We know that skin is impacted by its environment. Whether exposed to harsh, rapidly changing temperatures or weather conditions, our skin continuously readjusts. What we didn’t know was the frequency and magnitude of these shifts.
Enter OLAY. For the first time, the brand conducted a skin care clinical trial that showed skin is becoming increasingly dynamic throughout the day, even for younger generations like Gen Z. Knowing our skin has become less stable, the question OLAY asked was: how do we correct it? The answer lies in strengthening the skin barrier and delivering consistent hydration.
The new OLAY Regenerist Hyaluronic + Peptide24 collection, specifically its gel moisturizer, is formulated to hydrate better and longer than luxury creams costing up to $400, allowing users to achieve dewy, instantly radiant skin. With 70 years of science in this jar, nobody beats OLAY.
Research has shown that 29% of women are unsatisfied with their moisturizer, which inspired OLAY to create a solution that will truly quench their skin’s thirst. The OLAY Regenerist Hyaluronic + Peptide 24 will hydrate all day and all night trapping moisture for 24 hours, guaranteed. And with clinically-tested immediate results, you’re instantly photo-ready. Some might even call it “the Ultimate Thirst Trap.” The OLAY Hyaluronic + Peptide24 Hydrating Gel Cream is the winner of the 2022 Allure Best of Beauty Award for Best Facial Moisturizer (Light).
Since the hashtag #hyaluronicacid has 377 million views on TikTok, it’s safe to say we’re sold on the ingredient’s impressive moisturizing benefits. But there’s one thing that’s not talked about: how long does this moisture actually last? Not long on its own – and the benefits are even shorter-lived with damaged skin barriers that have become more common with our increasingly dynamic skin.
Using these insights, OLAY created a patent-pending formula, comprised of three key ingredients, that dives up to 10 layers deep into the surface layer of the skin to trap the hydration it desperately needs, while also repairing and maintaining the skin barrier. Complementing the hyaluronic acid are niacinamide (Vitamin B3) and peptides – the all-stars when it comes to repairing the skin barrier so that moisture actually stays trapped inside the skin.
Something that is imperative for overall skin health but is not necessarily top of mind is turgor. Turgor is what maintains a plump, firm volume and shape for the over 10 million individual skin cells at the skin’s surface. Skin with good turgor levels can maintain a visibly supple, radiant look, and loss of turgor makes the skin look dehydrated and dull. OLAY formulated this collection to address this concern directly. The Regenerist Hyaluronic + Peptide 24 line helps to effectively restore turgor, working with skin’s natural mechanisms for instant, healthy-looking radiance.
“OLAY’s Hyaluronic + Peptide 24 collection is unlike any other hyaluronic acid product on the market due to the innovative formulation and the revolutionary style in which the brand sourced the clinical and consumer data for product development during the pandemic,” said Dr. Rolanda Wilkerson, P&G’s Principal Scientist. “We knew it was important to create a formulation that amplified the benefits of hyaluronic acid and kept skin hydrated for 24 hours without reapplication. With the extreme climate of today’s world, strengthening the skin barrier is key in delivering a promise of consistent hydration to consumers.”
The OLAY Regenerist Hyaluronic + Peptide 24 collection is available at OLAY.com and your local retailer.