P&G Innovations Are Elevating Everyday Experiences

At Procter & Gamble, we believe that superior products and thoughtful packaging can transform everyday routines into delightful experiences. Our commitment to innovation is evident in our latest offerings, designed to meet the evolving needs of consumers while raising the bar for performance across various categories. As detailed in our 2025 Annual Report, these innovations highlight our dedication to enhancing consumer satisfaction and driving growth in the markets we serve.

Ariel: Tackling Bigger Loads with ‘The Big One’

As laundry loads in the U.K. have grown larger and consumers are opting for shorter, colder cycles, Ariel has responded with the launch of The Big One pods. These larger pods pack the power of two original Ariel pods and come with a built-in pre-treatment feature, making them perfect for tackling tough stains in bigger loads. The result? A superior clean that has driven mid-single-digit organic sales growth and contributed over 40% to category growth in fiscal 2025.

Revolutionizing Deodorant Packaging

In 2023, Native took a bold step forward by reinventing the spray deodorant experience with innovative packaging. Our nitrogen-powered sprays provide a superior application without hydrocarbon propellants, making them an ozone-friendly choice. With the launch of whole body deodorants across Native, Old Spice and Secret, P&G has become a leader in this segment, achieving high single-digit organic sales growth in North America in 2025.

Oral-B: Perfecting Oral Care

Oral-B continues to lead the market with its advanced power toothbrushes, including the iO10 and iO2 models. Our focus on superior communication highlights the ease of achieving a perfect clean tailored to every unique smile. This strategy has driven high single-digit growth in our power brush segment, further solidifying our market leadership.

Venus: A New Era of Grooming

Venus is redefining the grooming experience with its “female house of grooming” shelf design. This innovative approach showcases our new razor handle and blade improvements in beautifully refreshed, recyclable packaging. The addition of a shower hook enhances consumer delight and encourages category consumption, leading to mid-single-digit organic sales growth globally.

Charmin: The Future of Toilet Paper

Charmin Ultra Soft is our biggest innovation in toilet paper in over a century! With a patented scalloped edge for better tearing, this product addresses a common consumer frustration while delivering irresistible softness. The result? High single-digit organic sales growth and significant contributions to category growth.

At P&G, we are dedicated to creating products that not only meet but exceed consumer expectations. By focusing on innovation, superior performance and delightful packaging, we are committed to enhancing everyday experiences for consumers around the world. To explore more about our innovations and commitment to enhancing consumer experiences, we invite you to read our full 2025 Annual Report.