on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fsecretdeodorant%2F&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Instagram&amp;index=8&amp;md5=af34960d34390a12a5892dc25578a5fc" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40secretdeodorant&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=TikTok&amp;index=9&amp;md5=c336c8c8b46042425237e643feca97de" rel="nofollow" shape="rect">TikTok</a>.
*Based off Nielsen P52Wk Sales as of 10/25/25
 **Vs. the wetness protection required of an ordinary antiperspirant
About Secret®
Secret® was the first antiperspirant brand designed specifically for women. For more than 60 years, Secret® has been at the forefront of women’s lives, leading with innovation to provide superior odor and wetness protection.
As the #1 Clinical Antiperspirant Brand* Secret® is committed to helping women Stay Fresher Under Pressure with high-performance formulas that work as hard as they do. For more information on the 2025 Allure Best of Beauty award winner, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fsecret.com&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Secret.com&amp;index=10&amp;md5=be33e6e4b1d0d10ed9bf05f5dd0e1499" rel="nofollow" shape="rect">Secret.com</a> and follow the brand on Instagram and TikTok.
*Top selling Clinical Antiperspirant brand P52Wk using Nielsen sales data as of December 2025
About Intern Queen
Intern Queen is the most relevant and likeable source of career, internship, and campus ambassador information. The platform is free for young people to use, offering a bridge to exclusive paid opportunities at some of the world’s biggest companies. Intern Queen’s mission is to empower the leaders of tomorrow with the information they need to succeed today.
About Corporate Natalie
In 2020, while everyone was re-painting their house or perfecting sourdough, Natalie took to TikTok to mock the absurdity of work-from-home life. Turns out, millions of people felt the same way. Now with over two million followers across TikTok, Instagram, and LinkedIn, she's built a career on saying the quiet parts loud about modern work culture. In addition to her content career, Natalie founded Expand Co-Lab, the first creator-led B2B influencer agency designed to give brands long-term and direct access to tech creators. She also advises startups, speaks at conferences, and acts. Her influential presence has garnered her recognition as an E! Top Account to Follow, Forbes 30 Under 30 lister, and 2023 LinkedIn Top Voice.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
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1 Biehle-Hulette, S.J., Krailler, J.M., Elstun, L.T., Bentz, S., Benzing, K.W., Spruell, R.D., Hellhammer, J. and Swaile, D.F. (2014), Thermoregulatory vs. event sweating – comparison of clinical methodologies, physiology and results. Int J Cosmet Sci, 36: 102-108. <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdoi.org%2F10.1111%2Fics.12103&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=https%3A%2F%2Fdoi.org%2F10.1111%2Fics.12103&amp;index=11&amp;md5=13fefac7bea087d92f43ee53e18144f2" rel="nofollow" shape="rect">https://doi.org/10.1111/ics.12103</a></td></tr>
</table>
  Contacts 
Media Contact: Secret Deodorant Press Team
 <a target="_blank" href="mailto:Secret@citizenrelations.com" rel="nofollow" shape="rect">Secret@citizenrelations.com</a>

Deodorant for Stress Sweat: Secret Deodorant Partners with Intern Queen and Creator Corporate Natalie to Help Early-Career Professionals Stay Fresh and Dry

The limited edition collection features playful, boba-inspired scents across Native’s aluminum-free deodorant, sulfate-free body wash, silicone-free hair care, and moisturizing body products. <a href="https://mms.businesswire.com/media/20260505050759/en/2792078/5/Shot-10_Step-and-Repeat_Lo_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260505050759/en/2792078/22/Shot-10_Step-and-Repeat_Lo_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505050759/en/2792078/5/Shot-10_Step-and-Repeat_Lo_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260505050759/en/2792078/21/Shot-10_Step-and-Repeat_Lo_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505050759/en/2792076/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260505050759/en/2792076/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505050759/en/2792076/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260505050759/en/2792076/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple and effective formulas announces the launch of its limited-edition Boba Cafe Collection, now available at Walmart stores nationwide and online at Walmart.com.
Inspired by boba tea (also known as bubble tea), the globally popular customizable beverage, the Boba Cafe Collection features five dessert-inspired scents designed to transform everyday hygiene routines into joyful self-care rituals. The limited-edition lineup spans Native’s bestselling categories, including aluminum-free deodorant with 72-hour odor protection, sulfate-free body wash, moisturizing lotion, liquid hand soap, and silicone-free shampoo and conditioner.
As part of Native’s commitment to simple, effective formulas made with thoughtfully selected ingredients, the Boba Cafe Collection delivers playful, café-inspired fragrances while maintaining ingredient transparency and high-performance clean formulations.<ul class="bwlistdisc">
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Available Scents:
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Strawberry Matcha: A sweet and creamy matcha tea blended with bright strawberry and orange flower.</li>
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Brown Sugar Boba: A velvety richness of cream and brown sugar with a hint of fruity freshness and caring musk.</li>
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Berry Blossom Tea: A burst of vibrant pomegranate and dark berries blended with delicate vanilla and hibiscus blossoms.</li>
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Coconut Ube: An indulgent coconut cream and spun sugar scent blended with tropical fruits and soft amber.</li>
</ul></li>
</ul><ul class="bwlistdisc">
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Categories Include:
<ul class="bwlistcircle">
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Aluminum-Free Deodorant (72-hour odor protection)</li>
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Sensitive Deodorant (DTC exclusive)</li>
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Mini Deodorant Stick</li>
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Sulfate-Free Body Wash (24-hour refreshing cleanse)</li>
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Moisturizing Hand &amp; Body Lotion (48-hour hydration)</li>
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Liquid Hand Soap</li>
<li>
Silicone-Free &amp; Sulfate-Free Strengthening Shampoo and Conditioner</li>
<li>
Silicone-Free &amp; Sulfate-Free Moisturizing Shampoo and Conditioner</li>
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2-in-1 Hair Care</li>
</ul></li>
</ul><ul class="bwlistdisc">
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Key Benefits Include:
<ul class="bwlistcircle">
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72-hour odor protection in aluminum-free deodorant</li>
<li>
Sulfate-free cleansing formulas</li>
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Silicone-free hair care options</li>
<li>
Plant-based moisturizers for long-lasting hydration</li>
<li>
Limited edition, boba-inspired scents</li>
</ul></li>
</ul><ul class="bwlistdisc">
<li>
Hero Formula Features:
<ul class="bwlistcircle">
<li>
Aluminum-free deodorant formulas</li>
<li>
Sulfate-free body wash</li>
<li>
Silicone-free hair care</li>
<li>
Minimal ingredient philosophy</li>
<li>
Thoughtfully selected ingredients designed for everyday use</li>
</ul></li>
</ul>
Native developed the Boba Cafe Collection in response to growing consumer demand for personalized, multicultural-inspired scents within clean personal care. Boba tea, also known as ‘bubble tea’ has become a global cultural phenomenon known for its customizable flavors and community-driven café culture, and Native translates that joyful, personalized energy into everyday bathroom rituals. The collection reflects Native’s mission to create simple, effective personal care products made with thoughtfully selected ingredients, while celebrating culture, individuality, and everyday indulgence.
“Self-care should delight the senses as much as it cares for the skin,” said Christopher Talbott, Chief Executive Officer at Native. “The Boba Cafe Collection brings the fun, customizable spirit of boba tea to personal care, while keeping Native’s formulas clean, simple, and effective.”
The Native Boba Cafe Collection is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=e99eabe706f863a6b049fdc5235adf6b" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Walmart stores nationwide and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwalmart.com&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Walmart.com&amp;index=2&amp;md5=803edf31bb786ee089dc5e50f03f3bc9" rel="nofollow" shape="rect">Walmart.com</a></li>
<li>
Retail prices vary by category but span from $3-$14</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=3&amp;md5=3c261ff48469237c72dc90fdab03f54a" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Native&amp;index=4&amp;md5=c8497e20d69f16a00af5d7a8f802aee8" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=TikTok&amp;index=5&amp;md5=c629debdf3197d85092a921691c5ec7e" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Instagram&amp;index=6&amp;md5=ac19298691769b7d117ca5e997cf08f7" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=8c0dc8e21c763bd54d3482af38dce98f" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Limited Edition Boba Cafe Collection Designed to Turn Daily Routines into Delightful Rituals Exclusively at Walmart

The collection features globally inspired fragrances across aluminum-free deodorant, sulfate-free body wash, hair care, and moisturizing body products — exclusively available at Target. <a href="https://mms.businesswire.com/media/20260505264374/en/2793837/5/Shot-03_Travel-Fragrance-Comp_DEO-BW-SHAM-LOT-SPRAY_Lo.jpg"><img src="https://mms.businesswire.com/media/20260505264374/en/2793837/22/Shot-03_Travel-Fragrance-Comp_DEO-BW-SHAM-LOT-SPRAY_Lo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505264374/en/2793837/5/Shot-03_Travel-Fragrance-Comp_DEO-BW-SHAM-LOT-SPRAY_Lo.jpg"><img src="https://mms.businesswire.com/media/20260505264374/en/2793837/21/Shot-03_Travel-Fragrance-Comp_DEO-BW-SHAM-LOT-SPRAY_Lo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505264374/en/2793836/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260505264374/en/2793836/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505264374/en/2793836/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260505264374/en/2793836/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple and effective formulas, announces the launch of its limited-edition Global Flavors Cafe Collection, now available at Target stores nationwide and online at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ftarget.com&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Target.com&amp;index=1&amp;md5=a9e32e95ec5b7001e66d75fd3d2051eb" rel="nofollow" shape="rect">Target.com</a>.
Inspired by vibrant flavors and aromas from destinations including Japan, Italy, Morocco, Brazil, and Turkey, the collection features clean, effective formulas across aluminum-free deodorant, sulfate-free body wash, moisturizing lotion, body scrub, hair care, and liquid hand soap.
The Native Global Flavors Collection is a limited edition personal care lineup inspired by iconic flavors and destinations from around the world, created to transform daily routines into sensory travel experiences.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Japanese Golden Pear: A simple escape with juicy pear &amp; serene florals notes.</li>
<li>
Italian Vanilla Gelato: A guilt-free vacation filled with indulgent vanilla &amp; citrus notes.</li>
<li>
Brazilian Honey Melon: A pure refreshment drenched in juicy melon &amp; soft floral notes.</li>
<li>
Moroccan Mountain Sage: A natural adventure inspired by invigorating herbal &amp; amber notes.</li>
<li>
Turkish Rose Water: A worry-free adventure with delicate florals &amp; enchanting amber.</li>
</ul></li>
<li>
Categories Include:
<ul class="bwlistcircle">
<li>
Aluminum-Free Deodorant (72-hour odor protection)</li>
<li>
Sensitive Deodorant (DTC only)</li>
<li>
Deodorant Spray</li>
<li>
Mini Deodorant Stick</li>
<li>
Sulfate-Free Body Wash (24-hour refreshing cleanse)</li>
<li>
Silicone-Free &amp; Sulfate-Free Strengthening Shampoo and Conditioner</li>
<li>
Silicone-Free &amp; Sulfate-Free Moisturizing Shampoo and Conditioner</li>
<li>
Moisturizing Hand &amp; Body Lotion (48-hour hydration)</li>
<li>
Liquid Hand Soap</li>
<li>
Body Scrub</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
72-hour odor protection in aluminum-free deodorant</li>
<li>
Sulfate-free cleansing formulas</li>
<li>
Silicone-free hair care options</li>
<li>
Plant-based moisturizers for long-lasting hydration</li>
<li>
Limited edition, boba-inspired scents</li>
</ul></li>
<li>
Hero Formula Features:
<ul class="bwlistcircle">
<li>
Aluminum-free deodorant formulas</li>
<li>
Sulfate-free body wash</li>
<li>
Silicone-free hair care</li>
<li>
Minimal ingredient philosophy</li>
<li>
Thoughtfully selected ingredients designed for everyday use</li>
</ul></li>
</ul>
Global Flavors celebrates how Native brings cultural inspiration into everyday personal care essentials. By partnering with Target for this limited edition launch, Native expands access to globally inspired scents within core mass categories like deodorant and body wash. The collection supports Native’s broader approach of pairing ingredient transparency with trend-driven fragrance innovation at scale.
“Personal care should bring joy and inspiration to everyday routines,” said Christopher Talbott, Chief Executive Officer at Native. “With Global Flavors, we’ve captured the essence of travel and transformed it into clean, effective formulas that let people experience iconic scents from around the world—now available conveniently at Target.”
The Native Boba Cafe Collection is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=2&amp;md5=08b1b7b89bd2f1c0381aae6dbf599c30" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Target stores nationwide and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ftarget.com&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Target.com&amp;index=3&amp;md5=7f50c66164aac3501f2d7d0e2d0be09f" rel="nofollow" shape="rect">Target.com</a></li>
<li>
Retail prices vary by category but span from $3-$14</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=4&amp;md5=a034048728fefad2340b1f7ff79626d1" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Native&amp;index=5&amp;md5=74eb3e4e85cd4290c968dcb14ee9f066" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=TikTok&amp;index=6&amp;md5=c54f17fe1a9eda2a07e8adbe2807d215" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=b1c95c6885f18ab10439617ae80da134" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Facebook&amp;index=8&amp;md5=c84c3a6461f41f20924dc6710c185d55" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Global Flavors Collection, a Limited Edition Personal Care Collection Inspired by Iconic Scents from Around the World Available Exclusively at Target

Corporate Natalie joins the new campaign to shift the focus from temporary fixes to a life-long ‘policy’ for hydrated, brighter, and visibly firm skinCINCINNATI--(BUSINESS WIRE)--Today, OLAY introduces Skinsurance, a new campaign inspired by the clinically backed <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2Fcategory%2Fskin-insurance&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=OLAY+Super+Collection&amp;index=1&amp;md5=ea1eb6306d9d2aecaa63dee181bd9a5b" rel="nofollow" shape="rect">OLAY Super Collection</a>, positioning skin and bodycare as a long-term investment rather than just a quick fix to future-proof your glow. While we insure our cars and homes, we often "under-cover" our skin - the asset we wear every day. The campaign uses the metaphor of an insurance policy to encourage users to protect their skin against future damage such as aging, dullness, or rough texture. Available in curated bundles or "policies" tailored to specific skin needs, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2Fcategory%2Fskin-insurance&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=OLAY+Super+Collection&amp;index=2&amp;md5=39198796ef94e1908fe7c23198e4b3db" rel="nofollow" shape="rect">OLAY Super Collection</a> delivers 5 visible skincare benefits in 1 for hydrated, brighter, and visibly firm skin. <a href="https://mms.businesswire.com/media/20260505648698/en/2794551/5/Olay_Skinsurance.jpg"><img src="https://mms.businesswire.com/media/20260505648698/en/2794551/22/Olay_Skinsurance.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505648698/en/2794551/5/Olay_Skinsurance.jpg"><img src="https://mms.businesswire.com/media/20260505648698/en/2794551/21/Olay_Skinsurance.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505648698/en/2794536/5/Untitled_design_-_2026-05-04T174638_902.jpg"><img src="https://mms.businesswire.com/media/20260505648698/en/2794536/22/Untitled_design_-_2026-05-04T174638_902.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505648698/en/2794536/5/Untitled_design_-_2026-05-04T174638_902.jpg"><img src="https://mms.businesswire.com/media/20260505648698/en/2794536/21/Untitled_design_-_2026-05-04T174638_902.jpg" /></a>
The Ultimate “Radiance On Investment” (ROI)
OLAY has appointed entrepreneur and content creator Corporate Natalie as the brand’s first-ever Skinsurance Agent. Known for her relatable office-culture wit, Natalie hosted the OLAY Skinsurance Office pop-up in New York, where she introduced the bundles for <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2Fproducts%2Fskinsurance-for-normal-skin&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=normal&amp;index=3&amp;md5=d1aa333076a67365f00f516622c45811" rel="nofollow" shape="rect">normal</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2Fproducts%2Fskinsurance-for-dry-skin&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=dry&amp;index=4&amp;md5=a5631f36f393184030641618d24eb4f3" rel="nofollow" shape="rect">dry</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2Fproducts%2Fskinsurance-for-rough-and-bumpy-skin%3Fsrsltid%3DAfmBOorn6-aw8oIv0y8vtmtvsbwSo4eogpT0pSlo3U2tCg-IeDIIp6Rl&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=rough+and+bumpy+skin&amp;index=5&amp;md5=bf304f72defaca9743a2956295acdd53" rel="nofollow" shape="rect">rough and bumpy skin</a>. Attendees used OLAY’s proprietary Skin Advisor tool to receive personalized product recommendations tailored to their skin goals - helping them invest in visibly smoother, softer, brighter, and more youthful-looking skin with consistent use.
“As a creator and new business owner constantly toggling between 'work mode' and 'build mode,' I’m obsessed with efficiency,” says Corporate Natalie, creator and founder of Expand Co-Lab. “This collection of hydrating body washes, lotions and face serum makes it easy for women like me to have a simple, effective ‘policy’ for both face and body skin.”
5-in-1 Comprehensive Coverage: The Science of the Super Collection
Leveraging OLAY’s 70+ years of skin science expertise, the Super Collection upgrades skin health from “basic” to “comprehensive” by utilizing a Super Serum technology formulated with Niacinamide, Vitamin C, Vitamin E, Collagen Peptide, and BHA+AHA. The regimen is designed to deliver five visible benefits:<ol class="bwlistdecimal">
<li>
Hydrates deeply for 24-hour moisture</li>
<li>
Smooths skin texture and fine lines</li>
<li>
Visibly Firms for improved elasticity</li>
<li>
Brightens dullness for a luminous finish</li>
<li>
Visibly Evens skin tone</li>
</ol>
Featured Products in the Skinsurance Portfolio<ul class="bwlistdisc">
<li>
OLAY Super Serum: The award-winning facial serum that combines five powerhouse ingredients, including niacinamide to deliver smoother, firmer, more even-looking skin with lasting hydration.</li>
<li>
OLAY Super Serum Body Wash: A silky, serum-infused formula powered by advanced moisturizers and innovative delivery technology for visibly transformed skin.</li>
<li>
OLAY Super Serum Body Lotion: A luxuriously lightweight formula designed to lock in moisture and reveal luminous and resilient skin.</li>
</ul>
"Consumers have long invested in results-driven skincare for their face, while many are less aware that the same level of advanced care can be applied to the body," says Senior Director, Communications at OLAY, Kate DiCarlo. "With the Super Collection, we’re bringing the same level of care and proven ingredients to both face and body - because your skin deserves comprehensive coverage everywhere."
The OLAY Super Collection is available now at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2Fcategory%2Fskin-insurance&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.olay.com%2Fcategory%2Fskin-insurance&amp;index=6&amp;md5=940cc2bf892faa49f52cbbb51a6de6df" rel="nofollow" shape="rect">https://www.olay.com/category/skin-insurance</a> and at major retailers nationwide.
About Olay
OLAY is a science‑led skincare brand trusted by millions of women worldwide for over 70 years. As a leader in skin cellular science, OLAY is known for its expertise in anti‑aging and hydrating with deep knowledge across ingredients including niacinamide, retinol, vitamin C and collagen peptides. OLAY develops clinically tested formulas designed to visibly improve the look of wrinkles, crows’ feet, smile lines, dryness, dullness and uneven tone, lack of elasticity and other skin concerns that work at the skin’s cellular level. As the #1 anti‑aging skincare brand, OLAY delivers innovative, high‑performance products backed by proven science and trusted results that work across all skin tones. OLAY’s award‑winning portfolio includes hydrating body washes and lotions, the Most Awarded Serum*, the #1 Most Awarded Retinol**, the Most Awarded Facial Cleanser Collection^.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=7&amp;md5=adde7228dfb96064299379efcb67c472" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=8&amp;md5=16da55ed5a68f1b99ccc8357253a01eb" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
* Based on a 6-year review of major beauty awards ending March 2025
 ** Based on a 6-year review of major beauty awards ending June 2025
 ^Based on a 12-month review of major beauty awards ending December 2024. Contacts 
Olay Press Team
 <a target="_blank" href="mailto:Olay@citizenrelations.com" rel="nofollow" shape="rect">Olay@citizenrelations.com</a>

Olay Redefines Skin Longevity With “Skinsurance” Spotlighting the Super Collection as a Long-Term Investment to Future-Proof Your Glow

The “Metamucil Mic Grab” content series reclaims psyllium fiber as the timeless foundation for multiple health benefits in an era of fleeting wellness fadsCINCINNATI--(BUSINESS WIRE)--Today, Metamucil, the #1 doctor-recommended fiber brand, announced the launch of “Metamucil Mic Grab,” a digital content series designed to cut through the noise of viral wellness trends. Hosted by Amy Shapiro, MS, RD, CDN, the series features 90s cultural icons Lance Bass, *NSYNC member, bestselling author, producer, and host, and Danielle Fishel, actor, director, and podcaster, as they discuss their health journeys throughout the decades. <a href="https://mms.businesswire.com/media/20260429054901/en/2792509/19/metamucil_-_fibermaxxing_30s_-_branded_-_04-30-2026_v2_%281080p%29.mp4"><img src="https://mms.businesswire.com/media/20260429054901/en/2792509/5/metamucil_-_fibermaxxing_30s_-_branded_-_04-30-2026_v2_%281080p%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260429054901/en/2792509/19/metamucil_-_fibermaxxing_30s_-_branded_-_04-30-2026_v2_%281080p%29.mp4"><img src="https://mms.businesswire.com/media/20260429054901/en/2792509/21/metamucil_-_fibermaxxing_30s_-_branded_-_04-30-2026_v2_%281080p%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260429054901/en/2788869/5/Metamucil-logo.jpg"><img src="https://mms.businesswire.com/media/20260429054901/en/2788869/22/Metamucil-logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260429054901/en/2788869/5/Metamucil-logo.jpg"><img src="https://mms.businesswire.com/media/20260429054901/en/2788869/21/Metamucil-logo.jpg" /></a>
As "fibermaxxing", or reaching your daily recommended fiber intake (28g), becomes the latest viral movement, Metamucil is stepping in to remind everyone that its psyllium fiber is the "original biohack," which has supported digestive wellness for over 90 years. The series moves past the extreme diet culture of previous decades to focus on "wellness maturity"—the transition toward simple, science-backed habits that support the body as it ages.
“<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ars.usda.gov%2FARSUserFiles%2F80400530%2Fpdf%2Fusual%2FUsual_Intake_gender_WWEIA_2015_2018.pdf&amp;esheet=54525032&amp;newsitemid=20260429054901&amp;lan=en-US&amp;anchor=Ninety+percent&amp;index=1&amp;md5=f28f3042105902e1abeb05b000a90ace" rel="nofollow" shape="rect">Ninety percent</a> of Americans aren't hitting their recommended daily fiber intake, and that gap impacts everything from digestive health to heart health,” said Shapiro. “In ‘Metamucil Mic Grab,’ we aren’t chasing fads. We’re discussing how Metamucil’s psyllium fiber provides multiple health benefits* that modern wellness seekers are looking for: helping support digestive health*, appetite control*, heart health by lowering cholesterol†, and healthy blood sugar levels*.”
For Danielle Fishel, the series is an honest look at how her definition of a "glow up" has evolved since the 90s. "Everyone’s talking about a glow-up, but I’ve realized a true glow up starts with my gut," said Fishel. "My doctor recommended Metamucil, and now it’s my secret to feeling regular*, lighter, and ready to show up for my family and work."
For Bass, the series is about managing a busy life with simple, non-negotiable habits. “I love a good wellness hack as much as the next person, but when it comes to feeling great, I always come back to the basics,” said Bass. “With this whole ‘fibermaxxing’ trend going viral, I’m laughing because, thanks to Metamucil, I’ve actually been doing this for years. I’m way ahead of the trend!”
The content series will begin rolling out on social media platforms on April 29, 2026, featuring five episodes centered on some of the most-searched wellness topics today:
1. Fibermaxxing: Reaching your daily recommended fiber intake (28g) by including fiber supplements in your routine.
2. The Gut-Health Glow Up: Prioritizing digestive health leads to a glow up.
3. Small Habits, Big Results: Supporting healthy blood sugar levels* and heart health by lowering cholesterol†.
4. Girl’s Night Out: How to reach your fiber goals with a fibertizer.
5. The OG Biohack: Why foundations outlast fads (The 90-Year Icon).
Central to the series is the educational distinction that not all fibers are the same. Metamucil’s 4-in-1 fiber supplement is powered by plant-based psyllium fiber. This plant-based fiber forms a unique gel that traps and removes the waste that weighs you down, helping promote regularity*. Metamucil’s psyllium fiber also provides a multi-health benefit to help support digestive health*, heart health by lowering cholesterol†, healthy blood sugar levels*, and appetite control*.
“By positioning Metamucil’s psyllium fiber at the center of today’s most relevant wellness conversations, we are finally giving this foundational nutrient the spotlight it deserves,” said Ryan Parker, Metamucil Brand Director. “For 90 years, Metamucil has been the expert in digestive wellness. With the 'Mic Grab' series, we’re proving that while wellness trends come and go, foundational health starts with a simple, science-backed habit.”
To tune into the Metamucil Mic Grab, follow @Metamucil on Instagram or visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.metamucil.com&amp;esheet=54525032&amp;newsitemid=20260429054901&amp;lan=en-US&amp;anchor=www.metamucil.com&amp;index=2&amp;md5=31822d71a600a8d3d55fc937f8d01a7f" rel="nofollow" shape="rect">www.metamucil.com</a> for more information.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. † Diets low in saturated fat and cholesterol that include 7 grams of soluble fiber per day from psyllium husk, as in Metamucil, may reduce the risk of heart disease by lowering cholesterol. One serving of Metamucil has 2.4 grams of this soluble fiber.
About Metamucil
Created and introduced for the first time in 1934 by G.D. Searle &amp; Co., Metamucil powder was acquired by P&amp;G in 1985. Made with plant-based psyllium fiber, Metamucil fits any lifestyle when you are looking to increase your fiber intake. Metamucil is the number one doctor recommended fiber brand. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.metamucil.com&amp;esheet=54525032&amp;newsitemid=20260429054901&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.metamucil.com&amp;index=3&amp;md5=763c74836f05e38038a0590c7759a82d" rel="nofollow" shape="rect">http://www.metamucil.com</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54525032&amp;newsitemid=20260429054901&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=4&amp;md5=ff98bb1b2a17913e7b5aaa42dafc4812" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54525032&amp;newsitemid=20260429054901&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=5&amp;md5=85a9d70156eeefffd614e69e7574a76f" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
<a target="_blank" href="mailto:amara.saputo@citizenrelations.com" rel="nofollow" shape="rect">amara.saputo@citizenrelations.com</a>

Metamucil Grabs the Mic: 90s Icons Lance Bass and Danielle Fishel Talk Fibermaxxing and Reveal the “OG Biohack”

Zevo Partners with Culinary Expert to Help You Forget the Pests &amp; Focus on Your GuestsCINCINNATI--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fzevoinsect.com%2F&amp;esheet=54525140&amp;newsitemid=20260430736037&amp;lan=en-US&amp;anchor=Zevo&amp;index=1&amp;md5=1c497dc5605b8881d6fa248318a7876c" rel="nofollow" shape="rect">Zevo</a>, the leader in worry-free pest solutions, is partnering with culinary authority, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.antoniporowski.com%2F&amp;esheet=54525140&amp;newsitemid=20260430736037&amp;lan=en-US&amp;anchor=Antoni+Porowski&amp;index=2&amp;md5=f5048a5d1c1e495c54617b8dec2db062" rel="nofollow" shape="rect">Antoni Porowski</a>, to help share his rules for the kitchen. As the weather warms up and we start to enjoy spring gatherings and summer get-togethers, the ample food, sugary drinks and outdoor fun can attract more pests than guests. <a href="https://mms.businesswire.com/media/20260430736037/en/726789/5/Zevo_Logo.jpg"><img src="https://mms.businesswire.com/media/20260430736037/en/726789/22/Zevo_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260430736037/en/726789/5/Zevo_Logo.jpg"><img src="https://mms.businesswire.com/media/20260430736037/en/726789/21/Zevo_Logo.jpg" /></a>
"I’m a total perfectionist when it comes to the vibe of a gathering. You can have the best tablescape and the most incredible food, but the buzzing of even one fly is an immediate mood-killer," said Antoni Porowski, who has helped teach hundreds to cook and manage their own home kitchens. “My rules for the kitchen are simple and practical, because small habitual improvements can make a big impact. For example, Zevo’s Flying Insect Trap is my favorite ‘set it and forget it’ hack. It works silently in the background to catch what I can't clean, leaving my kitchen guest-ready and worry-free for every season.”
Zevo is working with Antoni to release his kitchen rules in the coming months via social media. These fun and helpful tips will show homeowners how “You Need A Zevo!” to combat common summer pests like fruit flies, house flies, gnats and more. The power of Zevo’s plug-in Traps combined with Antoni’s knowledge of the kitchen is particularly helpful in the spring and summer months, when these pests begin to infiltrate our homes, attracted by fresh produce, indoor greenery, sugary treats and the relief of air conditioning.
“As kitchen windows and back doors open to let in the spring breeze and summer sun, uninvited guests like fruit flies and gnats often try to crash the party,” said Francez Curbelo, Products Research Senior Scientist at Zevo. “Traditional cleaning techniques tackle the crumbs and spills, but Zevo has a portfolio of Trap solutions that address these persistent pests with minimal effort and no mess. Antoni brings a wealth of expertise to the kitchen, showing homeowners how to use our effortless solutions and how to prepare for all their hosting needs.”
Zevo’s Flying Insect Trap works around the clock, continuously attracting bugs 24/7 using specially designed blue and UV light technology to lure, trap, and kill 99.9% of trapped bugs. Zevo’s sleek design fits seamlessly into kitchens, providing year-round protection for all of life’s hosting moments. And, when it’s time for a refresh, you simply lift the cartridge by the no-mess tab and toss it, keeping your hands clean and your kitchen completely guest-ready.
Zevo Flying Insect Traps and refills are available for $19.99 at major retailers nationwide. To find a local retailer that carries our full product lineup, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2Fpages%2Fstore-locator&amp;esheet=54525140&amp;newsitemid=20260430736037&amp;lan=en-US&amp;anchor=Zevo%26%238217%3Bs+store+locator&amp;index=3&amp;md5=d1ed91a5d026e0b42bd75d918444d03b" rel="nofollow" shape="rect">Zevo’s store locator</a>. For more information, visit Zevo <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2F&amp;esheet=54525140&amp;newsitemid=20260430736037&amp;lan=en-US&amp;anchor=online&amp;index=4&amp;md5=85473f8d35fa36274e8c422b04b6ca03" rel="nofollow" shape="rect">online</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FZevoinsect&amp;esheet=54525140&amp;newsitemid=20260430736037&amp;lan=en-US&amp;anchor=Facebook&amp;index=5&amp;md5=ab3692f8fb0954e3f6531c65ce80d13d" rel="nofollow" shape="rect">Facebook</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fzevoinsect%2F&amp;esheet=54525140&amp;newsitemid=20260430736037&amp;lan=en-US&amp;anchor=Instagram&amp;index=6&amp;md5=5d59396ea0149a4029336a3db53d9e93" rel="nofollow" shape="rect">Instagram</a>.
About Zevo
Launched in 2017, Zevo provides pest control products that kill bugs in and around your home in a different way. Part of Procter &amp; Gamble, Zevo’s suite of household insect Sprays, plug-in Traps and On-Body products control crawling and flying insects, and are made to bother bugs, not your family. It is the #1 Powered Flying Insect Trap.* including winning the Product Of The Year Award, Parent Tested, Parent Approved Award, and the Good House Keeping Award. Zevo products are available for purchase at all major retailers across the U.S. For more information, visit Zevo <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2F&amp;esheet=54525140&amp;newsitemid=20260430736037&amp;lan=en-US&amp;anchor=online&amp;index=7&amp;md5=e35ad8f9e726e23e7e5cabaaffb9cd5f" rel="nofollow" shape="rect">online</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FZevoinsect&amp;esheet=54525140&amp;newsitemid=20260430736037&amp;lan=en-US&amp;anchor=Facebook&amp;index=8&amp;md5=242aea1b48a2fdf65d8b03f3c7a628fa" rel="nofollow" shape="rect">Facebook</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fzevoinsect%2F&amp;esheet=54525140&amp;newsitemid=20260430736037&amp;lan=en-US&amp;anchor=Instagram&amp;index=9&amp;md5=3bdd89841b09a3a61a4e9b3408dd6d82" rel="nofollow" shape="rect">Instagram</a>.
*Based on Nielsen Sales Data
About Procter &amp; Gamble Ventures (PGV)
Procter &amp; Gamble Ventures (PGV) is the innovation engine of Procter &amp; Gamble, creating and scaling disruptive new brands that solve unmet consumer needs with bold, consumer-first thinking. Built on a startup mindset and grounded in P&amp;G’s science, marketing and global reach, PGV pursues “constructive disruption” to create new categories and meaningful solutions that help people live life better.
PGV’s portfolio includes Zevo, a people-friendly, bug-deadly pest control brand that reimagined the insect control category with it’s #1 Powered Flying Insect Trap*, and Spruce, a fast-acting, worry-free weed and grass killer that is safe for use around people, pets and bees*. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fus.pg.com%2Fblogs%2F%23%26subfilter%3Dpg-ventures&amp;esheet=54525140&amp;newsitemid=20260430736037&amp;lan=en-US&amp;anchor=P%26amp%3BG+Ventures&amp;index=10&amp;md5=87738330f0ff58a9e1d2a3bf6f6a6c81" rel="nofollow" shape="rect">P&amp;G Ventures</a>.
*When used as directed
About Antoni Porowski
Antoni Porowski is a two-time Emmy-winning producer and TV personality, New York Times bestselling author, and globally renowned culinary expert with a lifelong passion for food and exploring the world around him. He will next host National Geographic’s immersive global travel series Best of the World with Antoni Porowski, following his debut with the network on No Taste Like Home. Porowski is also widely recognized for his role on Netflix’s hit reboot of Queer Eye, which recently concluded its tenth and final season. Contacts 
Kell Cholko
 <a target="_blank" href="mailto:kell.cholko@citizenrelations.com" rel="nofollow" shape="rect">kell.cholko@citizenrelations.com</a> 
 Emma Walker, Procter &amp; Gamble
 <a target="_blank" href="mailto:Emma.Walker@pg.com" rel="nofollow" shape="rect">Emma.Walker@pg.com</a>

Zevo and Antoni Porowski Share His Rules for the Kitchen

From sand to skin, the beach-set social series tackles bikini line irritation head on this summer with Venus Pubic Hair &amp; Skin RazorBOSTON--(BUSINESS WIRE)--Smoother days are ahead, as today, Gillette Venus, the #1 Most Awarded Razor Brand*, announces the launch of <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDXrcnkkSxqM%2F&amp;esheet=54523853&amp;newsitemid=20260428126249&amp;lan=en-US&amp;anchor=Smoothguard&amp;index=1&amp;md5=c6d6ec88db9a18a638e2b1446ab66d3b" rel="nofollow" shape="rect">Smoothguard</a>, a comedic and educational campaign featuring creator <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fdrewafualo%2F&amp;esheet=54523853&amp;newsitemid=20260428126249&amp;lan=en-US&amp;anchor=Drew+Afualo&amp;index=2&amp;md5=89b374ecd9bdebe47f6fec7606597183" rel="nofollow" shape="rect">Drew Afualo</a>. Celebrating personalized body care and unapologetic confidence this summer, the campaign delivers a clear message – your skin requires unique attention on different parts of the body, and the coily, coarse hair and sensitive skin around your pubic area need the proper tools to fight irritation. <a href="https://mms.businesswire.com/media/20260428126249/en/2786860/5/030626_Venus_B26_Lifeguard_w_Drew_0077_V2_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260428126249/en/2786860/22/030626_Venus_B26_Lifeguard_w_Drew_0077_V2_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260428126249/en/2786860/5/030626_Venus_B26_Lifeguard_w_Drew_0077_V2_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260428126249/en/2786860/21/030626_Venus_B26_Lifeguard_w_Drew_0077_V2_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260428126249/en/2786836/5/Logo_highres.jpg"><img src="https://mms.businesswire.com/media/20260428126249/en/2786836/22/Logo_highres.jpg" /></a> <a href="https://mms.businesswire.com/media/20260428126249/en/2786836/5/Logo_highres.jpg"><img src="https://mms.businesswire.com/media/20260428126249/en/2786836/21/Logo_highres.jpg" /></a>
Drew, Venus’ Smoothguard, is taking the stand at the beach, and she’s on the lookout for anyone in need of the proper tools to fight razor bumps, ingrowns and itch around their bikini line. Designed to ‘save your shave’ the educational series spotlights the Venus Pubic Hair and Skin collection, featuring a three-step routine for prep, shaving, and maintenance, expertly designed to eliminate pubic shaving emergencies this summer. The series also highlights the importance of using two separate razors for the body and pubic area, as each Venus product is engineered to give users the best results for the unique makeup of different parts of the body. Together, this approach teaches how a more tailored regimen can help minimize irritation. Hitting the beach or pool shouldn’t mean having to suffer from the discomfort of shaving.
For Drew, teaming up with Venus on Smoothguard was a natural fit, especially when it comes to helping people feel confident in their own skin this summer. “As a girl on the go, from red carpets, to festivals, to beach trips with friends, I only use products that are going to make me feel my best. When I started working with Gillette Venus, I learned that not all body hair is the same, your skin down there is thinner too. Using the same razor for everything is not the move and it’s important to have a specific tool for your bikini line versus the rest of your body," shared Drew.
Whether it’s an everything shower day that calls for Venus Extra Smooth Sensitive for smooth legs and Pubic Hair and Skin Razor for the pubic area, or just a quick bikini line touch-up before the beach, Venus razors have you covered.
“This campaign is about helping women feel comfortable in their skin,” said Isabel Pimentel, Brand Vice President, Gillette Venus North America. “With Drew’s authentic voice, we’re helping women understand that smooth, irritation-free skin starts with using the right tools for the right areas of the body. Because the pubic area is different, it requires products specifically designed for that skin. That’s why we offer a full range of solutions to help women feel confident, comfortable, and smooth—not just for swimsuit season, but year-round.”
With beach days and swimsuit season on the horizon, here’s how the Smoothguard lineup brings these targeted solutions to life:<ul class="bwlistdisc">
<li>
NEW Venus Pubic Hair and Skin Razor: Designed for coarse hair and delicate skin, this upgraded razor features the innovative CalmCurve handle that allows for a better grip to get to those hard reach areas and Anti-Irritation Barrier for an ultra-smooth shave.</li>
<li>
Venus Smoothing Cleanser + Shave Gel: For application prior to shaving to help provide a protective layer of glide, hydrating hair to help prevent shaving irritation. The transparent formula lets you see what you are shaving, and is fragrance-free, newly formulated with a touch of shea butter &amp; aloe. It can also be used daily as a gentle skin cleanser.</li>
<li>
Venus Daily Ingrown Serum: This daily moisturizer, newly formulated with a touch of aloe, helps soothe skin and reduce itch due to dry skin, and contains a gentle exfoliant to help prevent trapped hairs between shaves. Why this vs. a body lotion? Regular body lotions are often scented and don’t exfoliate. Using it daily will help keep the skin smooth and conditioned.</li>
<li>
Venus Extra Smooth Sensitive Razor: Designed for sensitive, irritation-prone skin, this dermatologist-tested razor features sharp, durable blades for a close shave with up to 0% shave irritation as the cushioned blue strip acts like the skin's bodyguard.</li>
</ul>
This summer, follow along with the Smoothguard campaign on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fdrewafualo%2F&amp;esheet=54523853&amp;newsitemid=20260428126249&amp;lan=en-US&amp;anchor=Drew&amp;index=3&amp;md5=dbfce1ea40a5b5137b312799bb4fa5e2" rel="nofollow" shape="rect">Drew</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fgillettevenus%2F&amp;esheet=54523853&amp;newsitemid=20260428126249&amp;lan=en-US&amp;anchor=Venus%26%238217%3B&amp;index=4&amp;md5=e34691564f460f5a9819f04c0b4f2f34" rel="nofollow" shape="rect">Venus’</a> social channels and check out the complete collection at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gillettevenus.com%2Fen-us%2F%3Fsrsltid%3DAfmBOoqyk1MpfXBXx-olrZDO1tWiMZ5Ric1a8qwZhmION17FmtfyGtcD&amp;esheet=54523853&amp;newsitemid=20260428126249&amp;lan=en-US&amp;anchor=GilletteVenus.com&amp;index=5&amp;md5=a2b32ac42f4578f88e73276983be3d5b" rel="nofollow" shape="rect">GilletteVenus.com</a>. Products are available at GilletteVenus.com and most major retailers where you typically find your favorite Venus products.
* Based on awards from top-tier US Beauty &amp; Lifestyle publications/websites between 2020-2025
About Gillette Venus:
For more than 120 years, Gillette has set the standard for precision and performance, enriching the lives of 800 million consumers worldwide. Pioneering innovations in shaving and skincare, Gillette continually exceeds expectations in personal grooming. Among its esteemed legacy, Gillette Venus, the #1 Most Awarded Razor Brand*, shines as one of its most prominent brands, with over 20 years of expertise in women's shaving and grooming. Venus embodies innovation and empowerment, celebrating each woman's unique beauty. With a focus on quality and comfort, Venus elevates shaving, with precise trims and hydrating shave gels. Wherever you choose to shave, shape, trim or style, Venus products are designed with your body and its hair in mind. For the latest updates and information on Gillette Venus, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gillettevenus.com%2Fen-us%2F&amp;esheet=54523853&amp;newsitemid=20260428126249&amp;lan=en-US&amp;anchor=gillettevenus.com&amp;index=6&amp;md5=9cbead10c263c8c54c3a02b148861cdf" rel="nofollow" shape="rect">gillettevenus.com</a>.
Category: Gillette-Venus Contacts 
Gillette Venus Marta LopezSilva
 Email: <a target="_blank" href="mailto:lopezsilva.m@pg.com" rel="nofollow" shape="rect">lopezsilva.m@pg.com</a>
Marina Maher Communications Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@hellommc.com" rel="nofollow" shape="rect">shaun.agres@omc.com</a>

Say Goodbye to Shaving Emergencies This Summer! Gillette Venus Launches Smoothguard, a New Campaign featuring Social Media Star and Podcast Host, Drew Afualo

P&G Announces Fiscal Year 2026 Third Quarter Results

New Innovation Reduces Up To 99% of Trash Odors and Delivers 45 Days of FreshnessCINCINNATI--(BUSINESS WIRE)--The freshness experts at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.febreze.com%2Fen-us&amp;esheet=54520884&amp;newsitemid=20260423293605&amp;lan=en-US&amp;anchor=Febreze&amp;index=1&amp;md5=830f6cc302f7a738c51ceb5ccdbfcd90" rel="nofollow" shape="rect">Febreze</a> are setting their sights on the home’s most notorious odor offender – the kitchen trash can – with their latest innovation. Today, the Brand unveiled the NEW Febreze TRASH Odor Fighter, a compact yet powerful device engineered for high-performance freshness. Formulated to reduce up to 99% of common trash odors, this new kitchen must-have will be every garbage can’s and nose’s new best friend. <a href="https://mms.businesswire.com/media/20260423293605/en/2782774/5/Febreze_TRASH_-_Key_Visual_1.jpg"><img src="https://mms.businesswire.com/media/20260423293605/en/2782774/22/Febreze_TRASH_-_Key_Visual_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260423293605/en/2782774/5/Febreze_TRASH_-_Key_Visual_1.jpg"><img src="https://mms.businesswire.com/media/20260423293605/en/2782774/21/Febreze_TRASH_-_Key_Visual_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260423293605/en/2782759/5/Febreze_LOGO.jpg"><img src="https://mms.businesswire.com/media/20260423293605/en/2782759/22/Febreze_LOGO.jpg" /></a> <a href="https://mms.businesswire.com/media/20260423293605/en/2782759/5/Febreze_LOGO.jpg"><img src="https://mms.businesswire.com/media/20260423293605/en/2782759/21/Febreze_LOGO.jpg" /></a>
Delivering 45 days of continuous freshness, Febreze TRASH can tackle everything from cooking fails to stinky leftovers and beyond. Gone too is the worry of opening the kitchen bin as Febreze TRASH delivers four fresh Febreze scents – Linen &amp; Sky, Fresh Lemon, Gain Original, and Twilight Lavender – to look forward to every time you have something else to toss. So, say goodbye to changing the garbage bag before it's full, counting down to trash pickup day, or searching for another DIY solution!
“Every day, we open our trash cans up to 45 times—that’s 45 opportunities for an unpleasant odor to disrupt the life happening in your kitchen,” said Tyler Beck, Vice President, North America Air Care, Procter &amp; Gamble. “As leaders in air care and home fragrance, we saw an opportunity to transform a daily chore into a moment of unexpected delight. Like so many other Febreze products, Febreze TRASH doesn't just fight stubborn smells, it makes it so the only thing you, your family, and your guests notice in the kitchen is the fresh atmosphere you’ve worked so hard to create.”
Febreze TRASH also features a versatile design compatible with a variety of bins, even those without lids or in a cabinet pull-out. Users simply insert the cartridge and use the included 3M™ tape to secure the device, which can adhere to metal, plastic, and painted surfaces. After 45 days, replace with a refill cartridge for continued freshness.
The Febreze TRASH Odor Fighter Starter Kit is available beginning April 23rd at major retailers nationwide, including <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fbrand%2Ffebreze%2Ftrash-meta%2F20050034%3FselectedSellerId%3D0&amp;esheet=54520884&amp;newsitemid=20260423293605&amp;lan=en-US&amp;anchor=Walmart&amp;index=2&amp;md5=4345804d9dd7647b25338d6eb7a1a7de" rel="nofollow" shape="rect">Walmart</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.target.com%2Fb%2Ffebreze%2F-%2FN-5y1qi&amp;esheet=54520884&amp;newsitemid=20260423293605&amp;lan=en-US&amp;anchor=Target&amp;index=3&amp;md5=62c5d0916da19eaa5add9eba6fcbf562" rel="nofollow" shape="rect">Target</a>, both online and in-store in the Air Care and Trash aisles, with an MSRP starting at $5.94*. To learn more about Febreze TRASH Odor Fighter, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.febreze.com%2Fen-us%2Fproducts%2Fproducts-by-type%2Ftrash-odor-fighter&amp;esheet=54520884&amp;newsitemid=20260423293605&amp;lan=en-US&amp;anchor=Febreze.com.&amp;index=4&amp;md5=8fb22b948636c6285be7021a3a181734" rel="nofollow" shape="rect">Febreze.com.</a>
*Pricing at the sole discretion of the retailer
ABOUT FEBREZE
In 1998, Procter &amp; Gamble (P&amp;G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® has been one of the fastest growing brands in P&amp;G’s portfolio of household brands and brings innovative products to market.
ABOUT PROCTER &amp; GAMBLE
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54520884&amp;newsitemid=20260423293605&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=03e905bd74cf56c1d371d6128c0d4de9" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54520884&amp;newsitemid=20260423293605&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=6&amp;md5=df1f633c79b36518b6536fb0827d016b" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Procter &amp; Gamble
 Esra Yeksek
 <a target="_blank" href="mailto:yeksek.e@pg.com" rel="nofollow" shape="rect">yeksek.e@pg.com</a> or
 M Booth
 Rachel Koggan, 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Febreze Transforms Kitchen Funk into Freshness with NEW Febreze TRASH

P&amp;G leads the household products industry for the third consecutive year on Fortune's Most Innovative Companies ranking, recognized for strength in Product Innovation among 300 of the nation's top innovatorsCINCINNATI--(BUSINESS WIRE)--Procter &amp; Gamble (NYSE: PG) announced it has been named to Fortune's 2026 America's Most Innovative Companies list, earning the top position in the Household Products Industry — a distinction the company has now held for three consecutive years. Published in partnership with Statista, the ranking evaluated hundreds of U.S.-headquartered organizations and identified P&amp;G's greatest strength as Product Innovation, a reflection of the company's relentless focus on solving consumer problems with superior, science-backed solutions. <a href="https://mms.businesswire.com/media/20260423374508/en/2782635/5/PG_Fortune_Innovative.jpg"><img src="https://mms.businesswire.com/media/20260423374508/en/2782635/22/PG_Fortune_Innovative.jpg" /></a> <a href="https://mms.businesswire.com/media/20260423374508/en/2782635/5/PG_Fortune_Innovative.jpg"><img src="https://mms.businesswire.com/media/20260423374508/en/2782635/21/PG_Fortune_Innovative.jpg" /></a> <a href="https://mms.businesswire.com/media/20260423374508/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260423374508/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260423374508/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260423374508/en/1061227/21/PGlogo.jpg" /></a>
The Fortune America's Most Innovative Companies ranking assesses organizations across three equally weighted dimensions: Product Innovation, Process Innovation, and Innovation Culture. The methodology draws on an extensive data collection process, including analysis of intellectual property portfolios and surveys of more than 30,000 employees and 3,000 industry experts and customers — ensuring a rigorous, 360-degree view of each company's innovation capabilities. The 300 recognized companies collectively represent over $12.5 trillion in annual revenue, placing P&amp;G among America's most elite and consequential innovators.
"This recognition is a testament to our incredible organization around the world and their commitment to pushing the boundaries of what's possible, transforming how we innovate. We start with a consumer-first approach, deeply understanding their needs and getting clear on the problems to be tackled, leveraging our broad areas of science, technology and AI expertise to design and deliver solutions that delight the people we serve every day,” said Victor Aguilar, Chief Research, Development &amp; Innovation Officer, Procter &amp; Gamble.
P&amp;G's recognition for Product Innovation reflects sustained investment across its brand portfolio, where the company continues to take an integrated approach to innovation to raise the bar across categories including Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin and Personal Care, Grooming, Oral Care, and Personal Health Care. The company's robust intellectual property portfolio and proven ability to turn scientific breakthroughs into products that improve the lives of consumers continue to differentiate P&amp;G at scale — as also evidenced by its recent Fortune 500 ranking.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54520735&amp;newsitemid=20260423374508&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=8e5a8682fc414b7a1fa3e6ff2515127d" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54520735&amp;newsitemid=20260423374508&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews.&amp;index=2&amp;md5=c52bef137a2ad04aa7b53b0e83cda7d4" rel="nofollow" shape="rect">https://www.pg.com/news.</a> Contacts 
P&amp;G Communications
 Kaileigh Peyton
 <a target="_blank" href="mailto:peyton.k@pg.com" rel="nofollow" shape="rect">peyton.k@pg.com</a>

Procter & Gamble Earns #1 Household Products Spot on Fortune's 2026 America's Most Innovative Companies List, Recognized for Superior Product Innovation

Updated Design and Streamlined Names Offer Parents Clearer Choices for Gentle, Stain-Fighting Baby, Toddler, and Family FormulasCINCINNATI--(BUSINESS WIRE)--Dreft, the top pediatrician-recommended baby detergent brand, today announced a comprehensive packaging redesign, product name simplification, and product upgrade to enhance the laundry experience for parents nationwide. The refresh introduces clearer labeling with Dreft Baby, Dreft Toddler and Dreft Family liquid detergents, making it easier for caregivers to select the ideal formula for their child's developmental stage. Product names are simplified to Dreft Baby, Dreft Toddler, and Dreft Family for intuitive selection. <a href="https://mms.businesswire.com/media/20260421291913/en/2779354/5/Dreft_grouppic_copy_1_1.jpg"><img src="https://mms.businesswire.com/media/20260421291913/en/2779354/22/Dreft_grouppic_copy_1_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260421291913/en/2779354/5/Dreft_grouppic_copy_1_1.jpg"><img src="https://mms.businesswire.com/media/20260421291913/en/2779354/21/Dreft_grouppic_copy_1_1.jpg" /></a>
What’s New<ul class="bwlistdisc">
<li>
Dreft unveils modern, clean packaging for its entire liquid detergent lineup.</li>
<li>
Dreft Baby (formerly Newborn) now features an improved formula designed to tackle tough baby stains.</li>
<li>
The refreshed Dreft portfolio is available nationwide and on Amazon.</li>
<li>
These changes aim to reduce parental stress in choosing the right gentle yet effective detergent.</li>
</ul>
In today's fast-paced world, parents are constantly seeking ways to simplify daily routines without compromising on quality or safety. Laundry, especially with infants and active children, presents unique challenges, often involving stubborn stains and the need for gentle ingredients. The market demands solutions that are both effective and easy to navigate. Dreft's updated packaging and product nomenclature directly address this need, removing guesswork from the detergent aisle. By aligning product names with distinct life stages—from newborn sensitivity to full family laundry —Dreft empowers parents to quickly identify and trust the appropriate laundry solution, allowing them to focus more on family moments rather than laundry complexities.
“Parents have enough to think about in their day-to-day lives and choosing the right detergent should not be one of them,” said Jasmine Watters, Dreft Brand Director. “This update is all about simplifying that decision, with clearer product names and a fresh look, while continuing to deliver the gentle, effective clean families have trusted from Dreft for generations.”
Introducing the Refreshed Dreft Liquid Detergent Lineup<ul class="bwlistdisc">
<li>
Dreft Baby Liquid Detergent (MSRP $9.94 40oz, $12.94 60oz, $15.94 84oz, $19.94 105oz.): Dreft Baby Liquid Detergent, formerly Dreft Newborn, is made for baby’s delicate skin and designed to tackle the everyday messes that come with the earliest stages of life. With an improved formula featuring boosted enzymes, Dreft Baby Liquid Detergent delivers more powerful stain-fighting where parents need it most, helping remove tough baby stains like spit-up, milk, and blowouts while remaining gentle on sensitive skin.</li>
</ul><ul class="bwlistdisc">
<li>
Dreft Toddler Liquid Detergent (MSRP $9.94 40oz, $12.94 60oz, $15.94 84oz, $19.94 105oz.): Dreft Toddler Liquid Detergent, formerly Dreft Active Baby, is designed for the next stage of childhood when little ones start exploring the world and getting messier along the way. It fights 100% of top children’s stains including food, dirt, and grass, helping parents tackle the everyday adventures that come with growing toddlers. Its 3-in-1 formula that fights odors, helps remove stains, and remains gentle on sensitive skin.</li>
</ul><ul class="bwlistdisc">
<li>
Dreft Family Liquid Detergent (MSRP $12.94 60oz, $15.94 810oz): Dreft Family Liquid Detergent, formerly Dreft Free &amp; Gentle, extends Dreft’s trusted, gentle clean to the entire household. Designed with sensitive skin in mind, it keeps your little one’s clothes soft and comfortable while giving parents peace of mind. This fragrance-free formula is free of perfumes and dyes and delivers a powerful clean without compromise. Dermatologist-tested and formulated to tackle 100% of common stains and help remove odors.</li>
</ul>
The refreshed Dreft portfolio is available at your local retailer and online.
Frequently Asked Questions
Q: What is new to Dreft?
A: Dreft refreshed its packaging to better reflect the needs of growing families, providing a simpler shopping and product identification experience. Parents shared that previous designs made it difficult to quickly understand which product aligned with their child’s life stage. The updated packaging introduces clearer stage-based names including Baby, Toddler, and Family, along with simplified visuals that make it easier for parents to navigate the lineup and choose with confidence.
Q: What is different about the new packaging?
A: The redesign features clearer product naming, stronger communication around the types of stains each formula targets, and updated graphics that modernize the Dreft look. The new layout also improves in-store shelf navigation, making it easier for shoppers to distinguish Baby, Toddler, and Family products at a glance.
Q: Did the ingredients change?
A: Only Dreft Baby received a formula upgrade, with increased enzyme levels designed to more effectively tackle common baby stains like spit-up and blowouts. Dreft Toddler and Dreft Family formulas remain the same as previous versions, while Club sizes of Toddler feature the upgraded formula. All Dreft products continue to be dermatologist-tested and gentle on sensitive skin.
Q: Are Dreft detergents still safe for sensitive skin?
A: Yes. All Dreft detergents continue to be dermatologist-tested and gentle on delicate and sensitive skin. Dreft is the #1 pediatrician-recommended baby detergent brand with formulas that are tough on stains, safe on fabrics, and gentle on skin, making it a convenient laundry option for the entire family!
Q: Is the scent changing?
A: No. Dreft Baby and Dreft Toddler continue to feature Dreft’s ‘baby fresh’ signature scent, while Dreft Family remains fragrance-free.
Q: What’s new in the Dreft Baby formula?
A: Dreft Baby’s upgrade is designed to more effectively fight spit-up and blowout stains, two of the most common laundry challenges parents face during the baby stage.
Q: What makes Dreft Toddler different from other Toddler detergents?
A: Dreft Toddler is designed to fight 100% of top children’s stains, including food, dirt, and grass. It also helps remove odors while remaining gentle on sensitive skin.
Q: What makes Dreft Family different from other family detergents?
A: Dreft Family, formerly Free and Gentle, is fragrance-free, dye-free, and dermatologist-tested. It is designed to tackle everyday family stains while remaining gentle on sensitive skin.
Q: When will consumers see the new packaging?
A: The refresh debuts on shelves in April 2026.
Q: Where can I purchase Dreft?
A: Available nationally, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.dreft.com&amp;esheet=54518846&amp;newsitemid=20260421291913&amp;lan=en-US&amp;anchor=www.dreft.com&amp;index=1&amp;md5=1ef4ed641022262c5d2eb45c0a6fab2b" rel="nofollow" shape="rect">www.dreft.com</a> for more information
About
About Dreft Detergent: Dreft helps parents care for their little ones with a formula that is powerful enough to fight stains but gentle enough for even babies’ delicate skin, so they can stress less about the mess and focus on everyday joy. All Dreft detergent products are dermatologist-tested and gentle on sensitive skin. About Procter &amp; Gamble: P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54518846&amp;newsitemid=20260421291913&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=48e52be0cc982f44ab8275231015cf5c" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. Contacts 
Media Contact Amy Rosenzweig <a target="_blank" href="mailto:arosenzweig@devriesglobal.com" rel="nofollow" shape="rect">arosenzweig@devriesglobal.com</a>

Dreft Simplifies Laundry Care with New Packaging, Renamed Detergents for Every Family Stage

1 million more trees to be planted helps keep forests as forests, impacting communities and wildlifeCINCINNATI--(BUSINESS WIRE)--Charmin’s commitment doesn’t stop at a better bathroom experience. Through a partnership with the Arbor Day Foundation, P&amp;G and Charmin are supporting forest restoration while helping strengthen communities across the country. As part of this effort, 1 million trees were planted between 2020 and 2025 in areas impacted by natural disasters, and today they announce a new commitment: plant another 1 million trees by 2030. Why? It’s simple – Charmin loves trees, no butts about it. <a href="https://mms.businesswire.com/media/20260420897755/en/2778183/5/image_%285%29.jpg"><img src="https://mms.businesswire.com/media/20260420897755/en/2778183/22/image_%285%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260420897755/en/2778183/5/image_%285%29.jpg"><img src="https://mms.businesswire.com/media/20260420897755/en/2778183/21/image_%285%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260420897755/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260420897755/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260420897755/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260420897755/en/1061227/21/PGlogo.jpg" /></a>
“Charmin is committed to helping keep forests as forests, which is why we participate in several initiatives to <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.charmin.com%2Fen-us%2Fsustainability&amp;esheet=54517765&amp;newsitemid=20260420897755&amp;lan=en-US&amp;anchor=protect%2C+grow+and+restore&amp;index=1&amp;md5=3009c8a6370bf63ba553500def126b30" rel="nofollow" shape="rect">protect, grow and restore </a>forests,” said Chris Reeves, Certified Forester and Senior Scientific Communications Leader at P&amp;G. “Our partnership with the Arbor Day Foundation helps us make an impact in areas beyond our supply chain that have been affected by natural disasters.” To learn how Charmin protects, grows and restores forests, go to <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.charmin.com%2Fen-us%2Fsustainability&amp;esheet=54517765&amp;newsitemid=20260420897755&amp;lan=en-US&amp;anchor=Charmin.com%2Fen-us%2Fsustainability&amp;index=2&amp;md5=07a6d3d71a1926124a9d8ec448d46772" rel="nofollow" shape="rect">Charmin.com/en-us/sustainability</a>.
As natural disasters intensify, the Arbor Day Foundation is focused on replanting in communities and forests where trees have been lost. They work with on-the-ground planting partners who know the areas best and understand the recovery, ensuring the right trees are planted with purpose. But recovery goes beyond trees — it’s about fostering partnerships that strengthen communities against future challenges.i
“A more hopeful future can be shaped through the power of trees,” said Dan Lambe, Chief Executive at the Arbor Day Foundation. “We are proud to partner with brands like Charmin that are bold enough to be part of our effort to plant trees in the areas that need them most. Our partnership with Charmin has already made a positive impact in multiple disaster-affected communities and we’re eager to continue this important work.”
How does Charmin approach responsible forestry?
Charmin helps protect, grow and restore forests. The brand protects by only using pulp certified by the Forest Stewardship CouncilTM, which are standards that help protect wildlife and support thriving local communities. Grow means for every tree used, at least two are regrown. And it restores by partnering with the Arbor Day Foundation to plant trees in areas affected by natural disasters like wildfires or hurricanes, helping make a difference by transforming and strengthening communities and bringing hope, healing and benefits back to neighborhoods and forests. Learn more at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.charmin.com%2Fen-us%2Fsustainability&amp;esheet=54517765&amp;newsitemid=20260420897755&amp;lan=en-US&amp;anchor=Charmin.com%2Fen-us%2Fsustainability&amp;index=3&amp;md5=7a73a7c7d9d68a3e5565192ec77d2561" rel="nofollow" shape="rect">Charmin.com/en-us/sustainability</a>.
Does Charmin use pulp certified by the Forest Stewardship Council?
Charmin only uses pulp that is certified by the Forest Stewardship Council, which is an organization that sets standards that help protect wildlife and support thriving local communities.
Why is tree planting important?
Home to 1.6 billion people and 80% of all plant and animal species, our world’s forests are the cornerstone of life itself. They provide us with countless benefits, including cleaner water and air, habitat for wildlife, food security and a place for recreation and wellness. Forest restoration efforts positively impact communities and wildlife around the country. <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.arborday.org%2Fneed-in-forests&amp;esheet=54517765&amp;newsitemid=20260420897755&amp;lan=en-US&amp;anchor=Learn+more&amp;index=4&amp;md5=eaf7649a451cf4dff966dad7b2710d2e" rel="nofollow" shape="rect">Learn more</a> from the Arbor Day Foundation.
How long have Charmin and the Arbor Day Foundation been partners?
Procter &amp; Gamble and the Arbor Day Foundation have partnered since 2020. P&amp;G joined a group of like-minded corporate partners as part of the Arbor Day Foundation’s Evergreen Alliance, a community of leaders driving innovation, discovery, and action in the Foundation's work to plant trees, engage tree planters, and elevate awareness of the value of forests. The Evergreen Alliance helped the Foundation meet the Time for Trees® initiative to plant 100 million trees and inspire 5 million tree planters by 2022.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54517765&amp;newsitemid=20260420897755&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=ed6ed4f52289b8ae838dee8a6b00e237" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54517765&amp;newsitemid=20260420897755&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=6&amp;md5=2a90e32a2a5a7d5bfaa302fbb3b683c5" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About the Arbor Day Foundation
The Arbor Day Foundation is a global nonprofit inspiring people to plant, nurture, and celebrate trees. They foster a growing community of more than 1 million leaders, innovators, planters, and supporters united by their bold belief that a more hopeful future can be shaped through the power of trees. For more than 50 years, they’ve answered critical need with action, planting more than half a billion trees alongside their partners. And this is only the beginning. The Arbor Day Foundation is a 501(c)(3) nonprofit pursuing a future where all life flourishes through the power of trees. Learn more at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.arborday.org%2F&amp;esheet=54517765&amp;newsitemid=20260420897755&amp;lan=en-US&amp;anchor=arborday.org&amp;index=7&amp;md5=931ab0e2e7afd0e48695886d87fe61f8" rel="nofollow" shape="rect">arborday.org</a>.
 i<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.arborday.org%2Four-work%2Fnatural-disaster-recovery&amp;esheet=54517765&amp;newsitemid=20260420897755&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.arborday.org%2Four-work%2Fnatural-disaster-recovery&amp;index=8&amp;md5=68bbb93a8ec4952c16a84d0aa335595f" rel="nofollow" shape="rect">https://www.arborday.org/our-work/natural-disaster-recovery</a> Contacts 
Aliza Solc
 MSL New York
 <a target="_blank" href="mailto:Aliza.Solc@MSLGroup.com" rel="nofollow" shape="rect">Aliza.Solc@MSLGroup.com</a>

P&G and Charmin Extend Tree-Planting Initiative Across the U.S. with the Arbor Day Foundation

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) today announced that it has been notified of an unsolicited “mini-tender” offer by Potemkin Limited (Potemkin) to purchase up to 100,000 shares of the Company’s common stock at a price of $100.00 per share. The $100.00 per share offer price represents an approximately 30% discount to the closing price of $142.77 on April 6, 2026, the last trading day prior to the date of the offer. P&amp;G shareholders who tender their shares in this offer will receive a below-market price. <a href="https://mms.businesswire.com/media/20260415185702/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260415185702/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260415185702/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260415185702/en/1061227/21/PGlogo.jpg" /></a>
This is the second mini-tender offer by Potemkin in the last few weeks. As with the last offer, P&amp;G recommends shareholders do not tender their shares in response to this unsolicited mini-tender offer because the offer is at a price below the current market price of P&amp;G’s shares and is subject to numerous conditions. P&amp;G shareholders who have already tendered their shares may withdraw their shares no more than 14 days after the date of delivery of the shareholder’s acceptance form to the depositary for this offer, in accordance with Potemkin’s offer documentation. The offer is currently scheduled to expire at 5:00 p.m., New York City time, on April 6, 2027, unless it is extended or earlier revoked by Potemkin.
P&amp;G does not endorse Potemkin’s unsolicited mini-tender offer and is not associated in any way with Potemkin, its mini-tender offer, or the offer documentation.
Potemkin has previously made similar mini-tender offers for P&amp;G shares and shares of other companies. Mini-tender offers seek to acquire less than 5 percent of a company’s outstanding shares. As a result, mini-tender offers do not provide investors with the same level of protections as provided for larger tender offers under U.S. securities laws.
The SEC has issued “Tips for Investors” regarding mini-tender offers, noting that some bidders, in making the offers at below-market prices, are “hoping that they will catch investors off guard if the investors do not compare the offer price to the current market price.” The SEC’s advisory may be found on the SEC website at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;esheet=54513181&amp;newsitemid=20260415185702&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;index=1&amp;md5=a7d1dac4df9f44b975105a37cfa0da53" rel="nofollow" shape="rect">http://www.sec.gov/investor/pubs/minitend.htm</a>.
P&amp;G urges common stockholders to obtain current market quotations for their shares of common stock, to consult their broker or financial advisor, and to exercise caution with respect to Potemkin’s offer.
P&amp;G urges brokers, dealers and other market participants to review the SEC’s recommendations to broker-dealers in these circumstances, which can be found on the SEC website at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;esheet=54513181&amp;newsitemid=20260415185702&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;index=2&amp;md5=312f5484df2f7322eb2636e5f7d38376" rel="nofollow" shape="rect">http://www.sec.gov/divisions/marketreg/minitenders/sia072401.htm</a>.
P&amp;G requests that a copy of this news release be included with all distributions of materials relating to Potemkin Limited’s mini-tender offer.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54513181&amp;newsitemid=20260415185702&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=e65df08a77b43a1e2a434d1394e38480" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54513181&amp;newsitemid=20260415185702&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=9000fa0e0d8e89c341528202c15c9515" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
P&amp;G Media Contact: Henry Molski
 +1-513-505-3587
P&amp;G Investor Relations Contact John Chevalier
 +1-513-983-9974

P&G Recommends Stockholders Reject April 7 Mini-Tender Offer by Potemkin Limited

CINCINNATI--(BUSINESS WIRE)--The Board of Directors of The Procter &amp; Gamble Company (NYSE:PG) declared an increased quarterly dividend of $1.0885 per share on the Common Stock and on the Series A and Series B ESOP Convertible Class A Preferred Stock of the Company, payable on or after May 15, 2026 to Common Stock shareowners of record at the close of business on April 24, 2026, and to Series A and Series B ESOP Convertible Class A Preferred Stock shareowners of record at the start of business on April 24, 2026. This represents a three percent increase compared to the prior quarterly dividend. <a href="https://mms.businesswire.com/media/20260414623238/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260414623238/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260414623238/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260414623238/en/1061227/21/PGlogo.jpg" /></a>
P&amp;G has been paying a dividend for 136 consecutive years since its incorporation in 1890 and has increased its dividend for 70 consecutive years. This reinforces our commitment to return cash to shareowners, many of whom rely on the steady, reliable income earned with their investment in P&amp;G.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54508067&amp;newsitemid=20260414623238&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=58deda7edcb522f3ba414d259412a966" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54508067&amp;newsitemid=20260414623238&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=21c5b4bcf1de0d8731507b4c8497b9b1" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
P&amp;G Media Contact Henry Molski
 +1-513-622-1566
P&amp;G Investor Relations Contact John Chevalier
 +1-513-983-9974

P&G Declares Dividend Increase for April 2026

Now back from retirement, Mr. Clean is on a mission to become the most valuable employee for businesses across AmericaCINCINNATI--(BUSINESS WIRE)--Mr. Clean is back from retirement—and with Mr. Clean PRO, he’s ready for hire as businesses’ most dependable new employee with a full cleaning portfolio to get the job done. Today, Mr. Clean PRO is introducing the next generation of professional cleaning to help businesses clean more efficiently and effectively, making him the employee businesses can always count on. <a href="https://mms.businesswire.com/media/20260409720293/en/2769058/5/All_Purpose_Floor_Cleaner.jpg"><img src="https://mms.businesswire.com/media/20260409720293/en/2769058/22/All_Purpose_Floor_Cleaner.jpg" /></a> <a href="https://mms.businesswire.com/media/20260409720293/en/2769058/5/All_Purpose_Floor_Cleaner.jpg"><img src="https://mms.businesswire.com/media/20260409720293/en/2769058/21/All_Purpose_Floor_Cleaner.jpg" /></a> <a href="https://mms.businesswire.com/media/20260409720293/en/2769055/5/PGPro_Logo_MrClean_1788BlockShadow_2.jpg"><img src="https://mms.businesswire.com/media/20260409720293/en/2769055/22/PGPro_Logo_MrClean_1788BlockShadow_2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260409720293/en/2769055/5/PGPro_Logo_MrClean_1788BlockShadow_2.jpg"><img src="https://mms.businesswire.com/media/20260409720293/en/2769055/21/PGPro_Logo_MrClean_1788BlockShadow_2.jpg" /></a>
According to a recent survey1, 85% of professionals experience challenges with their surface cleaning solutions, with an additional 74% saying the product they currently use is ineffective at removing grease, stains, and grime. Mr. Clean PRO is addressing these issues head-on.
“Providing solutions for professionals to address pain points both big and small is at the core of our mission at P&amp;G PRO,” said Bryan Smith, Vice President North America, Procter &amp; Gamble PRO. “With Mr. Clean PRO, we’re helping to address those areas of need because choosing the right surface and floor cleaner can make a big difference, helping restaurants turn tables faster during peak hours and enabling janitorial teams to deliver a deeper clean for their customers.”
For business owners, cleaning is critical to both first impressions and daily operations across restaurants, retail, offices and more. Mr. Clean PRO helps teams seamlessly tackle everyday messes with commercial grade formulas that cut through grease, stains and grime faster than the leading competitive floor and surface cleaners.
“Through extensive consumer testing and surveys, we learned that the everyday surface cleaners businesses were using were not getting the job done,” said Dr. Juan Goncalves, Scientific Communications at Procter &amp; Gamble PRO. “Our Mr. Clean PRO surface and floor cleaners are grounded in these insights and offer businesses the same dependability and results as the Mr. Clean they know and love at home, but built for commercial use.”
What are the new Mr. Clean PRO products?
Mr. Clean PRO is introducing its new line of surface cleaning products designed to make floor and high use surface cleaning more effective and efficient. New products include:<ul class="bwlistdisc">
<li>
Mr. Clean PRO All-Purpose Floor Cleaner</li>
<li>
Mr. Clean PRO Degreasing Floor Cleaner</li>
<li>
Mr. Clean PRO Commercial All Surface Cleaner</li>
<li>
Mr. Clean PRO Commercial Deep Cleaner with Bleach</li>
</ul>
What surface cleaning innovations are included in the new Mr. Clean PRO lineup?
Mr. Clean PRO All-Purpose Floor Cleaner<ul class="bwlistdisc">
<li>
Formulated with surfactants that suspend, lock, lift and remove more dirt, grease, and grime</li>
<li>
Delivers a rinse-free shine on any floor type</li>
</ul>
Mr. Clean PRO Degreasing Floor Cleaner<ul class="bwlistdisc">
<li>
Contains 5 concentrated actives to help tackle oil and grease</li>
<li>
Drives efficiency by helping clean greasy floors in half the time of the leading competitive neutral pH floor cleaner</li>
</ul>
Mr. Clean PRO All Surface Cleaner<ul class="bwlistdisc">
<li>
Removes 2X more grime compared to a leading competitors’ professional all-purpose cleaner</li>
<li>
Cuts up to 99% of grime</li>
<li>
Leaves a light lemon scent after use</li>
</ul>
Mr. Clean PRO Deep Cleaner with Bleach<ul class="bwlistdisc">
<li>
Deep cleans with 75% less scrubbing vs. the leading pro competitor’s bleach cleaner</li>
<li>
Contains 4X Scrubbing Power with the power of bleach and 3 deep cleaning ingredients</li>
</ul>
What surfaces or areas are these products designed to be used on/in?
Mr. Clean PRO All-Purpose Floor Cleaner<ul class="bwlistdisc">
<li>
Designed for everyday commercial floor cleaning including finished floors</li>
</ul>
Mr. Clean PRO Degreasing Floor Cleaner<ul class="bwlistdisc">
<li>
Built to tackle the greasiest floor cleaning jobs from commercial kitchens, auto shops, concrete and more</li>
</ul>
Mr. Clean PRO Commercial All Surface Cleaner<ul class="bwlistdisc">
<li>
Formulated for everyday cleaning of high-touch surfaces, countertops, walls, sinks and more</li>
</ul>
Mr. Clean PRO Commercial Deep Cleaner with Bleach<ul class="bwlistdisc">
<li>
Designed to be tough on commercial restroom soils, kitchen grime, mold stains, and more</li>
</ul>
What Is the Difference Between Mr. Clean PRO and Mr. Clean Products?
Mr. Clean PRO is purpose-built for commercial environments, with professional-grade formulas designed to cut through everyday grease and grime across floors and high-traffic surfaces. Mr. Clean products for the home are developed for household cleaning routines, while Mr. Clean PRO helps businesses clean faster, more consistently, and with confidence at scale.
Availability
The Mr. Clean PRO portfolio is available at distributors and retailers nationwide, in stores and online.
Mr. Clean PRO products are available in the following sizes: Mr. Clean PRO All Purpose Floor Cleaner (1-gallon), Mr. Clean PRO Degreasing Floor Cleaner (1-gallon), Mr. Clean PRO All Surface Cleaner (1-gallon and 32oz. sizes), Mr. Clean PRO Deep Cleaner with Bleach (1-gallon and 32oz. sizes).
To learn more, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpgpro.com&amp;esheet=54486561&amp;newsitemid=20260409720293&amp;lan=en-US&amp;anchor=pgpro.com&amp;index=1&amp;md5=b59c5ab29bb240877fa11bdffe10d0d4" rel="nofollow" shape="rect">pgpro.com</a>. Follow P&amp;G PRO on LinkedIn and @proctergamblepro on Instagram to learn how to get the most out of your cleaning products and for updates on future innovations and offerings.
About Procter &amp; Gamble PRO
P&amp;G PRO provides worry-free commercial cleaning solutions from the brands you know and trust—including Tide® PRO, Dawn® PRO, Cascade® PRO, and Mr. Clean® PRO. We enable professionals to confidently tackle cleaning challenges and elevate their businesses to new heights. Discover how we can help your business thrive at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pgpro.com&amp;esheet=54486561&amp;newsitemid=20260409720293&amp;lan=en-US&amp;anchor=www.pgpro.com&amp;index=2&amp;md5=532c0d1a08a18780d7f4afa524a300a7" rel="nofollow" shape="rect">www.pgpro.com</a>.
1 P&amp;G PRO Surface Care Survey 2025 Contacts 
Tasia Langston
 MSL New York
 <a target="_blank" href="mailto:Tasia.langston@mslgroup.com" rel="nofollow" shape="rect">Tasia.langston@mslgroup.com</a>
Janasia Johnson
 P&amp;G Professional North America, Communications
 <a target="_blank" href="mailto:johnson.jl.2@pg.com" rel="nofollow" shape="rect">johnson.jl.2@pg.com</a>

P&G PRO Introduces Mr. Clean PRO: The Dependable New Employee With a Full Cleaning Portfolio to Get the Job Done

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) today announced that it has been notified of an unsolicited “mini-tender” offer by Potemkin Limited (Potemkin) to purchase up to 10,000 shares of the Company’s common stock at a price of $100.00 per share. The $100.00 per share offer price represents an approximately 30% discount to the closing price of $143.16 on March 24, 2026, the last trading day prior to the date of the offer. P&amp;G shareholders who tender their shares in this offer will receive a below-market price. <a href="https://mms.businesswire.com/media/20260408942555/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260408942555/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260408942555/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260408942555/en/1061227/21/PGlogo.jpg" /></a>
P&amp;G recommends shareholders do not tender their shares in response to this unsolicited mini-tender offer because the offer is at a price below the current market price of P&amp;G’s shares and is subject to numerous conditions. P&amp;G shareholders who have already tendered their shares may withdraw their shares no more than 14 days after the date of delivery of the shareholder’s acceptance form to the depositary for this offer, in accordance with Potemkin’s offer documentation. The offer is currently scheduled to expire at 5:00 p.m., New York City time, on October 13, 2026, unless it is extended or earlier revoked by Potemkin.
P&amp;G does not endorse Potemkin’s unsolicited mini-tender offer and is not associated in any way with Potemkin, its mini-tender offer, or the offer documentation.
Potemkin has previously made similar mini-tender offers for P&amp;G shares and shares of other companies. Mini-tender offers seek to acquire less than 5 percent of a company’s outstanding shares. As a result, mini-tender offers do not provide investors with the same level of protections as provided for larger tender offers under U.S. securities laws.
The SEC has issued “Tips for Investors” regarding mini-tender offers, noting that some bidders, in making the offers at below-market prices, are “hoping that they will catch investors off guard if the investors do not compare the offer price to the current market price.” The SEC’s advisory may be found on the SEC website at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;esheet=54485739&amp;newsitemid=20260408942555&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;index=1&amp;md5=987b50b1acbff4154fb54367531f8ddc" rel="nofollow" shape="rect">http://www.sec.gov/investor/pubs/minitend.htm</a>.
P&amp;G urges common stockholders to obtain current market quotations for their shares of common stock, to consult their broker or financial advisor, and to exercise caution with respect to Potemkin’s offer.
P&amp;G urges brokers, dealers and other market participants to review the SEC’s recommendations to broker-dealers in these circumstances, which can be found on the SEC website at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;esheet=54485739&amp;newsitemid=20260408942555&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;index=2&amp;md5=0e0f2a3026e383f51b45732e2f19b949" rel="nofollow" shape="rect">http://www.sec.gov/divisions/marketreg/minitenders/sia072401.htm</a>.
P&amp;G requests that a copy of this news release be included with all distributions of materials relating to Potemkin Limited’s mini-tender offer.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54485739&amp;newsitemid=20260408942555&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=21d8e389e461093f649382079173b366" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54485739&amp;newsitemid=20260408942555&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=d70cc4db507d6176814820b81e655d53" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
P&amp;G Media Contact: Henry Molski
 +1-513-505-3587
P&amp;G Investor Relations Contact John Chevalier
 +1-513-983-9974

P&G Recommends Stockholders Reject Mini-Tender Offer by Potemkin Limited

The Multi-Brand Partnership Spotlights the Elite Performance and Influence of WNBA AthletesCINCINNATI--(BUSINESS WIRE)--Procter &amp; Gamble and the Women’s National Basketball Association (WNBA) today announced a multi-year, multi-brand partnership, marking a bold new chapter in how P&amp;G and its brands show up across sports and culture. The partnership creates a platform for P&amp;G brands to engage with professional women’s basketball at a defining moment – as the game, its athletes, fans, and influence are reaching new heights. <a href="https://mms.businesswire.com/media/20260407355088/en/2766913/5/P%26GxWNBA_Lockup_1.jpg"><img src="https://mms.businesswire.com/media/20260407355088/en/2766913/22/P%26GxWNBA_Lockup_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260407355088/en/2766913/5/P%26GxWNBA_Lockup_1.jpg"><img src="https://mms.businesswire.com/media/20260407355088/en/2766913/21/P%26GxWNBA_Lockup_1.jpg" /></a>
Building on the success of P&amp;G brand Mielle’s multi-year partnership with the WNBA – launched in July 2023 as the league’s first Official Textured Hair Care Partner – P&amp;G is expanding its presence with a broader portfolio commitment. Secret – the No. 1 Clinical antiperspirant brand – and Olay – the award-winning skincare brand – were the first P&amp;G brands to activate under the new partnership. Their entrance into women’s basketball launched with product created in collaboration with WNBA stars A’ja Wilson (Las Vegas Aces) and Paige Bueckers (Dallas Wings).
“The WNBA is experiencing incredible growth, and this partnership is a powerful opportunity for our brands to show up in ways that celebrate the game and reach the WNBA’s highly engaged, passionate, and diverse fanbase,” said Mindy Sherwood, President of North America and Chief Sales Officer, Procter &amp; Gamble. “There is a natural alignment between the elite performance of WNBA athletes and the superior performance P&amp;G brands deliver, and together, we can elevate both.”
As the Official Period Care Sponsor of the WNBA, Tampax will be the next brand to leverage the league’s premier platforms, beginning with the WNBA Draft 2026 Presented by State Street Investment Management SPY. At the heart of the WNBA Draft experience is the Queens Court activation, presented by Tampax. As a celebration of achievement, resilience, and the power of women in sport, Queens Court is a unique, interactive space where players and draft attendees alike can celebrate the moment and embrace the spirit of confidence and empowerment Tampax provides all women to perform at their best.
Additional P&amp;G brands – including Downy, Gillette Venus, Olay, and Tide – will introduce activations throughout the season, leveraging the WNBA’s growing cultural impact to engage fans in meaningful ways. P&amp;G will collaborate with the WNBA to exchange brand equity across marketing, retail, and digital.
“Partnering with Procter &amp; Gamble connects the WNBA with one of the world’s most trusted brand leaders at a transformative time for our league,” said WNBA Chief Growth Officer Colie Edison. “Together, we have an opportunity to reach tens of millions of households, elevate the incredible stories of WNBA players, and bring world-class brands and athletes together in ways that authentically connect with fans, drive meaningful engagement, and continue to expand the visibility of women’s basketball.”
Through partnership, P&amp;G brands are investing in the continued growth of the game by amplifying player storylines, engaging fans, and driving retail growth.
Additional details on brand activations and storytelling moments will be announced throughout the 2026 WNBA season.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4356105-1%26h%3D1758716614%26u%3Dhttps%253A%252F%252Fwww.pg.com%252F%26a%3Dhttps%253A%252F%252Fwww.pg.com&amp;esheet=54480715&amp;newsitemid=20260407355088&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=21d9045a5c72c5b5350bcfaf9f66a68a" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4356105-1%26h%3D60937613%26u%3Dhttps%253A%252F%252Fwww.pg.com%252Fnews%26a%3Dhttps%253A%252F%252Fwww.pg.com%252Fnews&amp;esheet=54480715&amp;newsitemid=20260407355088&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=b249d26a54ff1beaa6dc6d9b7b0fe665" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
WNBA
Tipping off its historic 30th season in 2026, the WNBA continues to be one of the fastest-growing brands in sports, fueled by record-breaking momentum and unprecedented growth. Having reached a tentative agreement on a new transformational Collective Bargaining Agreement in March 2026, the league enters a bold new chapter focused on elevating the player experience, increased investment, and growing women’s basketball globally. The WNBA’s dedication to societal impact is supported by the WNBA Changemakers Collective (Ally, AT&amp;T, CarMax, Deloitte, Google, and Nike), a first-of-its-kind group of purpose-driven companies working to empower players and the league, increase visibility, and drive business transformation. Contacts 
Media Contacts Holden Hill, Taylor
 <a target="_blank" href="mailto:hhill@taylorstrategy.com" rel="nofollow" shape="rect">hhill@taylorstrategy.com</a>

P&G Enters New Era in Sports as Official Partner of the WNBA

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) will webcast a discussion of its third quarter earnings results April 24, 2026, beginning at 8:30 a.m. ET. <a href="https://mms.businesswire.com/media/20260327622482/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260327622482/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260327622482/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260327622482/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54466660&amp;newsitemid=20260327622482&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=b6fedb8d06eae01b0db0e92af502db33" rel="nofollow" shape="rect">www.pginvestor.com</a>. The webcast will also be available for replay.
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54466660&amp;newsitemid=20260327622482&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=4ae2a6fe30b5d684bf2b4a54294e92f1" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54466660&amp;newsitemid=20260327622482&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=320326c8f10be8b1c49b8cc4bb713247" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Discussion of Third Quarter 2025/26 Earnings Results on April 24

New ergonomic jug pours 37% faster*; upgraded Platinum formula cuts through grease with 25% less scrubbing**.CINCINNATI--(BUSINESS WIRE)--Dawn, the #1 dishwashing liquid in the United States***, announced today the launch of a newly redesigned Dawn refill jug and upgraded Platinum formula. The new refill system makes it easier than ever to adopt a dish soap refill routine that saves money, time, and effort. <a href="https://mms.businesswire.com/media/20260325986277/en/2756595/5/Dawn_Platinum_Hero_Image_for_Press_Release.jpg"><img src="https://mms.businesswire.com/media/20260325986277/en/2756595/22/Dawn_Platinum_Hero_Image_for_Press_Release.jpg" /></a> <a href="https://mms.businesswire.com/media/20260325986277/en/2756595/5/Dawn_Platinum_Hero_Image_for_Press_Release.jpg"><img src="https://mms.businesswire.com/media/20260325986277/en/2756595/21/Dawn_Platinum_Hero_Image_for_Press_Release.jpg" /></a> <a href="https://mms.businesswire.com/media/20260325986277/en/2756567/5/DAWN_LOGO_FULL_COLOR_FULL_SIZE_300DPI_RGB_%283%29.jpg"><img src="https://mms.businesswire.com/media/20260325986277/en/2756567/22/DAWN_LOGO_FULL_COLOR_FULL_SIZE_300DPI_RGB_%283%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260325986277/en/2756567/5/DAWN_LOGO_FULL_COLOR_FULL_SIZE_300DPI_RGB_%283%29.jpg"><img src="https://mms.businesswire.com/media/20260325986277/en/2756567/21/DAWN_LOGO_FULL_COLOR_FULL_SIZE_300DPI_RGB_%283%29.jpg" /></a>
P&amp;G consumer research confirms that dishwashing is the #1 most disliked daily chore. Contributing to that “sinking feeling” at the sink are outdated habits, specifically the repetitive effort and waste of buying a new bottle every time the soap runs out. While adopting a refill regimen saves both time and money, P&amp;G found that only 12% of households currently use refill jugs. Dawn is closing that gap with an upgraded refill system featuring a new and improved Dawn Platinum formula that attracts grease like a magnet and reduces scrubbing by 25%**. The powerful formula is housed in an ergonomically redesigned value-size jug with a precision-engineered spout that makes refilling Dawn EZ-Squeeze bottles fast, easy, and spill-free.
A Seamless Dish Soap Refill Regimen
The days of slow, messy refills are over. The new Dawn Platinum jug features an ergonomic handle and a precision-engineered EZ-Pour spout that pours 37% faster* and requires nearly 50% less effort*.<ul class="bwlistdisc">
<li>
Eliminates Mess: The EZ-Pour spout is specifically engineered to be compatible with Dawn EZ-Squeeze bottles, guaranteeing an easy, mess-free refill every time.</li>
<li>
Best Value for Dawn Platinum: Adopting the Dawn Platinum refill routine instead of rebuying is not only a kitchen hack for speed, but it’s also a smart move for the wallet, offering the lowest cost per ounce for Dawn Platinum’s grease-fighting power.</li>
<li>
Refill and Reuse: Choosing the Dawn refill jug allows people to reuse their EZ-Squeeze bottles, reducing the need to buy multiple new bottles.</li>
</ul>
“Time is valuable, and the last thing anyone needs is a slow, messy refill process standing between them and a clean kitchen,” says Angelica Matthews, Brand Vice President for North America Dish Care at Procter &amp; Gamble. “We re-designed the new Dawn Platinum refill jug to make the process much quicker and cleaner – helping you save time, money, and effort so you can clean smarter, not harder.”
Superior Cleaning Power via Upgraded Platinum Formula
More than just a packaging innovation, Dawn has upgraded its iconic, grease-fighting Platinum formula to be even more effective. The enhanced formula is packed with powerful soil-removing ingredients engineered to safely break down grease and tough food residue on contact.<ul class="bwlistdisc">
<li>
Cuts Grease Fast: The new and improved Platinum formula attracts grease like a magnet, helping to remove up to 99% of grease and food residue.</li>
<li>
Reduces Time Spent Scrubbing: The enhanced dish soap requires 25% less scrubbing**, and even works on notoriously complex messes like cheesy, baked pastas or sticky ribs.</li>
<li>
Makes Doing the Dishes Faster and Easier: By combining the faster-pouring jug with the faster-cleaning liquid, Dawn Platinum saves time, money, and effort when doing the dishes.</li>
</ul>
Step-by-Step Dawn Dish Soap Refill Instructions
Engineered for speed and precision, the Dawn Platinum refill system is designed to work in seamless harmony with the EZ-Squeeze bottle.<ul class="bwlistdisc">
<li>
Monitor Soap Levels: Pay attention to when the amount of Dawn remaining reaches the “time to refill” indicator on the Dawn EZ-Squeeze bottle.</li>
<li>
Prepare the Bottle: Unscrew the EZ-Squeeze cap and place the empty bottle upright on a flat, stable surface.</li>
<li>
Position the Jug: Open the Dawn Platinum refill jug cap and align the precision-engineered EZ-Pour spout directly with the mouth of the EZ-Squeeze bottle.</li>
<li>
Execute Controlled Pour: Gently tilt the jug to initiate a smooth flow of dish soap. The EZ-Pour spout is designed to prevent spilling and product waste.</li>
<li>
Secure and Store: Once the bottle is filled, firmly screw the EZ-Squeeze cap back onto the bottle and return the refill jug to below the sink.</li>
</ul>
Availability
New Dawn Platinum value-size jugs featuring the upgraded formula are available in stores nationwide and online. Consumers can experience the ultimate value and superior cleaning power with the 90-oz jugs for a suggested retail price of $11.88, or the 24-oz bottles starting at $4.94.
About Dawn
Dawn, North America's #1 dish soap brand*** and a 2022 Fast Company “Brands That Matter” honoree, has been helping people clean since 1972. While most people know Dawn as the dish soap that best cuts grease in the sink, it's also the ultimate secret weapon for cleaning greasy messes throughout the home and has been trusted by wildlife rescue experts to help clean birds and marine mammals impacted by oil pollution for more than 45 years. For more information about the Dawn family of products, including Dawn Powerwash™ Dish Spray and Dawn EZ-Squeeze™, and the brand's efforts to help save wildlife visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.dawn-dish.com&amp;esheet=54462673&amp;newsitemid=20260325986277&amp;lan=en-US&amp;anchor=www.dawn-dish.com&amp;index=1&amp;md5=74620c81af914b3316963647d2fa1b1d" rel="nofollow" shape="rect">www.dawn-dish.com</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54462673&amp;newsitemid=20260325986277&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=e6676e058c1fac8546d9c4f8e596e910" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54462673&amp;newsitemid=20260325986277&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=17ac4c0ca2bb65f003ee9d1b927ea08f" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
*Vs. Previous Dawn Platinum Jugs
**Dawn Platinum vs. Dawn Non-Concentrate
***Based on Sales. Nielsen Syndicated LDL Category Total US xAOC $ and Unit Sales Latest 52 w/e March 14, 2026 Contacts 
Jamie Bracci, <a target="_blank" href="mailto:jamieb@mbooth.com" rel="nofollow" shape="rect">jamieb@mbooth.com</a>, Vice President, M Booth

Dawn Launches New Refill Jug and Upgraded Platinum Formula Designed to Make Washing Dishes Faster and Easier

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