Recent Innovation

Innovation has been core to P&G’s business for more than 175 years. From our early years making soap and candles to today – creating shampoos, shavers and more – we innovate to make everyday life better for consumers. Learn more about our recent product innovations below.

New Product Pacesetters brand product packages including Tide, Puffs, Downy and Secret.

Procter & Gamble brands earned five of the top 10 spots on the IRI New Product Pacesetters™ ranking of the most successful non-food product launches of 2014.

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DUO

DUO

Feb 7 2017

DUO

DUO - available from Olay, Old Spice and Ivory - is an innovative, breakthrough, dual-sided, personal cleanser-infused buffer that revolutionizes the look and feel of clean.

Pampers Easy Ups

Pampers Easy Ups

Jan 24 2017

Pampers Easy Ups

Improved Pampers Easy Ups Training Underwear are designed to help little ones and their families during their potty training journey.

Olay Eyes

Olay Eyes

Dec 6 2016

Olay Eyes

The new Olay Eyes collection was developed to treat the eye aging patterns - dark circles, puffiness, wrinkles and sagging - that affect 95% of women.

Vicks Sinex

Vicks Sinex

Oct 3 2016

Vicks Sinex

The Vicks Sinex brand is relaunching to provide sinus suffers with a clear choice when it comes to their sinus symptoms.

Luvs Diapers

Luvs Diapers

Aug 31 2016

Luvs Diapers

Luvs Diapers have been enhanced to include a number of product improvements asked for by Luvs families.

Bounty

Bounty

May 19 2016

Bounty

New paper-making technology from Bounty makes sheets 2x more absorbent so each roll lasts 50% longer.

Pantene Expert Collection

Pantene Expert Collection

May 19 2016

Pantene Expert Collection

Pantene Expert Collection, Pantene's premium offering of advanced products, is introducing upgraded shampoo and conditioner collections that contain the most intense formulas for instant results.

Pantene Pro-V 3 Minute Miracle Deep Conditioners

Pantene Pro-V 3 Minute Miracle Deep Conditioners

May 19 2016

Pantene Pro-V 3 Minute Miracle Deep Conditioners

New Pantene Pro-V
3 Minute Miracle
Deep Conditioners supercharge haircare routines in just three minutes with powerful conditioning formulas developed to meet specific hair needs.