Constructive Disruption to Extend Competitive Advantage

Woman in a white sweater using a tablet showing a network of P&G brands.

Transition graphic: Tide liquid bottle morphs into a Tide evo box; a Tide evo detergent tile appears alongside.

We will continue the constructive disruption of ourselves and our industry — changing, adapting and creating new ideas, technologies and capabilities that will extend our competitive advantage.

For example, Tide evo represents one of the most significant innovations in laundry in over a century, crafted by concentrating active surfactant ingredients into a mixture that is spun into individual fibers. This sophisticated process ensures each “functional” fiber delivers the powerful cleaning performance of Tide, in fully recyclable packaging with no plastic bottles and no extra water. This new-to-the-world formulation and assembly process is proprietary to P&G and protected by over 50 granted patents, making it a truly unique and disruptive technology. In test market stores, Tide evo sales have been highly incremental to category growth and retailer demand has been well above initial expectations.

Disruption is part of everyday life now, and we intend to lead it constructively in our industry and categories.

Constructive Disruption

Lean
Innovation

Productivity

Organization

VARIOUS STATEMENTS IN THIS ANNUAL REPORT, including estimates, projections, objectives and expected results, are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are generally identified by the words “believe,” “expect,” “anticipate,” “intend,” “opportunity,” “plan,” “project,” “will,” “should,” “could,” “would,” “likely” and similar expressions. Forward-looking statements are based on current assumptions that are subject to risks and uncertainties that may cause actual results to differ materially from the forward-looking statements, including the risks and uncertainties discussed in Item 1A – Risk Factors of the Form 10-K included in this Annual Report. Such forward-looking statements speak only as of the date they are made,  and we undertake no obligation to update or revise publicly any forward-looking statements, except as required by law.