With the heart of a start-up and the resources of a global corporation, we are always looking for imaginative ways to reinvent every aspect of our business. As we innovate, we find inspiration in people — their needs, values, desires, and passions.
This focus on people infuses how we approach innovation across all areas.
Constructive disruption: our unique approach to innovation
We believe the only constant is change. In other words, disruption is inevitable. By understanding and embracing it, however, it’s possible to create a kind of constructive disruption that moves business forward, keeping pace with changing markets and consumers’ evolving needs.
Delivering an Innovative, virtual Summer Internship Program
Each year in mid-May, more than 550 college students relocate to P&G sites across North America to begin summer internships in areas of the business such as Sales, Product Supply, IT, Brand and Research & Development and more. The P&G team works hard to ensure they come away with the Day 1 experience P&G is known for: Doing something that matters from their very first day – making an impact on the world, our brands and their own careers.
We’re enabling a superior consumer experience personalized through data. Oral-B GENIUS X with Artificial Intelligence offers personalized feedback on the areas that require more attention when brushing, for better oral health via the Oral-B app.
Face Shields: From Design to Production in 14 days
Inspired by healthcare workers on the front lines of the global response to coronavirus, P&G researchers and engineers have developed the capability to produce face shields in Cincinnati and Boston — and they did it in less than two weeks.
Delivering an Innovative, virtual Summer Internship Program
Each year in mid-May, more than 550 college students relocate to P&G sites across North America to begin summer internships in areas of the business such as Sales, Product Supply, IT, Brand and Research & Development and more. The P&G team works hard to ensure they come away with the Day 1 experience P&G is known for: Doing something that matters from their very first day – making an impact on the world, our brands and their own careers.
We’re enabling a superior consumer experience personalized through data. Oral-B GENIUS X with Artificial Intelligence offers personalized feedback on the areas that require more attention when brushing, for better oral health via the Oral-B app.
Face Shields: From Design to Production in 14 days
Inspired by healthcare workers on the front lines of the global response to coronavirus, P&G researchers and engineers have developed the capability to produce face shields in Cincinnati and Boston — and they did it in less than two weeks.
Delivering an Innovative, virtual Summer Internship Program
Each year in mid-May, more than 550 college students relocate to P&G sites across North America to begin summer internships in areas of the business such as Sales, Product Supply, IT, Brand and Research & Development and more. The P&G team works hard to ensure they come away with the Day 1 experience P&G is known for: Doing something that matters from their very first day – making an impact on the world, our brands and their own careers.
We’re enabling a superior consumer experience personalized through data. Oral-B GENIUS X with Artificial Intelligence offers personalized feedback on the areas that require more attention when brushing, for better oral health via the Oral-B app.
We are leading the constructive disruption of our industry across innovation, brand building, supply chain, and digitization and data analytics.
Innovation our way
What happens when you infuse a global corporation with the spirit of a start-up? It unlocks a world of new ways to reinvent every aspect of the business.
Consumer Electronics Show
Reinventing experiences and changing consumer expectations is the hallmark of our innovation. Since 2019, P&G has showcased our innovation at CES, the premier global stage for new and emerging consumer technology.
Here’s how it works. Our LifeLab gives consumers an immersive look at the intersection of our deep consumer knowledge and category-changing innovations that define our brands.
Our lean innovation model, GrowthWorks, is a unique and disruptive approach that enables us to accelerate and elevate our product research and development processes.
Here’s how it works. We leverage the strengths that come with being one of the largest consumer goods manufacturers while also embracing the agility of a start-up. The results speak for themselves. We’ve already launched many successful experiments, and we’re currently running nearly 200 more.
P&G Ventures
Our start-up studio, P&G Ventures, works with entrepreneurs, inventors and start-ups to create new brands and businesses outside of the categories in which we currently compete.
Here’s how it works. First, we identify big consumer problems that aren’t being met today and look for business and technology partners to help solve them. Then, we use our resources and expertise to develop, test and refine the brands to set them up for long-term success. Finally, we help the new brands scale and grow into their full potential.
Our external partnership program, Connect + Develop, is based on the belief that collaboration accelerates innovation.
Here’s how it works. Our global team searches for trailblazers outside the company. Then, we create and nurture partnerships with these inventors, patent holders and other innovators—ultimately leading to new solutions in every area of business, from supply chains to products and technologies to in-store and e-commerce experiences.
IWS is our operational excellence program that ensures superiority in our manufacturing and supply chain performance.
IWS provides a structured program that unleashes the power of our people through capability building and focusing everyone, every day on loss elimination. It creates an inspiring workplace where continuous improvement is the driving force to delight consumers and customers with superior products and value.
P&G has made IWS available for other companies to leverage via our partnership with EY.
Our commitment to innovation means we’re always trying new things and looking for new areas where we can find inspiration and contribute to the conversation.
Tapping into Technology
One reality of the COVID-19 pandemic is that it has forced unprecedented, rapid changes to the way we live – at home, in our communities and at work. CIO Vittorio Cretella shared how technology has been an important enabler as we all navigate these changes, whether it is to get needed food and supplies, connect with our friends and loved ones or help us perform our jobs remotely.
We recently brought 400+ global R&D leaders to Cincinnati for a week-long event to sharpen our strategies to delight consumers with irresistibly superior products. “As an R&D organization, we are constructively disrupting the way we innovate, always keeping the consumer at the center,” said Kathy Fish, Chief Research, Development and Innovation Officer. “Today is not only about celebrating what is working—but continuing to accelerate our progress and pace of learning.”
CES 2020
P&G’s second showing at CES 2020 reiterated how we are leading constructive disruption to innovate superior products that re-invent the consumer experience.
One reality of the COVID-19 pandemic is that it has forced unprecedented, rapid changes to the way we live – at home, in our communities and at work. CIO Vittorio Cretella shared how technology has been an important enabler as we all navigate these changes, whether it is to get needed food and supplies, connect with our friends and loved ones or help us perform our jobs remotely.
We recently brought 400+ global R&D leaders to Cincinnati for a week-long event to sharpen our strategies to delight consumers with irresistibly superior products. “As an R&D organization, we are constructively disrupting the way we innovate, always keeping the consumer at the center,” said Kathy Fish, Chief Research, Development and Innovation Officer. “Today is not only about celebrating what is working—but continuing to accelerate our progress and pace of learning.”
CES 2020
P&G’s second showing at CES 2020 reiterated how we are leading constructive disruption to innovate superior products that re-invent the consumer experience.
One reality of the COVID-19 pandemic is that it has forced unprecedented, rapid changes to the way we live – at home, in our communities and at work. CIO Vittorio Cretella shared how technology has been an important enabler as we all navigate these changes, whether it is to get needed food and supplies, connect with our friends and loved ones or help us perform our jobs remotely.
We recently brought 400+ global R&D leaders to Cincinnati for a week-long event to sharpen our strategies to delight consumers with irresistibly superior products. “As an R&D organization, we are constructively disrupting the way we innovate, always keeping the consumer at the center,” said Kathy Fish, Chief Research, Development and Innovation Officer. “Today is not only about celebrating what is working—but continuing to accelerate our progress and pace of learning.”
The innovators behind the innovations
Every breakthrough idea starts in the mind of a forward-thinking person. Someone who looks at a challenge with fresh eyes, connects the dots in a new way, and constructively disrupts the boundaries of what’s possible.
Here are some of the big thinkers behind our innovations.
Paul Sagel
As a co-creator of Crest Whitestrips, Paul will never forget how it felt to make a positive impact on consumers’ lives with a new product that completely transformed the teeth-whitening market. Today, we honor Paul’s work in our Living Legacies series, a company-led conversation with some of our most innovative and accomplished employees.
Rafael Trujillo
As the lead perfumer on the Original Tide scent, Rafael is responsible for creating one of the most universal sensory experiences of any household product—that fresh laundry smell. His work as a master perfumer involves fostering a deep understanding of how different scents affect people emotionally, and then harnessing that wisdom to create product experiences that capture the hearts of consumers.
Susan Ludwig
Susan’s work focuses on developing diapers that better meet the needs of all newborns. Compelled by personal experience, she led the team that launched Pampers Preemie Swaddlers in 2002, eventually securing a patent for an extendable back sheet that helps diapers fit babies as small as 2.5 pounds.
Sawanna Lucus, Rukeyser Thompson, and Rolanda Wilkerson
This team of chemists spearheaded the Pantene Gold Series, one of the first worldwide product lines designed specifically for ethnic hair. As their consumers continue to disrupt social hair norms, Sawanna, Rukeyser, and Rolanda have their fingers on the pulse, developing and launching new products that deliver on current needs and anticipate those of the future.
Paul Sagel
As a co-creator of Crest Whitestrips, Paul will never forget how it felt to make a positive impact on consumers’ lives with a new product that completely transformed the teeth-whitening market. Today, we honor Paul’s work in our Living Legacies series, a company-led conversation with some of our most innovative and accomplished employees.
Rafael Trujillo
As the lead perfumer on the Original Tide scent, Rafael is responsible for creating one of the most universal sensory experiences of any household product—that fresh laundry smell. His work as a master perfumer involves fostering a deep understanding of how different scents affect people emotionally, and then harnessing that wisdom to create product experiences that capture the hearts of consumers.
Susan Ludwig
Susan’s work focuses on developing diapers that better meet the needs of all newborns. Compelled by personal experience, she led the team that launched Pampers Preemie Swaddlers in 2002, eventually securing a patent for an extendable back sheet that helps diapers fit babies as small as 2.5 pounds.
Sawanna Lucus, Rukeyser Thompson, and Rolanda Wilkerson
This team of chemists spearheaded the Pantene Gold Series, one of the first worldwide product lines designed specifically for ethnic hair. As their consumers continue to disrupt social hair norms, Sawanna, Rukeyser, and Rolanda have their fingers on the pulse, developing and launching new products that deliver on current needs and anticipate those of the future.
Paul Sagel
As a co-creator of Crest Whitestrips, Paul will never forget how it felt to make a positive impact on consumers’ lives with a new product that completely transformed the teeth-whitening market. Today, we honor Paul’s work in our Living Legacies series, a company-led conversation with some of our most innovative and accomplished employees.
Rafael Trujillo
As the lead perfumer on the Original Tide scent, Rafael is responsible for creating one of the most universal sensory experiences of any household product—that fresh laundry smell. His work as a master perfumer involves fostering a deep understanding of how different scents affect people emotionally, and then harnessing that wisdom to create product experiences that capture the hearts of consumers.
We have redefined innovation success as delivering an irresistibly superior experience... We believe this starts with a deep understanding of our consumers and staying connected with them throughout the development process.
Awards
We are recognized often not only for our innovations, but also for the way we go about the process of innovating.
The World's Most Innovative Companies
2019
Top 25 Most Innovative Client Companies
2019
The Packaging Innovation Awards
2019
Best Workplaces for Innovators
2018
25 Most Innovative CMOs in the World
2019
Best Sustainable Packaging Innovation
2019
The Innovator 25 2019 Americas
2019
Voted Product of the Year
2019
Ongoing innovation
Check out the latest from the frontlines of innovation.
Constructive Disruption
Superior products are critical, but not enough to keep us ahead in a rapidly changing retail landscape, quickly evolving consumer needs, a transforming media ecosystem, and revolutionary changes in technology. To win in this environment, we are leading the constructive disruption of our industry across innovation, brand building, supply, and digitization and data analytics.
For the past eight years, Signal P&G has explored innovation with industry thought-leaders across the entire value chain – innovation, brand building, supply chain and digitization & data analytics. Last year we challenged ourselves to “Lead Through Mass Disruption.” This year we invited industry leaders to consider powerful and creative ways to engage with our consumers at every touch point - from advertising, consideration, purchase, and the product experience itself – to achieve a more impactful and relevant consumer experience with our products and brands.
Bringing our brands to market could be described as a million tiny innovations in the making. Each product’s intricate passage, from the lab to the production line to your everyday routine, is a sophisticated yet surprisingly beautiful thing to behold. See how some of the world’s brightest minds, purest ingredients, and finely tuned movements culminate in the moment Tide PODS helps to keep your favorite shirt looking, feeling and smelling like new.
Superior products are critical, but not enough to keep us ahead in a rapidly changing retail landscape, quickly evolving consumer needs, a transforming media ecosystem, and revolutionary changes in technology. To win in this environment, we are leading the constructive disruption of our industry across innovation, brand building, supply, and digitization and data analytics.
For the past eight years, Signal P&G has explored innovation with industry thought-leaders across the entire value chain – innovation, brand building, supply chain and digitization & data analytics. Last year we challenged ourselves to “Lead Through Mass Disruption.” This year we invited industry leaders to consider powerful and creative ways to engage with our consumers at every touch point - from advertising, consideration, purchase, and the product experience itself – to achieve a more impactful and relevant consumer experience with our products and brands.
Bringing our brands to market could be described as a million tiny innovations in the making. Each product’s intricate passage, from the lab to the production line to your everyday routine, is a sophisticated yet surprisingly beautiful thing to behold. See how some of the world’s brightest minds, purest ingredients, and finely tuned movements culminate in the moment Tide PODS helps to keep your favorite shirt looking, feeling and smelling like new.
Superior products are critical, but not enough to keep us ahead in a rapidly changing retail landscape, quickly evolving consumer needs, a transforming media ecosystem, and revolutionary changes in technology. To win in this environment, we are leading the constructive disruption of our industry across innovation, brand building, supply, and digitization and data analytics.
For the past eight years, Signal P&G has explored innovation with industry thought-leaders across the entire value chain – innovation, brand building, supply chain and digitization & data analytics. Last year we challenged ourselves to “Lead Through Mass Disruption.” This year we invited industry leaders to consider powerful and creative ways to engage with our consumers at every touch point - from advertising, consideration, purchase, and the product experience itself – to achieve a more impactful and relevant consumer experience with our products and brands.
Innovation isn’t being stifled by the COVID-19 crisis—it’s being inspired by it. That’s why P&G Ventures has created the first ever Virtual Innovation Challenge.
P&G is not just a big corporation. We’re a group of individuals with friends and neighbors and families, just like our consumersToday, we are excited to announce the launch of P&G Good Everyday. P&G Good Everyday is a new consumer rewa
Perhaps learning to code isn’t the first thing that comes to mind when most people think about summer fun, but for more than 30 girls in Greater Cincinnati, that’s exactly how they want to spend their summer.
Learning about fabric care purchasing and consumer digestive health behaviors on a laptop in their parent’s dining rooms is not how Jordan Tavernier or Nia Grant envisioned their P&G summer internships. Then again, no one could have predicted what 2020
Innovation isn’t being stifled by the COVID-19 crisis—it’s being inspired by it. That’s why P&G Ventures has created the first ever Virtual Innovation Challenge.
P&G is not just a big corporation. We’re a group of individuals with friends and neighbors and families, just like our consumersToday, we are excited to announce the launch of P&G Good Everyday. P&G Good Everyday is a new consumer rewa
Perhaps learning to code isn’t the first thing that comes to mind when most people think about summer fun, but for more than 30 girls in Greater Cincinnati, that’s exactly how they want to spend their summer.
Learning about fabric care purchasing and consumer digestive health behaviors on a laptop in their parent’s dining rooms is not how Jordan Tavernier or Nia Grant envisioned their P&G summer internships. Then again, no one could have predicted what 2020
Innovation isn’t being stifled by the COVID-19 crisis—it’s being inspired by it. That’s why P&G Ventures has created the first ever Virtual Innovation Challenge.
P&G is not just a big corporation. We’re a group of individuals with friends and neighbors and families, just like our consumersToday, we are excited to announce the launch of P&G Good Everyday. P&G Good Everyday is a new consumer rewa
