Recent Innovation

Innovation has been core to P&G’s business for more than 175 years. From our early years making soap and candles to today – creating shampoos, shavers and more – we innovate to make everyday life better for consumers. Learn more about our recent product innovations below.

New Product Pacesetters brand product packages including Tide, Puffs, Downy and Secret.

A commitment to innovative products earned P&G eight of the top 25 spots on the IRI New Product Pacesetters™ Report for the most successful non-food product launches of 2015.


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Olay Eyes

Olay Eyes

Dec 6 2016

Olay Eyes

The new Olay Eyes collection was developed to treat the eye aging patterns - dark circles, puffiness, wrinkles and sagging - that affect 95% of women.

Vicks Sinex

Vicks Sinex

Oct 3 2016

Vicks Sinex

The Vicks Sinex brand is relaunching to provide sinus suffers with a clear choice when it comes to their sinus symptoms.

Luvs Diapers

Luvs Diapers

Aug 31 2016

Luvs Diapers

Luvs Diapers have been enhanced to include a number of product improvements asked for by Luvs families.

Bounty

Bounty

May 19 2016

Bounty

New paper-making technology from Bounty makes sheets 2x more absorbent so each roll lasts 50% longer.

Pantene Expert Collection

Pantene Expert Collection

May 19 2016

Pantene Expert Collection

Pantene Expert Collection, Pantene's premium offering of advanced products, is introducing upgraded shampoo and conditioner collections that contain the most intense formulas for instant results.

Pantene Pro-V 3 Minute Miracle Deep Conditioners

Pantene Pro-V 3 Minute Miracle Deep Conditioners

May 19 2016

Pantene Pro-V 3 Minute Miracle Deep Conditioners

New Pantene Pro-V
3 Minute Miracle
Deep Conditioners supercharge haircare routines in just three minutes with powerful conditioning formulas developed to meet specific hair needs.

Pantene Pro-V<br/>Air Spray

Pantene Pro-V
Air Spray

May 19 2016

Pantene Pro-V
Air Spray

As a breakthrough styling product, Pantene Pro-V Air Spray delivers flexible hold, moisture and natural movement, without stiffness or stickiness.

Pantene Pro-V Conditioners

Pantene Pro-V Conditioners

May 19 2016

Pantene Pro-V Conditioners

Upgraded base conditioner formulas in Pantene Pro-V combine conditioning ingredients into a silky texture for the purest form yet of Pro-V conditioning technology.