P&G’s Integrated Strategic Choices to Win
Our integrated strategy — a portfolio of daily-use categories where performance drives brand choice; superiority across product, package, brand communication, retail execution, and value; productivity; constructive disruption; all enabled by an empowered, agile and accountable organization.
We call this an integrated growth strategy for a reason. These choices reinforce and build on each other, and each needs to be delivered. It is not a menu to pick and choose from. The advantage comes in being able to do all these things with excellence at the same time.
Our strategy is dynamic, not static. It allows us to adapt to the volatile world around us, to the changing needs of consumers and retail partners, and to a competitive environment with highly capable companies around us. We adjust and flex the strategy in real time while still delivering the fundamental objectives of each element.
Integrated
Growth Strategy
Portfolio
performance drives
brand choice
Superiority
to win with
consumers
Productivity
to fuel
investments
Constructive
Disruption
across our business
Organization
empowered, agile,
accountable
VARIOUS STATEMENTS IN THIS ANNUAL REPORT, including estimates, projections, objectives and expected results, are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are generally identified by the words “believe,” “expect,” “anticipate,” “intend,” “opportunity,” “plan,” “project,” “will,” “should,” “could,” “would,” “likely” and similar expressions. Forward-looking statements are based on current assumptions that are subject to risks and uncertainties that may cause actual results to differ materially from the forward-looking statements, including the risks and uncertainties discussed in Item 1A – Risk Factors of the Form 10-K included in this Annual Report. Such forward-looking statements speak only as of the date they are made, and we undertake no obligation to update or revise publicly any forward-looking statements, except as required by law.