Portfolio: Daily Use, Where Performance Drives Brand Choice
Our integrated strategy starts with a focused portfolio of daily-use categories where performance drives brand choice across Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care, and Grooming.
We continue to be active and disciplined managers of our portfolio. We are continuously making choices to strengthen our portfolio and our ability to generate U.S. dollar-based returns, including additions and exits of categories, brands and product forms in individual markets.
Competing successfully in daily-use categories where performance drives brand choice requires brand offerings that are superior to any and all other options.
P&G’s Portfolio
Ten Categories Organized in Five Operating Sectors
P&G has a focused portfolio of daily-use products in categories where performance plays a significant role in brand choice. Our focus is on delivering superior products with the best performance, in every price tier in which we compete.
Fabric and Home Care
Fabric Care
Home Care
Baby, Feminine and Family Care
Baby Care
Feminine Care
Family Care
Beauty
Skin and Personal Care
Hair Care
Health Care
Oral Care
Personal Health Care
Grooming
Grooming
VARIOUS STATEMENTS IN THIS ANNUAL REPORT, including estimates, projections, objectives and expected results, are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are generally identified by the words “believe,” “expect,” “anticipate,” “intend,” “opportunity,” “plan,” “project,” “will,” “should,” “could,” “would,” “likely” and similar expressions. Forward-looking statements are based on current assumptions that are subject to risks and uncertainties that may cause actual results to differ materially from the forward-looking statements, including the risks and uncertainties discussed in Item 1A – Risk Factors of the Form 10-K included in this Annual Report. Such forward-looking statements speak only as of the date they are made, and we undertake no obligation to update or revise publicly any forward-looking statements, except as required by law.
Brand names referenced in this Annual Report are trademarks of The Procter & Gamble Company or one of its subsidiaries. All other brand names are trademarks of their respective owners.