Play Icon

From childhood onward, Black boys are praised for their physical features, planting seeds that may limit their direction in life to sports or entertainment. But what if we planted more seeds? Could we open their minds and spark a vision of themselves they have never dreamed of before?

These Hands is part of our Widen The Screen program which aims to address the systematic bias and inequality in advertising and media. An honest conversation between a real father and son, These Hands takes you on a journey through a child's imagination as his father opens up his mind to the possibilities of anything and everything he could do with his hands.

This film is a collaboration between P&G and UNINTERRUPTED, an athlete empowerment brand on a mission to empower greatness in every individual. These Hands and the associated community impact programs are a commitment to Black boys––a promise create broader opportunities and remove the systemic barriers along the path.

Let's open their minds. So we can open their futures.

TALENT BEHIND THE SCENES

Dr. Myron Rolle

Dr. Myron Rolle

Former NFL player who is now a neurosurgery resident at the best hospital in the United States, as well as founder of the ‘Our Way to Health’ anti-childhood obesity program.

Boy admiring his ring

A JOURNEY OF IMAGINATION

We are encouraging the imagination of young Black boys, especially those praised for their athleticism, and showing them the endless possibilities of their future. Black boys have enormous creativity, and we must encourage, nurture and protect this valuable quality.

Boy and doctor on the football field

AN INVITATION TO DREAM BIGGER

Sports provide a strong foundation in youth development and can be one path to endless opportunities. But for Black boys, sports can be viewed as the only path to success. These Hands broadens the narrative opening their minds to endless possibilities.

THE PROBLEM IS CLEAR

42%

of Black boys are likely to be educated in underperforming schools*

3x

Boys of color are suspended 3 times more than white boys**

7%

Black students earn only 7% of STEM bachelor's degrees as of 2018***

99%

In 99% of U.S. neighborhoods Black boys earn less in adulthood than white boys who grow up in families with comparable incomes****

Black boy raising hand in class

COMMUNITY IMPACT PROGRAM

We can only improve the futures for Black youth if we address the systemic barriers in their way. P&G is addressing these systemic barriers with grants from the Take On Race Fund and support from our brands.

We know there is much work to do at an ever-evolving pace, but we are committed to having a positive impact in these areas.

Black girl posing

EMPOWER YOUNG BLACK YOUTH

P&G is funding mentoring programs to build youth confidence, well-being and the necessary skills for youth leadership and empowerment.

Black man smiling for the camera

REMOVE BARRIERS AROUND EDUCATION & CAREERS

P&G is tackling systemic inequalities in education with such as programs like One Million Connected Devices Now. Also including discipline policies that disproportionately impact students of color.

P&G is preparing young Black youth for the workforce by supporting career exploration programs. These programs open the minds of young Black youth, enable them to explore their interests in career fields such as the arts, STEM, and business.

Black woman gazing into distance

INCREASE COMMUNITY INVESTMENTS

P&G is supporting Black leaders and Black-led youth development organizations, which are historically under resourced. P&G is increasing its investments in capacity building to help vitalize and strengthen the community-based infrastructure that is delivering critical services to Black youth.

OUR BRAND PARTNERS

These P&G brands + others are bringing the These Hands mission to life.

Head & Shoulders logo
Gillette logo
Bevel logo
Old Spice logo
Uninterrupted logo

TAKE ACTION

Our work in facing systemic racism is never done. We encourage you to learn more about our other efforts as we stand up for equality and create a better world for us all.

JOIN US

* Source: CBMA, 2021 | ** Source: CBMA, 2021 | *** Source: Pew Research Center, 2021 | **** Source: The Equality of Opportunity Project, 2021