2/3/2024

For a Better Way to Period, Just Add Tampax

Tampax survey finds nearly 70% of Gen Z women and girls receive little or no period education.

Together with partners, P&G Brand Tampax is inspiring more women to experience a better way to period by adding Tampax to their period routine.

After connecting with thousands of young women as part of our 2023 Tampax survey¹, we found that 68% of Gen Z women and girls say they received little or no period education before their period began, and more than half (61%) are uncomfortable discussing periods with close friends. This lack of education extends to tampons, with 83% of Gen Z women and girls saying they received little or no education about tampons before their period began.

The biggest problem? Not receiving education about periods and tampons has perpetuated fear and myths, leading many to believe that tampons aren’t for them.

This is especially prominent among underrepresented Gen Z communities, with 43% of Black Gen Z women and girls never having used a tampon at all, despite 41% of Black Gen Z women and girls who have used tampons saying tampons have allowed them to have more freedom on their period.

A white box top with blue text displays "Tampax." Another brown box top includes colored text and an illustration of a woman in a blue skirt suit. Both boxes are historical versions of Tampax packaging. A full page magazine clip sits on the right.

Since our invention more than 90 years ago, Tampax has paved the way for all of us looking for a better way to manage our periods. Through the decades, we’ve learned that the constant spread of misinformation, coupled with the silence around periods, has stopped many from making informed decisions about their period care. Nearly a century later, we’re continuing our mission to empower women and girls to experience the protection, comfort and freedom that comes from using tampons.

LEARN MORE: Uniting with Period Heroes

Joining Forces: Tampax's Powerful Allies in Period Education
While we’ve made great progress, there’s still a gap in period and tampon education that continues to hold many of us back.

That’s why Tampax has added four game-changing women to our roster of partners — actress and executive producer Marsai Martin, college basketball players Angel Reese and Flau’jae Johnson, and Dr. Nicole Sparks OB/GYN — to continue Tampax’s mission of equipping women with medically accurate education and sparking conversation.

Watch Marsai Martin Finds a Better Way to Period with Tampax

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Martin shared with Yahoo! Life why she partnered with Tampax to continue its mission of equipping women with medically accurate period education through our A Better Way to Period campaign, in which she hopes to provide that support to others.

"I know my space, and I know my voice in this world,” Martin said. “So to be able to be a leading person for other Black women that are going through the same thing and sharing experiences [with reproductive health] is something that is even grander in my book.”

¹The Tampax Period Education Survey, 2023. These are the results of a survey conducted by Ipsos on behalf of MSL & Tampax between June 15-19, 2023. For this survey, a sample of 1,440 women and girls from the continental U.S., Alaska, and Hawaii were interviewed online in English. The sample consisted of 910 women ages 18-26 and 530 girls ages 11-17 recruited through their parents. The poll has a credibility interval of plus or minus 3.2 percentage points for all respondents.

For a Better Way to Period, Just Add Tampax

Tampax survey finds nearly 70% of Gen Z women and girls receive little or no period education.

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