Procter & Gamble and The Kroger Co. have shared new details on their continued efforts to uplift women in sports, business and education through their innovative Game Changers program.
Game Changers, established in conjunction the LPGA Kroger Queen City Championship presented by P&G, includes the world-class leadership program — the Queen City Game Changers — to accelerate female advancement into executive leadership roles. It also features the Game Changers Scholarship program to support a diverse group of women seeking advanced degrees in business and liberal arts.
The 2023 Game Changers scholarship program presented by The Kroger Foundation and Always® Brand awarded 23 female students from each Kroger division with a $2,000 scholarship — up from 5 Ohio-based scholarships from the inaugural year.
In year two, it’s incredible to see how the impact of the Game Changers program has grown to empower women not only here in Cincinnati, but also across the country.
“In year two, it’s incredible to see how the impact of the Game Changers program has grown to empower women not only here in Cincinnati, but also across the country,” said Pat. “Together with Kroger, we are so proud to expand the scope and impact of the Game Changers Leadership Program, while also empowering even more scholars this year to pursue careers in business or liberal arts.”
In year one, the Queen City Game Changers leadership program graduated over 130 women from corporate and entrepreneurial backgrounds, with 20% of corporate participants earning promotions and numerous entrepreneurs growing their businesses while gaining access to corporate collaborations.
The LPGA’s Kroger Queen City Championship Presented by P&G teed off on Thursday, September 7, and hosted many of the world’s top golfers. The Championship will conclude on Sunday with an award ceremony honoring the tournament winner.
“We couldn’t be prouder to showcase how the Queen City is a great place to work, live, raise a family, and enjoy world-class events like the Kroger Queen City Championship Presented by P&G,” said Pat.
P&G Activations at the 2023 Queen City Championship
P&G added a number of new and enhanced fan activation stations and player/caddie amenities, including:
- Pampers Family Center returned with its parent’s room, changing stations, and an area where parents can take a break with their kids from the day and enjoy fun activities. This year, additional changing stations were added throughout the tournament grounds.
- Dawn, Swiffer, and Febreze activated their “Close the Chore Gap” campaign by taking over the on-site Volunteer HQ, with branding in any areas where Volunteers were present, including the Marshal Quiet Paddles and the Standard Header.
- Tide was featured on the full back of the Caddie Bibs. Throughout the tournament grounds, our fabric care brands, including Gain, Downy, and Unstoppables, were on display.
- Secret Deodorant sponsored the Driving Range and was represented on all the Tee Markers. This year, the Secret Driving Range added DJ Etrayn and a beverage stand from Wednesday-Sunday. An LPGA Selfie Station was also available for fans and families to take pictures and capture memories from the tournament.
- Gillette Venus and Head & Shoulders sponsored “Patriot’s Pavilion” — an area celebrating current & prior military members, situated on the 14 Green.
- Bounty was the official concessions partner of the tournament, sponsoring the “Bounty Meal Deal” to help keep food affordable and mess-free for the entire family.
- Pantene, Herbal Essences, and Mielle had a special Braid Bar and Selfie Station at the Fan Zone with product giveaways and fun activities for the whole family.
P&G and Kroger Partner to Help Uplift the Next Generation of Female Athletes, Scholars and Business Leaders
Kroger and P&G partner to bring the LPGA back to Cincinnati and launch the Game Changers Platform to help advance women in business, entrepreneurship, and higher learning.
Kroger and Procter & Gamble have partnered to bring the LPGA back to the city for the first time in over 30 years. “The Kroger Queen City Championship presented by P&G,” taking place September 5-11, will attract some of the biggest names in women’s professional golf. This tournament is also part of Kroger and P&G’s commitment to help accelerate the advancement of women in sports and business.
This commitment includes the launch of a new leadership program for 130 diverse women, the Queen City Game Changers, to help accelerate female advancement into roles of executive leadership and entrepreneurship. In partnership with other Cincinnati-based founding partners, including GE Aviation, Cintas, Tri-Health, St. Elizabeth, Great American and many others, the mission of this program is to identify and support the next generation of Game Changers from both the corporate and entrepreneurial communities of Cincinnati.
“The LPGA is thrilled to return to Cincinnati, or the Queen City as we are fondly referring to it in our tournament name,” said LPGA Tour Commissioner Mollie Marcoux Samaan. “Cincinnati has a long connection to the LPGA and its players. We know this tournament will be a favorite stop on Tour and serve as an important example of the power of sports to inspire leaders and build community. We are truly grateful to Kroger and P&G for supporting the LPGA in such an impactful and meaningful way.”
Many of our P&G brands have partnered to bring the tournament to life, while also highlighting the work they do everyday to help engage and uplift women:
- Always has partnered with Kroger to create the Game Changers Scholarship Program to help support multicultural women achieve advanced degrees in business and liberal arts. Five female students, nominated by their local universities, will receive $5,000 scholarships.
- P&G Home Care brands (Dawn, Cascade, Swiffer, Mr. Clean & Febreze) will be driving awareness of their “Close the Chore Gap” initiative. Launched in 2021, the campaign invites everyone to do their part to create more equality in the division of household work. The tournament’s Volunteer Center will be transformed to a space where several high-profile players, together with their partners and loved ones, will share their personal stories of how they help our LPGA women “close the chore gap” within their homes.
- Pampers is bringing to life a supportive Family Center, where moms will have space to pump or nurse and parents can change diapers or even take advantage of expert daycare workers for a moment to relax and watch the game. During key days and hours, fans and attendees will have opportunities to meet with LPGA moms and hear their stories of what it’s like to be a “Mom on Tour.”
- Secret Deodorant is sponsoring the Driving Range and will host a clinic with the world’s top LPGA players on their secret to being “All Strength, No Sweat.”
“We are thrilled to welcome the world-class athletes of the LPGA back to Cincinnati, and to inspire hundreds of local women to enjoy golf and advance their careers through the Game Changers Platform,” said Pat Cady, P&G Sales Senior Vice President. “At P&G, we work to eliminate gender bias and create equal opportunity for all individuals, and so we also are excited to partner with Kroger and the LPGA to engage and empower more than 130 women leaders from across our Queen City community.”