Coachella Welcomes NEW Always Pocket Flexfoam

Always’ NEW Pocket Flexfoam is the must-have addition to your period care routine and all your flow-on-the-go moments. To celebrate the official launch, Always and Tampax partnered to take over Coachella 2025 as the festival's first-ever period care partner!

With 1 in 4 Coachella attendees estimated to have experienced their period during the festival1, Always and Tampax hosted an on-site activation to help attendees confidently and comfortably flow-on-the-go with its portable, mini products, Always Pocket Flexfoam and Tampax Compact.

"We are so excited to be the first-ever festival-approved period care partner of Coachella," says Balaka Niyazee, Senior Vice President and General Manager of NA Feminine Care at Procter & Gamble. "Always Pocket Flexfoam and Tampax Compact will be available for all at our on-site activation and stocked within the bathrooms, ensuring festivalgoers can confidently flow-on-the-go throughout the weekend, without limitations."

Now available, NEW Always Pocket Flexfoam provides a full-sized Flexfoam pad with up to zero leak, zero feel and zero bunching — all in a tiny pack for all her on-the-go needs!

"For over 40 years, Always has been championing girls' confidence, bringing superior period protection and innovation," says Niyazee. "With the launch of NEW Always Pocket Flexfoam, we're aiming to revolutionize the period care routine for the on-the-go lifestyle, so no matter what she's wearing, or where she's going, she can do it with the confidence she's protected."

As the latest addition to the Flexfoam product line, NEW Always Pocket Flexfoam enables you to experience portability with its tiny pouch design and resealable wrapper while offering the innovative Flexfoam technology for up to 100% leak-free protection.

Learn more at Always.com.