Brand Efforts

Many brands. One goal.

We're proud to bring some of the most trusted brands to nearly 70% of the global population. For each of our brands, we’re committed to offering superior performance and value with a smaller environmental footprint.   

We don't talk much about the sustainability behind our brands. We'd rather you focus on improving the health of your smile, the white of your laundry, the comfort of your family. But we do want you to know that behind the scenes, we are ensuring that at every touch point in the life-cycle of every product, we have included sustainability.

When you put a P&G product in your shopping basket, we'd like you to know it’s backed by a smaller footprint—and that we're working tirelessly to make it even smaller.

Our Brands: Making Your Footprint Smaller

We include sustainability into every aspect of our products—from initial design to manufacturing to packaging to social impact.

Brand Efforts Graph

Bringing Sustainability Home

Tide Coldwater: From Corn Leaves to Clean Washing

By innovating with experts at the DuPont Chemical Company, we are turning discarded corn leaves and waste into a key ingredient for Tide Coldwater. It's an industry first; and will repurpose 7,000 tons of agricultural waste a year. The new product will be in market Spring 2017. It is the first brand in the world on a path to blend cellulosic ethanol in a scalable and commercial way. Read more.

Tide Coldwater product package


Charmin teams have made sustainability a core part of what this family brand stands for.

  • Made from sustainability harvested pulp
  • One US plant runs on biomass from scrap wood; another self generates 100% of its electrical needs, reducing CO2 emissions by more than 120,000 metric tons per year.
  • A Disaster Relief partner helping families in need
Charmin product package


Olay, along with our other Beauty Care brands, has reduced water usage by 12% since 2010.

Thanks to a special pump redesign, Olay is saving 800,000 tons of plastic a year.  

Olay diverts manufacturing waste from landfill, recycling it into waste-to-worth products, including leather conditioner.

Our Beauty Care plant in Ireland has reduced energy consumption by 12%, CO2 emissions by 16% by 2010.

Olay Total Effects product package

Ariel and Tide Cold Water

Ariel and Tide give consumers a big opportunity to save energy in the home by turning down the temperature dial on every wash, using up to 50% less energy per load than warm washes.

Years of innovation and partnership collaboration helped deliver each product. Each is supported by ongoing advertising and in-store campaigns aimed at helping shoppers understand the sustainability value in cold-water washing—while still getting great performance.

Since 2010, washing in cold has increased from 38% to 56%; our aim is to have 70% of all wash loads done in cold water by 2020.

Arial and Tide product packages


Downy teams knew that in Mexico and developing markets, having soft and nice-smelling clothing was a point of pride for moms. So fabric softeners were a staple on laundry day. But they also knew water in these markets was often in scarce supply and typically had to be carried in.

Downy teams worked for 3.5 years with an external partner to develop a formula breakthrough that lets moms rinse just once versus several times, saving from 30-50% in each washing.

Downy Single Rinse supports P&G’s goal of providing 1 billion people access to water efficient products by 2020.

Downy product package

Mr. Clean/Mr. Propre/Mastro Lindro/Flash

While known by different names around the globe, Mr. Clean is known everywhere as an agent of clean. But he also stands for sustainability. The addition of Mr. Clean Liquid Muscle brought two innovations to the home.

First, it's a 2.5x compaction, meaning same cleaning power, but in a smaller, concentrated bottle with 45% less packaging and 64% less water.

Second, the Mr. Clean team designed and award-winning cap, ensuring that consumers not accustomed to concentrated formulas would not use too much and thus waste the product and lose value.

Mr. Clean Product Package

Cascade Platinum

Cascade Platinum is a dishwashing product innovation that enables consumers to conserve resources at home. The individual detergent pacs are concentrated, eliminating the need to pre-rinse dishes before putting them into the dishwasher. Skipping pre-wash can save a consumer up to 2,600 gallons of water per year (based on an average of 12.5 gallons of pre-washing water used, with an average of four loads per week).

Cascade product package