Microban 24, Dawn Platinum Powerwash, Tide Hygienic Clean and Others Receive Top Rankings on IRI’s 2021 New Product Pacesetters List

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At P&G, innovation means solving the real problems that real consumers face every day. For us, nothing is more important than understanding, exploring, and fixing the friction in consumers' lives. If it touches how consumers care for their families, their pets or their homes, we want to know about it, and we want to make it better.

Now, more than ever, consumers are relying on trusted, top-performing products – and we are committed to providing superior brands that offer value to our consumers. That is why we are humbled that nine P&G products are recognized in the top 25 of IRI’s 2021 New Product Pacesetters, a list of the year’s most successful new product launches. For the second year in a row, P&G has secured more spots on the list than all our competitors combined.

Reimagining Everday Products

The P&G brands and products featured in the Top 25 most successful non-food product launches for calendar year 2021 in the U.S. include:

  • #1 - Microban 24
  • #6 - Dawn Platinum Powerwash
  • #7 - Tide Hygienic Clean
  • #9 - Febreze LIGHT
  • #11 - L
  • #18 - Olay Regenerist Collage Peptide 24
  • #19 - joy + glee
  • #20 - Safeguard Hand Soaps & Sanitizers
  • #25 - Febreze Auto

IRI also recognizes products in their first year. They call these products “Rising Stars,” and P&G has three recognized products that are generating excitement among consumers and delivering real results:

  • Crest Whitening Emulsions
  • Downy LIGHT
  • Zevo

The future is bright as we continue to research, develop and innovate new products to meet the needs of all our consumers.

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