20 Years, 23 Billion Liters: P&G Celebrates the Power of Clean Water at Global Citizen Festival

For the past decade, P&G and our brands have proudly partnered with the Global Citizen Festival, a movement that unites artists, leaders and everyday heroes who create positive impact through action around the world. Last year’s powerful Blood Sisters dance performance — highlighting the Always Period Heroes’ efforts to end period poverty — encouraged girls to feel confident and empowered every day, period or no period. This year, we're back to celebrate two decades of P&G's Children's Safe Drinking Water (CSDW) program!

Two billion people around the world don’t have access to clean drinking water. The CSDW program provides a solution: an easy-to-use water purification packet, invented by P&G Fabric Care scientist Dr. Phil Souter, that can clean 10 liters of water in just 30 minutes.

Bringing the Transformative Power of Clean Water To The Festival Stage

On September 28, 2024, we took the innovation of the CSDW Program to the Global Citizen Festival stage to show the world the transformative Power of Clean Water. We were joined by two CSDW Water Champions who have seen the life-changing impact of clean water: DJ Cuppy, Nigerian born, U.K. based international DJ, and CSDW partner Dr. Pasquine Ogunsanya, Co-Founder and Executive Director of Alive Medical Services in Kampala, Uganda. For the past 17 years, Dr. Ogunsanya has been treating children and family members suffering from waterborne diseases that affect their schooling or ability to work and sadly often take their lives.

We also had volunteers from P&G CSDW Program Partner Save the Children on the ground, who showcased our P&G Purifier of Water packets and the importance of clean water to encourage attendees to take action. Together with Save the Children, P&G has supported disaster relief across in countries such as El Salvador, Ethiopia, India, Kenya, Philippines, Somalia, South Sudan and Uganda.

Watch the Global Citizen Festival replay to hear inspiring stories from around the world.

Help Us Reach 25 Billion Liters of Clean Water By 2025

Twenty years of the CSDW program is a testament to the power of partnership. Through a diverse network of more than 150 organizations like CARE, World Vision, and Save the Children, and CSDW Water Champions, P&G has provided more than 23 billion liters of clean water to people in more than 100 countries around the world. And we're not stopping here. Together, we're on a mission to deliver 25 billion liters of clean water by 2025.

Want to be a part of it? Download the Global Citizen app and become a CSDW Water Champion today! Once downloaded, search for “Water Champion.”

Clean water looks like children in school, not sick at home. It looks like women empowered to pursue their dreams. Clean water looks like 150 partners from around the world, coming together to create a brighter future.

We’re proud to celebrate 20 years, but there is still more to do. Join us in helping communities grow through the Power of Clean Water.