Downy Light, Dawn Ultra EZ-Squeeze, Crest Whitening Emulsions and Others Receive Top Rankings on Circana’s 2022 New Product Pacesetters List

P&G logo with products and text: Reimagining Everyday Products

At P&G, innovation means solving the real problems that real consumers face every day. For us, nothing is more important than understanding, exploring, and fixing the friction in consumers' lives. If it touches how consumers care for their families, their pets or their homes, we want to know about it, and we want to make it better.

Now, more than ever, consumers are relying on trusted, top-performing products – and we are committed to providing superior brands that offer value to our consumers. That is why we are humbled that seven P&G products are recognized in the top 25 of Circana’s 2022 New Product Pacesetters, a list of the year’s most successful new product launches. For the third year in a row, P&G has secured more spots on the list than all our competitors combined.

7 of the Top 25 Non-Food Product Launches in 2022

The P&G brands and products featured in the Top 25 most successful nonfood product launches for calendar year 2022 in the U.S. include:

  • #3 Downy Light
  • #5 Dawn Ultra EZ-Squeeze
  • #8 Crest Whitening Emulsions
  • #9 Febreze Unstopables Touch
  • #11 Gillette Venus Intimate Care
  • #12 Gillette Labs
  • #14 Zevo
5 of 10 Rising Stars for 2022

Circana also recognizes products in their first year. They call these products “Rising Stars,” and P&G has three recognized products that are generating excitement among consumers and delivering real results:

  • Downy Rinse & Refresh
  • Gain + Odor Defense
  • Ninjamas
  • Oral-B iO
  • Tide Ultra Oxi with Odor Eliminators

The future is bright as we continue to research, develop and innovate new products to meet the needs of all our consumers. Click here to learn more.