People are the center of all we do
With the heart of a start-up and the resources of a global corporation, we are always looking for imaginative ways to reinvent every aspect of our business. As we innovate, we find inspiration in
people — their needs, values, desires, and passions.
This focus on people infuses how we approach innovation across all areas.
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Constructive disruption: our unique approach to innovation
We believe the only constant is change. In other words, disruption is inevitable. By understanding and embracing it, however, it’s possible to create a kind of constructive disruption that moves business forward, keeping pace with changing markets and consumers’ evolving needs.
We are leading the constructive disruption of our industry across innovation, brand building, supply chain, and digitization and data analytics.
Innovation our way
What happens when you infuse a global corporation with the spirit of a start-up? It unlocks a world of new ways to reinvent every aspect of the business.
Consumer Electronics Show
Reinventing experiences and changing consumer expectations is the hallmark of our innovation. Since 2019, P&G has showcased our innovation at CES, the premier global stage for new and emerging consumer technology.
Here's how it works. Our LifeLab gives consumers an immersive look at the intersection of our deep consumer knowledge and the category-changing innovations that define our brands.
Our lean innovation model, GrowthWorks, is a unique and disruptive approach that enables us to accelerate and elevate our product research and development processes.
Here’s how it works. We leverage the strengths that come with being one of the largest consumer goods manufacturers while also embracing the agility of a start-up. The results speak for themselves. We’ve already launched many successful experiments, and we’re currently running nearly 200 more.
Our team of in-house development gurus, Alchemy, works with our brands to deliver innovative solutions that give them an unmatched competitive advantage in the digital marketplace.
Here’s how it works. Our team of software developers, user interface and user experience designers, and product managers works with modern programming languages, user experience best practices, and cutting-edge security patterns to build future-forward solutions.
Our start-up studio, P&G Ventures, works with entrepreneurs, inventors and start-ups to create new brands and businesses outside of the categories in which we currently compete.
Here’s how it works. First, we identify big consumer problems that aren’t being met today and look for business and technology partners to help solve them. Then, we use our resources and expertise to develop, test and refine the brands to set them up for long-term success. Finally, we help the new brands scale and grow into their full potential.
Connect + Develop
Our external partnership program, Connect + Develop, is based on the belief that collaboration accelerates innovation.
Here’s how it works. Our global team searches for trailblazers outside the company. Then, we create and nurture partnerships with these inventors, patent holders and other innovators—ultimately leading to new solutions in every area of business, from supply chains to products and technologies to in-store and e-commerce experiences.
Innovation in action
Our commitment to innovation means we’re always trying new things and looking for new areas where we can find inspiration and contribute to the conversation.
The innovators behind the innovations
Every breakthrough idea starts in the mind of a forward-thinking person. Someone who looks at a challenge with fresh eyes, connects the dots in a new way, and constructively disrupts the boundaries of what’s possible.
Here are some of the big thinkers behind our innovations.
We have redefined innovation success as delivering an irresistibly superior experience... We believe this starts with a deep understanding of our consumers and staying connected with them throughout the development process.
We are recognized often not only for our innovations, but also for the way we go about the process of innovating.
The World's Most Innovative Companies
Top 25 Most Innovative Client Companies
The Packaging Innovation Awards
Best Workplaces for Innovators
25 Most Innovative CMOs in the World
Best Sustainable Packaging Innovation
The Innovator 25 2019 Americas
Voted Product of the Year
Check out the latest from the frontlines of innovation.