Kirti Singh

Chief Analytics, Insights and Media Officer

Kirti Singh leads P&G’s global Consumer Market Knowledge (CMK) organization, Analytics and Insights and Global Media group in leveraging cutting-edge data, analytics, behavioral science and visualization to discover consumer, shopper and market insights—and transform them into actionable outputs that drive growth of P&G’s global product portfolio. Under Kirti’s leadership, CMK has become an invaluable partner in shaping the direction of our ten product categories to grow brands, guide strategies and portfolio choices, and design in-market executions.

Since joining P&G in 1993 as a CMK manager in India, Kirti has held numerous leadership positions across P&G businesses, including Beauty Care, Feminine Care, Health Care and Grooming. He has worked across many geographies including India, China, Singapore and the U.S.

Outside of P&G, Kirti lends his expertise to academia and the public sector to foster development in the areas of consumer insights and research.

Affiliations, and Activities

• The Advertising Research Foundation (ARF), Board of Trustees
• The Advertising Research Foundation (ARF), Board of Directors