The #1 clean body wash brand introduces a range of gentle, effective exfoliators in fan-favorite scents, proving that a healthy glow doesn’t require harsh abrasives or unwanted ingredients.SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple, and effective formulas, announces the launch of its Detoxifying Body Scrub Collection. Designed to bring a spa-like glow to your daily routine, the collection features gentle exfoliation paired with Native’s signature winning scents to reveal silky-smooth skin. <a href="https://mms.businesswire.com/media/20260626622602/en/2837828/5/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837828/22/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260626622602/en/2837828/5/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837828/21/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260626622602/en/2837827/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837827/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260626622602/en/2837827/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837827/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The Detoxifying Body Scrub Collection captures the feeling of a total skin "glow up," blending high-performance exfoliation with transportive fragrances. Each product is thoughtfully formulated to effectively remove dull skin cells while remaining oh-so-comfortable on the skin, delivering the quality and performance Native is known for.
With vibrant scents and a focus on skin barrier health, the Detoxifying Body Scrub Collection expands Native’s body care portfolio and reinforces its commitment to creating products that make everyday self-care feel fun and fabulous.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: Native’s iconic, cult-favorite blend of tropical and creamy notes.</li>
<li>
Sweet Peach &amp; Nectar: A juicy fragrance that feels like a bite of sun-ripened, summery fruit.</li>
<li>
Eucalyptus &amp; Mint: A crisp, invigorating, and refreshing spa-inspired scent.</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Thoughtfully made with limited ingredients</li>
<li>
Aluminum free, baking soda free, paraben-free, talc free, and dye-free</li>
<li>
Made with plant-based and naturally-derived ingredients and made without parabens, phthalates, sulfated surfactants, or dyes</li>
<li>
Vegan and cruelty-free</li>
<li>
Made with citric acid for pH balance to keep your skin ultra happy</li>
<li>
Dermatologist-tested</li>
</ul></li>
<li>
Hero Formula Features:
<ul class="bwlistcircle">
<li>
Aluminum-free deodorant formulas</li>
<li>
Sulfate-free body wash</li>
<li>
Silicone-free hair care</li>
<li>
Minimal ingredient philosophy</li>
<li>
Thoughtfully selected ingredients designed for everyday use</li>
</ul></li>
</ul>
Consumers are increasingly seeking body care that mimics the results of facial skincare, looking for products that deliver deep exfoliation and a more immersive, sensory experience. Native developed the Detoxifying Body Scrub Collection to meet this demand, combining its most loved scents with a simple, effective formula that brings a sense of renewal into everyday routines.
“At Native, we’ve redefined what clean really means, and we’re bringing that same philosophy to the body scrub game,” said Christopher Talbott, Chief Executive Officer at Native. “Body care has become a space for self-expression and escape. With our new Detoxifying Body Scrubs, we wanted to capture that indulgent energy and bring it into everyday routines—letting our consumers embrace a whole new level of smoothness, worry-free.”
The Native Detoxifying Body Scrub Collection is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=4d7cbbb6b8d5afe1ace7aa860a7ca5fd" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available at all major retailers</li>
<li>
Products are priced at $15.00.</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=2&amp;md5=82836323d019146ff85b01ab63e6d997" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Native&amp;index=3&amp;md5=71dd9575ab0f015845f12e26eba15d9f" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=b1469470edfd3f23829391eb8cfee6d0" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=279d6257c37ced3f28cef2c3697288b0" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=747f3556540a63dac506eb6f0032cbf6" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Shakes Up the Body Care Category with New Detoxifying Body Scrub Collection

Native’s updated formulas deliver enhanced performance while staying true to what consumers already know and love about the brand.SAN FRANCISCO--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nativecos.com&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Native&amp;index=1&amp;md5=60bebf5525dcbe8b187a30cefbb89c69" rel="nofollow" shape="rect">Native</a>, the personal care brand known for their clean, simple and effective formulas, announces upgraded deodorant and body wash offerings, marking the brand’s latest step forward in performance-driven, thoughtfully sourced personal care. <a href="https://mms.businesswire.com/media/20260625794447/en/2837818/5/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837818/22/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg" /></a> <a href="https://mms.businesswire.com/media/20260625794447/en/2837818/5/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837818/21/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg" /></a> <a href="https://mms.businesswire.com/media/20260625794447/en/2837816/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837816/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260625794447/en/2837816/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837816/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The upgraded deodorant, available in both stick and spray formats, delivers up to 72 hours of enhanced odor protection while remaining gentle on skin, while the reformulated body wash offers an improved cleansing experience designed to leave skin feeling soft and smooth with 24 hours of gentle freshness.
Featuring the same signature scents consumers know and love, these updates reflect Native’s continued commitment to refining its core essentials—combining high-performance ingredients with a streamlined approach to everyday personal care.
Deodorant Stick<ul class="bwlistdisc">
<li>
Available Scents Include:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: A blend of sweet warmth with creamy, beachy bliss.</li>
<li>
Sea Salt &amp; Cedar: An energizing inhale of seaside air.</li>
<li>
Eucalyptus &amp; Mint: Clears your senses with an energizing lift.</li>
<li>
Balsam &amp; White Woods: A cozy, forest-fresh calm.</li>
<li>
Cashmere &amp; Rain: Captures a moment of soft knits and fresh air.</li>
<li>
Citrus &amp; Herbal Musk: A blend of zesty freshness with soft, earthy calm.</li>
</ul></li>
<li>
Stick Key Benefits Include:
<ul class="bwlistcircle">
<li>
Kind to skin</li>
<li>
72 Hour Odor Protection</li>
<li>
Free of aluminum, parabens, phthalates, ozokerite, and baking soda</li>
<li>
Smooth, comfy glide</li>
<li>
Fights odor in 5 ways</li>
<li>
Vegan &amp; cruelty free</li>
<li>
Available in 32 classic scents</li>
</ul></li>
</ul>
Deodorant Spray<ul class="bwlistdisc">
<li>
Available Scents Include:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: A blend of sweet warmth with creamy, beachy bliss.</li>
<li>
Sea Salt &amp; Cedar: An energizing inhale of seaside air.</li>
<li>
Eucalyptus &amp; Mint: Clears your senses with an energizing lift.</li>
<li>
Santal &amp; Leather: A blend of soft woods with a touch of sophistication.</li>
<li>
Sweet Peach &amp; Nectar: Like a bite of sun-ripened, summery fruit.</li>
<li>
Toasted Vanilla &amp; Honey: Drenches your senses in golden sweetness.</li>
</ul></li>
<li>
Spray Key Benefits Include:
<ul class="bwlistcircle">
<li>
Kind to skin</li>
<li>
72 Hour Odor Protection</li>
<li>
Free of aluminum and chemical propellants</li>
<li>
Fights odor in 5 ways</li>
<li>
Vegan &amp; cruelty free</li>
<li>
Quick drying and no white residue</li>
<li>
Contains Vitamin B3</li>
<li>
Available in 10 classic scents</li>
</ul></li>
</ul>
Body Wash<ul class="bwlistdisc">
<li>
Available Scents Include:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: A blend of sweet warmth with creamy, beachy bliss.</li>
<li>
Sea Salt &amp; Cedar: An energizing inhale of seaside air.</li>
<li>
Cotton &amp; Lily: Feels like that just-washed, bright-and-breezy feeling.</li>
<li>
Cucumber &amp; Mint: Delight your senses with a cooling garden-fresh lift.</li>
<li>
Lavender &amp; Rose: Brings soft serenity, like a slow garden stroll.</li>
<li>
Ocean &amp; Timber: Blends crisp marine notes with grounding woods.</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Gentle enough for sensitive skin</li>
<li>
An award-winning body wash for gentle 24-hour freshness</li>
<li>
Vegan &amp; cruelty free</li>
<li>
Free of sulfates, parabens, phthalates, and dyes</li>
<li>
Available in 25 classic scents</li>
</ul></li>
</ul>
With growing demand for personal care products that are both clean and effective, consumers are placing greater emphasis on performance and ingredient integrity. Native continues to meet this moment by evolving its formulas, ensuring its products stay true to its simple, clean approach.
“At Native, we believe you shouldn’t have to choose between ingredients you trust and performance you can rely on,” said Christopher Talbott, Chief Executive Officer at Native. “With our updated deodorant and body wash, we focused on delivering stronger odor protection and a more refreshing cleanse, while maintaining the thoughtfully sourced ingredients and signature scents our consumers love.”
Native Deodorant is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=2&amp;md5=8c84f45d611e2c2ff61157d4b93043b9" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available for purchase at major retailers, including Target, Amazon, and Walmart</li>
<li>
MSRP: $14-$15</li>
</ul>
Native Body Wash is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=3&amp;md5=bf4067f23894e0b28c0ad5320735c954" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available for purchase at major retailers, including Target, Amazon, and Walmart</li>
<li>
MSRP: $11</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=4&amp;md5=464c5f1348954e734ca4c0c318e12a84" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Native&amp;index=5&amp;md5=a0f463e452d4696328596a2cd58e802c" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=TikTok&amp;index=6&amp;md5=1bd972dddc5274e6e7f57949097f053f" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=a8cfb7f21189613b275fd79f9ecc91c3" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Facebook&amp;index=8&amp;md5=cef113cf9b7d3372c11e1c3e3064e055" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Reformulated Deodorant and Body Washes with Enhanced Performance and Improved Formulations

The hydrating body wash from Native features an upgraded formula designed for 24-hour moisturization and gentle cleansing. <a href="https://mms.businesswire.com/media/20260624734523/en/2837813/5/2024_09_Native_MBW_COLLECTION_1_R2.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837813/22/2024_09_Native_MBW_COLLECTION_1_R2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260624734523/en/2837813/5/2024_09_Native_MBW_COLLECTION_1_R2.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837813/21/2024_09_Native_MBW_COLLECTION_1_R2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260624734523/en/2837812/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837812/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260624734523/en/2837812/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837812/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple and effective formulas, announces an upgraded Moisturizing Body Wash—a hydrating body cleanser designed to help combat dry skin while washing away dirt and impurities. Infused with real shea butter, the luxurious formula leaves skin feeling healthy, smooth, and hydrated for up to 24 hours.
The upgraded Moisturizing Body Wash formula delivers a gentle yet effective clean while helping maintain the skin’s natural moisture balance. Free from sulfates, parabens, petrolatum, and dyes, the thoughtfully crafted formula delivers 4x more moisture than leading moisturizing body washes, creating a rich lather and an elevated shower experience.
With sublime scents and powerful hydration, Native’s Moisturizing Body Wash expands the brand’s growing body care collection and reinforces its commitment to creating simple, effective personal care products made with thoughtfully selected ingredients.<ul class="bwlistdisc">
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Available Scents:
<ul class="bwlistcircle">
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Cocoa Butter &amp; Vanilla Moisturizing Body Wash: Soaking into a tub of creamy goodness. A rich mix of coconut, milk, and vanilla cream notes. Soft and satisfying.</li>
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Lily Milk &amp; White Sage Moisturizing Body Wash: Steeping a fresh pot of tea on a weekday afternoon. A boost of floral and woodsy notes with a touch of green tea. Cozy and uplifting.</li>
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Shea Butter &amp; Almond Moisturizing Body Wash: Cocooning in a bed of cashmere on a cold winter day. A sweet blend of almond milk, vanilla, and honey notes. Rich and luxurious.</li>
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Night Jasmine &amp; Walnut Moisturizing Body Wash: Walking under a canopy of blossoming trees at midnight. Notes of jasmine, rose, honeysuckle, and musk. Flowery and fragrant.</li>
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Peach &amp; Orange Blossom Moisturizing Body Wash: Sitting on the grass while the summer sun kisses your skin. Bright notes of peach, citrus and a hint of jasmine. Sweet and happy.</li>
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Lemon Balm &amp; Bamboo Moisturizing Body Wash: Exploring a bamboo forest as a breeze brushes your face. A medley of yuzu, ginger and green leafy notes. Lush and refreshing.</li>
</ul></li>
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Key Benefits Include:
<ul class="bwlistcircle">
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24-HR Moisturizing Body Wash with only 12 ingredients</li>
<li>
Provides 4x more moisturization for the skin than the leading moisturizing body wash</li>
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Made with real Shea Butter</li>
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Leaves skin feeling healthy, smooth, and hydrated for 24 hours</li>
<li>
Free of sulfates, parabens, petrolatum, and dyes</li>
<li>
Vegan &amp; Cruelty Free</li>
<li>
Available in 6 new scents, exclusive to Moisturizing Body Wash</li>
</ul></li>
</ul>
Consumers are increasingly seeking hydrating body wash formulas that balance effective cleansing with skin moisture. Many traditional cleansers can leave skin feeling dry or tight, creating demand for body washes that help support skin hydration while still delivering a thorough clean.
Native developed Moisturizing Body Wash to meet this need with a formula that emphasizes simplicity, ingredient transparency, and everyday performance.
“Body care should work as hard as your skincare. Now more than ever, consumers want products that are more than just a cleanser—they want skin that looks and feels hydrated and healthy,” said Christopher Talbott, Chief Executive Officer at Native. “With Native’s Moisturizing Body Wash, we focused on delivering lasting hydration with ingredients like real shea butter, while maintaining the simple, thoughtfully formulated approach our customers expect from Native.”
The Native Moisturizing Body Wash is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=3d068b0c0f5e128e959b41a93bb58501" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available for purchase at major retailers, including Target, Amazon, and Walmart</li>
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MSRP: $13</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=2&amp;md5=ea648c80f4a045803905c4d212d203d4" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Native&amp;index=3&amp;md5=698c30023c705de62498348c319d1a80" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=cae80433b55e7d7570ed904f8b3a64dc" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=79e3601582a6edb1a7d04a4edbb641ea" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=21dd97fe8d8997c2e075804cf6cd132b" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Reformulated Moisturizing Body Wash Designed to Gently Cleanse and Hydrate Skin

The Same Trusted Protection and Comfort, Now Updated to Reflect Parents’ PreferencesCINCINNATI--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pampers.com%2Fen-us&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=Pampers&amp;index=1&amp;md5=93ae790bf3c460bfaa865769e6e4ef61" rel="nofollow" shape="rect">Pampers</a>, the #1 diaper brand in the U.S.1, today announced that all Pampers Swaddlers diapers are now fragrance free for the first time. The update reflects the growing parent preference for fragrance free products, while continuing to deliver the same trusted protection, comfort and performance families rely on. <a href="https://mms.businesswire.com/media/20260622245269/en/2835105/5/Now_FF_Graphic.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835105/22/Now_FF_Graphic.jpg" /></a> <a href="https://mms.businesswire.com/media/20260622245269/en/2835105/5/Now_FF_Graphic.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835105/21/Now_FF_Graphic.jpg" /></a> <a href="https://mms.businesswire.com/media/20260622245269/en/2835098/5/Pampers_Teal_Heart_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835098/22/Pampers_Teal_Heart_Logo_3.jpg" /></a> <a href="https://mms.businesswire.com/media/20260622245269/en/2835098/5/Pampers_Teal_Heart_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835098/21/Pampers_Teal_Heart_Logo_3.jpg" /></a>
“Parents have always been at the center of every decision we make. As their preferences continue to evolve, we're updating Pampers Swaddlers to be fragrance free while maintaining the trusted protection, performance and comfort families rely on,” said Laura Vicenti, Senior Vice President Baby Care at Procter &amp; Gamble. “This change reflects our ongoing commitment to listening to parents and delivering products that meet their needs without compromise.”
Pampers Swaddlers have long been the go-to choice for parents seeking softness, dryness and reliable leak protection. As a leader in safety standards, Pampers meets rigorous quality and ingredient guidelines – demonstrated by the Pampers Swaddlers NICU diapers, which have always been fragrance free. With the removal of fragrance across all sizes, Pampers is reinforcing its commitment to listening to parents and delivering products that meet the needs of today’s families.
Fragrance has been removed from Pampers Swaddlers, but the rest of the diaper, including the core technology, remains the same to help manage odor without added scent. Pampers Swaddlers have long been free from elemental chlorine, parabens, and latex (no natural rubber), and remain hypoallergenic. Everything parents count on from Pampers Swaddlers remains unchanged, including absorbency, dryness, leak protection, and softness – so you get the same trusted performance and comfort for your baby.
Pampers Swaddlers are available nationwide in the U.S., as well as in select international markets including Canada and Puerto Rico. While the Pampers Swaddlers diapers themselves are now fragrance free, some packaging may still reference fragrance until packaging updates are complete. Pampers Swaddlers are available at major retailers nationwide and online.
Are all Pampers Swaddlers now fragrance free?
Yes. All sizes and quantities of Pampers Swaddlers diapers manufactured are now fragrance free.
What exactly is changing in Pampers Swaddlers?
Fragrance has been removed from Pampers Swaddlers. The rest of the diaper, including the core technology, remains the same to help manage odor without added scent.
What has stayed the same about Pampers Swaddlers?
Everything parents count on from Pampers Swaddlers remains unchanged. Pampers Swaddlers continue to deliver the same trusted absorbency, dryness, leak protection and softness families rely on. Pampers Swaddlers have always been hypoallergenic and free from elemental chlorine, parabens, and latex (no natural rubber) for decades.
Does removing fragrance from Pampers Swaddlers affect diaper performance?
No. Pampers Swaddlers continue to deliver the same reliable performance, including trusted absorbency, dryness and leak protection.
How should shoppers identify the fragrance free Pampers Swaddlers?
During this transition, packaging may still mention fragrance as packaging updates can take some time. If you have any questions, please contact Pampers customer care for confirmation based on your product’s lot code.
Why is Pampers removing fragrance from all Pampers Swaddlers?
As parent preferences continue to evolve, Pampers is making thoughtful updates to meet the needs of today’s families while maintaining the trusted care and performance they expect. Everything parents count on from Pampers Swaddlers remains unchanged as Pampers Swaddlers have always maintained strict ingredient requirements – remaining hypoallergenic and free from elemental chlorine, parabens, and latex (no natural rubber) for decades.
Are Pampers still safe and dermatologist-tested?
Yes. Pampers Swaddlers continue to be dermatologist tested, hypoallergenic, free from elemental chlorine, parabens and latex (no natural rubber), pediatrician recommended and designed with baby’s skin health in mind. All Pampers diapers are in compliance with safety requirements from the EU Scientific Committee on Consumer Safety – reflecting the ongoing commitment to providing high-quality care for babies’ delicate skin.
About Pampers
For more than 60 years, parents have trusted Pampers to care for their babies. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pampers.com&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=www.pampers.com&amp;index=2&amp;md5=5c594fecf01fb250438fcdb426ce3fdf" rel="nofollow" shape="rect">www.pampers.com</a> to learn more about how Pampers believes every baby deserves our best through its products, resources and rewards program.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=fb44d7e603a2b0de204e2b9510e7604f" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands.
For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=f60479b540631d17de70f2765cdf6ea6" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
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<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
1 Based on Nielsen sales last 52 weeks.</td></tr>
</table>
  Contacts 
Sarah Pryor
 MSL New York
 <a target="_blank" href="mailto:Sarah.Pryor@MSLGroup.com" rel="nofollow" shape="rect">Sarah.Pryor@MSLGroup.com</a>

Pampers Swaddlers – from America's #1 Diaper Brand1 – Are Now Fragrance Free

In partnership with Recess Therapy and Expecting Relief, the initiative gives gently loved stuffed animals a fresh start, washed and revitalized with the new and improved Tide Free &amp; Gentle formulaCINCINNATI--(BUSINESS WIRE)--As part of Tide Free &amp; Gentle’s ongoing commitment to fabric care and sensitive skin, the brand today announced the launch of its first annual “Safe for Stuffies” campaign, an initiative designed to help families care for the items that carry the most comfort, memories, and emotional meaning, so washing them doesn’t have to feel like a risk. <a href="https://mms.businesswire.com/media/20260618505195/en/2834572/5/TFG_Bottle_Flat_Lay.jpg"><img src="https://mms.businesswire.com/media/20260618505195/en/2834572/22/TFG_Bottle_Flat_Lay.jpg" /></a> <a href="https://mms.businesswire.com/media/20260618505195/en/2834572/5/TFG_Bottle_Flat_Lay.jpg"><img src="https://mms.businesswire.com/media/20260618505195/en/2834572/21/TFG_Bottle_Flat_Lay.jpg" /></a> <a href="https://mms.businesswire.com/media/20260618505195/en/2834616/5/Tide_FG_Logo.jpg"><img src="https://mms.businesswire.com/media/20260618505195/en/2834616/22/Tide_FG_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260618505195/en/2834616/5/Tide_FG_Logo.jpg"><img src="https://mms.businesswire.com/media/20260618505195/en/2834616/21/Tide_FG_Logo.jpg" /></a>
What is the “Safe for Stuffies” Campaign?
In its inaugural year, “Safe for Stuffies” includes a citywide donation drive inviting those in the tri-state area to donate gently loved stuffed animals at designated drop-off locations to be professionally washed with Tide Free &amp; Gentle, and redistributed to families experiencing housing insecurity, crisis, and transition. The campaign is created in partnership with award-winning series Recess Therapy, known for its candid conversations with kids on the playground, and benefits families served by Brooklyn-based non-profit, Expecting Relief.
The campaign will run from today, June 18, through June 25, 2026. Each donation box includes a QR code that participants can scan on-site to receive a $3 coupon for Tide Free &amp; Gentle. QR codes are available only at physical drop-off locations. Campaign locations and instructions will be shared via Tide’s official social channels.
“At Recess Therapy, we spend a lot of time listening to kids, and one thing that's always clear is how much comfort, security, and meaning they attach to the things they love, especially their stuffed animals,” said Julian Shapiro-Barnum, host of Recess Therapy. “Tide’s Safe for Stuffies' takes something simple, caring for a beloved toy, and turns it into an opportunity to bring that same comfort to children facing difficult circumstances. That's the kind of positive impact we're proud for Recess Therapy to help champion.”
Additional Community Impact
In addition to the stuffed animal collection and redistribution effort, Tide will donate thousands of Tide Free &amp; Gentle detergent bottles to Expecting Relief to help provide families with access to sensitive-skin laundry care products for everyday use.
Why do Families Hesitate to Wash Stuffed Animals?
Because stuffed animals are so well-loved and handled constantly, people worry that washing them can change what makes them special.
“We know the delicate items people love most are often the ones they worry most about washing,” said Kimberly Romine, Fabric Care Scientist at Tide. “Tide Free &amp; Gentle has always been designed to deliver a gentle, effective clean, and now we’ve enhanced it with an improved formula. Through ‘Safe for Stuffies,’ we are demonstrating how the formula performs beyond lab testing by safely cleaning every donated item and showing families they can trust it with what they love most.”
What is Tide Free &amp; Gentle?
Tide Free &amp; Gentle is a dermatologist-tested, hypoallergenic laundry detergent made without dyes or perfumes, designed for sensitive skin and everyday care. It delivers an effective clean while remaining gentle enough for the fabrics and items people value most.
What’s New and Improved About Tide Free &amp; Gentle
The upgraded Tide Free &amp; Gentle formula delivers a “free you can see” with a new translucent formula while still providing the superior clean only Tide can. The new formula features an advanced polymer designed to release soil more effectively from synthetic fabrics, helping achieve whiter whites, brighter colors, and enhanced cleaning power. In addition, Tide has worked closely with suppliers to refine and purify raw materials, resulting in a clearer liquid formula.
Key Benefits of Tide Free &amp; Gentle<ul class="bwlistdisc">
<li>
Science-backed, hypoallergenic approach with only cleaning-essential ingredients</li>
<li>
Lab-tested performance and widely trusted by consumers</li>
<li>
Designed for both everyday laundry and meaningful, delicate items</li>
</ul>
How Can You Safely Wash Stuffed Animals at Home?
Follow care label instructions and use Tide Free &amp; Gentle, a gentle, hypoallergenic detergent designed for sensitive skin and delicate items.
Learn More
Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.tide.com&amp;esheet=54556268&amp;newsitemid=20260618505195&amp;lan=en-US&amp;anchor=www.tide.com&amp;index=1&amp;md5=5d27cc10a6e5a080e8dde3558078d245" rel="nofollow" shape="rect">www.tide.com</a> to learn more about Tide products. Follow TideLaundry on TikTok and Instagram for campaign updates, cleaning tips, and product insights.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54556268&amp;newsitemid=20260618505195&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=2ffd1cf415ee3900b04fb1e561376a6e" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54556268&amp;newsitemid=20260618505195&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=b890a381c81622bb7a4d4dc60d64b225" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Sarah Pryor
 MSL New York
 <a target="_blank" href="mailto:Sarah.Pryor@MSLGroup.com" rel="nofollow" shape="rect">Sarah.Pryor@MSLGroup.com</a>

Tide Free & Gentle Launches First Annual “Safe for Stuffies” Campaign for Worry-Free Washing of Beloved Stuffed Animals

The No. 1 doctor-recommended probiotic brand‡ empowers super women to have digestive confidence by winning an Align SideKITCINCINNATI--(BUSINESS WIRE)--Align Probiotic is unmasking a quiet disruptor facing the world’s ultimate superheroes. As women 50 and older balance demanding careers, support their children, care for aging parents, and just generally keep the world spinning, millions of these high-performing women are quietly powering through uncomfortable realities of midlife, including taboo wellness obstacles -- occasional bloating, gas, and abdominal discomfort. <a href="https://mms.businesswire.com/media/20260617202849/en/2834179/5/Copy_of_AlignProbotic-01340.jpg"><img src="https://mms.businesswire.com/media/20260617202849/en/2834179/22/Copy_of_AlignProbotic-01340.jpg" /></a> <a href="https://mms.businesswire.com/media/20260617202849/en/2834179/5/Copy_of_AlignProbotic-01340.jpg"><img src="https://mms.businesswire.com/media/20260617202849/en/2834179/21/Copy_of_AlignProbotic-01340.jpg" /></a> <a href="https://mms.businesswire.com/media/20260617202849/en/2834168/5/Align_Probiotic_Logo_%281%29_%281%29_%283%29.jpg"><img src="https://mms.businesswire.com/media/20260617202849/en/2834168/22/Align_Probiotic_Logo_%281%29_%281%29_%283%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260617202849/en/2834168/5/Align_Probiotic_Logo_%281%29_%281%29_%283%29.jpg"><img src="https://mms.businesswire.com/media/20260617202849/en/2834168/21/Align_Probiotic_Logo_%281%29_%281%29_%283%29.jpg" /></a>
On June 16, Align Probiotic launched a national campaign designed to change the narrative, encouraging do-it-all women to turn the care they give to the world inward, to nurture their inner warrior, and reclaim their digestive confidence. Superheroes across the country looking for a sidekick to support digestive gut health can head to <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.google.com%2Fsearch%3Fq%3Dhttp%3A%2F%2Fwww.super-align.com&amp;esheet=54556170&amp;newsitemid=20260617202849&amp;lan=en-US&amp;anchor=Super-Align.com&amp;index=1&amp;md5=fd1bebd923f26d98d6096c8bbe4b0f7d" rel="nofollow" shape="rect">Super-Align.com</a> for a chance to win one of 500 Align SideKITs until June 30, 2026.
Curated specifically for a busy lifestyle, each SideKIT includes:<ul class="bwlistdisc">
<li>
A full one-month supply of Align Probiotic featuring its unique probiotic strain to help soothe occasional bloating, gas, and abdominal discomfort.*</li>
<li>
A premium, travel-ready bag designed to tuck into any daily commute or carry-on luggage.</li>
</ul>
The promotion hit the streets with branded superhero women across Manhattan who intercepted busy women on the go, handing out Align SideKITs and conducting high-energy, rapid-fire "Man on the Street" interviews to discuss how everyday New Yorkers manage to do it all, who the superwomen in their lives are, and how they protect against the "nemesis" of occasional gas and bloating.
From there, the campaign takes to the skies on June 17 over Manhattan’s iconic skyline. A custom plane-towed aerial banner will fly along the Hudson River and major New York City sightlines, inviting women to call for backup via sweepstake.
“Our goal with this campaign is to strip away the stigma around the uncomfortable realities of digestive discomfort that often impact women in midlife, and empower them to nurture their inner warrior,” said Elizabeth Makras, Align Probiotic Brand Director. “Women in their 50s and beyond are everyday superheroes, and they shouldn’t have to power through occasional bloating and gas in silence. Align Probiotic features a unique strain and the Align SideKIT is our way of delivering this support directly to women on the go, helping them have digestive confidence and enjoy life*.”
Align Probiotic features a unique strain, B. longum 35624™, which naturally helps maintain digestive balance, relieve occasional bloating and gas, and can help maintain a healthy microbiome.* Although the body requires a brief adjustment period to the introduction of a new probiotic strains, most individuals can expect to feel the positive impact of Align within just one month of daily use.
For more information about the campaign, to enter the national sweepstakes, or to discover the science behind Align Probiotic, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fsuper-align.com&amp;esheet=54556170&amp;newsitemid=20260617202849&amp;lan=en-US&amp;anchor=Super-Align.com&amp;index=2&amp;md5=c74f9e83737176f0fd7c8ca8b89ab7d1" rel="nofollow" shape="rect">Super-Align.com</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Falignprobiotics.com&amp;esheet=54556170&amp;newsitemid=20260617202849&amp;lan=en-US&amp;anchor=alignprobiotics.com&amp;index=3&amp;md5=a20be7eaf915188f6cc1069cac51f06d" rel="nofollow" shape="rect">alignprobiotics.com</a>.
ABOUT ALIGN PROBIOTIC
Align Probiotic has a variety of daily probiotic supplements for everyone in the family to help support a healthy digestive system*.
The digestive benefits in our Align 24/7 Digestive Support *§ capsules come from a unique strain of bacteria only found in Align. In the 1990s, a group of gastroenterologists and microbiologists began researching probiotic strains, and they discovered Bifidobacterium 35624™ – which helps relieve occasional bloating, gas, and abdominal discomfort* and is backed by 20+ years of research.
Along with Align 24/7 Digestive Support *§, some of our other most popular products are: Bloating Relief + Food Digestion, which has a probiotic to relieve occasional bloating* and Vitamin B12 to help break down food into cellular energy*; Women’s Dual Action, which has probiotics to help support vaginal health* and a botanical to help support monthly mood balance*; and DualBiotic gummies which has a prebiotic to help nourish good bacteria and a probiotic to add more good bacteria to the gut*
Even gastroenterologists prefer Align and recommended it over 2 times more often than any other probiotic brand. ‡‡
ABOUT PROCTER &amp; GAMBLE
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54556170&amp;newsitemid=20260617202849&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=4&amp;md5=e0a13e8e7979180e3e84b6694f3ab00c" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54556170&amp;newsitemid=20260617202849&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=5&amp;md5=685b0435412af5aee375a2fd87d2cb2c" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
§Fortifies your digestive system 24/7 with continued daily use.*"
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
‡‡Recommended 1.75x more among Doctors who recommended a brand of probiotic in ProVoice 2025" Contacts 
<a target="_blank" href="mailto:amara.saputo@citizenrelations.com" rel="nofollow" shape="rect">amara.saputo@citizenrelations.com</a>

Align Probiotic Launches Nationwide Call For Backup to Help Women 50 and Beyond Combat Occasional Gas and Bloat

Fresh out of retirement, Mr. Clean found inspiration in the Everything Shower trend, creating an easy, time-saving way to keep your shower and tub sparkling clean as part of a ritual already built into your routine.CINCINNATI--(BUSINESS WIRE)--Mr. Clean is crashing the Everything Shower trend, dropping his first-ever beauty-inspired moment and crowning the Shower &amp; Tub Scrubber as the ultimate glow-up device for your bathroom. <a href="https://mms.businesswire.com/media/20260615294011/en/2831988/5/Mr._Clean_1.jpg"><img src="https://mms.businesswire.com/media/20260615294011/en/2831988/22/Mr._Clean_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260615294011/en/2831988/5/Mr._Clean_1.jpg"><img src="https://mms.businesswire.com/media/20260615294011/en/2831988/21/Mr._Clean_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260615294011/en/2831985/5/MrClean_US_Logo_Primary_RGB.jpg"><img src="https://mms.businesswire.com/media/20260615294011/en/2831985/22/MrClean_US_Logo_Primary_RGB.jpg" /></a> <a href="https://mms.businesswire.com/media/20260615294011/en/2831985/5/MrClean_US_Logo_Primary_RGB.jpg"><img src="https://mms.businesswire.com/media/20260615294011/en/2831985/21/MrClean_US_Logo_Primary_RGB.jpg" /></a>
Mr. Clean may be back from retirement, but he didn’t spend his time off lounging. During his break, he dove headfirst into the rising self-care trend of the Everything Shower—and quickly realized that while people were busy pampering their skin, hair, and every serum-soaked inch of themselves, one thing kept getting ignored: the shower itself.
Inspired by this realization, Mr. Clean set out to help consumers refresh their spaces as easily as they refresh themselves, introducing the fan-favorite Shower &amp; Tub Scrubber as the final step in a truly complete Everything Shower routine.
“I took lots of self-care showers during my retirement and wanted to make sure my shower was always fresh,” said Mr. Clean. “So, I created an Everything Shower regimen that shuts down grime and keeps you and your bathroom clean.”
To mark his return and his new beauty-inspired mission, Mr. Clean is making a bold entrance into the beauty world. He’s going from brand icon to beauty mogul with two billboards debuting in New York City’s lower Manhattan at Bowery and Great Jones Street, and Canal Street and Broadway, plus wild postings popping up on Thompson Street and Broome Street.
“Self-care is about more than beauty products. It’s about feeling comfortable in the space you’re in every day,” said Connor Nickell, Brand Director, Mr. Clean. “The Everything Shower trend highlights just how central the bathroom has become to beauty, reset, and routine. With the Mr. Clean Shower &amp; Tub Scrubber as part of the Everything Shower routine, your space can feel just as refreshed as you do after your self-care ritual.”
Consumers can scan the QR code on the billboards or visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mrclean.com%2Fen-us%2Feverythingshower&amp;esheet=54554587&amp;newsitemid=20260615294011&amp;lan=en-US&amp;anchor=mrclean.com%2Fen-&amp;index=1&amp;md5=df3ea935d007bc8f904cbe04a5f2b631" rel="nofollow" shape="rect">mrclean.com/en-</a><a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mrclean.com%2Fen-us%2Feverythingshower&amp;esheet=54554587&amp;newsitemid=20260615294011&amp;lan=en-US&amp;anchor=us%2Feverythingshower&amp;index=2&amp;md5=140d805204c396b3b06c93e5739760fe" rel="nofollow" shape="rect">us/everythingshower</a> to unlock limited free Everything Shower kits and coupons. The offer is available from 12:01 a.m. on June 15, 2026 through 11:59 p.m. on June 24, 2026.
Mr. Clean Debuts Two New York City Beauty-Inspired Everything Shower Billboards Featuring the Mr. Clean Shower &amp; Tub Scrubber
Mr. Clean brings his Everything Shower routine to life in two high-editorial, beauty-inspired billboards featuring the Shower &amp; Tub Scrubber, blending the evolving beauty landscape with the transformative power of a refreshed space. The creative underscores that an Everything Shower isn’t complete without a sparkling clean bathroom to complement a refreshed you.
What is an Everything Shower?
An “Everything Shower” is an in-depth, head-to-toe self-care routine that typically includes your personal choice of self-care steps like washing, exfoliating, shaving, and hair care all in one session. With the Mr. Clean Shower &amp; Tub Scrubber, this Everything Shower ritual can extend to your shower and tub.
What Are the Steps to an Everything Shower?
Everyone’s Everything Shower is different, so do what feels good to you! Here is an example of what an Everything Shower featuring the Mr. Clean Shower &amp; Tub Scrubber could look like:<ul class="bwlistdisc">
<li>
Step One – Start with a Strong Hair Reset: Kick things off by showing your hair some serious TLC. Think shampoo, conditioner, a hair mask, and a little extra patience. This is where the reset begins.</li>
<li>
Step Two – Lather Like You Mean It: Turn up the music and get into it. Cleanse, wash your body, and build a head-to-toe lather. Don’t rush it.</li>
<li>
Step Three – Scrub, Shave, Smooth, Shine: Exfoliate, shave if it feels right, and take a moment to rinse it all off. If it makes you feel extra, you’re doing it right.</li>
<li>
Step Four – The “Everything” Part of the Everything Shower: You’ve refreshed yourself, now refresh your bathroom. Grab your Mr. Clean Shower &amp; Tub Scrubber as the last step in your Everything Shower routine and give your space a quick glow-up to match.</li>
</ul>
How Does the Mr. Clean Shower &amp; Tub Scrubber Improve Your Everything Shower Experience?
The new Mr. Clean Shower &amp; Tub Scrubber transforms your Everything Shower routine by delivering faster, more effective cleaning results with minimal scrubbing. Key features include:<ul class="bwlistdisc">
<li>
A built-in squeegee that helps deliver a streak-free finish.</li>
<li>
Sturdy grip handle for more scrubbing power with a 360-degree pivoting head for hard-to-reach places.</li>
<li>
Cuts through 100% of soap scum and grime for a deep clean in half the time versus leading all-purpose bleach sprays.</li>
<li>
The Mr. Clean Shower &amp; Tub Foaming Magic Erasers use the cleaning power of Dawn and last 5X longer when attached to the Shower &amp; Tub Scrubber (versus Mr. Clean Shower &amp; Tub Foaming Magic Eraser alone).</li>
<li>
Designed to clean tough bathroom messes on shower glass, bathtubs, tile, sinks and more.</li>
</ul>
Where Can I Buy Mr. Clean Shower &amp; Tub Scrubber?
The Mr. Clean Shower &amp; Tub Scrubber and Magic Erasers are currently available at major retailers nationwide in stores and online.
The Mr. Clean Shower &amp; Tub Scrubber Starter Kit includes the Shower &amp; Tub Scrubber and two Mr. Clean Shower &amp; Tub Foaming Magic Erasers. Pricing and promotion are at the discretion of the retailer.
To learn more, please visit MrClean.com. Follow @MrClean on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.
Sweepstakes Disclosure
NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC who are 18 years of age or older as of the last day of the month prior to date of entry. The Everything Shower Sweepstakes starts at 12:01 a.m. ET on 6/15/2026 and ends at 11:59 p.m. ET on 6/24/2026. Sponsored by The Procter &amp; Gamble Distributing LLC. For full rules click <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fassets.ctfassets.net%2Fxk6to2owan57%2F2FXs1Sx2JHPyWKKPsgvoP4%2Fcafb577df14e22f90b90070506dec4d0%2FMr_Clean_The_Everything_Shower_Sweepstakes_Rules_-_Final.pdf&amp;esheet=54554587&amp;newsitemid=20260615294011&amp;lan=en-US&amp;anchor=here.&amp;index=3&amp;md5=5f6ea7a9b2cce10e2df7b33bde98ad3c" rel="nofollow" shape="rect">here.</a>
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Business Use Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SKII®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54554587&amp;newsitemid=20260615294011&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=4&amp;md5=9f868dfc33303c3b8bdb75a76879f47b" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54554587&amp;newsitemid=20260615294011&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.pg.com%2Fnews.&amp;index=5&amp;md5=db403a2d4b9bea573f568fa2b6b7ff57" rel="nofollow" shape="rect">http://www.pg.com/news.</a> Contacts 
Maytal Levi
 P&amp;G Surface Care, Communications Leader
 <a target="_blank" href="mailto:levi.m@pg.com" rel="nofollow" shape="rect">levi.m@pg.com</a>
Alan Danzis
 MSL New York
 <a target="_blank" href="mailto:alan.danzis@mslgroup.com" rel="nofollow" shape="rect">alan.danzis@mslgroup.com</a>

Mr. Clean Reinvents the Everything Shower with First-Ever Beauty Campaign for the Mr. Clean Shower & Tub Scrubber

Research uncovers strong dental and healthcare education opportunity, with 80% of Americans saying oral care would feel more important if they understood its impact on overall healthCINCINNATI--(BUSINESS WIRE)--P&amp;G, the maker of Crest and Oral-B, and the American Academy of Family Physicians (AAFP) are teaming up to help Americans better understand the connection between oral health and overall health – and the simple daily habits that can support better health outcomes. <a href="https://mms.businesswire.com/media/20260611044736/en/2828627/5/Whole_Body_Health_hero_infographic_FINAL.jpg"><img src="https://mms.businesswire.com/media/20260611044736/en/2828627/22/Whole_Body_Health_hero_infographic_FINAL.jpg" /></a> <a href="https://mms.businesswire.com/media/20260611044736/en/2828627/5/Whole_Body_Health_hero_infographic_FINAL.jpg"><img src="https://mms.businesswire.com/media/20260611044736/en/2828627/21/Whole_Body_Health_hero_infographic_FINAL.jpg" /></a> <a href="https://mms.businesswire.com/media/20260611044736/en/420339/5/CrestOralB.jpg"><img src="https://mms.businesswire.com/media/20260611044736/en/420339/5/CrestOralB.jpg" /></a> <a href="https://mms.businesswire.com/media/20260611044736/en/420339/5/CrestOralB.jpg"><img src="https://mms.businesswire.com/media/20260611044736/en/420339/21/CrestOralB.jpg" /></a>
A national survey of more than 2,000 Americans*, conducted by Ipsos in partnership with P&amp;G and supported by the AAFP, found that while 76% of Americans say they are motivated to take care of their oral health, only 3% of Americans associate oral health with whole-body health when polled.
The findings highlight that nearly half of Americans (44%) say they have never heard of the connection between oral health and cardiovascular disease, with awareness dropping even further for other conditions including diabetes (55%), respiratory disease (68%), pregnancy complications (67%), and Alzheimer’s disease (77%).
When left untreated, clinical evidence shows plaque bacteria and inflammation can progress beyond the mouth, reinforcing the important connection between oral health and overall wellbeing.
“Americans clearly care about oral health, but many still don’t fully understand how closely it’s connected to overall wellbeing,” said Stephanie Gans, DDS, Senior Scientist and Professional &amp; Scientific Relations Manager for Crest + Oral-B. “At the same time, the survey findings show a real opportunity: 80% of Americans say oral care would feel more important if they better understood its impact on overall health, and 92% say proof would motivate them to improve their routine. We’re helping people understand that simple, everyday habits can play an important role in supporting long-term health.”
Key findings from the national survey include:
AWARENESS GAP: Americans Don’t Fully Understand the Mouth-Body Connection<ul class="bwlistdisc">
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Nearly half of Americans (44%) have never heard of the connection between oral health and cardiovascular disease
<ul class="bwlistcircle">
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Among Gen Z respondents, that number rises to 57%</li>
</ul></li>
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Awareness is even lower for other conditions:
<ul class="bwlistcircle">
<li>
Diabetes (55%)</li>
<li>
Pregnancy complications (67%)</li>
<li>
Respiratory disease (68%)</li>
<li>
Alzheimer’s (77%)</li>
</ul></li>
<li>
Only 12% of respondents ranked oral health among their top three health behaviors, far behind exercise (59%) and healthy eating (52%)</li>
</ul>
REALITY CHECK: Oral Care Is Often One of the First Healthy Habits to Slip<ul class="bwlistdisc">
<li>
Nearly 3 in 4 say holidays or big events have led them to skip or scale back oral care</li>
<li>
53% skip brushing at least once a day</li>
<li>
Some of the biggest disruptors to oral care routines are: tiredness (41%), being sick (40%), routine changes (39%), being busy (36%), and stress (29%)</li>
<li>
Three times more people track their steps (30%) than oral health symptoms (10%)</li>
</ul>
“The mouth is one of the earliest and most accessible indicators of overall health,” said Dr. Sukirth Ganesan, DDS, PhD, MPH and Director of the Advanced Education Program in Periodontics at the Iowa College of Dentistry and Dental Clinics. “We can catch important health signals earlier, but only if patients and health care providers recognize the signs. Symptoms like bleeding gums can indicate underlying inflammation or infection and are often overlooked. This survey underscores the need for better education, earlier intervention, and stronger collaboration between dental and medical professionals.”
While physicians and dental professionals can help patients understand the importance of oral health, P&amp;G is working to make oral health easier to achieve. A simple routine, focused on brushing twice a day for two minutes with a stannous fluoride toothpaste that provides 24-hour antibacterial protection like Crest Pro-Health and an electric toothbrush with a dentist-inspired round head like the Oral-B iO Series, can help remove more plaque and improve gum health, supporting not just a healthier smile, but overall wellbeing. In fact, the Oral-B iO Series electric toothbrush with its oscillating-rotating brush head and Crest Pro-Health toothpaste together deliver 10x healthier gums** than brushing with a regular toothpaste on a manual toothbrush.
“Too often, care for the mouth and the rest of the body happen independently. When physicians and dental professionals work together, we can improve patients’ understanding of the connection between oral care and whole body health,” said Rebecca Fuller Beeler, PhD, Vice President, Integrated Marketing Communications at the AAFP. “Family physicians can play an important role as the first line of defense against preventable illness and disease by also promoting good oral health during patient visits.”
Together, P&amp;G, Crest, Oral-B and the AAFP hope to encourage Americans to view oral care not simply as part of a daily hygiene routine, but as an essential part of supporting overall health and wellness.
The American Academy of Family Physicians does not endorse The Procter &amp; Gamble Company, Crest, Oral-B, or any other specific company or product.
About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing market, drawing upon 75+ years of expertise to empower healthier lives for all through better oral care. The brand features a wide variety of products to build a personalized oral care routine for the best clean every time, including manual, battery and electric toothbrushes for children and adults, and interdental products such as dental floss. Oral-B’s iO Series electric toothbrushes feature the latest in brushing technology, with a dentist-inspired round brush head that removes 100% more plaque than regular manual brushes, for cleaner teeth and healthier gums.
About Crest
Since its launch in 1955, Crest has been at the forefront of oral care innovation, empowering healthier smiles for 70 years. Backed by decades of research and trusted by dental professionals, Crest offers a full portfolio of products designed to meet the evolving needs of families and individuals, from cavity protection and enamel strengthening to advanced whitening, gum health, and sensitivity relief. Beyond toothpaste, Crest provides comprehensive oral care solutions, including mouthwash, whitening treatments, and daily regimens that work together to help maximize the benefits of brushing.
About P&amp;G
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54551302&amp;newsitemid=20260611044736&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=44e26f28f55dd5231ffde6af78c84e69" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54551302&amp;newsitemid=20260611044736&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=36cc422c3e839b1278652e52faf127dd" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
*This P&amp;G/Ipsos poll was conducted April 3 – April 14, 2026, by Ipsos using the probability-based KnowledgePanel®. This poll is based on a nationally representative probability sample of 2,052 adults, age 18 or older. The margin of sampling error is plus or minus 2.21 percentage points at the 95% confidence level, for results based on the entire sample of adults. The study was conducted in English. The data for the total sample were weighted to adjust for gender by age, race/ethnicity, education, Census region, metropolitan status, and household income.
**J Dent Res Vol #105(Spec Iss A ):531 Contacts 
MEDIA CONTACT: Zeno Group for P&amp;G, <a target="_blank" href="mailto:pgwbh@zenogroup.com" rel="nofollow" shape="rect">pgwbh@zenogroup.com</a>

New Survey from P&G and American Academy of Family Physicians Reveals 76% of Americans Say They Care About Their Oral Health, But When Polled, Only 3% of Americans Associate Oral Health with Whole Body Health

Fashion Designer Cynthia Rowley Collaborates on Limited-Edition Brooch to Celebrate the New Collection <a href="https://mms.businesswire.com/media/20260609853604/en/2826845/5/Cynthia_Rowley_x_Boutique_Botanicals.jpg"><img src="https://mms.businesswire.com/media/20260609853604/en/2826845/22/Cynthia_Rowley_x_Boutique_Botanicals.jpg" /></a> <a href="https://mms.businesswire.com/media/20260609853604/en/2826845/5/Cynthia_Rowley_x_Boutique_Botanicals.jpg"><img src="https://mms.businesswire.com/media/20260609853604/en/2826845/21/Cynthia_Rowley_x_Boutique_Botanicals.jpg" /></a> <a href="https://mms.businesswire.com/media/20260609853604/en/2826825/5/Downy.jpg"><img src="https://mms.businesswire.com/media/20260609853604/en/2826825/22/Downy.jpg" /></a> <a href="https://mms.businesswire.com/media/20260609853604/en/2826825/5/Downy.jpg"><img src="https://mms.businesswire.com/media/20260609853604/en/2826825/21/Downy.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Downy is launching Boutique Botanicals, a new line of in-wash scent bead boosters featuring nature-inspired boutique fragrances for your laundry. Crafted by the world-class perfumers at the Downy Fine Fragrance House, the team behind the cult-favorite Unlimited N.26, the collection includes three botanically-driven scents: Citrea, Peonia, and Folia.
Downy Boutique Botanicals draw from the richness of the botanical world, translating the complexity of flowers, herbs, and citrus into fine fragrance for fabric. The new collection is composed with the same craft and artistry as prestige perfumes, delivering a sophisticated, nature-inspired scent that lasts so you can start every day fresh. To mark the launch, Downy tapped fashion designer Cynthia Rowley to design a limited-edition brooch as a wearable expression of scent's role as fashion's most invisible accessory.
"Scent and fashion have always been connected, but this collaboration lets us celebrate that in a new way," said fashion designer Cynthia Rowley. "I was intrigued by the idea of creating a visual representation of fragrance. My family and I have been fans of Downy for years, so designing this brooch to bring Boutique Botanicals to life felt like a full-circle moment."
The Boutique Botanicals Collection includes three nature-inspired scents:<ul class="bwlistdisc">
<li>
Citrea – Opens with a bright spark of fresh and luminous clementine, before giving way to the honeyed softness of neroli in full bloom. At its heart is a deep, sensual white musk that wraps every fiber in warmth, leaving behind a fragrance that feels less like laundry and more like a luxury you wear all day.</li>
<li>
Peonia – Softly romantic and richly layered, Peonia begins with the delicate bloom of peony, unfolding into the vibrant sweetness of azalea. A whisper of peppercorn brings an unexpected warmth, creating a fragrance that is soft, enveloping, and endlessly captivating.</li>
<li>
Folia – Crisp and green, Folia is defined by the herbal clarity of basil, brightened by the sunny lift of bergamot. A cool rush of eucalyptus moves throughout, opening across fabrics with a refreshed, quietly vibrant feel. The clean, invigorating fragrance brings a sense of ease and clarity that lingers throughout the day.</li>
</ul>
"We built Boutique Botanicals on the simple idea that the clothes you wear every day deserve the same sensorial intention as the perfume you put on your skin,” said Benjamin Sattler, Vice President of North America Downy. “Scent is one of the most personal ways to express yourself, and now that can start with your laundry."
Starting now through July 9, consumers can enter the Cynthia Rowley x Downy Boutique Botanicals Sweepstakes for a chance to win the Cynthia Rowley brooch at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fbotanicalssweeps.com%2F&amp;esheet=54550010&amp;newsitemid=20260609853604&amp;lan=en-US&amp;anchor=BotanicalsSweeps.com.&amp;index=1&amp;md5=559371f29b27c9113fc078efd8845c04" rel="nofollow" shape="rect">BotanicalsSweeps.com.</a> The Downy Boutique Botanicals collection is available nationwide with an MSRP of $15.97. To use, add the desired amount to the washing machine drum before adding clothes. Safe for all washable fabrics. For more information, visit<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.downy.com%2F&amp;esheet=54550010&amp;newsitemid=20260609853604&amp;lan=en-US&amp;anchor=www.downy.com&amp;index=2&amp;md5=12287a332ed15b58af25647517a53af5" rel="nofollow" shape="rect"> www.downy.com</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54550010&amp;newsitemid=20260609853604&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=c91a80581b75d47f7ec74a203e2644fd" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54550010&amp;newsitemid=20260609853604&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=7774a7ef83cf59d4412c5517d442a12c" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC who are 18 years of age or older as of the last day of the month prior to date of entry. The Cynthia Rowley x Downy Boutique Botanicals Sweepstakes starts at 10:00 a.m. ET on 6/9/2026 and ends at 11:59 p.m. ET on 7/9/2026. Sponsored by The Procter &amp; Gamble Distributing LLC. For full rules visit BotanicalsSweeps.com. Contacts 
Media Contact:
 Rachel Koggan
 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

New Downy Boutique Botanicals Scent Beads Bring Nature-Inspired Boutique Fragrances to Your Laundry

Peer reviewed life cycle assessment published in the Journal of Dentistry (ISO 14040/14044-compliant) finds most impact comes from clinical care pathways, making prevention at home the biggest lever to improving outcomes for patients and the environment. <a href="https://mms.businesswire.com/media/20260605333766/en/2823262/5/iO_mood_pic_water_copy.jpg"><img src="https://mms.businesswire.com/media/20260605333766/en/2823262/22/iO_mood_pic_water_copy.jpg" /></a> <a href="https://mms.businesswire.com/media/20260605333766/en/2823262/5/iO_mood_pic_water_copy.jpg"><img src="https://mms.businesswire.com/media/20260605333766/en/2823262/21/iO_mood_pic_water_copy.jpg" /></a> <a href="https://mms.businesswire.com/media/20260605333766/en/2818783/5/stacked_logo_Crest_Oral-B.jpg"><img src="https://mms.businesswire.com/media/20260605333766/en/2818783/22/stacked_logo_Crest_Oral-B.jpg" /></a> <a href="https://mms.businesswire.com/media/20260605333766/en/2818783/5/stacked_logo_Crest_Oral-B.jpg"><img src="https://mms.businesswire.com/media/20260605333766/en/2818783/21/stacked_logo_Crest_Oral-B.jpg" /></a>GENEVA--(BUSINESS WIRE)--Today P&amp;G Oral Care announces the release of a new, first-of-its kind LCA study published in the Journal of Dentistry finds managing advanced periodontal disease can be associated with up to ~10× higher environmental impact compared with maintaining periodontal health through at-home prevention.
The peer-reviewed paper, titled “Quantifying the Environmental Impact Potential from Periodontal Health to Disease: Findings from a Life Cycle Assessment Study,” for the first time quantifies the environmental burden associated with the presence of periodontal disease, its progression and the associated clinical care.
It was developed by sustainability and oral health experts in collaboration with Procter &amp; Gamble (P&amp;G). The ISO 14040/14044–compliant research applies a whole-system life cycle assessment (LCA) lens to oral healthcare, quantifying environmental impacts across pathways from periodontal health through progressive gum disease, spanning both daily at-home prevention and in-clinic interventions.
A new lens on environmental sustainability in oral healthcare
The environmental sustainability discussion in oral healthcare has largely focused on so-called ‘green’ products, waste and manufacturing. This study extends to full care pathways delivered by the profession and through at-home routines.
Additional study findings (high level)<ul class="bwlistdisc">
<li>
Clinical interventions account for ~90% of total environmental impact across the modelled periodontal pathway.</li>
<li>
Within at-home routines, water use is the largest contributor; within the study’s parameters, no meaningful difference was observed between manual and electric toothbrushing routines for total at-home impact. (See paper for methods/assumptions.)</li>
</ul>
Why this matters: Prevention is the biggest lever, and the right tools can make it easier
By linking oral health outcomes with care pathways, the study adds significant value to the concept of prevention, showing that effective at-home routines matter. Avoiding gum disease progression may reduce the need for more intensive, resource-heavy clinical interventions, benefiting patients, healthcare systems, society, and the environment.
Alongside professional guidance (brush twice daily for two minutes with fluoride toothpaste and clean between teeth), evidence indicates that powered toothbrushes not only reduce plaque and maintain better gum health in the short term, but those that work with oscillating-rotating technology also contribute to significant long-term benefits.
Gum health challenges are widespread<ul class="bwlistdisc">
<li>
Globally, more than 1 billion people were living with severe periodontitis in 2021, based on analyses using Global Burden of Disease (GBD) 2021 data.</li>
<li>
In England, the Adult Oral Health Survey (AOHS) 2023 found that:
<ul class="bwlistcircle">
<li>
93% of adults with natural teeth had at least one sign of periodontal disease, and</li>
<li>
around 28% had early signs of gum breakdown, measured clinically as deeper spaces below the gumline (&gt;3.5 mm) where plaque can build up and problems often begin.</li>
</ul></li>
</ul>
Industry Leadership perspective
“Healthy habits at home matter, and using the right tools, can make prevention more effective. Plaque builds up in hard-to-reach areas like along the gumline and between teeth, and better daily cleaning helps stop problems before they escalate. In a meta-analysis of more than 20 randomized clinical studies (over 2,600 participants, up to six months), 88% of people with early gum problems regained healthy gums using Oral-B iO. In fact, 4x as many people returned to healthy gums using iO powered toothbrushes compared to a manual toothbrush.”
– Michael Grieff, Senior Vice President R&amp;D Oral Care, Procter &amp; Gamble
Reference: Zou Y, et al., Int Dent J 2023 Jul 20;S0020-6539
Expert perspectives
“What’s important about this LCA is that it places products in the real-world context of oral health, showing that prevention at home, and reducing high-impact clinical care, is where the biggest sustainability leverage sits.”
- Prof. Brett Duane, Co-author, Honorary Professor at the University of Dundee and Associate Professor (Visiting) at Trinity College Dublin
“As periodontal disease progresses, care becomes more intensive. Prevention reduces the lifetime need for treatment, which matters for patients, healthcare systems, and environmental sustainability.”
– Prof. Nicolas Martin, Co-Author University of Sheffield; Chair, FDI Sustainability in Dentistry Task Team
“Around 90% of the environmental impact comes from clinical treatment, and it is up to ten times higher for advanced periodontal disease. Prevention is one of the most powerful levers we have.”
- Dr. Steven Mulligan, Co-Author University of Sheffield; Founding member, FDI Sustainability in Dentistry Task Team
“Periodontal health isn’t only about the mouth, it’s closely linked to overall health. We see strong clinical associations between gum diseases and systemic conditions such as diabetes and cardiovascular diseases. That’s why prevention at home matters: consistent, effective plaque removal, especially along the gumline and between teeth—helps keep inflammation under control and supports long-term health.”
- Prof. Andrea Pilloni, Professor of Periodontology, Sapienza University of Rome
Read the paper
Journal of Dentistry (2026). “Quantifying the Environmental Impact Potential from Periodontal Health to Disease: Findings from a Life Cycle Assessment Study.”
DOI: <a target="_blank" href="https://www.sciencedirect.com/science/article/pii/S0300571226004057?via%3Dihub" rel="nofollow" shape="rect">https://www.sciencedirect.com/science/article/pii/S0300571226004057</a>
Authors: Brett Duane; Nicolas Martin; Steven Mulligan; Joost Dewaele; Lauren Wedel.
Notes to editors (methodology and ISO)
This study has been conducted in accordance with the requirements of ISO 14040/14044 framework for life cycle assessment (LCA) and has been third-party verified to ensure compliance with the international standards. The analyzed system includes all activities and products associated to the functional unit of maintaining healthy gum and teeth in the patient home (preventive care), as well as all activities and products in dental clinics to maintain periodontal health or treat periodontal disease (including travel to the dental clinic). The most relevant environmental indicators are selected by using endpoint normalization which aims to focus the assessment on the 5-6 most relevant indicators for the system being studied. Relevant indicators are impact categories that cumulatively contribute to at least 80% of the total environmental impact.
About the Journal of Dentistry
The Journal of Dentistry is a leading international journal in restorative dentistry, publishing peer-reviewed research intended to influence clinical practice, research, industry, and policy internationally.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://www.pg.com" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://www.pg.com/news" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Oral-B and Crest
Oral-B® and Crest®, part of Procter &amp; Gamble, have led oral care innovation for decades. Founded in 1950 and 1955 respectively, the brands combine science-backed expertise with a comprehensive portfolio—from electric toothbrushes and toothpaste to mouthwash, whitening, and interdental solutions. Trusted by dental professionals worldwide, they continue to advance solutions for cavity protection, gum health, enamel strength, sensitivity relief, and overall oral health. Contacts 
Katrin Meincke, Communications Director Procter &amp; Gamble, +41(0)796350596; <a target="_blank" href="mailto:meincke.k@pg.com" rel="nofollow" shape="rect">meincke.k@pg.com</a>

New Study Reveals the True Environmental Impact of Periodontal Disease – And What You Can Do About It

Old Spice And Walmart Partner With Big Brothers Big Sisters Of Miami For The “School Of Swagger” Celebration for Graduating Mentees and the Mentors Who Inspire Next-Gen Confidence.CINCINNATI--(BUSINESS WIRE)--For the 4th consecutive year, Old Spice and Walmart celebrated the Big Brothers Big Sisters of Miami Class of 2026 at the annual “School of Swagger” graduation event at Florida Memorial University. The celebration recognized students for their academic achievements and honored the dedicated mentors who supported them along the way. <a href="https://mms.businesswire.com/media/20260605781567/en/2825008/5/KRE88273.jpg"><img src="https://mms.businesswire.com/media/20260605781567/en/2825008/22/KRE88273.jpg" /></a> <a href="https://mms.businesswire.com/media/20260605781567/en/2825008/5/KRE88273.jpg"><img src="https://mms.businesswire.com/media/20260605781567/en/2825008/21/KRE88273.jpg" /></a> <a href="https://mms.businesswire.com/media/20260605781567/en/2825007/5/Old_Spice_Logo_%288%29.jpg"><img src="https://mms.businesswire.com/media/20260605781567/en/2825007/22/Old_Spice_Logo_%288%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260605781567/en/2825007/5/Old_Spice_Logo_%288%29.jpg"><img src="https://mms.businesswire.com/media/20260605781567/en/2825007/21/Old_Spice_Logo_%288%29.jpg" /></a>
In partnership with Old Spice, Sports Analyst and Reporter, Andraya Carter, joined Big Brothers Big Sisters of Miami President and CEO, Gale Nelson, for a candid fireside conversation on-stage. The discussion focused on the lifelong impact of mentorship, how young people can channel their inner confidence, and strategies for manifesting career growth. Carter shared personal stories from her journey as a student-athlete at the University of Tennessee to becoming a versatile broadcaster covering college basketball, football, the NBA, SEC Network and more.
Quick Facts
 Initiative: Old Spice &amp; Walmart "School of Swagger"
 Primary Partner: Big Brothers Big Sisters of Miami
 Keynote Speaker: Andraya Carter (Sports Analyst &amp; Reporter)
 Where: Florida Memorial University
 Core Mission: Fostering next-gen confidence and reducing the youth mentorship gap
The event is a cornerstone of Old Spice and Walmart’s multi-year “School of Swagger” initiative, a program dedicated to expanding youth mentorship networks, boosting academic retention, and empowering young people with the confidence and support needed to navigate the seas of school and beyond.
“Mentorship has played a huge role in my own journey, from my coaches and teachers to the women and leaders who helped shape me both on and off the court,” said Andraya Carter. “I’m grateful to now be in a position where I can pour back into the next generation and encourage young people to believe in themselves and chase what’s possible. I’m honored to partner with Old Spice and Big Brothers Big Sisters through the ‘School of Swagger’ program to celebrate these students and the incredible impact mentors can have on young people’s lives.”
Throughout the fireside chat, Carter reflected on the mentors who helped influence her career, including legendary basketball coaches and sports personalities who came before her, while encouraging graduates to pursue opportunities with confidence and authenticity.
“Having a mentor in your corner can help build confidence, open doors and create opportunities that last far beyond the classroom,” Carter added. “No matter what path these students pursue — sports, media, business, the arts or beyond — having people who believe in you can make all the difference.”
The annual celebration recognized key milestones for the Class of 2026, highlighting program pillars that include:<ul class="bwlistdisc">
<li>
Academic Milestones: Honoring students successfully graduating from the eighth-grade and senior high school tracks within the Big Brothers Big Sisters of Miami network.</li>
<li>
Community &amp; Excellence: Awarding dedicated student scholarships alongside live youth performances.</li>
<li>
Brand Integrations: Spotlighting tailored product experiences, including products from various Old Spice collections.</li>
</ul>
“For years, Old Spice and Walmart have worked alongside Big Brothers Big Sisters to support students through mentorship and confidence-building programs,” said Kate DiCarlo, Senior Communications Director at P&amp;G. “The ‘School of Swagger’ initiative is rooted in the belief that every young person deserves a strong support system and access to mentors who can help guide them toward their goals.”
“The ongoing School Of Swagger partnership with Old Spice and Walmart highlights the power of corporate citizenship and mentorship," said Gale Nelson, President &amp; CEO, Big Brothers Big Sisters Miami. "With over 1,300 attendees witnessing our 'Littles' walk across the stage to various post-secondary pathways, this partnership reinforces one simple fact - we all have a little in common.”
Old Spice launched the “School of Swagger” initiative in partnership with Walmart and Big Brothers Big Sisters to help foster confidence, create meaningful mentorship connections and support students as they navigate high school and prepare for future success. To learn more about the initiative and how to become a mentor yourself, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Foldspice.com%2Fschoolofswagger%2F&amp;esheet=54548029&amp;newsitemid=20260605781567&amp;lan=en-US&amp;anchor=https%3A%2F%2Foldspice.com%2Fschoolofswagger%2F&amp;index=1&amp;md5=bb00d5904c2bf2b7ee4116918b00a99c" rel="nofollow" shape="rect">https://oldspice.com/schoolofswagger/</a>
About Old Spice
Old Spice, an iconic grooming brand for more than 80 years, is the No.1 selling antiperspirant and deodorant brand for men in the United States. As a category leader, Old Spice offers pro-level performance across a men’s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete men’s grooming regimen. Follow Old Spice's social channels: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Foldspice%2F%3Fhl%3Den&amp;esheet=54548029&amp;newsitemid=20260605781567&amp;lan=en-US&amp;anchor=Instagram&amp;index=2&amp;md5=7fbf263aa948f44b8353c8606e505077" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40oldspice%3Flang%3Den&amp;esheet=54548029&amp;newsitemid=20260605781567&amp;lan=en-US&amp;anchor=TikTok&amp;index=3&amp;md5=d1f6a61c19f748bd59e4e18b7653a6f3" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FOldSpice%2F&amp;esheet=54548029&amp;newsitemid=20260605781567&amp;lan=en-US&amp;anchor=Facebook&amp;index=4&amp;md5=034557fdd21ce1537d4cc2c6a4f9fa62" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Foldspice&amp;esheet=54548029&amp;newsitemid=20260605781567&amp;lan=en-US&amp;anchor=YouTube&amp;index=5&amp;md5=6fffc0386b31b2a9249391076facb6b0" rel="nofollow" shape="rect">YouTube</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Foldspice&amp;esheet=54548029&amp;newsitemid=20260605781567&amp;lan=en-US&amp;anchor=X&amp;index=6&amp;md5=f052678a1a87c9a8a85cf7e4a7448a0e" rel="nofollow" shape="rect">X</a>.
About Big Brothers Big Sisters of America
Founded in 1904, Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters' evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. For more information, visit: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.bigbrothersbigsisters.org&amp;esheet=54548029&amp;newsitemid=20260605781567&amp;lan=en-US&amp;anchor=www.bigbrothersbigsisters.org&amp;index=7&amp;md5=64ee7bceced4362f1f4e5080c5985adb" rel="nofollow" shape="rect">www.bigbrothersbigsisters.org</a>. Contacts 
For media inquiries, please contact:
Stephanie Lett, Citizen Relations
 <a target="_blank" href="mailto:stephanie.lett@citizenrelations.com" rel="nofollow" shape="rect">stephanie.lett@citizenrelations.com</a>
Nicole Bosley, Procter &amp; Gamble, Old Spice
 <a target="_blank" href="mailto:bosley.ne@pg.com" rel="nofollow" shape="rect">bosley.ne@pg.com</a>

Old Spice and Walmart Celebrate the Graduating Class of 2026 with A Fireside Chat From Basketball Analyst, Andraya Carter, On The Impact Of Mentorship

CINCINNATI--(BUSINESS WIRE)--Seth Cohen, Chief Information Officer of The Procter &amp; Gamble Company (NYSE:PG) will be a featured speaker at the 6th Annual Evercore Consumer and Retail Conference on Wednesday, June 10, 2026, at 8:00 a.m. ET. <a href="https://mms.businesswire.com/media/20260604540535/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260604540535/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260604540535/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260604540535/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54547016&amp;newsitemid=20260604540535&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=542714ba3e63e6178510d7219ab38e1a" rel="nofollow" shape="rect">www.pginvestor.com</a>. The webcast will also be available for replay.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54547016&amp;newsitemid=20260604540535&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=0b78fcc8ae92fc785994b9ae70052f0a" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54547016&amp;newsitemid=20260604540535&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=ec17ecb925e5dbc36597af1d8ff7a4b8" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Presentation From the Evercore Consumer and Retail Conference, June 10

CINCINNATI--(BUSINESS WIRE)--Andre Schulten, Chief Financial Officer of The Procter &amp; Gamble Company (NYSE:PG) will be a featured speaker at the Deutsche Bank dbAccess Global Consumer Conference on Wednesday, June 3, 2026, at 8:30 A.M. CEST (Central European Summer Time) / 2:30 A.M. ET (Eastern Time). <a href="https://mms.businesswire.com/media/20260527471100/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260527471100/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260527471100/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260527471100/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54542022&amp;newsitemid=20260527471100&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=f6afab487031ab00e74c3d913365ab28" rel="nofollow" shape="rect">www.pginvestor.com</a>.
The webcast will also be available for replay.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54542022&amp;newsitemid=20260527471100&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=305218b1773cdad288c669a2edfb9a1a" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54542022&amp;newsitemid=20260527471100&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=f4d845e08446f5e20576ee5dee3d2ec5" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Presentation From the Deutsche Bank dbAccess Global Consumer Conference, June 3

The new collection features clean, effective formulas and hypoallergenic fragrances developed in collaboration with allergists, biologists, and dermatologists to prove that sensitive skin doesn’t have to be scentless.SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand celebrated for its clean, simple, and effective formulas, announces the launch of the Sensitive Series. This new head-to-toe collection is specifically designed for those with sensitive skin who refuse to compromise on a sensorial, scented experience. Developed in collaboration with a cross-functional team of allergists, biologists, and dermatologists, the Sensitive Series pairs high-performance ingredients with hypoallergenic fragrances designed to be suitable for sensitive skin, while delivering a thoughtfully crafted sensorial scent experience. <a href="https://mms.businesswire.com/media/20260521895941/en/2811065/5/Shot_29_Group_Shot_Mixed_0712_HeroAltFINAL.jpg"><img src="https://mms.businesswire.com/media/20260521895941/en/2811065/22/Shot_29_Group_Shot_Mixed_0712_HeroAltFINAL.jpg" /></a> <a href="https://mms.businesswire.com/media/20260521895941/en/2811065/5/Shot_29_Group_Shot_Mixed_0712_HeroAltFINAL.jpg"><img src="https://mms.businesswire.com/media/20260521895941/en/2811065/21/Shot_29_Group_Shot_Mixed_0712_HeroAltFINAL.jpg" /></a> <a href="https://mms.businesswire.com/media/20260521895941/en/2811064/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260521895941/en/2811064/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260521895941/en/2811064/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260521895941/en/2811064/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The Native Sensitive Series reimagines care for sensitive skin, blending expert-developed, hypoallergenic fragrances with formulas that help support the skin and hair moisture barrier, proving that sensitive skin doesn’t have to be scentless. Each product includes naturally-derived ceramides in a formula to help restore the moisture barrier while delivering the clean, effective performance Native is known for. The Sensitive Series Unscented Body Lotion and Body Cream have been awarded the National Eczema Association Seal of Acceptance™, recognizing these formulas as suitable for those with eczema and sensitive skin.
With elevated scents and dermatologist-tested reliability, the Sensitive Series expands Native’s portfolio and reinforces its commitment to making high-quality personal care accessible and enjoyable for everyone.<ul class="bwlistdisc">
<li>
Available Hypoallergenic Scents:
<ul class="bwlistcircle">
<li>
Bare Vanilla: A soft, comforting, and creamy classic.</li>
<li>
Bare Coconut: A tropical, sun-drenched escape.</li>
<li>
Bare Jasmine: A light, refreshing, and sophisticated floral.</li>
<li>
Bare Melon: A bright, juicy, and crisp fruit scent.</li>
<li>
Unscented: The ultimate minimalist essential for fragrance-free care.</li>
</ul></li>
<li>
Categories Include:
<ul class="bwlistcircle">
<li>
Sensitive Series Body Wash: Soothing, 24-hour hydrating formulas that cleanse without stripping</li>
<li>
Sensitive Series Body Lotion &amp; Body Cream: Delivers 48-hour hydration powered by Vitamin B3 and real shea butter. The Unscented formulas proudly bear the National Eczema Association Seal of Acceptance™.</li>
<li>
Sensitive Series Shampoo &amp; Conditioner: Formulated with naturally-derived ceramides to protect the scalp while offering targeted systems for different hair needs. Available in Hydrating Bare Coconut, Restoring Bare Melon, and Balancing Bare Vanilla to deliver targeted moisture, strength, and scalp care.</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Expert-Developed: Created in collaboration with allergists, biologists, and dermatologists.</li>
<li>
Seal of Acceptance: Unscented moisturizing formulas are recognized by the National Eczema Association.</li>
<li>
Hypoallergenic Fragrances: Free from 81 known fragrance allergens and crafted with fewer than 10 ingredients.</li>
<li>
Barrier Support: Powerful base formulas infused with naturally-derived ceramides to help strengthen and support the skin and hair’s moisture barrier.</li>
<li>
Clean Transparency: All items rank "Green/Excellent" on the Yuka app.</li>
<li>
Native Standards: Vegan, cruelty-free, and formulated without sulfates, silicones, parabens, dyes, phthalates, MIT, or petrolatum.</li>
</ul></li>
<li>
Hero Formula Features:
<ul class="bwlistcircle">
<li>
Naturally-Derived Ceramides: Precision-fermented ingredients that mimic the skin’s natural lipids.</li>
<li>
Sensitive-Safe Hair Care: Sulfate-free and silicone-free systems that treat the scalp with care.</li>
<li>
Minimal Ingredient Philosophy: Thoughtfully selected ingredients designed for daily, worry-free use.</li>
</ul></li>
</ul>
Consumers are increasingly seeking personal care that prioritizes skin health without sacrificing the sensory joy of a great scent. Native developed the Sensitive Series to bridge this gap, combining science-backed safety with transportive fragrances that bring a sense of luxury to sensitive skin routines.
“At Native, we believe that just one expert isn’t enough when you have sensitive skin,” said Christopher Talbott, Chief Executive Officer at Native. “With the Sensitive Series, we brought together a team of specialists to ensure our formulas were not only effective but worry-free. We wanted to give our consumers the confidence to set their skin and senses free, proving that 'sensitive' doesn’t have to mean 'scentless.'”
The Native Sensitive Series is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nativecos.com%2Fpages%2Fsensitive-series&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.nativecos.com%2Fpages%2Fsensitive-series&amp;index=1&amp;md5=72fb60b5ef9bbab683da055ca2fa82a2" rel="nofollow" shape="rect">https://www.nativecos.com/pages/sensitive-series</a></li>
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.target.com%2Fp%2Fnative-sensitive-series-collection%2F-%2FA-1009299540&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=Target&amp;index=2&amp;md5=c28ac0fe7a1eb972d523d1f8aa09c6dc" rel="nofollow" shape="rect">Target</a></li>
<li>
Suggested retail prices for the collection are $16.00 per item.</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=3&amp;md5=84c35e6d1dcc307f50bef6f3d8e5ef4b" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=Native&amp;index=4&amp;md5=892ad72dc582d8f028362cac6fc79b8f" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=TikTok&amp;index=5&amp;md5=923b139f4e64da98b2211a544bceeb3e" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=Instagram&amp;index=6&amp;md5=c4e997ec1edc962cca186e7e469224c6" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=9a4678a8b225102686f16145cba1708e" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Redefines Care for Sensitive Skin with New Expert-Developed “Sensitive Series” Collection

The Target-exclusive, limited-edition body care collection from Native brings beach-inspired scents and refreshing formulas to elevate everyday routines.SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple, and effective formulas, announces the Surf Club Collection, a limited-edition lineup inspired by sun-soaked days and coastal escapes. Designed to bring a sense of summer to your daily routine, the collection features fresh, transportive scents paired with Native’s signature gentle and effective formulas. <a href="https://mms.businesswire.com/media/20260511545616/en/2799679/5/Shot-30-ADDED_Superior-Scent_Portfolio_Golden-Sunset_fnl_Lo.jpg"><img src="https://mms.businesswire.com/media/20260511545616/en/2799679/22/Shot-30-ADDED_Superior-Scent_Portfolio_Golden-Sunset_fnl_Lo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260511545616/en/2799679/5/Shot-30-ADDED_Superior-Scent_Portfolio_Golden-Sunset_fnl_Lo.jpg"><img src="https://mms.businesswire.com/media/20260511545616/en/2799679/21/Shot-30-ADDED_Superior-Scent_Portfolio_Golden-Sunset_fnl_Lo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260511545616/en/2799677/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260511545616/en/2799677/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260511545616/en/2799677/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260511545616/en/2799677/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The Surf Club Collection captures the feeling of long days by the ocean, blending breezy, tropical, and sun-warmed notes across a range of body care essentials. Each product is thoughtfully formulated to cleanse and refresh while delivering the quality and performance Native is known for.
With vibrant scents and effortless usability, the Surf Club Collection expands Native’s body care portfolio and reinforces its commitment to creating products that make everyday routines feel elevated and enjoyable.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Golden Sunset: Pink pepper and pineapple melt into warm cedar, lavender and santal.</li>
<li>
Tropic Tides: Juniper and sea salt breeze over florals and warm woods.</li>
</ul></li>
<li>
Categories Include:
<ul class="bwlistcircle">
<li>
Aluminum-Free Deodorant (72-hour odor protection)</li>
<li>
Deodorant Spray</li>
<li>
Sulfate-Free Body Wash (24-hour refreshing cleanse)</li>
<li>
Silicone-Free &amp; Sulfate-Free Shampoo and Conditioner</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Thoughtfully made with limited ingredients</li>
<li>
Aluminum free, baking soda free, paraben-free, talc free, and dye-free</li>
<li>
Made with plant-based and naturally-derived ingredients and made without parabens, phthalates, sulfated surfactants, or dyes</li>
<li>
Vegan and cruelty-free</li>
<li>
Made with citric acid for pH balance to keep your skin ultra happy</li>
<li>
Dermatologist-tested</li>
</ul></li>
<li>
Hero Formula Features:
<ul class="bwlistcircle">
<li>
Aluminum-free deodorant formulas</li>
<li>
Sulfate-free body wash</li>
<li>
Silicone-free hair care</li>
<li>
Minimal ingredient philosophy</li>
<li>
Thoughtfully selected ingredients designed for everyday use</li>
</ul></li>
</ul>
Consumers are increasingly seeking body care that goes beyond basic function, looking for products that deliver both performance and a more immersive, sensory experience. Native developed the Surf Club Collection to meet this demand, combining transportive, beach-inspired scents with simple, effective formulas that bring a sense of escape into everyday routines.
“Body care has become a space for self-expression and escape,” said Christopher Talbott, Chief Executive Officer at Native. “With the Surf Club Collection, we wanted to capture that carefree, coastal energy and bring it into everyday routines. It’s about creating small moments that feel like you’re on the water, no matter where you are—now available conveniently at Target.”
The Native Surf Club Collection is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=8a3197cc1bad35ca9d4e671c57884718" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Target stores nationwide and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ftarget.com&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Target.com&amp;index=2&amp;md5=ae74d2e4d0afcafb5d711f66473cf87b" rel="nofollow" shape="rect">Target.com</a></li>
<li>
Retail prices vary by category but span from $3-$14</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=3&amp;md5=88db4912e12be3876f3afadfdbcb16dd" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Native&amp;index=4&amp;md5=d2fa374ce58b2a26fd4a8d964274d128" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=TikTok&amp;index=5&amp;md5=5d9672c9423ee34818e908bcd8e2478c" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Instagram&amp;index=6&amp;md5=0c7e962337cb211972987dec26463101" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=359b7153c2ec8666fa032d6e4064ce31" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Target-Exclusive Surf Club Body Care Collection Inspired by Coastal Escapes

Secret Clinical provides 100-hours of clinically proven sweat and odor protection to stay cool against stress sweat from your first 9-to-5CINCINNATI--(BUSINESS WIRE)--Secret, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us%2Fshop%2Fclinical-strength&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=the+%231+Clinical+Antiperspirant+Brand&amp;index=1&amp;md5=7089702bbef03d902e136fcad75f9b7d" rel="nofollow" shape="rect">the #1 Clinical Antiperspirant Brand</a>* has teamed up with <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.internqueen.com%2F&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Intern+Queen&amp;index=2&amp;md5=64c86098422dce6a33b90f9bb480e231" rel="nofollow" shape="rect">Intern Queen</a>, the leading Gen-Z and campus marketing platform, and Corporate Natalie, content creator and entrepreneur, to provide young women with the tools – and the confidence – to navigate the often sweat-inducing, "unwritten rules" of the corporate world. <a href="https://mms.businesswire.com/media/20260506974527/en/2796314/5/SI06_Clinical_SS_Stress_Response_Nb_1_Brand_2_6_oz_126152187.jpg"><img src="https://mms.businesswire.com/media/20260506974527/en/2796314/22/SI06_Clinical_SS_Stress_Response_Nb_1_Brand_2_6_oz_126152187.jpg" /></a> <a href="https://mms.businesswire.com/media/20260506974527/en/2796314/5/SI06_Clinical_SS_Stress_Response_Nb_1_Brand_2_6_oz_126152187.jpg"><img src="https://mms.businesswire.com/media/20260506974527/en/2796314/21/SI06_Clinical_SS_Stress_Response_Nb_1_Brand_2_6_oz_126152187.jpg" /></a> <a href="https://mms.businesswire.com/media/20260506974527/en/2796313/5/Secret_Logo_1.jpg"><img src="https://mms.businesswire.com/media/20260506974527/en/2796313/22/Secret_Logo_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260506974527/en/2796313/5/Secret_Logo_1.jpg"><img src="https://mms.businesswire.com/media/20260506974527/en/2796313/21/Secret_Logo_1.jpg" /></a>
The transition from college into corporate life can be stressful. When faced with the pressure of a first performance review or an "always-on" hybrid work environment, the body reacts differently than it does during a workout.1
“I’m often asked, ‘Why do you sweat more during high-stakes moments?’ Pressure triggers our apocrine glands, producing a thicker ‘stress sweat’ that bacteria thrive on, leading to <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us%2Farticles%2Fwhy-do-i-sweat&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=stronger%2C+more+unpleasant+odor&amp;index=3&amp;md5=46b032d1238855f89d5b332eae950868" rel="nofollow" shape="rect">stronger, more unpleasant odor</a> than regular sweat,” says Annika Kline, P&amp;G Scientist. “Our advanced formula is engineered to prevent sweat and odor in these moments, offering 100-hours of invisible protection that holds up from the first interview to the first major presentation.”
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us%2Fshop%2Fclinical-strength-invisible-solid%2FCompletely-Clean&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Secret+Clinical+Strength+with+Hyaluronic+Acid&amp;index=4&amp;md5=9bb53bac4db1cb43cda7ed1c33ee7caf" rel="nofollow" shape="rect">Secret Clinical Strength with Hyaluronic Acid</a> provides clinically proven, 100-hour protection – even in 100-degrees Fahrenheit heat – the strongest level of protection against sweat and odor while being gentle on skin. This powerful deodorant offers 3x sweat protection**, specifically formulated to address stress-related sweat.
Secret is harnessing Intern Queen’s trusted community of college influencers and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDXzUviauQjL%2F%3Fhl%3Den&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=the+satirical+wit+of+Corporate+Natalie&amp;index=5&amp;md5=cebe411949afb3572e28a49bf34ed984" rel="nofollow" shape="rect">the satirical wit of Corporate Natalie</a> to prove that while the leap to a first job is daunting, staying dry shouldn't be. By bringing humor to the office gauntlet, they are demystifying workplace culture and helping young professionals laugh off awkward hurdles while staying sweat-free.
“No one tells you how sweaty corporate life can get. From sprinting to the office because you snoozed your alarm one too many times to trying to decode the corporate terms your boss keeps using, there’s a long list of stressors. Sweat doesn't need to be on the list," says Corporate Natalie. "Secret Clinical is the one thing in my workday that quietly handles itself.”
“At Intern Queen, we believe that preparation is the key to overcoming those high-pressure ‘firsts’ that define a career,” says Lauren Berger, Founder and CEO of Intern Queen. “By partnering with Secret, we’re showing our community that professional resilience starts with feeling prepared. Having that gold-standard sweat protection allows young women to walk into any boardroom with their heads held high and their focus exactly where it belongs.”
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us%2Farticles%2Fwhat-makes-secret-a-great-option-for-sweat-protection&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Apply+Secret+Clinical+before+bed&amp;index=6&amp;md5=94236d39a85adc3f42978a048d699810" rel="nofollow" shape="rect">Apply Secret Clinical before bed</a> to maximize your defense against daytime moisture. This overnight application enables the formula to establish a robust barrier of wetness protection during rest, creating a durable layer of invisible sweat control that lasts throughout your most hectic work hours.
For more information visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fsecret.com&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Secret.com&amp;index=7&amp;md5=833099d0d2826795767c5be65c55ef46" rel="nofollow" shape="rect">Secret.com</a> or follow @SecretDeodorant on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fsecretdeodorant%2F&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Instagram&amp;index=8&amp;md5=af34960d34390a12a5892dc25578a5fc" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40secretdeodorant&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=TikTok&amp;index=9&amp;md5=c336c8c8b46042425237e643feca97de" rel="nofollow" shape="rect">TikTok</a>.
*Based off Nielsen P52Wk Sales as of 10/25/25
 **Vs. the wetness protection required of an ordinary antiperspirant
About Secret®
Secret® was the first antiperspirant brand designed specifically for women. For more than 60 years, Secret® has been at the forefront of women’s lives, leading with innovation to provide superior odor and wetness protection.
As the #1 Clinical Antiperspirant Brand* Secret® is committed to helping women Stay Fresher Under Pressure with high-performance formulas that work as hard as they do. For more information on the 2025 Allure Best of Beauty award winner, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fsecret.com&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Secret.com&amp;index=10&amp;md5=be33e6e4b1d0d10ed9bf05f5dd0e1499" rel="nofollow" shape="rect">Secret.com</a> and follow the brand on Instagram and TikTok.
*Top selling Clinical Antiperspirant brand P52Wk using Nielsen sales data as of December 2025
About Intern Queen
Intern Queen is the most relevant and likeable source of career, internship, and campus ambassador information. The platform is free for young people to use, offering a bridge to exclusive paid opportunities at some of the world’s biggest companies. Intern Queen’s mission is to empower the leaders of tomorrow with the information they need to succeed today.
About Corporate Natalie
In 2020, while everyone was re-painting their house or perfecting sourdough, Natalie took to TikTok to mock the absurdity of work-from-home life. Turns out, millions of people felt the same way. Now with over two million followers across TikTok, Instagram, and LinkedIn, she's built a career on saying the quiet parts loud about modern work culture. In addition to her content career, Natalie founded Expand Co-Lab, the first creator-led B2B influencer agency designed to give brands long-term and direct access to tech creators. She also advises startups, speaks at conferences, and acts. Her influential presence has garnered her recognition as an E! Top Account to Follow, Forbes 30 Under 30 lister, and 2023 LinkedIn Top Voice.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
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1 Biehle-Hulette, S.J., Krailler, J.M., Elstun, L.T., Bentz, S., Benzing, K.W., Spruell, R.D., Hellhammer, J. and Swaile, D.F. (2014), Thermoregulatory vs. event sweating – comparison of clinical methodologies, physiology and results. Int J Cosmet Sci, 36: 102-108. <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdoi.org%2F10.1111%2Fics.12103&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=https%3A%2F%2Fdoi.org%2F10.1111%2Fics.12103&amp;index=11&amp;md5=13fefac7bea087d92f43ee53e18144f2" rel="nofollow" shape="rect">https://doi.org/10.1111/ics.12103</a></td></tr>
</table>
  Contacts 
Media Contact: Secret Deodorant Press Team
 <a target="_blank" href="mailto:Secret@citizenrelations.com" rel="nofollow" shape="rect">Secret@citizenrelations.com</a>

Deodorant for Stress Sweat: Secret Deodorant Partners with Intern Queen and Creator Corporate Natalie to Help Early-Career Professionals Stay Fresh and Dry

The limited edition collection features playful, boba-inspired scents across Native’s aluminum-free deodorant, sulfate-free body wash, silicone-free hair care, and moisturizing body products. <a href="https://mms.businesswire.com/media/20260505050759/en/2792078/5/Shot-10_Step-and-Repeat_Lo_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260505050759/en/2792078/22/Shot-10_Step-and-Repeat_Lo_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505050759/en/2792078/5/Shot-10_Step-and-Repeat_Lo_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260505050759/en/2792078/21/Shot-10_Step-and-Repeat_Lo_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505050759/en/2792076/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260505050759/en/2792076/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505050759/en/2792076/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260505050759/en/2792076/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple and effective formulas announces the launch of its limited-edition Boba Cafe Collection, now available at Walmart stores nationwide and online at Walmart.com.
Inspired by boba tea (also known as bubble tea), the globally popular customizable beverage, the Boba Cafe Collection features five dessert-inspired scents designed to transform everyday hygiene routines into joyful self-care rituals. The limited-edition lineup spans Native’s bestselling categories, including aluminum-free deodorant with 72-hour odor protection, sulfate-free body wash, moisturizing lotion, liquid hand soap, and silicone-free shampoo and conditioner.
As part of Native’s commitment to simple, effective formulas made with thoughtfully selected ingredients, the Boba Cafe Collection delivers playful, café-inspired fragrances while maintaining ingredient transparency and high-performance clean formulations.<ul class="bwlistdisc">
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Available Scents:
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Strawberry Matcha: A sweet and creamy matcha tea blended with bright strawberry and orange flower.</li>
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Brown Sugar Boba: A velvety richness of cream and brown sugar with a hint of fruity freshness and caring musk.</li>
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Berry Blossom Tea: A burst of vibrant pomegranate and dark berries blended with delicate vanilla and hibiscus blossoms.</li>
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Coconut Ube: An indulgent coconut cream and spun sugar scent blended with tropical fruits and soft amber.</li>
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Categories Include:
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Aluminum-Free Deodorant (72-hour odor protection)</li>
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Sensitive Deodorant (DTC exclusive)</li>
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Mini Deodorant Stick</li>
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Sulfate-Free Body Wash (24-hour refreshing cleanse)</li>
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Moisturizing Hand &amp; Body Lotion (48-hour hydration)</li>
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Liquid Hand Soap</li>
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Silicone-Free &amp; Sulfate-Free Strengthening Shampoo and Conditioner</li>
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Silicone-Free &amp; Sulfate-Free Moisturizing Shampoo and Conditioner</li>
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2-in-1 Hair Care</li>
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Key Benefits Include:
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72-hour odor protection in aluminum-free deodorant</li>
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Sulfate-free cleansing formulas</li>
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Silicone-free hair care options</li>
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Plant-based moisturizers for long-lasting hydration</li>
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Limited edition, boba-inspired scents</li>
</ul></li>
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Hero Formula Features:
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Aluminum-free deodorant formulas</li>
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Sulfate-free body wash</li>
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Silicone-free hair care</li>
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Minimal ingredient philosophy</li>
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Thoughtfully selected ingredients designed for everyday use</li>
</ul></li>
</ul>
Native developed the Boba Cafe Collection in response to growing consumer demand for personalized, multicultural-inspired scents within clean personal care. Boba tea, also known as ‘bubble tea’ has become a global cultural phenomenon known for its customizable flavors and community-driven café culture, and Native translates that joyful, personalized energy into everyday bathroom rituals. The collection reflects Native’s mission to create simple, effective personal care products made with thoughtfully selected ingredients, while celebrating culture, individuality, and everyday indulgence.
“Self-care should delight the senses as much as it cares for the skin,” said Christopher Talbott, Chief Executive Officer at Native. “The Boba Cafe Collection brings the fun, customizable spirit of boba tea to personal care, while keeping Native’s formulas clean, simple, and effective.”
The Native Boba Cafe Collection is available now at:<ul class="bwlistdisc">
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<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=e99eabe706f863a6b049fdc5235adf6b" rel="nofollow" shape="rect">Nativecos.com</a></li>
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Walmart stores nationwide and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwalmart.com&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Walmart.com&amp;index=2&amp;md5=803edf31bb786ee089dc5e50f03f3bc9" rel="nofollow" shape="rect">Walmart.com</a></li>
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Retail prices vary by category but span from $3-$14</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=3&amp;md5=3c261ff48469237c72dc90fdab03f54a" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Native&amp;index=4&amp;md5=c8497e20d69f16a00af5d7a8f802aee8" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=TikTok&amp;index=5&amp;md5=c629debdf3197d85092a921691c5ec7e" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Instagram&amp;index=6&amp;md5=ac19298691769b7d117ca5e997cf08f7" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=8c0dc8e21c763bd54d3482af38dce98f" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Limited Edition Boba Cafe Collection Designed to Turn Daily Routines into Delightful Rituals Exclusively at Walmart

The collection features globally inspired fragrances across aluminum-free deodorant, sulfate-free body wash, hair care, and moisturizing body products — exclusively available at Target. <a href="https://mms.businesswire.com/media/20260505264374/en/2793837/5/Shot-03_Travel-Fragrance-Comp_DEO-BW-SHAM-LOT-SPRAY_Lo.jpg"><img src="https://mms.businesswire.com/media/20260505264374/en/2793837/22/Shot-03_Travel-Fragrance-Comp_DEO-BW-SHAM-LOT-SPRAY_Lo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505264374/en/2793837/5/Shot-03_Travel-Fragrance-Comp_DEO-BW-SHAM-LOT-SPRAY_Lo.jpg"><img src="https://mms.businesswire.com/media/20260505264374/en/2793837/21/Shot-03_Travel-Fragrance-Comp_DEO-BW-SHAM-LOT-SPRAY_Lo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505264374/en/2793836/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260505264374/en/2793836/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505264374/en/2793836/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260505264374/en/2793836/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple and effective formulas, announces the launch of its limited-edition Global Flavors Cafe Collection, now available at Target stores nationwide and online at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ftarget.com&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Target.com&amp;index=1&amp;md5=a9e32e95ec5b7001e66d75fd3d2051eb" rel="nofollow" shape="rect">Target.com</a>.
Inspired by vibrant flavors and aromas from destinations including Japan, Italy, Morocco, Brazil, and Turkey, the collection features clean, effective formulas across aluminum-free deodorant, sulfate-free body wash, moisturizing lotion, body scrub, hair care, and liquid hand soap.
The Native Global Flavors Collection is a limited edition personal care lineup inspired by iconic flavors and destinations from around the world, created to transform daily routines into sensory travel experiences.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Japanese Golden Pear: A simple escape with juicy pear &amp; serene florals notes.</li>
<li>
Italian Vanilla Gelato: A guilt-free vacation filled with indulgent vanilla &amp; citrus notes.</li>
<li>
Brazilian Honey Melon: A pure refreshment drenched in juicy melon &amp; soft floral notes.</li>
<li>
Moroccan Mountain Sage: A natural adventure inspired by invigorating herbal &amp; amber notes.</li>
<li>
Turkish Rose Water: A worry-free adventure with delicate florals &amp; enchanting amber.</li>
</ul></li>
<li>
Categories Include:
<ul class="bwlistcircle">
<li>
Aluminum-Free Deodorant (72-hour odor protection)</li>
<li>
Sensitive Deodorant (DTC only)</li>
<li>
Deodorant Spray</li>
<li>
Mini Deodorant Stick</li>
<li>
Sulfate-Free Body Wash (24-hour refreshing cleanse)</li>
<li>
Silicone-Free &amp; Sulfate-Free Strengthening Shampoo and Conditioner</li>
<li>
Silicone-Free &amp; Sulfate-Free Moisturizing Shampoo and Conditioner</li>
<li>
Moisturizing Hand &amp; Body Lotion (48-hour hydration)</li>
<li>
Liquid Hand Soap</li>
<li>
Body Scrub</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
72-hour odor protection in aluminum-free deodorant</li>
<li>
Sulfate-free cleansing formulas</li>
<li>
Silicone-free hair care options</li>
<li>
Plant-based moisturizers for long-lasting hydration</li>
<li>
Limited edition, boba-inspired scents</li>
</ul></li>
<li>
Hero Formula Features:
<ul class="bwlistcircle">
<li>
Aluminum-free deodorant formulas</li>
<li>
Sulfate-free body wash</li>
<li>
Silicone-free hair care</li>
<li>
Minimal ingredient philosophy</li>
<li>
Thoughtfully selected ingredients designed for everyday use</li>
</ul></li>
</ul>
Global Flavors celebrates how Native brings cultural inspiration into everyday personal care essentials. By partnering with Target for this limited edition launch, Native expands access to globally inspired scents within core mass categories like deodorant and body wash. The collection supports Native’s broader approach of pairing ingredient transparency with trend-driven fragrance innovation at scale.
“Personal care should bring joy and inspiration to everyday routines,” said Christopher Talbott, Chief Executive Officer at Native. “With Global Flavors, we’ve captured the essence of travel and transformed it into clean, effective formulas that let people experience iconic scents from around the world—now available conveniently at Target.”
The Native Boba Cafe Collection is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=2&amp;md5=08b1b7b89bd2f1c0381aae6dbf599c30" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Target stores nationwide and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ftarget.com&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Target.com&amp;index=3&amp;md5=7f50c66164aac3501f2d7d0e2d0be09f" rel="nofollow" shape="rect">Target.com</a></li>
<li>
Retail prices vary by category but span from $3-$14</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=4&amp;md5=a034048728fefad2340b1f7ff79626d1" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Native&amp;index=5&amp;md5=74eb3e4e85cd4290c968dcb14ee9f066" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=TikTok&amp;index=6&amp;md5=c54f17fe1a9eda2a07e8adbe2807d215" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=b1c95c6885f18ab10439617ae80da134" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Facebook&amp;index=8&amp;md5=c84c3a6461f41f20924dc6710c185d55" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Global Flavors Collection, a Limited Edition Personal Care Collection Inspired by Iconic Scents from Around the World Available Exclusively at Target

Corporate Natalie joins the new campaign to shift the focus from temporary fixes to a life-long ‘policy’ for hydrated, brighter, and visibly firm skinCINCINNATI--(BUSINESS WIRE)--Today, OLAY introduces Skinsurance, a new campaign inspired by the clinically backed <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2Fcategory%2Fskin-insurance&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=OLAY+Super+Collection&amp;index=1&amp;md5=ea1eb6306d9d2aecaa63dee181bd9a5b" rel="nofollow" shape="rect">OLAY Super Collection</a>, positioning skin and bodycare as a long-term investment rather than just a quick fix to future-proof your glow. While we insure our cars and homes, we often "under-cover" our skin - the asset we wear every day. The campaign uses the metaphor of an insurance policy to encourage users to protect their skin against future damage such as aging, dullness, or rough texture. Available in curated bundles or "policies" tailored to specific skin needs, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2Fcategory%2Fskin-insurance&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=OLAY+Super+Collection&amp;index=2&amp;md5=39198796ef94e1908fe7c23198e4b3db" rel="nofollow" shape="rect">OLAY Super Collection</a> delivers 5 visible skincare benefits in 1 for hydrated, brighter, and visibly firm skin. <a href="https://mms.businesswire.com/media/20260505648698/en/2794551/5/Olay_Skinsurance.jpg"><img src="https://mms.businesswire.com/media/20260505648698/en/2794551/22/Olay_Skinsurance.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505648698/en/2794551/5/Olay_Skinsurance.jpg"><img src="https://mms.businesswire.com/media/20260505648698/en/2794551/21/Olay_Skinsurance.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505648698/en/2794536/5/Untitled_design_-_2026-05-04T174638_902.jpg"><img src="https://mms.businesswire.com/media/20260505648698/en/2794536/22/Untitled_design_-_2026-05-04T174638_902.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505648698/en/2794536/5/Untitled_design_-_2026-05-04T174638_902.jpg"><img src="https://mms.businesswire.com/media/20260505648698/en/2794536/21/Untitled_design_-_2026-05-04T174638_902.jpg" /></a>
The Ultimate “Radiance On Investment” (ROI)
OLAY has appointed entrepreneur and content creator Corporate Natalie as the brand’s first-ever Skinsurance Agent. Known for her relatable office-culture wit, Natalie hosted the OLAY Skinsurance Office pop-up in New York, where she introduced the bundles for <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2Fproducts%2Fskinsurance-for-normal-skin&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=normal&amp;index=3&amp;md5=d1aa333076a67365f00f516622c45811" rel="nofollow" shape="rect">normal</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2Fproducts%2Fskinsurance-for-dry-skin&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=dry&amp;index=4&amp;md5=a5631f36f393184030641618d24eb4f3" rel="nofollow" shape="rect">dry</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2Fproducts%2Fskinsurance-for-rough-and-bumpy-skin%3Fsrsltid%3DAfmBOorn6-aw8oIv0y8vtmtvsbwSo4eogpT0pSlo3U2tCg-IeDIIp6Rl&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=rough+and+bumpy+skin&amp;index=5&amp;md5=bf304f72defaca9743a2956295acdd53" rel="nofollow" shape="rect">rough and bumpy skin</a>. Attendees used OLAY’s proprietary Skin Advisor tool to receive personalized product recommendations tailored to their skin goals - helping them invest in visibly smoother, softer, brighter, and more youthful-looking skin with consistent use.
“As a creator and new business owner constantly toggling between 'work mode' and 'build mode,' I’m obsessed with efficiency,” says Corporate Natalie, creator and founder of Expand Co-Lab. “This collection of hydrating body washes, lotions and face serum makes it easy for women like me to have a simple, effective ‘policy’ for both face and body skin.”
5-in-1 Comprehensive Coverage: The Science of the Super Collection
Leveraging OLAY’s 70+ years of skin science expertise, the Super Collection upgrades skin health from “basic” to “comprehensive” by utilizing a Super Serum technology formulated with Niacinamide, Vitamin C, Vitamin E, Collagen Peptide, and BHA+AHA. The regimen is designed to deliver five visible benefits:<ol class="bwlistdecimal">
<li>
Hydrates deeply for 24-hour moisture</li>
<li>
Smooths skin texture and fine lines</li>
<li>
Visibly Firms for improved elasticity</li>
<li>
Brightens dullness for a luminous finish</li>
<li>
Visibly Evens skin tone</li>
</ol>
Featured Products in the Skinsurance Portfolio<ul class="bwlistdisc">
<li>
OLAY Super Serum: The award-winning facial serum that combines five powerhouse ingredients, including niacinamide to deliver smoother, firmer, more even-looking skin with lasting hydration.</li>
<li>
OLAY Super Serum Body Wash: A silky, serum-infused formula powered by advanced moisturizers and innovative delivery technology for visibly transformed skin.</li>
<li>
OLAY Super Serum Body Lotion: A luxuriously lightweight formula designed to lock in moisture and reveal luminous and resilient skin.</li>
</ul>
"Consumers have long invested in results-driven skincare for their face, while many are less aware that the same level of advanced care can be applied to the body," says Senior Director, Communications at OLAY, Kate DiCarlo. "With the Super Collection, we’re bringing the same level of care and proven ingredients to both face and body - because your skin deserves comprehensive coverage everywhere."
The OLAY Super Collection is available now at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2Fcategory%2Fskin-insurance&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.olay.com%2Fcategory%2Fskin-insurance&amp;index=6&amp;md5=940cc2bf892faa49f52cbbb51a6de6df" rel="nofollow" shape="rect">https://www.olay.com/category/skin-insurance</a> and at major retailers nationwide.
About Olay
OLAY is a science‑led skincare brand trusted by millions of women worldwide for over 70 years. As a leader in skin cellular science, OLAY is known for its expertise in anti‑aging and hydrating with deep knowledge across ingredients including niacinamide, retinol, vitamin C and collagen peptides. OLAY develops clinically tested formulas designed to visibly improve the look of wrinkles, crows’ feet, smile lines, dryness, dullness and uneven tone, lack of elasticity and other skin concerns that work at the skin’s cellular level. As the #1 anti‑aging skincare brand, OLAY delivers innovative, high‑performance products backed by proven science and trusted results that work across all skin tones. OLAY’s award‑winning portfolio includes hydrating body washes and lotions, the Most Awarded Serum*, the #1 Most Awarded Retinol**, the Most Awarded Facial Cleanser Collection^.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=7&amp;md5=adde7228dfb96064299379efcb67c472" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54528906&amp;newsitemid=20260505648698&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=8&amp;md5=16da55ed5a68f1b99ccc8357253a01eb" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
* Based on a 6-year review of major beauty awards ending March 2025
 ** Based on a 6-year review of major beauty awards ending June 2025
 ^Based on a 12-month review of major beauty awards ending December 2024. Contacts 
Olay Press Team
 <a target="_blank" href="mailto:Olay@citizenrelations.com" rel="nofollow" shape="rect">Olay@citizenrelations.com</a>

Olay Redefines Skin Longevity With “Skinsurance” Spotlighting the Super Collection as a Long-Term Investment to Future-Proof Your Glow

The “Metamucil Mic Grab” content series reclaims psyllium fiber as the timeless foundation for multiple health benefits in an era of fleeting wellness fadsCINCINNATI--(BUSINESS WIRE)--Today, Metamucil, the #1 doctor-recommended fiber brand, announced the launch of “Metamucil Mic Grab,” a digital content series designed to cut through the noise of viral wellness trends. Hosted by Amy Shapiro, MS, RD, CDN, the series features 90s cultural icons Lance Bass, *NSYNC member, bestselling author, producer, and host, and Danielle Fishel, actor, director, and podcaster, as they discuss their health journeys throughout the decades. <a href="https://mms.businesswire.com/media/20260429054901/en/2792509/19/metamucil_-_fibermaxxing_30s_-_branded_-_04-30-2026_v2_%281080p%29.mp4"><img src="https://mms.businesswire.com/media/20260429054901/en/2792509/5/metamucil_-_fibermaxxing_30s_-_branded_-_04-30-2026_v2_%281080p%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260429054901/en/2792509/19/metamucil_-_fibermaxxing_30s_-_branded_-_04-30-2026_v2_%281080p%29.mp4"><img src="https://mms.businesswire.com/media/20260429054901/en/2792509/21/metamucil_-_fibermaxxing_30s_-_branded_-_04-30-2026_v2_%281080p%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260429054901/en/2788869/5/Metamucil-logo.jpg"><img src="https://mms.businesswire.com/media/20260429054901/en/2788869/22/Metamucil-logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260429054901/en/2788869/5/Metamucil-logo.jpg"><img src="https://mms.businesswire.com/media/20260429054901/en/2788869/21/Metamucil-logo.jpg" /></a>
As "fibermaxxing", or reaching your daily recommended fiber intake (28g), becomes the latest viral movement, Metamucil is stepping in to remind everyone that its psyllium fiber is the "original biohack," which has supported digestive wellness for over 90 years. The series moves past the extreme diet culture of previous decades to focus on "wellness maturity"—the transition toward simple, science-backed habits that support the body as it ages.
“<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ars.usda.gov%2FARSUserFiles%2F80400530%2Fpdf%2Fusual%2FUsual_Intake_gender_WWEIA_2015_2018.pdf&amp;esheet=54525032&amp;newsitemid=20260429054901&amp;lan=en-US&amp;anchor=Ninety+percent&amp;index=1&amp;md5=f28f3042105902e1abeb05b000a90ace" rel="nofollow" shape="rect">Ninety percent</a> of Americans aren't hitting their recommended daily fiber intake, and that gap impacts everything from digestive health to heart health,” said Shapiro. “In ‘Metamucil Mic Grab,’ we aren’t chasing fads. We’re discussing how Metamucil’s psyllium fiber provides multiple health benefits* that modern wellness seekers are looking for: helping support digestive health*, appetite control*, heart health by lowering cholesterol†, and healthy blood sugar levels*.”
For Danielle Fishel, the series is an honest look at how her definition of a "glow up" has evolved since the 90s. "Everyone’s talking about a glow-up, but I’ve realized a true glow up starts with my gut," said Fishel. "My doctor recommended Metamucil, and now it’s my secret to feeling regular*, lighter, and ready to show up for my family and work."
For Bass, the series is about managing a busy life with simple, non-negotiable habits. “I love a good wellness hack as much as the next person, but when it comes to feeling great, I always come back to the basics,” said Bass. “With this whole ‘fibermaxxing’ trend going viral, I’m laughing because, thanks to Metamucil, I’ve actually been doing this for years. I’m way ahead of the trend!”
The content series will begin rolling out on social media platforms on April 29, 2026, featuring five episodes centered on some of the most-searched wellness topics today:
1. Fibermaxxing: Reaching your daily recommended fiber intake (28g) by including fiber supplements in your routine.
2. The Gut-Health Glow Up: Prioritizing digestive health leads to a glow up.
3. Small Habits, Big Results: Supporting healthy blood sugar levels* and heart health by lowering cholesterol†.
4. Girl’s Night Out: How to reach your fiber goals with a fibertizer.
5. The OG Biohack: Why foundations outlast fads (The 90-Year Icon).
Central to the series is the educational distinction that not all fibers are the same. Metamucil’s 4-in-1 fiber supplement is powered by plant-based psyllium fiber. This plant-based fiber forms a unique gel that traps and removes the waste that weighs you down, helping promote regularity*. Metamucil’s psyllium fiber also provides a multi-health benefit to help support digestive health*, heart health by lowering cholesterol†, healthy blood sugar levels*, and appetite control*.
“By positioning Metamucil’s psyllium fiber at the center of today’s most relevant wellness conversations, we are finally giving this foundational nutrient the spotlight it deserves,” said Ryan Parker, Metamucil Brand Director. “For 90 years, Metamucil has been the expert in digestive wellness. With the 'Mic Grab' series, we’re proving that while wellness trends come and go, foundational health starts with a simple, science-backed habit.”
To tune into the Metamucil Mic Grab, follow @Metamucil on Instagram or visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.metamucil.com&amp;esheet=54525032&amp;newsitemid=20260429054901&amp;lan=en-US&amp;anchor=www.metamucil.com&amp;index=2&amp;md5=31822d71a600a8d3d55fc937f8d01a7f" rel="nofollow" shape="rect">www.metamucil.com</a> for more information.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. † Diets low in saturated fat and cholesterol that include 7 grams of soluble fiber per day from psyllium husk, as in Metamucil, may reduce the risk of heart disease by lowering cholesterol. One serving of Metamucil has 2.4 grams of this soluble fiber.
About Metamucil
Created and introduced for the first time in 1934 by G.D. Searle &amp; Co., Metamucil powder was acquired by P&amp;G in 1985. Made with plant-based psyllium fiber, Metamucil fits any lifestyle when you are looking to increase your fiber intake. Metamucil is the number one doctor recommended fiber brand. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.metamucil.com&amp;esheet=54525032&amp;newsitemid=20260429054901&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.metamucil.com&amp;index=3&amp;md5=763c74836f05e38038a0590c7759a82d" rel="nofollow" shape="rect">http://www.metamucil.com</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54525032&amp;newsitemid=20260429054901&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=4&amp;md5=ff98bb1b2a17913e7b5aaa42dafc4812" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54525032&amp;newsitemid=20260429054901&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=5&amp;md5=85a9d70156eeefffd614e69e7574a76f" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
<a target="_blank" href="mailto:amara.saputo@citizenrelations.com" rel="nofollow" shape="rect">amara.saputo@citizenrelations.com</a>

Metamucil Grabs the Mic: 90s Icons Lance Bass and Danielle Fishel Talk Fibermaxxing and Reveal the “OG Biohack”

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