Birthplace
Bombay, India
Education
Mumbai University, B.A. Commerce and Economics
Indian Institute of Management, Calcutta, India
M.B.A., 1995
Date Joined P&G
May 1, 1995
LinkedIn Profile
Freddy Bharucha
Freddy Bharucha
President, Personal Care
Freddy Bharucha leads Procter & Gamble’s global Personal Care business, which includes industry-leading billion-dollar and emerging brands. He represents an organization of 1,500 employees across functions, focused on serving diverse consumers with superior products. Prior to his current global leadership role, Freddy led North America Personal Care, enabling portfolio-wide growth across brands like Old Spice, Secret and Safeguard, as well as the successful expansion of Native into new channels and segments.
Across his career spanning leadership positions in every region P&G operates, Freddy has had a consistent track record of brand, business and organizational growth. Having worked within each category of P&G Beauty – personal care, skin care and hair care – he has played a critical role in its continued evolution, strengthening connections with consumers, retail partners and stakeholders.
Known as an inspiring and innovative leader, Freddy is passionate about helping brands and organizations reach their full potential. His people-first approach – keeping consumers and employees at the center – drives his impact within P&G and beyond. Freddy is recognized as an award-winning brand builder, thought leader serving as the Board Vice Chair of the Personal Care Products Council (PCPC), and an active champion of equality and inclusion for all.
Birthplace
Bombay, IndiaEducation
Mumbai University, B.A. Commerce and EconomicsIndian Institute of Management, Calcutta, India M.B.A., 1995
Date Joined P&G
May 1, 1995LinkedIn profile
Freddy Bharucha| Year | Positions Held |
|---|---|
| 2024 | President, Global Personal Care and North America Beauty Operations |
| 2023 | President, North America Personal Care and Beauty Operations |
| 2018 | Senior Vice President and GM–Personal Care, North America and Global Brand Franchises |
| 2015 | Senior Vice President and GM– P&G Skin and Personal Beauty Care, Greater China |
| 2013 | Senior Vice President, PGT Health Care Asia, India, Middle East, Africa |
| 2011 | Senior Vice President, Chief Marketing Officer – P&G-Teva Health Care, Asia, Middle East, Africa |
| 2009 | Brand Vice President, Asia Hair Care |
| 2006 | Brand Vice President, North America Hair Care |
| 2003 | Senior Brand Director, Northeast Asia Hair Care |
| 2000 | Brand Director, Global Hand Dish Design and Delivery |
| 1999 | Brand Director, Greater China, Fabric Care and Strategic Alliances |
| 1997 | Brand Director, New Business Development |
| 1995 | Associate Brand Director, Ariel and Strategic Alliances |
Affiliations, Activities and Recognition
- Zenlen Inc. (P&G acquisition of Native), Chairman of the Board
- PPersonal Care Products Council, Board Vice Chair
- Inspirational Leader in Equality and Inclusion Award Recipient, 2023
- Shekar Mitra Diversity and Championship Award Recipient, 2022
- Global Citizenship Inspirational Leadership Award Recipient, 2021
- R.V. Goldstein Brand Building Award Recipient for Old Spice, 2019, 2020, 2021
- Asia Top 50 Pioneer Marketers Award Recipient, 2012
- Spikes Advertiser of the Year Award Recipient, 2012