6/11/2021
Downy Infusion Scents Ranked #1 on IRI’s 2020 New Product Pacesetters List in the Nonfood Category
For us, it is and always has been about reimagining our products to make an impact – one that improves the lives of our consumers and the world we call home. That commitment is more important than ever as people are entrusting the brands they know and love to show up for them in their everyday lives.
P&G consistently shows up through our dedication to reinventing the consumer experience through superior, irresistible innovation in everyday products. Products that are designed, developed and brought to shelves using our deep understanding of how people live, work and play.
Several of our brands and products were recently recognized on IRI’s 2020 New Product Pacesetters and Rising Stars lists that celebrate the year’s most successful product launches in the U.S. – with more of our products landing on the list than our top seven closest competitors combined. These P&G products include:
- # 1 – Downy® Infusions™ Scents
- # 5 – Native
- # 8 – Olay Retinol 24
- # 11 – Pampers Cruisers 360 Fit
- # 12 – Swiffer Pet
- # 15 – Gain Blissful Breeze
- # 18 – Mr Clean Clean Freak
- # 19 – Gain Scent Blasts
- # 21 – Bounce WrinkleGuard
- # 22 – Tide Heavy Duty 10x
IRI also recognized six P&G products in the Rising Star category including Dawn Platinum Powerwash, Microban 24, Tide Hygienic Clean, L., Safeguard Hand Soap and Sanitizer and joy + glee.
2020 brought health, wellness and hygiene top-of-mind as consumers became hyper-focused on the safety of them, their loved ones and their pets. These results demonstrate P&G’s agility to deliver products with unique, superior benefits for health and wellness, sustainability, convenience and value.
P&G remains committed to research, develop and share even more new and innovative products that will positively impact the world.
To access the full report, visit https://www.iriworldwide.com/IRI/media/Library/IRI-New-Product-Pacesetters-2020.pdf.
