P&G Again Reinvents Consumer Experiences at CES 2020

Oral-B, Pampers, P&G Ventures and Charmin Among Brands Showcasing New Technology Elevating Everyday Consumer Experiences

Life Lab

P&G returns to CES this week for a full week of events and product showcases, joining other top innovators from around the world to spotlight how we’re combining deep consumer insights and cutting-edge technologies to develop connected, innovative products that transform everyday consumer experiences.

“We strive to make life easier and more enjoyable with the superior products and services our brands offer,” said CEO David Taylor. “CES gives us the chance to show how we are constructively disrupting our business to deliver experiences that reinvent what people expect of everyday products.”

The P&G LifeLab exhibit and product portfolio first debuted in at CES in 2019 and received numerous accolades including Engadget’s 2019 Best of CES People’s Choice Award, USA Today, “CES Editors’ Choice” Award, and was listed in Exhibitor Magazine as one of the “Top Twenty Best Exhibits.”

It has been reimagined for 2020 with new featured products:

  • Oral-B iO, is a monumental leap in innovative oral care technology which features a frictionless magnetic drive that distributes energy evenly to the tips of the bristles to create revolutionary micro-vibrations.

  • Lumi® by Pampers, a revolutionary all-in-one connected care system that blends real-time data with intuition, helping parents anticipate their baby’s needs.

  • The Charmin Roll Bot, a first-of-its-kind robot that, when controlled with a smartphone using Bluetooth, delivers a fresh roll of Charmin to you so you won’t have to be left in a bind ever again.

  • AIRIA, the cutting-edge connected home fragrance system allows you to enjoy sophisticated, consistent scent through smart delivery.

  • Opte Precision Skincare System, the first personalized handheld inkjet printer that scans, detects, and corrects hyper-pigmentation of your skin to reveal its natural beauty every day.

  • The Heated Razor by GilletteLabs, which delivers a sustained heat sensation via an innovative warming bar and provides the pleasure of a hot towel with every stroke that lasts throughout the entire shave.

We also launched a companion website, www.PGLifeLab.com, where you may visit the P&G LifeLab exhibit virtually, see product demonstrations and live events, and even purchase or preorder connected products from the show.

“We’ll also showcase how P&G is creating value for consumers and shareholders by operating with the speed and agility of a startup fueled by more than 180 years of global business expertise,” David added.

Innovation challenge

Throughout the week, P&G will be connecting with consumers, customers and potential innovation partners, understanding that collaboration across industries is key to innovating ahead of consumer expectations. P&G Ventures, the company’s early stage startup studio, will also be hosting the P&G Ventures Innovation Challenge, the culminating event of its annual business development competition. Four finalists will pitch their start-ups and bright ideas to P&G in a live event on Wednesday, January 8 at 9:30 AM PT.

“We want to continue leading as we challenge ourselves to raise the bar,” said Kathy Fish, Chief Research, Development and Innovation Officer “We are embracing new approaches to innovation so we’re more agile, more connected and more effective. We are engaging consumers as innovation partners and testing more ideas than ever before.”

Following P&G at CES

The featured products and more will be on display and available for demonstrations in the P&G LifeLab exhibit starting Tuesday, January 7. And, more private demos from Gillette and Oral-B will be offered throughout the day in the comfort of two, custom-designed “Carestream” trailers adjacent to the P&G LifeLab.

In addition to product experiences, visitors can participate in discussions and special events from P&G and its consumer and technology partners, and discover the ways that technology is driving and enhancing the next generation of consumer-inspired innovation.

Follow P&G on the Ground: P&G’s LifeLab exhibit can be found at booth 42131, and its VIP Carestream trailers at booth 42337 in the Smart Homes Marketplace area of CES located in The Sands Expo Convention Center from January 7 – 10.

Follow P&G Virtually: Visit www.PGLifeLab.com for a livestream of the exhibit, including exciting panels, presentations and demos throughout the week. You can also follow the Company on Twitter, LinkedIn, Facebook and Instagram via @proctergamble and #PGLifeLab to see what’s happening in the P&G LifeLab at CES 2020.