9/2/2022
P&G Design Brings Creative Spark to Cincinnati Festival
The P&G Design Team is the official Creative Sponsor of this year’s BLINK Parade in Cincinnati, Ohio.
For almost two centuries, the creative minds at Procter & Gamble have used their talent and design prowess to launch some of the world’s most iconic brands. When they’re not leveraging their skills as a Force for Growth for the Company, our design team is contributing to the rich and diverse artistic culture of our hometown city as a Force for Good.
![BLINK GO Skyline](http://images.ctfassets.net/oggad6svuzkv/44GBgKJV4y770s5Aw9zWs4/4248af4746c6c9b45621197c86fed0bd/10.20.22_BLINK_GO_Skyline__1_.png?fm=webp)
Image Credit: AGAR Agency
"We have our history with light," Phil Duncan, P&G chief design officer, told The Cincinnati Business Courier, referencing our Company's history of candle making. "That first light spawned a whole portfolio of some of the world’s leading brands."
Bounty partnered with a London-based artist on a mural as part of its Inclusive Artists Project. The permanent mural on Pleasant Street in Over-the-Rhine showcases the Brand's commitment to diversity in how the brand comes to life, staying relevant for consumers and the community.
![BLINK Bounty Mural](http://images.ctfassets.net/oggad6svuzkv/2S0HZzvptP37dUjSQzEMuj/c64c147ddb6936848bed4fdc1b2c9f97/10.20.22_BLINK_Bounty_Mural__1_.png?fm=webp)
Image Credit: AGAR Agency
The P&G Design Team was the official Creative Sponsor of this year’s BLINK Parade, part of the nation’s largest light, art and projection mapping experience.
P&G Design made this four-day, 30-city block, outdoor art experience an unforgettable one, uniting street art, projection mapping and light-based installations. P&G Design kicked off the event on Oct. 13th with the Future City Light Spectacular BLINK Parade, illuminating the history and heritage of P&G. P&G community relations manager Barbara Hauser shared with Local 12 TV how our P&G activation led the BLINK parade.
![BLINK Parade Bike](http://images.ctfassets.net/oggad6svuzkv/3BBN0C9ieRe4PDr2asqxE8/b346e4524b6c94a436aadb01374f21fb/10.20.22_BLINK_Parade_Bike__1_.png?fm=webp)
“We are incredibly excited for this talented group of storytellers and visual thinkers to bring their creativity as we illuminate the streets of Cincinnati,” BLINK organizers said in an Instagram post.
![Tweet (Blink)](http://images.ctfassets.net/oggad6svuzkv/1W5z8VzRBZVaSC5y2967zF/090f1db0b50deb552fee0f2fa6b8a595/09.01.22_Tweet__Blink_.jpg?fm=webp)
For more images and behind-the-scenes of the preparation for the BLINK parade, follow @pgdesignteam on Instagram. To learn more about BLINK, click here.