OLAY Elevates Your Shower with New Super Serum Body Wash

OLAY has unveiled its latest innovation in personal care — Super Serum Body Wash. Inspired by the most awarded skincare serum*, this new body wash is designed to elevate your in-shower skincare routine and give you luminous skin.

OLAY’s new Super Serum body wash features 5+ ingredients and its advanced skin-delivery technology to provide Skincare Super Power for your shower.

OLAY recognizes that many women often feel self-conscious about the appearance of their skin, but few realize that body wash is the first step to skincare. Research indicates that less than 10% are extremely confident that a body wash can address their visible skin concerns**, but skincare transformation starts in the shower. To develop this transformative body wash, OLAY’s team of P&G scientists incorporated the low-pH activated serum complex from their celebrated facial serum. With regular use, women can expect to experience five visible skincare benefits: hydrates, firms, smooths, brightens, and evens.

A challenge in creating the breakthrough formula was ensuring the wash’s serum complex stays on the skin so it can go deep into the skin’s surface, where it could make a difference, instead of going down the drain. The bodywash sinks into your skin with 5+ advanced ingredients, a blend containing niacinamide, vitamins E & C, betahydroxy acid (BHA), and collagen peptide.

A result of the team’s research is the body wash’s proprietary technology: an effective serum delivery mechanism from a bodywash. How does it work? The formula has a unique layering structure of cleansers and serum ingredients. Once water is introduced, it activates the formula by creating lather and allowing the serum ingredients to adhere to skin. Then, the low-pH serum complex, combined with pro-glycerin, penetrates the skin’s surface layers.

The brand’s most advanced body wash, OLAY Super Serum Body Wash combines the luxurious experience of a body wash with the powerful results typically associated with high-end facial products.

Click here to discover more about OLAY Super Serum Body Wash and upgrade your shower routine. Available in variants for Normal Skin, Rough & Bumpy Skin, and Extra Dry Skin.