Innovation has been core to P&G’s business for more than 175 years. From our early years making soap and candles to today – creating shampoos, shavers and more – we innovate to make everyday life better for consumers. Learn more about our recent product innovations below.

New Product Pacesetters brand product packages including Tide, Puffs, Downy and Secret.

Recent innovations earned Procter & Gamble five of the top 10 spots – and seven of the top 25 – on the IRI New Product Pacesetters Report for the most successful non-food product launches of 2016.

Febreze with OdorClear Technology

Febreze with OdorClear Technology

Jun 1 2017

Febreze with OdorClear Technology

Breakthrough Febreze with OdorClear™ Technology cleans away odors in two simple ways: seeking out bad odors, and cleaning away odors by deactivating them and replacing them with a light, fresh scent.

Tide PODS with Downy

Tide PODS with Downy

Added Jun 1 2017

Tide PODS with Downy

New Tide® PODS™ Plus Downy® provides four benefits with one convenient, easy-to-use pac: cleaning, stain removal, brightening, and protection from fading and stretching

Head & Shoulders Smooth and Silky 3 Action Formula

Head & Shoulders Smooth and Silky 3 Action Formula

Added May 22 2017

Head & Shoulders Smooth and Silky 3 Action Formula

New Head & Shoulders Smooth & Silky 3 Action Formula is the latest innovation in Head & Shoulders technology that delivers unexpected benefits from an anti-dandruff shampoo.

Herbal Essences bio:renew

Herbal Essences bio:renew

Added May 18 2017

Herbal Essences bio:renew

More than 45 years after launching as the first natural hair care brand, Herbal Essences is introducing a new, premium line of products that marries the best of nature and science.

IRI Innovation Pacesetters 2016

IRI Innovation Pacesetters 2016

Added May 16 2017

IRI Innovation Pacesetters 2016

Recent innovations earned Procter & Gamble five of the top 10 spots – and seven of the top 25 – on the IRI New Product Pacesetters Report for the most successful non-food product launches of 2016.

Lenor

Lenor

Added May 16 2017

Lenor

The new Lenor Inspired By Nature collection of fabric conditioners delivers long-lasting freshness with scents that celebrate the simple power of nature.

Crest PRO-HEALTH Clean Mint Toothpaste

Crest PRO-HEALTH Clean Mint Toothpaste

Apr 25 2017

Crest PRO-HEALTH Clean Mint Toothpaste

Crest® PRO-HEALTH™ Clean Mint Toothpaste has a new formula and an improved usage experience designed to delight consumers. It is the only fluoride toothpaste that both strengthens enamel and supports healthier gums.

DUO

DUO

Feb 7 2017

DUO

DUO - available from Olay, Old Spice and Ivory - is an innovative, breakthrough, dual-sided, personal cleanser-infused buffer that revolutionizes the look and feel of clean.