Jasmine Xu

President, Greater China

Jasmine is responsible for P&G’s business in Greater China, the company’s largest market by sales outside of North America. Born in Jiangsu Province, Jasmine is P&G’s first native Chinese president, representing a proud milestone for P&G and Greater China.

Jasmine is among P&G’s best and brightest when it comes to understanding the Chinese market and consumers—and has an excellent track record of delivering outstanding business and organization results. She previously led China’s eCommerce and i-OMNI retail business, achieving record growth spanning all categories. Aside from her high-profile digital marketing credentials, Jasmine has had rich category experiences across China, Japan, Korea, Australia, ASEAN, and India.

Jasmine is recognized as an engaging, visionary, and highly respected leader—able to operationalize big ideas and pull them through with strategic execution.