Innovation at Scale: How P&G Transforms Business Through Technology

At P&G, technology isn’t just a supporting function — it’s a strategic enabler for growth, innovation and consumer satisfaction. In a recent interview with Forbes, our Chief Information Officer, Seth Cohen, shared how P&G is leveraging cutting-edge technologies like AI, automation and data analytics to transform operations and deliver superior value to people worldwide, emphasizing our “maniacal focus on understanding the wants and needs of the consumer.”

Why It Matters

We have always been committed to improving our offerings and meeting and surpassing the evolving needs of our consumers. By embedding the latest emerging technologies into every aspect of our business, we’re not only improving efficiency, but also creating new opportunities to further innovate at scale.

To continue growing our business and better serve our consumers and employees, we’re focusing on five key areas where technology is driving impact and advancing our operations:

1. Key Decision-Making
   P&G's AI-driven insights have helped us better understand and anticipate your needs, reducing out-of-stock rates by 15% so products are available when and where you need them.

2. End-to-End Supply Chain Visibility
   Tools like the Pampers Club, a consumer loyalty app, provide real-time insights that enhance our supply chain performance and ensure essential products are always within reach for families.

3. Upskilling Our Workforce
   In partnership with Harvard Business School and Boston Consulting Group, we're helping employees learn how to use emerging technology. In fact, a recent study showed this is helping our employees come up with the most innovative solutions to some of your biggest challenges — from getting dishes clean to ensuring your clothes smell fresh.

4. AI as a Productivity Amplifier
   Tools alone do not drive transformation. People do. AI is enhancing productivity — much like how spreadsheets revolutionized work decades ago, AI is becoming an indispensable tool for modern professionals.

5. Looking Ahead
   Technology will be integral to the future of P&G. We’re continuing to explore the latest technologies, including reasoning models and agentic AI, which may ultimately further help automate workflow and optimize supply chains and operations on an unprecedented scale.

So how do we make this happen? By beginning with a review of our business goals and capabilities, we then outline what technology is needed to enable innovation across the organization. This ensures that we’re building an environment that is not solely focused on operational improvements, but on delivering better experiences to individuals all over the world and empowering our teams.

To learn more about our vision of leading with technology, read the full Forbes article and listen to the full episode of Technovation with Peter High.