Weeding Without Worry: Solving Unmet Consumer Needs Outside

This blog post is guest authored by Maris Croswell, CEO of Spruce.

Weeds have a bad reputation. Everyone hates them, and within the lawn and garden category, the choices to get rid of them can be overwhelming. For too long, consumers have been frustrated with the options available in the weed control category. Whether the backbreaking, time-consuming task of pulling weeds by hand, or waiting too long to see if it actually worked, P&G Ventures decided it was time to step in and solve an unmet need.

With this, our R&D experts at P&G looked to create a hardworking and worry-free weed & grass killer that’s easy to use and safe for use around people and pets, when used as directed. From there, a category game changer was born: meet Spruce.

The Magic of Spruce

Homeowners want to spend more time outside with their family and friends, and less time battling weeds for hours on end. Spruce is more than just a weed & grass killer — it’s a surprisingly satisfying and effective way to tackle your outdoor spaces. A fast-acting solution that fits seamlessly into everyday life, Spruce provides visible results in one hour and dead weeds in one day, giving homeowners a product they can feel confident using. As a proud partner of Best Friends Animal Society, Fear Free Pets and SPCA Cincinnati, Spruce, when used as directed, allows homeowners to feel confident when letting the dogs out while tackling weeds and grass.

To create Spruce, the team leveraged consumer insights from field research and internal R&D experts to deliver a unique formula that is made differently to work differently. Backed by the Good Housekeeping Seal of Approval, the Parent Tested, Parent Approved Seal, and as a Family Choice Award winner, Spruce delivers on the convenience today’s homeowners are looking for. Not only is it a fast way to kill stubborn weeds and grasses, but Spruce’s convenient sprayers make it easy, accessible and dare we say fun?

Spruce is made with nine simple ingredients. That’s it — nothing to hide. Spruce is USDA Biobased, and what sets Spruce apart are the ingredients. Its innovative formula breaks down the weed's waxy layer the moment it's sprayed, cutting off their water supply and effectively causing weeds to dehydrate and die fast.

The Future of Weed Control is Here

By bringing P&G’s technical mastery to the outdoors, Spruce is redefining what hardworking and worry-free weed control looks like. And more importantly, Spruce is a surprisingly delightful experience for consumers, whether you’re an expert or novice weed & grass killer. Homeowners can now put their trust in Spruce to help make their outdoor spaces a place for memories, not weeds. Take back the outdoors and take back your time.