P&G’s Integrated Strategy

P&G people are focused on executing each element of our integrated strategy with excellence: a portfolio of daily-use products where performance drives brand choice; superiority across product, package, brand communication, retail execution, and value; productivity; constructive disruption; all enabled by an empowered, agile and accountable organization.

These strategic choices reinforce and build on each other. When executed well, they grow markets and create new business which, in turn, grows our share, sales, household penetration and profit.

Importantly, this strategy is inherently dynamic. It adapts to the changing needs of consumers, customers and society. It demands that we not sit still.

While we should expect the volatile consumer and macro dynamics we have been experiencing to continue, our job every day is to get up, put both feet on the floor, examine what is going on around us, and then work to delight consumers, customers, employees, society and shareowners in that context.

Our best path forward remains to double down on our dynamic, market-constructive strategy to deliver balanced top- and bottom-line growth and value creation.