Birthplace
Bombay, India
Education
Mumbai University, B.A. Commerce and Economics
Indian Institute of Management, Calcutta, India
M.B.A., 1995
Date Joined P&G
May 1, 1995
LinkedIn Profile
Freddy Bharucha
Freddy Bharucha
President, North America Personal Care and Beauty Operations
Freddy leads P&G’s North America Personal Beauty Care franchises as well as the Company’s North America Beauty Scale operations. This includes a portfolio of iconic brands such as Old Spice, Secret, Olay, Ivory, Native, Safeguard and Gillette Body.
Freddy is a veteran P&G leader, with nearly 30 years of experience spanning multiple categories including Beauty, Health, Fabric and Home Care. He has lived and worked across a range of global markets including Asia-Pacific, Europe, North America, India-Middle East Africa, Greater China and Latin America.
Known as an inspiring, passionate, and innovative leader, his impact extends to the broader P&G enterprise as a leader who champions equality, diversity and inclusion for all.
Birthplace
Bombay, IndiaEducation
Mumbai University, B.A. Commerce and EconomicsIndian Institute of Management, Calcutta, India M.B.A., 1995
Date Joined P&G
May 1, 1995LinkedIn profile
Freddy Bharucha| Year | Positions Held |
|---|---|
| 2023 | President — North America Personal Care and Beauty Eco-System |
| 2018 | Senior Vice President and GM — Personal Care, North America and Global Brand Franchises |
| 2015 | Senior Vice President and GM — P&G Skin and Personal Beauty Care, Greater China |
| 2013 | Senior Vice President, PGT Healthcare Asia, India, Middle East, Africa |
| 2011 | Senior Vice President, Chief Marketing Officer — P&G-Teva Health Care, Asia, Middle East, Africa |
| 2009 | Brand Vice President, Asia Hair Care |
| 2006 | Brand Vice President, North America Hair Care |
| 2003 | Senior Brand Director, Northeast Asia Hair Care |
| 2000 | Brand Director, Global Hand Dish Design and Delivery |
| 1999 | Brand Director, Greater China Fabric Care and Strategic Alliances |
| 1997 | Brand Director, New Business Development |
| 1995 | Associate Brand Director, Ariel and Strategic Alliances |
Affiliations, Activities and Recognition
- Zenlen Inc. (P&G acquisition with Native brand franchise, Chairman of the Board)
- Personal Care Products Council, Board Member
- Inspirational Leader in Equality and Inclusion Award Recipient, 2023
- Shekar Mitra Diversity and Championship Award Recipient, 2022
- Global Citizenship Inspirational Leadership Award Recipient, 2021
- R.V. Goldstein Brand Building Award Recipient for Old Spice, 2019, 2020, 2021
- Asia Top 50 Pioneer Marketers Award Recipient, 2012
- Spikes Advertiser of the Year Award Recipient, 2012