TIME101, in Partnership with P&G, Honors Matthew 25: Ministries

Every year, TIME Magazine honors 100 of the most influential people shaping our world. This year, they are also celebrating Matthew 25: Ministries, a disaster relief organization with an unwavering commitment to delivering essential products and services that help restore a sense of comfort to communities in times of need. A long-standing P&G partner, Matthew 25: Ministries was named the 2025 TIME101 honoree, which recognizes an individual or group that is making an impact in the community.

Delivering Relief with Compassion

Founded in 1991, Matthew 25: Ministries began with a simple yet profound mission: to provide food for the hungry, water for the thirsty and refuge for the homeless. Over the years, its global humanitarian efforts have grown to include disaster relief — becoming a beacon of hope for individuals and families recovering from crises. From tornadoes in the United States to typhoons in Asia, Matthew 25: Ministries’ disaster response team is always ready to help, delivering critical supplies and services to those who need them most.

But Matthew 25: Ministries offers more than just material support. The essential products they deliver, along with the compassion of their dedicated team, bring a sense of familiarity to those recovering from a crisis. As CEO Tim Mettey explains, the organization takes care of people “in their most dire times” — and after a disaster, the smallest comforts of home can go a long way.

Partnering to Make a Difference

At P&G, partnering with organizations like Matthew 25: Ministries is integral to our enduring commitment to helping people in need during times of unexpected challenges. Our disaster relief efforts have supported communities in the wake of major disasters for over a century — from local floods in our hometown of Cincinnati in 1913, to Hurricane Katrina along the Gulf Coast in 2005, to the 2023 earthquakes in Turkey and Syria. By providing support, including daily essential products and services, we aim to help restore a sense of normalcy when it’s needed most.

Our impact is made possible by our incredible disaster relief partners like Matthew 25: Ministries, who for over 15 years has led our disaster relief operations in the U.S. and also facilitated some of our global product distribution. Matthew 25: Ministries’ on-the-ground expertise allows us to respond to disasters faster, more efficiently and on a greater scale — reaching more communities in need with clean clothes, shower services and superior performing health and hygiene products. Together, we've responded to disasters in over 30 U.S. states and territories as well as around the world.

A cornerstone of our partnership is the Tide Loads of Hope mobile laundry program. Created in 2005 in the wake of Hurricane Katrina, Matthew 25: Ministries took over operations of this service in 2015. Tide Loads of Hope brings laundry trucks to areas after a natural disaster to provide clean clothes — washed, dried and folded free of charge — to affected families and first responders.

In addition to operating Tide Loads of Hope, Matthew 25: Ministries has distributed tens of thousands of P&G products from brands such as Bounty, Crest, Gillette, Old Spice, Pampers and Secret.

In 2023, we expanded our mobile services fleet in partnership with Walmart, adding a new Tide Loads of Hope vehicle and two mobile shower trailers to increase our impact and serve more people impacted by disasters. The mobile shower units offer clean restrooms, changing tables and showers stocked with body wash, shampoo and conditioner from trusted P&G brands such as OLAY and Pantene — ensuring basic hygiene needs are met during difficult times.

As Katie Schimmoeller, Director of Disaster Relief at Matthew 25: Ministries, shares, "sometimes you just want that little bit of comfort in a scent that you know and a brand that you trust. A lot of people say it really makes them feel human again."

The TIME100: The World's Most Influential People primetime special, presented by TIME Studios and produced in partnership with P&G, takes viewers inside the stories of the people and organizations making the biggest impact on our world. Stream it on Hulu to hear more about the critical work that Matthew 25: Ministries does to support communities in need around the world.

Learn more about how P&G, our brands and our partners like Matthew 25: Ministries show up in our communities when they need it most.