9/25/2024

20 Years, 23 Billion Liters: P&G Celebrates the Power of Clean Water at Global Citizen Festival

A young black girl in a bright yellow dress smiles as she holds a plastic cup of water.

For the past decade, P&G and our brands have proudly partnered with the Global Citizen Festival, a movement that unites artists, leaders and everyday heroes who create positive impact through action around the world. Last year’s powerful Blood Sisters dance performance — highlighting the Always Period Heroes’ efforts to end period poverty — encouraged girls to feel confident and empowered every day, period or no period. This year, we're back to celebrate two decades of P&G's Children's Safe Drinking Water (CSDW) program!

Two billion people around the world don’t have access to clean drinking water. The CSDW program provides a solution: an easy-to-use water purification packet, invented by P&G Fabric Care scientist Dr. Phil Souter, that can clean 10 liters of water in just 30 minutes.

Bringing the Transformative Power of Clean Water To The Festival Stage

A young black boy stands in front of his classroom while he holds and points to a cup of clean water.

On September 28, 2024, we're bringing the innovation of the CSDW program to the Global Citizen Festival stage to show the world the transformative Power of Clean Water. We’ll be joined by DJ Cuppy, Nigerian musician and founder of the Cuppy Foundation, and Dr. Pasquine Ogunsanya, CSDW partner and Co-Founder & Executive Director of Alive Medical Services, to drive engagement and advocacy for P&G’s CSDW program.

A young black girl in a bright yellow dress smiles as she holds a plastic cup of water.

Tune-in at 4:00 p.m. ET on ABC News Live or a variety of streaming platforms and social media sites to watch the Global Citizen Festival, hear inspiring stories from people around the world, and help us reach our goal of 25 billion liters by 2025. Visit Global Citizen for full viewing options.

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Help Us Reach 25 Billion Liters of Clean Water By 2025

Twenty years of the CSDW program is a testament to the power of partnership. Through a diverse network of more than 150 organizations like CARE, World Vision, and Save the Children, and CSDW Water Champions, P&G has provided more than 23 billion liters of clean water to people in more than 100 countries around the world. And we're not stopping here. Together, we're on a mission to deliver 25 billion liters of clean water by 2025.

Want to be a part of it? Download the Global Citizen app and become a CSDW Water Champion today! Once downloaded, search for “Water Champion.”

Clean water looks like children in school, not sick at home. It looks like women empowered to pursue their dreams. Clean water looks like 150 partners from around the world, coming together to create a brighter future.

We’re proud to celebrate 20 years, but there is still more to do. Join us in helping communities grow through the Power of Clean Water.

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