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Leading Constructive Disruption

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P&G operates in a highly competitive industry and in an increasingly volatile and dynamic world. Success requires a mindset of constructive disruption—a willingness to change, adapt and create new trends and technologies that will shape P&G and our industry for the future.

For example, our Fabric Care team is leveraging P&G’s unique in-house perfumery and formulation expertise, disrupting the industry by replacing large volumes of bulk ingredients with materials created to deliver the same impact with less weight. The result is a nearly identical scent experience in a smaller dose that reduces water and plastic. This science-based approach is serving as a role model for the industry. Global Fabric Care has grown organic sales over 6% on average over the last three years.

We are focused on leading disruption in a constructive way that delivers better outcomes and creates value for consumers, customers, employees, society and shareowners.


VARIOUS STATEMENTS IN THIS ANNUAL REPORT, including estimates, projections, objectives and expected results, are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are generally identified by the words “believe,” “expect,” “anticipate,” “intend,” “opportunity,” “plan,” “project,” “will,” “should,” “could,” “would,” “likely” and similar expressions. Forward-looking statements are based on current assumptions that are subject to risks and uncertainties that may cause actual results to differ materially from the forward-looking statements, including the risks and uncertainties discussed in Item 1A – Risk Factors of the Form 10-K included in this Annual Report. Such forward-looking statements speak only as of the date they are made, and we undertake no obligation to update or revise publicly any forward-looking statements, except as required by law.