P&G at the 2026 Consumer Analyst Group of New York (CAGNY) Conference

On Feb. 19, P&G President and Chief Executive Officer Shailesh Jejurikar, Chief Financial Officer Andre Schulten and Chief Information Officer Seth Cohen spoke with investors and analysts at the Consumer Analyst Group of New York (CAGNY) Conference about P&G's integrated growth strategy, near-term interventions to accelerate growth and the longer-term transformation underway to create the CPG company of the future.

Maintaining a Consistent Strategy

P&G’s integrated growth strategy has enabled the company to deliver significant growth and value creation over the better part of the past decade – a focused portfolio of daily use products in categories where performance matters, superiority across product, package, brand communication, retail execution and value, productivity to fund superiority and deliver financial results, constructive disruption to stay ahead and an organization that is fully engaged, enabled and excited to serve consumers.

While we remain committed to the strategy, the external landscape is changing – media fragmentation has made it more challenging to get consumers' attention and educate them on the benefits of our brands. Inflation across food, energy, healthcare and many other areas of spending has taken a toll on consumers, affecting how they assess affordability and value. The retail landscape is evolving as consumers shop differently across e-commerce, d-commerce, club and other channels – and as retailers are becoming media platforms and media platforms are becoming retailers. To adjust for these changes, P&G is making interventions with urgency.

Near-Term Interventions to Accelerate Growth

The first intervention is having a deeper and continued focus of putting the consumer first – making sure each decision is based on how it will be received by the consumer and delivering a superior consumer experience at every touchpoint. Our Greater China Baby Care and Mexico Fabric Enhancers categories are two examples of how insight-driven innovation and brand communication are delivering results. Reframing our super-premium line has driven Greater China Baby Care to double-digit organic sales growth over the past 18 months and increased share nearly 3 points. And deeper consumer insights have spurred Mexico Fabric Enhancers category growth and led Downy to double-digit organic sales growth and over 4 points of value share growth since launch.

The second is transforming brand building – how we build awareness, how we drive consumer engagement and how we reduce the time and steps from awareness to purchase. Brazil Hair Care framed Pantene as a treatment-centric brand and heavily shifted brand communication to user-generated content and influencers, accelerating share growth within months. U.S. Personal Care has been one of our most successful businesses over the past 3-5 years – with double digit sales growth – by adjusting early to the changing media landscape, significantly increasing influencer and user-generated content and through more campaigns with direct links to enable consumers to buy.

The third is building more holistic partnerships with retailers across the entire value chain – not just in their traditional role as merchants. This is critical as we see the convergence of retail and media and how shopping agents and AI-based search affect how consumers shop. These partnerships complement the integrated value and supply chain work we are doing with our retail partners to make the end-to-end value chain more efficient and deliver the highest service to shoppers and consumers.

And finally, the focus on a stronger core and a bigger more – ensuring the core of the business is healthy and growing through truly impactful innovations that elevate the superiority of the brand and represent good holistic value for consumers. We are also ensuring that when we create new innovations to address new consumer needs, they are big enough to justify the investment needed to build awareness and distribution. Tide is a strong example of both – the biggest upgrade in over two decades on original Tide liquid detergent (Tide “boosted”) drove the business from declining to double-digit growth in the past three months, while Tide evo represents the biggest innovation in laundry with a new-to-the-world formulation protected by over 50 granted patents.

Where we are making these interventions, we're seeing strong results.

Creating the CPG Company of the Future

The changes across media fragmentation, inflation and the retail landscape are as much a short-term challenge as they are a long-term opportunity. P&G is constructively disrupting to leap ahead of these changes and invent the CPG company of the future.

The company has unique strengths and capabilities to transform brand building and deliver consumer-relevant superiority:

• Some of the most well-known and iconic brands in the world

• An enormous wealth of consumer data and understanding

• A unique set of innovation capabilities across substrate technologies, formulaic chemistry, devices and biology

• Tremendous supply chain capability through Supply Chain 3.0

• Structured data platforms and AI capabilities that are enabling faster, more powerful integration across the value chain

P&G has a once in a generation opportunity to leverage the landscape and our strengths and unique capabilities to set P&G apart as a company – to lead the growth of our industry.

Want to listen to the conference presentation? You can find a replay of the event on our Investor Relations website at www.pginvestor.com under Archived Events.

See www.pginvestor.com for P&G's full CAGNY 2026 presentation and cautionary information on forward-looking statements, which are based on current assumptions and subject to risks and uncertainties that may cause actual results to differ materially.