People are the center of all we do
With the heart of a start-up and the resources of a global corporation, we are always looking for imaginative ways to reinvent every aspect of our business. As we innovate, we find inspiration in
people — their needs, values, desires, and passions.
This focus on people infuses how we approach innovation across all areas.
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Constructive disruption: our unique approach to innovation
We believe the only constant is change. In other words, disruption is inevitable. By understanding and embracing it, however, it’s possible to create a kind of constructive disruption that moves business forward, keeping pace with changing markets and consumers’ evolving needs.
Constructive disruption is important in any environment and even more so in the environment we’re currently operating in — requiring an ongoing mindset of constructive disruption and disruptive possibility.
Innovation our way
What happens when you infuse a global corporation with the spirit of a start-up? It unlocks a world of new ways to reinvent every aspect of the business.
Consumer Electronics Show
P&G is reinventing the consumer experience by defining and growing brands consumers trust and love with superior, irresistible innovation. Since 2019, P&G has showcased our innovation at CES, the premier global stage for new and emerging consumer technology.
Here’s how it works. For 2021, we reimagined the LifeLab as the P&G LifeLab Everyday Virtual Experience. It provides a behind-the-scenes look at our commitment to reinventing consumer experiences and making progress toward a better future for our society and our planet.
Our lean innovation model, GrowthWorks, is a unique and disruptive approach that enables us to accelerate and elevate our product research and development processes.
Here’s how it works. We leverage the strengths that come with being one of the largest consumer goods manufacturers while also embracing the agility of a start-up. The results speak for themselves. We’ve already launched many successful experiments, and we’re currently running nearly 200 more.
Our start-up studio, P&G Ventures, works with entrepreneurs, inventors and start-ups to create new brands and businesses outside of the categories in which we currently compete.
Here’s how it works. First, we identify big consumer problems that aren’t being met today and look for business and technology partners to help solve them. Then, we use our resources and expertise to develop, test and refine the brands to set them up for long-term success. Finally, we help the new brands scale and grow into their full potential.
Since 2012, we have produced Signal P&G, a remarkable “inside out” conference that welcomes the world’s most innovative business leaders into the company’s headquarters in Cincinnati. Each year in July, we bring together nearly two dozen remarkable speakers to inspire an audience of thousands around the world to learn and take action – driving constructive disruption throughout the P&G ecosystem globally.
Connect + Develop
Our external partnership program, Connect + Develop, is based on the belief that collaboration accelerates innovation.
Here’s how it works. Our global team searches for trailblazers outside the company. Then, we create and nurture partnerships with these inventors, patent holders and other innovators—ultimately leading to new solutions in every area of business, from supply chains to products and technologies to in-store and e-commerce experiences.
Integrated Work Systems (IWS)
IWS is our operational excellence program that ensures superiority in our manufacturing and supply chain performance.
IWS provides a structured program that unleashes the power of our people through capability building and focusing everyone, every day on loss elimination. It creates an inspiring workplace where continuous improvement is the driving force to delight consumers and customers with superior products and value.
P&G has made IWS available for other companies to leverage via our partnership with EY.
Innovation in action
Our commitment to innovation means we’re always trying new things and looking for new areas where we can find inspiration and contribute to the conversation.
The innovators behind the innovations
Every breakthrough idea starts in the mind of a forward-thinking person. Someone who looks at a challenge with fresh eyes, connects the dots in a new way, and constructively disrupts the boundaries of what’s possible.
Here are some of the big thinkers trailblazing new paths.
We have redefined innovation success as delivering an irresistibly superior experience... We believe this starts with a deep understanding of our consumers and staying connected with them throughout the development process.
We are recognized often not only for our innovations, but also for the way we go about the process of innovating.
The World's Most Innovative Companies
Top 25 Most Innovative Client Companies
The Packaging Innovation Awards
Best Workplaces for Innovators
25 Most Innovative CMOs in the World
Best Sustainable Packaging Innovation
The Innovator 25 2019 Americas
Voted Product of the Year
Check out the latest from the frontlines of innovation.
Learn about our latest efforts
- Oral-B and Crest Team Up to Deliver Healthy Oral Care Habits to 2 Billion People by 2030
Oral-B & Crest understand that oral health means more than good teeth; it’s key to our wellbeing. P&G aspires to enable healthier oral care habits that transform people’s health and reduce the impact on our planet.