From childhood onward, Black boys are praised for their physical features, planting seeds that may limit their direction in life to sports or entertainment. But what if we planted more seeds? Could we open their minds and spark a vision of themselves they have never dreamed of before?
These Hands is part of our Widen The Screen program which aims to address the systematic bias and inequality in advertising and media. An honest conversation between a real father and son, These Hands takes you on a journey through a child's imagination as his father opens up his mind to the possibilities of anything and everything he could do with his hands.
This film is a collaboration between P&G and UNINTERRUPTED, an athlete empowerment brand on a mission to empower greatness in every individual. These Hands and the associated community impact programs are a commitment to Black boys––a promise create broader opportunities and remove the systemic barriers along the path.
Let's open their minds. So we can open their futures.
TALENT BEHIND THE SCENES
A JOURNEY OF IMAGINATION
We are encouraging the imagination of young Black boys, especially those praised for their athleticism, and showing them the endless possibilities of their future. Black boys have enormous creativity, and we must encourage, nurture and protect this valuable quality.
AN INVITATION TO DREAM BIGGER
Sports provide a strong foundation in youth development and can be one path to endless opportunities. But for Black boys, sports can be viewed as the only path to success. These Hands broadens the narrative opening their minds to endless possibilities.
THE PROBLEM IS CLEAR
COMMUNITY IMPACT PROGRAM
We can only improve the futures for Black youth if we address the systemic barriers in their way. P&G is addressing these systemic barriers with grants from the Take On Race Fund and support from our brands.
We know there is much work to do at an ever-evolving pace, but we are committed to having a positive impact in these areas.
EMPOWER YOUNG BLACK YOUTH
P&G is funding mentoring programs to build youth confidence, well-being and the necessary skills for youth leadership and empowerment.
REMOVE BARRIERS AROUND EDUCATION & CAREERS
P&G is tackling systemic inequalities in education with such as programs like One Million Connected Devices Now. Also including discipline policies that disproportionately impact students of color.
P&G is preparing young Black youth for the workforce by supporting career exploration programs. These programs open the minds of young Black youth, enable them to explore their interests in career fields such as the arts, STEM, and business.
INCREASE COMMUNITY INVESTMENTS
P&G is supporting Black leaders and Black-led youth development organizations, which are historically under resourced. P&G is increasing its investments in capacity building to help vitalize and strengthen the community-based infrastructure that is delivering critical services to Black youth.
OUR BRAND PARTNERS
These P&G brands + others are bringing the These Hands mission to life.