6/14/2022
Pantene Collaborates with Getty Images and Dresscode Project to Launch #StyleWithPride Campaign
For many in the LGBTQ+ community hair is more than how you look - it’s how you’re seen.
Pantene is dedicated to making the LGBTQ+ community feel beautiful and represented by offering an authentic picture, literally, of how they uniquely are.
That is why they’ve collaborated with Getty Images’ Custom Content photographers from around the world as part of the launch of #StyleWithPride, the latest iteration of their ongoing #BeautifuLGBTQ+ campaign.
Pantene celebrates the range of styles used to express oneself by collaborating with Getty Images’ Custom Content photographers to create a gallery of authentic representation across all LGBTQ+ spectrums that will be accessible to all. Pantene's gallery aims to both enable and challenge the industry to follow our lead and demonstrate what beautiful looks like by accurately representing how LGBTQ+ communities #StyleWithPride.
As part of the campaign, Pantene will team up with Dresscode Project to ensure authentic and inclusive representation, as well as offer an opportunity for stylists of the LGBTQ+ community to contribute to the program. We’ll also partner with GLAAD to help continue to support their Visibility Project, which aims to drive and sustain LGBTQ+ representation in marketing.
Pantene will be donating $1 to Dresscode Project for every photo shared using #StyleWithPride to reinforce our commitment (*up to $100,000). This campaign is the latest in support of Pantene’s mission to represent, celebrate and make the LGBTQ+ community feel beautiful year-round.
The #StyleWithPride gallery will be live on Getty Images May 31st and will be accessible for all brands to leverage. To access some of the amazing, authentic moments captured, please visit https://custom.gettyimages.com/lgbtqguide/p/1.
