Disaster
Relief.

For generations, we’ve supported the communities where we live and work in times of need which strengthens the trust of our brands and company in communities around the world. From our earliest days, P&G has provided everyday cleaning, health and hygiene essentials to those affected by disasters, offering a sense of comfort and normalcy when it’s needed most.

Our Program Program History Our Impact Our Partners Our Brands

Our Program

In the aftermath of a disaster, we tap into our global network of partners to deliver essential products and services directly to affected communities. Our program has three main parts:

Deliver trusted everyday essentials from our brands, including Always, Bounty, Charmin, Old Spice, and Pampers.
Provide meaningful services—such as mobile laundry and shower facilities—through our mobile relief fleet in the U.S. and localized solutions internationally.
Support relief agencies around the world through grants that enable them to carry out critical response efforts and help communities recover.

Hear firsthand from one of our partners about the dedication that drives our disaster relief efforts.

Program History

From early local efforts in our hometown of Cincinnati to today's global initiatives, P&G’s Disaster Relief program has aimed to be a source of support for communities facing unexpected challenges for over a century.

1913

1913: Founding of The Community Chest

Following a devastating flood in Cincinnati, P&G Co-Founder James N. Gamble helps create The Community Chest, the first consolidated community campaign for charities, known today as The United Way. In the years to come, William Cooper Procter — grandson of P&G Co-Founder William Procter and eventual P&G CEO — enthusiastically backs the effort, establishing a legacy of community support that continues today.

This timeline is a glimpse at P&G's enduring commitment to disaster relief. Today, we build on this legacy by working alongside our partners to support more communities and help people thrive.

Impact Around the World

Our commitment to disaster relief is ongoing and spans the globe. We work alongside local, national, and international partners and relief agencies to help those affected by disasters.

Explore our stories to learn about some of the many communities around the world that we support in times of unexpected challenges.

We adapt to local communities' needs to ensure we can reach them with critical support during challenging times. Following the devastating wildfires in Hawaii in 2023, we collaborated with Matthew 25: Ministries and a local laundromat in Maui to provide laundry services to impacted residents and volunteers, free of charge.

In 2024, Hurricane Helene, the strongest hurricane on record to hit Florida's Big Bend, caused severe damage and flooding across the southeastern U.S. Together with Matthew 25: Ministries and Walmart.org, our disaster relief team provided mobile laundry, shower, and bathroom services to those impacted in Florida and North Carolina. Matthew 25 also airlifted supplies, such as food, water, personal care kits, cleaning products, and diapers, into rural parts of North Carolina that had been cut off from road access and everyday necessities.

We supported relief efforts in countries around the Caribbean Sea in the wake of Hurricane Eta in 2020. For example, our Ariel brand and P&G San José office stepped up to help affected communities in Costa Rica through a home volunteering program. This initiative collected, cleaned, and distributed clothing donations to thousands of people, providing a much-needed resource during a difficult time.

In partnership with World Vision, ChildFund, and local NGOs, we supported relief efforts following the torrential rainfall and heavy flooding in Brazil in 2024, which caused severe damage to infrastructure, homes, and livelihoods. Together, we provided those in need with food, clean water, and essential personal care, cleaning, and hygiene products, and our Downy brand sponsored a mobile laundry station to wash and dry clothes for affected families.

Following record flooding caused by the 2022 monsoons in Pakistan, we supported emergency relief efforts to ensure affected families could meet their immediate needs. Together with partners such as CARE, GlobalMedic, and HOPE Pakistan, we provided temporary shelters and tarpaulins, hygiene products, emergency kits, food, and other essential items. Our Children's Safe Drinking Water (CSDW) program also delivered clean drinking water to residents left without access due to local infrastructure damage.

Our Partners

Together with our long-standing disaster relief partners and the leaders, volunteers, and front-line workers making their efforts possible, we’re able to provide a sense of normalcy to people in need.

Below represents a few of the organizations we work with to expand impact in the communities we serve around the world.

Our Brands

After a disaster, the smallest comforts of home can make a big difference. Our brands are there to help make a difficult time a little better for communities around the world by providing access to clean clothes, shower services, and trusted cleaning, health and hygiene products.

Providing Essential Products

Access to daily essentials can be a challenge in the wake of a disaster. During these times, we support people around the world who count on our brands and the care they provide. This includes delivering personal care kits and cleaning products to individuals and families in affected communities. Our product donations include trusted P&G brands such as Always, Ariel, Bounty, Charmin, Crest, Dawn, Febreze, Gillette, OLAY, Pampers, Safeguard, Secret, Tampax, Venus, and Zevo.

Delivering Loads of Hope with Tide

Natural disasters such as floods, fires, and hurricanes can devastate communities and impact their access to basic resources such as electricity and clean water.

Equipped with specially designed trucks containing washers and dryers, Tide Loads of Hope travels to disaster-stricken areas, offering clean clothes, a sense of normalcy, and a fresh start to individuals and families impacted by disasters. Our regional teams have developed similar programs around the world through brands such as Ariel, providing localized support to communities in need.

Offering Shower Services

In the aftermath of a disaster, a simple shower can make a world of difference. That's why in the U.S., we provide mobile shower services, offering private bathrooms and accessible shower units to communities in need. Stocked with personal care products from P&G brands such as Head & Shoulders, Ivory, Old Spice, and Pantene, this service meets an important personal need during a challenging time.

Disaster
Relief.

Our Program