Birthplace
São Paolo, Brazil
Education
Polytechnic School - University of São Paulo, B.A., Industrial Engineering, 1995
Pontifícia Catholic University of São Paulo, J.D. Law, 1997
Date Joined P&G
January 15, 1996
LinkedIn Profile
Juliana Azevedo
Juliana Azevedo
Chief Executive Officer, Grooming
Executive Sponsor, Corporate Gender Equality
Juliana Azevedo leads P&G’s global grooming business, including the biggest shaving brands in the world—Gillette, Venus, Braun and King C Gillette—serving more than 800 million global consumers with annual revenues of about $7 billion. Gillette has the largest geographic footprint of any P&G brand, sold in more than 170 countries worldwide. Prior to this role, Juliana led P&G’s second largest category as President, Global Home Care and P&G Professional.
With a passion for innovation and category development, Juliana joined P&G as an intern in 1996 and has since led many of P&G’s iconic global brands in Brand Management and Sales leadership roles. Among her many accomplishments, Juliana was the first woman to lead the Company’s business in Latin America, igniting a business turnaround. Prior to this, Juliana led P&G’s business in Brazil achieving market leadership in key categories and leading multiple M&A transitions, including Gillette and former P&G brands Wella and Coty. Prior to this, she served as Global Brand Franchise Leader of the Feminine Care category.
Known as a visionary leader, Juliana’s drive to advance P&G’s citizenship agenda has resulted in external recognition, such as Bloomberg’s 500 Most Influential People 2023, 100 Most Powerful Women in Business Expansion 2023, LinkedIn Top Voice, CNN Brazil Remarkable and Forbes Top 10 CEOs in Brazil.
Serving as Executive Sponsor for Gender Equality, Juliana is a passionate advocate for education and youth development. She has served as a member of the Board of Trustees for United Way International and Chairman of UNICEF Board in Brazil. She often lectures as guest teacher in business schools.
Birthplace
São Paolo, Brazil
Education
Polytechnic School - University of São Paulo, B.A., Industrial Engineering, 1995 Pontifícia Catholic University of São Paulo, J.D. Law, 1997
Date Joined P&G
January 15, 1996
LinkedIn profile
Juliana Azevedo| Year | Positions Held |
|---|---|
| 2026 | CEO, Grooming |
| 2024 | President, Global Home Care and P&G Professional |
| 2024 | President, Latin America & Gender Equality Executive Sponsor |
| 2022 | President, Latin America |
| 2018 | Senior Vice President, Brazil |
| 2015 | Global Feminine Care Brand Franchise Leader Senior Vice President |
| 2013 | Latin America Beauty, Hair and Personal Care, Senior Vice President |
| 2012 | Latin America Color and Pantene Vice President |
| 2009 | Hair Care and Color Brand Vice President and Sales MS&P Vice President, Brazil |
| 2006 | Marketing Director, Female Beauty and Health and Well-Being, Brazil |
| 2004 | Associated Marketing Director, Health and Well-Being, Brazil |
| 2000 | Brand Manager, Feminine Care, Brazil and Latin America |
| 1998 | Assistant Brand Manager, Feminine Care, Brazil |
| 1996 | Marketing Intern, Brazil |
Affiliations, Activities and Recognition
- Member of the Board, United Way International
- LinkedIn Top Voice
- 100 Most Powerful Women in Business Expansion 2023
- Bloomberg´s 500 Most Influential People 2023
- Forbes 2021 Top 10 CEOs in Brazil
- Forbes 2019 Most Powerful Women in Brazil
- Former Chair of the Board, UNICEF Brazil
- Former Chair of the Board, United Way Brazil
- Former Board member, American Chamber of Commerce in Brazil