P&G Myth-Busting Series: Bounty on a Roll with New Innovation

Bounty packaging

New Bounty hits select store shelves beginning in March.

Homes are prone to messes, and no one knows a mess better than the Quicker Picker Upper. Thanks to new technology created by Bounty paper towel scientists like Gregg Weaver, cleaning up those messes is easier than before.

Bounty launched its new paper towel in April just in time for Spring cleaning, and Weaver is spilling all the innovative tea on what makes this Bounty better than the previous rolls.

Weaver has worked on Bounty for more than 20 years and is considered a “mess expert” by his team. He calls this latest Bounty technology a gamechanger.

“Looking at Bounty, the changes might not be visible to the naked eye, but you can definitely feel the difference and will be able to see it when you put new Bounty into action to clean up,” said Weaver.


The new technology in Bounty is a triple threat — it’s driven by superior structure, flexible strength and optimized fluid efficiencies.

New Bounty’s proprietary microstructure is larger than our previous design, and it’s built to hold up under pressure. You may not be able to see the difference, but you can feel the difference.

The new technology creates dedicated absorbance zones, which pump and direct liquid more evenly through the sheet, trapping and locking the mess in both directions. It also has dedicated strong and flexible zones that make it cloth-like.

How did you figure out you wanted to be a paper towel scientist?

I am a firm believer in following your passion. If that is science, you will know! I find the process of papermaking very intriguing and am proud to work for a company that has led and brought meaningful paper innovation to the market over the years. And when people love the output of your work, it is meaningful and rewarding. My father worked for the company, and I remember him telling me as a kid that you could get a college education just by working at P&G because of the training courses and opportunities that the company offers, along with the experts that you will meet. All my science knowledge has been learned by working at P&G.

Gregg Weaver with his family in Yosemite National Park.

Weaver with his family in Yosemite National Park.

What do you like to do outside of work?

I love the outdoors. And the mountains. I have been hiking, climbing and camping in the mountains for as long as I can remember and still get “off the grid” for a week just about every year. I also enjoy sports — mostly as a spectator now that my playing and coaching careers have both just about ended. And lastly music, and the experience of seeing it live in the magnitude of different venues and geographies in the world.

Click here to learn about Bounty’s iconic and innovative history.