P&G Responsible Beauty

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We are committed to being a positive force for beauty in the world, to create a more sustainable, inclusive and resilient future for all. We believe in a future where beauty products offer superior value to people and are sustainable; where no one should have to make trade-offs between products that are good for themselves, for society, or for the planet.

P&G Responsible Beauty is not a separate thing we do on the side — it’s how we do business every day around the world.

-Alex Keith,
CEO, P&G Beauty

Our Approach

P&G Responsible beauty approach

Even in the midst of massive change and disruption, building a sustainable world that improves quality of life, respects human rights and protects the environment is possible. P&G Responsible Beauty, a systems-thinking approach to decision making, provides a blueprint to navigate today’s challenges and tomorrow’s growth.

The P&G Responsible Beauty Approach

Latest News

ACTIVITY

P&G Beauty Europe Launches Its First High-performing Shampoo & Conditioner Bars Across Its Haircare Portfolio

LOCATION

Europe

P&G Beauty Europe Haircare Portfolio

Starting in 2022, P&G Beauty Europe is “Raising the Bar” on sustainability by changing the way people across Europe buy and use shampoo and conditioner — with new, high-performing shampoo and conditioning bars from Head & Shoulders, Pantene, Herbal Essences, and Aussie.

The new bars come in FSC certified paper based packaging and have been formulated in such a way that one bar equals up to two equivalent 250ml liquid shampoo bottles. Plus, each handmade bar is made into an easy-to-hold shape with an integrated built-in cotton rope to hang in the shower for ease of storage.

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Our Five Interconnected Guiding Principles

Action is urgent and innovation is critical. We must think and do things differently, to enable the people we serve to make positive choices for their lives and the health of the planet. To make meaningful progress we need a total systems approach and avoid “problem switching”—solving one issue but creating another down the road.

For beauty, this means going beyond environmental practices to address the interdependence of all aspects of product development and corporate behavior—all activities that matter to you when choosing a beauty product and the world in which we live.

Our Partners

Long-term collaboration and partnerships are instrumental to being future-fit and taking responsible growth to the next level. We are proud to partner and collaborate with many of the world’s top experts in diverse fields, from biodiversity to responsible sourcing, packaging sustainability and skin safety as part of our P&G Responsible Beauty Advisory Council (RBAC).

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Rainforest Alliance

"Rainforest Alliance is all about changing the way the world produces, sources and consumes, and we recognize strong partnerships are key to realizing this change. Through the RBAC, P&G Beauty is leveraging the power of partnerships to brainstorm innovative solutions and explore opportunities in sustainability."
—Samantha Morrissey, Sector Lead, Forest Products

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Royal Botanic Gardens, Kew

"Royal Botanic Gardens, Kew partnership with P&G has been scientifically very productive, bringing together the energy of scientists from different disciplines with a common aim of unlocking the chemistry of plants to provide effective beauty products—with added importance that these plants must be sustainability supplied and help support the lives of the communities that care for them."
—Monique Simmonds, PhD, Deputy Director of Science

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World Wildlife Fund

"World Wildlife Fund has had a longstanding, wide-ranging partnership with P&G, valuing innovation, trust, and transparency. The RBAC brings together diverse thought leadership to build a responsible global supply chain. When the challenges to protect our planet are so complex, solutions are also inherently complex. The RBAC offers a proactive approach to knowledge seeking and knowledge sharing."
—Mary Ta, Program Officer, Sustainability R&D

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Skin Health Alliance

“Consumers’ well-being and the environmental impact of the products they use lie at the very core of the Skin Health Alliance’s ethos. Our relationship with P&G Beauty stretches back over a decade, during which time P&G has consistently proven their rigorous health and environmental standards are aligned with our own.”
—Matthew Patey OBE, Managing Director at the Skin Health Alliance

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Roundtable on Sustainable Biomaterials

The Roundtable on Sustainable Biomaterials is proud to be a technical partner of P&G, providing advice and guidance related to the sourcing of materials. The RBAC, a diverse partnership of organizations, brings together an invaluable knowledge base that will enable decisions to be made based on the whole spectrum of sustainability aspects.”
—Nicola Noponen, Global Technical Advisor

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Shift

“As the leading non-profit center of expertise on the UN Guiding Principles on Business and Human Rights, Shift advises global companies as they work to embed respect for human rights across their operations and value chain. We work with partners like P&G that are serious about addressing human rights challenges to help them create change that will lead to better outcomes for people.”
—Rachel Davis, Vice President, Shift