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4/7/2026

What’s the Key to a Winning Sustainability Strategy? Integration

A blue, green and brown illustration of a heart made to look like Earth.

This blog post is guest authored by Virginie Helias, Chief Sustainability Officer

As we celebrate Earth Month, we recognize sustainability isn’t something we pay attention to only once a year. For us it’s embedded in how we do business across our operations, supply chain and brands. Here’s how we embrace integration inside our company and out to fuel continued progress.

Our strategy seeks to deliver across three levels of impact: reducing our own impact, enabling people to reduce their impact when they use our products, and helping scale solutions across industries.

Reducing our impact across our operations and supply chain — what we control. A few examples, as of fiscal year 24/25:

  • We have reduced Scope 1 and Scope 2 greenhouse gas emissions in our manufacturing operations by 61% since 2010.
  • 99% purchased renewable electricity across our operations.
  • Water use efficiency per unit of production in our operations is up 29% since 2010.
  • 80% of our consumer packaging is designed to be recyclable or reusable.

Enabling consumers to reduce their impact when they use our products. We believe sustainability needs to be rooted in superior performance for consumers. This means innovating to solve everyday problems through product innovations that are both irresistibly superior and more sustainable.

As we work to deliver superior experiences and meaningful benefits to consumers, our experience in innovation and consumer understanding can help reduce environmental impact at home, while people continue to enjoy delightful in-use experiences. Learn more in the video clips below about a few examples!

Scaling industry-wide impact. We can act as catalysts for cross-value chain collaboration by scaling industry-wide solutions that reduce environmental impact — helping to increase the scope, speed and spread of change.

Our 15-year collaboration with the World Wildlife Fund is one example of this work and has driven meaningful change and established a pathway for future innovation and partnerships across industries. Together, we aim to tackle important environmental challenges that no single company can solve alone. By collaborating with WWF and other industry partners, we strive to create effective solutions for a sustainable future. Learn more about our work with the WWF here!

Another example is our participation in the 50 Liter Home Coalition, which addresses solutions for water scarcity, as about one-quarter of the world’s population experiences extremely high water stress annually. Imagine cutting your indoor water use by over half—without even trying. That’s what the 50L Home Coalition proved recently with the wrap of its first-of-its-kind Los Angeles pilot. Participating households averaged 21 gallons (79 liters) of indoor water use per person per day, 56% below the official LA average. No reminders to “conserve.” No real-time savings dashboard. Just smarter solutions, with the majority of participants reporting that their daily routines had become easier and more enjoyable. Learn more here.

Image of Dawn Powerwash being sprayed on a dirty plate, image of Swiffer PowerMop being used on a wood floor, along with consumer testimonials from the 50L Home Coalition Los Angeles pilot project.

Rather than relying on conservation messaging or behavioral restriction, performance-driven design and convenience were the most effective drivers of lasting habit change in the 50L Home Coalition's Los Angeles pilot project. Across the homes, efficiency was embraced as an upgrade in convenience, performance and overall quality of life.

Sustainability starts with each one of us at P&G. It comes to life when we integrate it into our work: whether that’s reducing our impact, helping consumers reduce their environmental impact with more sustainable innovations that deliver value and irresistibly superior performance, and scaling across the industry solutions that reduce environmental impact, amplifying their reach.

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