For more than two decades P&G has worked to end animal testing in partnership with Humane Society International (HSI), People for the Ethical Treatment of Animals (PETA) and other NGOs.
HSI’s #SaveRalph campaign calls for the elimination of cosmetics animal testing globally, tackling the issue in an unexpected and unsettling way (viewer discretion advised). Ralph brings to life the importance of our work and that of many others, which is why we are proud to partner with HSI to #SaveRalph toward our shared goal of ending animal testing.
#SaveRalph is the story of one bunny that shines a light on the plight of countless animals suffering today in cosmetics testing laboratories around the world. Ralph is the “spokesbunny” for HSI’s campaign and has been brought to life on screen by Hollywood puppet filmmakers and celebrities like Ricky Gervais, Zac Efron, Olivia Munn, and others, and through the voice of Taika Waititi. In the film, Ralph’s life is revealed to us through an interview-style format, where we are taken through his daily routine as a “tester” in a cosmetics testing lab.
P&G has invested more than 40 years and $460 million in developing non-animal alternatives and advocating for their use around the world. This advancement in science has eliminated the need for animal testing in cosmetics. Many of our beauty and personal care brands, including Herbal Essences, Aussie, Secret, and many others, are credentialed Cruelty Free by PETA.
Still, there are some places in the world that continue to require animal testing of cosmetic products. This is why P&G joined HSI’s #BeCrueltyFree campaign in 2019, calling for an end to cosmetics animal testing, globally. P&G experts are closely collaborating with HSI and other partners to educate people around the world on how to use alternative test methods to establish the safety of cosmetics products without new animal tests.
To learn more about our work, visit https://us.pg.com/cruelty-free/.