Febreze Unveils Vanilla Suede as 2025 Scent of the Year

Febreze is excited to announce its 2025 Scent of the Year: Vanilla Suede. This new fragrance aims to enhance your living space with a comforting and indulgent aroma, reflecting the evolving desires of consumers for warmth and serenity in their homes.

The Need:

In today's fast-paced world, consumers are increasingly seeking ways to create personal sanctuaries that evoke feelings of comfort and indulgence.

The Innovation:

Vanilla Suede is a captivating blend of brushed mahogany, golden amber and smoked vanilla, developed through extensive research and innovation at P&G’s Molecular Discovery Suite (MDS). Key aspects of this innovation include:

• Monitoring Global Trends: Tracking the latest in fashion, design, lifestyle and technology to understand evolving consumer needs.
• Conducting Extensive Consumer Research: Exploring how people feel about different scents and their preferences for home fragrances.
• Leveraging Advanced Technology: Analyzing the molecular structure of fragrance ingredients to understand interactions and perceptions.
  
  

Why It Matters:

The scent not only elevates your home environment but also embraces the concept of the "Joy of Missing Out" (JOMO), encouraging individuals to create a personal oasis to savor quiet moments of self-care.

Key Features:

• Versatile Product Range: Available in Febreze AIR and Febreze PLUG to suit various preferences.
• Expert Craftsmanship: Led by master perfumer Rafael Trujillo and crafted by Michelle Hagen, the fragrance is created by a dedicated team using advanced fragrance technology.
• Consumer-Centric Design: Developed through comprehensive consumer research and global trend analysis.

Make Vanilla Suede your go-to fragrance, transforming your home into a luxurious retreat. Discover more about this captivating scent at the Febreze Scent of the Year website.

Meet an Innovator Behind the Innovation

Leading this journey is P&G Master Perfumer Rafael Trujillo, an innovator with 35 years of experience blending artistry and science as R&D Vice President. He co-authored a groundbreaking paper on what attracts us to scented products, focusing on the functional, in-use and emotional benefits of fragrances.

Using these insights alongside advanced AI tools, Rafael efficiently predicts and delivers winning fragrances that resonate with consumers. This year's Febreze Scent of the Year, Vanilla Suede, crafted by perfumer Michelle Hagen, is designed to transform your home into a sanctuary of comfort and indulgence. The familiar warmth of vanilla is elevated by sophisticated notes of brushed mahogany and golden amber, creating a fragrance that is both comforting and luxurious. It's a scent that invites you to slow down, relax, and embrace the joy of simply being at home.