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Juliana Azevedo

Birthplace
São Paolo, Brazil

Education
Polytechnic School - University of São Paulo, B.A., Industrial Engineering, 1995

Pontifícia Catholic University of São Paulo, J.D. Law, 1997

Date Joined P&G
January 15, 1996

LinkedIn Profile
Juliana Azevedo

Juliana Azevedo

President, Latin America

As P&G’s President, Latin America, Juliana Azevedo leads a team of country and category leaders focused on serving Latin American consumers with superior brands and products. Juliana is the first Brazilian and the first woman to lead the company’s business in the region, which is home to more than 580 million consumers.

Juliana is passionate about innovation and category development. During her 26 years at P&G, which she joined as an intern, Juliana has led many of P&G’s iconic global brands in Brand Management and Sales leadership roles. Among her many accomplishments, Juliana launched several brands and products locally and abroad, achieving market leadership in key categories and led multiple M&A transitions in Brazil and for Latin America, including Gillette and former P&G brands Wella and Coty. In addition, she was the global Brand Franchise Leader for Feminine Care during that business’s turnaround.

Juliana leads by example in P&G’s commitment to being a force for growth and a force for good. She led an intentional citizenship agenda that resulted in internal and external recognition, such as CNN Brazil Remarkable, Forbes Top 10 CEOs in Brazil 2021 and AMCHAM Spirit 2022.

Juliana believes in the exceptional value of youth development, and she is deeply involved in her community, serving as Chairman for UNICEF Brazil. As part of her hands-on leadership, she often lectures and leads special classes as a guest teacher at IESE Business School and FGV Business School.

Birthplace

São Paolo, Brazil


Education

Polytechnic School - University of São Paulo, B.A., Industrial Engineering, 1995 Pontifícia Catholic University of São Paulo, J.D. Law, 1997


Date Joined P&G

January 15, 1996


LinkedIn profile

Juliana Azevedo

Year Positions Held
2022 President, Latin America
2018 Senior Vice President, Brazil
2015 Global Feminine Care Brand Franchise Leader Senior Vice President
2013 Latin America Beauty, Hair and Personal Care RBU, Senior Vice President
2012 Latin America Color and Pantene Vice President
2009 Hair Care and Color Brand Vice President and Sales MS&P Vice President, Brazil
2006 Marketing Director, Female Beauty and Health and Well-Being, Brazil
2004 Associated Marketing Director, Health and Well-Being, Brazil
2000 Brand Manager, Feminine Care, Brazil and Latin America
1998 Assistant Brand Manager, Feminine Care, Brazil
1996 Marketing Intern, Brazil

Affiliations, Activities and Recognition

  • Forbes 2019 Most Powerful Women in Brazil
  • Forbes 2021 Top 10 CEOs in Brazil
  • Chairman of the Board, UNICEF Brazil
  • Former Chairman of the Board, United Way Brazil
  • Former Board member, American Chamber of Commerce in Brazil